As a mexican can confirm that Nescafé was all we knew in my family for up until 5 years ago when I started trying other brands and brewing methods lol.
Missing from the video is that Robusta production involves massive deforestation. Robusta grows in open sun, so they cut down tons of trees. Arabica grows in the shade and can grow under existing trees.
Right! In Korea, no one drinks Nescafe, they drink Korean made brands like Maxim. Puerto Ricans I grew up with drink Cafe Bustelo owned by Smuckers. Jamacains have native brands (one of which is best sweetened by honey!) as do many African countries. And yes, all of this is instant coffee. (Obviously I'm a big fan. 😁)
Always have kept a tin of Nescafe in my desk for emergencies. Like those impromptu meetings or super rainy days when you just don't wanna go get a made to order. It's a reliable friend.
This! If blended with fresh boiled water right away, it may make the coffee bitter or too sour. Too bad I just discovered the old water method Dec last year😂
I am, too. I drink just one cup in the morning, and I'll be damned if I'm going to (1) brew more than one cup; (2) buy an expensive pod machine; (3) pay 50 cents or more for one pod; and (4) add a plastic pod to the waste stream every day. If I want a cup of coffee at some other time of the day, just putting the kettle on is so easy. With cream and sugar, my instant coffee tastes quite similar to my neighbor's expensively brewed stuff.
It does, the issue is that they tend to use robusto beans and then process them in a way that does the beans no favors. If I know that I'm going to want a cup of coffee quickly with lead time, I'll do cold brew. But, it's difficult to compete with coffee that's ready immediately. It's kind of a shame that coffee in tea bags isn't a more common thing.
Instant coffee is fine. Its the coffee I keep just in case I am too lazy to go out and have run out of my normal coffee. I think nescafe is actually good, or it wouldn't sell. That, or people severely underreport what type and how much regular coffee they drink. I will always have something simple like this in my pantry.
@@RegrinderAlert Its great when im traveling, save money at airport, i bring my coffee mug, and Starbucks or coffee shops would give me free hit water
Honestly it's as good as filter coffee. Less work. You can make one cup at a time. No brewing machine needed and no cleanup. Plus you can control how strong by adding more or less.
Instant coffee is perfect for backpacking and starting your day. Standing outside your tent, no one around for miles, drinking hot coffee while looking across a mountain range as the sun rises are some of the better 20 minutes you'll ever experience.
While this might be true I'd rather do one of two things. Bring coffee, small grinder, and aeropress to meditate and be part of the experience with nature. If I'm really pressed for time and luggage/weight I can bring instant coffee but has to be speciality instant since it's freeze dried and still tastes great after this method.
@@NightFoxXIII I'm no coffee snob, but I agree with bringing an aeropress. I'll just bring pre-ground coffee. Or better yet, just make cowboy coffee and dump the coffee directly into the boiling pot.
Personally I like instant coffee. It's great for making ice coffee. It tastes different than fresh brewed coffee, but it doesnt taste bad. I like both for different reasons and at different times.
@@Docta123 Worse is subjective. Some instant coffees definitely taste better than some brewed coffees. If you compare really cheap instant coffee to really high quality beans brewed perfectly then yes of course. I actually really like the taste of ice coffee made with Tasters Choice instant coffee.
@@nychris2258 yeah that makes sense. True I was thinking the same. Its a matter of cheap and some quality coffees. Also the beans you select matters. What notes do they have. If they have citrus notes and you don't like it, than no matter how expensive it is, you're not gonna like it. Yeah man. It is subjective
Some instant coffee brands actually taste pretty good to the fact won't be able to tell it's instant coffee, if someone served it to me and i didn't know they put instant coffee in it, i could mistake it for fresh coffee @@Docta123
@@Docta123 Most of the instant coffees I've tried taste burnt to me. I have to add a lot of sugar/milk for them to be palatable. The only exception strangely enough was one I tried from an MRE pack. It tasted as good as any drip coffee I've had.
To be honest, I stopped drinking Nescafé because the flavor changed drastically. I even tried the Gold, over the regular one, however, the taste changed! My mother-in-law worked at an hotel, and she occasionally brought me coffee bought from a wholesaler. In 2010, that coffee was AMAZING! In 2020, the coffee is just... Meh. Nescafé, being part of the Nestlé group, maybe tried to force people from instant coffee to coffee pods - where it dominates in Europe, from Dolce Gusto and Nespresso. However, this tactic failed miserably. Not only because the patent over its Nespresso coffee pods ended, but also due to the increase competition on that segment. Moreover, due to inflation, many people bought automatic machines, which shifted some demand to ground coffee, in order to both save money and get a great coffee. That is what I did! Nestlé, please get your act together! If you do so, I will go back to instant coffee in between meals 😀 Otherwise, I will continue on my ground coffee across all my day.
Growing up in India, Nescafe is the only coffee we ever saw. Didn't even knew coffee beans brewing was a thing. It is still a common thing to have a nescafe bottle at home in 2024.
It's great to keep a jar of instant coffee in the pantry for when you run out of ground coffee to make brewed coffee. It tides you over until you can get to the store to buy a can of ground coffee.
I would have thought your statement was inaccurate because you'll still have the grounds and waste at the production stage... But I did a bit of research and found out that you're actually right - instant coffee is greener than drip or brewed coffee. The beans are grown much more quickly (unless they're specialty instant) and processed at a very large scale, with much higher extraction rates (up to 80%), meaning less waste. The grounds can also be used to power the production process, resulting in even more efficiency.
Good instant coffee tastes better than Dunkin, McD's, or other brown water that the average Americans drink. Also the amount of sugar and cream that the average American adds hides that coffee flavor anyway.
As an ultra-light backpacker here in the U.S., I love the instant Starbucks VIA packets when I'm 8,200 ' in the Sawtooth mountain range It's light, easy to make and INSTANT! However, I do love a daily espresso from my Brevelle machine when I'm home.
An old ironworker friend who traveled the country always drank Maxwell House instant coffee. He said it always made the water taste the same. RIP Jerry... 🙏 ☕️ 💧 Sacramento, California USA 🇺🇸
My mom liked folger’s instant coffee! I had no idea brewed coffee existed until I was in high school 😂 I would make her coffee in the morning before she went to work
Grew up with instant coffee in the Manila, Philippines even though my grandparents were coffee farmers. When we visited my grandparents we got to taste real coffee beans. When we came to the US, I got introduced to freshly ground coffee and never looked back to instant coffee again.
@@ianendangan7462 same here. I rarely drink 3in1 bec of the taste, most brands ay lasang kemikal at sobrang tamis. Mas prefer ko magtimpla ng kape ng hiwalay ang sangkap.
Instant Coffee is great for emergencies. If I am running late, I jut use instant coffee because it is efficient and gets the job done. If my mornings are incredibly busy, or I have accidentally slept in, simplifying at least one aspect of the morning routine, making coffee, is really beneficial
00:00 Start 00:17 Introduction 02:00 History of Instant Coffee 04:09 Instant Coffee Market in the US 05:59 Global Instant Coffee Market 08:11 Nescafe's Expansion and Innovation 10:12 Challenges and Future of Instant Coffee 10:12 Conclusion
A kettle works with ground beans too. No electric? Use an Aero Press & hand grind. Staggering with sleepiness? 1 jolt of instant first, then kick back with the best.
I still drink instant coffee, and the cheapest brand I can buy. With a little flavoring, vanilla, chocolate or hazelnut, it all tastes the same and gives me my morning caffeine pickup.
a trick for better flavor is to use water at a lower temp than boiling. Same deal with making coffee but technically instant coffee has already been made so it just needs water that is hot enough to drink right away
I was a regular Nescafé instant coffee user but stopped it last year when the price went so high. I am happy with the other brand who are very cheap. It does the work!
Instant coffee was the older generation, pre-Sixties. My mother drank Nescafe and Sanka all the time. And she put those little saccharin tablets in it, plus sometimes skim milk, making it doubly gross.
I grew up never drinking instant coffee. For some reason I always had idea that instant coffee has very little coffeine. But now I buy it once in a while, its good to have it in storage
The graph at min 4:29 does not show a decrease but an increase in the consumption of instant coffee in the USA. Don't they know how to read their own graphs?
That's what I was saying. They don't even have a story here and yet they still decided to run with it. And people even bought it, no one is commenting this in the comments.
I remember trying instant coffee when I was younger and hated it. Never tried it again, and I’m a daily coffee drinker. Maybe I’ll give it another shot after watching this.
Once I bought a French press I can have a fresh cup of coffee in 10 minutes. There's no longer a need to settle for instant. I do keep in Folger's instant decaf, but it's definitely not a good as fresh brewed.
@@brettany_renee_blatchley I would really suggest you try Nestle. Folgers and Maxwell instant are very bland. There is a reason why Nestle outsells these other brands.
For those people who are in a rush everyday like me, instant coffee is a friend. I know that freshly brewed tastes so much better but I need my coffee in less than a minute. Just choose a good brand.
love has fallen out and what remains is corruption, money laundering, diseases from coffee, exploitation of coffee farming staffs, pollution, water scarcity etc. and etc.
i depend on instant coffee when cooking pastries and deserts. for example, i make a yellow cake with dark chocolate mocha buttercream frosting. you cannot add water to the frosting, so brewing coffee is not an option. i dissolve instant coffee in my egg mixture when making the french butter cream.
@@ws1814lol so naive. We are a coffee producing country and we have so much variety here that we can cheaply buy from Arabica to Robusta, to Excelsa and Barako, but lol not all will waste time all the time just to prep coffee using a coffee machine. Nescafe despite the mediocre taste is just simply a well loved brand here, for people who would just like a quick fix of caffeine. I have so much coffee beans in my house but nothing beats an instant coffee fix with my Nescafe Gold.😂
We frequently use Starbucks-brand instant coffee. It's convenient. The quality is pretty good, but you can definitely tell that it is different from freshly brewed coffee. In Asia, Nestle instant coffee is very popular.
I'd consider myself a bit of a coffee snob. I have a bean grinder, a high end espresso machine, a French press, several moka pots and a regular drip coffee maker. Yet I still like and buy instant coffee on a fairly regular basis and generally always have some around a long side my Illy or Segafredo etc. Like others mentioned, on days I'm just feeling lazy or if I'm running late for something some hot water straight from the tap and instant coffee is perfectly fine. Also it's what I've always taken with me when I go camping.
We used to see multiple brands of instant coffee here in the USA. It's mostly Nestlé brands (Nescafé Clasico and Taster's Choice) and Folgers nowadays in most supermarkets; I rarely see Maxwell House brand instant coffee in stores, but interestingly Cafe Bustelo is starting to become common.
The problem in many countries is kitchens are generally small, so it seems to much to invest in a cappuccino or brewing machine with no space around, what they have is a frother / shaker (for coffee) and maybe the coffee press (simpler ones) but they will invest only if beans are available to ground. Generally coffee beans are not available in non production areas except with starbucks😂, so no way to ground up, so instant coffee is easy & way cheaper and it matches tea making procedures (that's why instant is popular in UK and almost all tea drinking countries except in south India (were coffee is produced and beans are readily available) or all coffee producing ones in general.
Tasters Choice French Roast is my go to. Saves time, energy, zero filters, no dirty coffee pot, no hot grounds to deal with. It's a time saving option that saves money at the same time.
When you start to taste brewed coffee, then instant does not taste the same. It does not help that instant coffee has a bitter aftertaste, a taste that is lacking in traditional brewed coffee
I always buy both. Instant and regular. If I wake up at 7 am for my 10 am shift, I get regular coffee but if I wake up late at 9:50, I get instant coffee. Secondly, instant coffee used for some days when my girlfriend makes some ice cream shakes and she mixes that in there
When I was in my 20s I used to enjoy Folgers instant coffee with a little coffee mate creamer. I don't know but the taste was different and nice. I enjoyed it at the time. Then I got into brewing my coffee at home first with a pour over then eventually with the French press which I stuck with for many years. I then got sick of coffee and could not stand the smell or even stand to drink it because my stomach would get upset. Now it's just water. I might Try some instant coffee again though, with cream, tasty.
The funny part is I have been a coffee snob for years and only recently moved over to instant coffee. It tastes good and is so much quicker, easier and cleaner.
As a Mexican that sells gourmet and premium coffee beans for a living I can confirm Nescafé is still the absolute KING in this country. But it is changing slowly to an espresso based out of home coffee market. time will tell but I don’t think mexicans will ever stop using instant coffee. It’s just cheap and easy to get your fix. it’s caffeine and hot drink comfort food.
Edu de Lima, you are an outlier. Gringos have a strong control on this. nescafe is like a virus, cocoa cola , fanta , cafe etc. it has Mexico on lock. and i have always wondered if instant cafe is made chemically . what is the name of your brand of Xicano granos de café .
A cup made with the instant coffee and coco from an MRE was great when you hadn't slept for a couple of days. Best use of the heater that came with the MRE.
Whatever crap people drink here in America is not coffee. I’m originally from Colombia, and even that cheap Sello Rojo garbage they sell there tastes better than the burned sewage water that Starbucks and Dunkin make. My gringo husband was so used to the burned taste of American “coffee” that he didn’t believe me, so I made for him the only coffee I drink here in the U.S.: Juan Valdez instant coffee. He said it maybe tasted better but wasn’t totally convinced. So, when we ran out of that instant coffee, he then went back to Starbucks and couldn’t even finish his cup: he said it tasted burned! 🤣
I've been drinking Folger's instant coffee for years. Normally 1 cup in the morning. I recently thought about getting something different. Not after watching this!!! 😊
All I drink is instant coffee because it's quicker and easier to make cold brew out of it. It's weird to me that I have a hard time finding it on the shelves (compared to Kcups and regular coffee) and it's upped in price (almost double) yet it's so small in demand.
It's not the beans that are soluble. They brew the coffee from coffee beans like normal, then they freeze dry the brewed coffee to make those dry coffee crystals. Then when you add water, it turns back into liquid coffee.
Ive been using Instant Coffee my whole life..... Bought "real" coffee for the first time last week and will never look back. Flavor is unbeatable. Might keep some on the back burner just to boost caffeine content
I started drinking instant coffee recently when I have to go in to the office to work. Since working from home took off and the inconsistency of who is going to be in the office at any given time, they don't have coffee any more. A few people have Keurig machines bit they are very possessive of them and don't want to let anyone else use theirs. So picked up sleeves of instant. I found it generally acceptable.
I wonder what % of instant coffee is consumed in jail/prison in the US. Typically you can only buy instant coffee in jail and that is a steadily growing population.
I've tried Nescafe Gold because I thought - wow this is so convenient vs. french press how I was drinking it... honestly the taste wasn't even close. I still have my single bottle of instant coffee sitting on the shelf after having one serving and I won't use it again... maybe it's fine for camping or something but if you have access to better brewing methods I don't know why you would drink this.
For most people in the world they have kettles because they have a high enough voltage power supply. This means that instant coffee doesn't really compete with fresh it's just a milder and considerably quicker more convenient option.
When I travel to Asia, I bring a collapsable dripper, filters and ground coffee because there are still rural areas where tea is the drink of choice and coffee is either instant or crap.
I drank Nescafé exclusively until 3 years ago when I tried the "Beaumont" brand from ALDI which is delicious and much cheaper than Nescafé. An 8 oz jar is $3.69.
Instant coffee is ok in a pinch, but grinding beans and using a filter is far superior when it comes to flavor. I look forward to my freshly ground cup of coffee every morning, after lunch, and sometimes 6 hours before bed if I need an extra boost of energy.
I'm not against instant coffee. Please tell me what are the best tasting instant coffee brands. I have only ever tried folders and maxwell house instant coffee and I think both taste terrible.
Never for me only the reel coffee made with my Italian espresso machine I buy my coffee beans and grind it every morning, nothing can replace the smell and taste, not to mention the quality. It's like when I drink espreso in Italy.
After taking a tour in Colombia at one of the finkas, during our class on coffee production and process, I was informed that instant coffee is actually 2nd tier coffee. Most people are now aware of good quality coffee.
I’m definitely an instant coffee drinker that’s what we drink at home here in Australia and I do like Nescafé Gold. When I do travel to to the USA I do still buy instant but I don’t mind trying their black coffee that is unique to Americans 😊
I have always thought instant coffee was terrible. Even with budget concerns it is not difficult to just do a simple pour over of normal coffee with a reusable filter to save costs.
I do pourover every day. Starbucks Via instant coffee is actually very good, they spent millions making a better process. But personally I'm not a fan of using a little packet to make a tiny cup of coffee unless I'm camping or on vacation
@@missingno81 drinking fancy instant coffee is like eating fancy cheetos, pointless. even you europoors have better ways of brewing coffee than instant, aka moka pot.
🎯 Key Takeaways for quick navigation: 00:17 *☕ Coffee Consumption Trends in the US* - Instant coffee consumption in the US has dropped to just 4% of coffee drinkers. - Challenges facing instant coffee include perceptions of inferior quality compared to other types of coffee. - Cold brews, espresso-based beverages, and high-quality roasted beans are preferred by American coffee aficionados. 01:16 *🌍 Global Perspective on Instant Coffee* - Nescafe, despite challenges in the US, is a global leader in the instant coffee market. - Instant coffee consumption has steadily grown worldwide over the past two decades. - Nescafe faces competition from at-home brewing devices and taste stigma in some markets. 02:56 *🚀 Nescafé Brand Evolution and Historical Context* - Nescafé originated in response to Brazil's coffee surplus in the 1930s. - The brand expanded globally during World War II and the post-war era. - The rise of brewed coffee and coffeehouse culture impacted instant coffee's popularity in the US. 04:25 *💼 Instant Coffee Market Dynamics in the US* - Instant coffee sales in the US have seen a significant increase, driven by brands like Nescafe. - Latin American immigrants, particularly Mexicans, form a loyal consumer base for Nescafe in the US. - Nestlé dominates the US instant coffee market with brands like Classico and Taster's Choice. 05:58 *🌐 Global Market Variations in Instant Coffee Consumption* - Instant coffee consumption varies widely by country, with growth in some regions and decline in others. - Mexico is the largest market for Nescafé, followed by the UK, the Philippines, Japan, and the US. - Tea-drinking countries have shown significant potential for instant coffee growth. 06:55 *💰 Financial Performance and Future Outlook* - Globally, soluble coffee sales have increased, with Nescafé accounting for a significant portion. - Nestlé's acquisitions of Blue Bottle Coffee and the Starbucks brand have contributed to its growth. - Climate change and market dynamics pose challenges and opportunities for the coffee industry. 09:51 *🌱 Sustainability and Climate Impact* - Coffee production faces challenges from climate change, affecting the supply of Arabica and Robusta beans. - Nescafe invests in sustainable farming practices to mitigate climate risks and support coffee farmers. - Rising temperatures and reduced suitable growing areas could impact coffee quality and prices.
Somehow the one piece of information that would seem to be the most important and relevant to understanding the story, what the consumption percentage in the U.S. for instant coffee was before it was 4%, is missing. I'm not convinced it dropped significantly - I've never known any person in my entire life in the U.S. who drinks instant coffee and it's something many grocery stores don't even carry at all even though they all have dozens or sometimes even hundreds of different fresh coffee options.
If you really don't mind instant coffee, you should go to your local Asian store and buy a box of Maxim Korean instant coffee. I use the Maxim Gold, comes in little sleeves with coffee, creamer and sugar. Just keep in mind that in Korea coffee is served in smaller cups, so if you want a full 8 ounce cup, use two sleeves. Depending on how much your stores sells it for, it comes in a box of 100 sleeves, it works out to be about 50 cents a cup.
As a mexican can confirm that Nescafé was all we knew in my family for up until 5 years ago when I started trying other brands and brewing methods lol.
Dolca
True lol
Bustelo?
They're the most popular at home but there's a ton of choice nowadays.
Do they sell Kenco in the US?
The title said it’ll talk about instant coffee in general, not Nestle’s coffee!
Yeah @cnbc has been doing some clickbaiting lately
Every news story is just a paid advertisement from someone. This one is just obvious.
Sounds like a marketing piece.
Nestle is the definition of instant coffee in many countries
That's probably sponsored by Nestlé. Barf!
Only in America can a product fall out of favor lose demand and double in price.
That’s American capitalism for you.
@@artieboyokay1255 It only got that high because individuals were buying it.
Bidenomics
Why lower prices to lure in new customers when you can just squeeze every last drop out of your loyal ones? 😃
That happens everywhere. Get out of the country and find out. Europe has many of the same issues.
Missing from the video is that Robusta production involves massive deforestation. Robusta grows in open sun, so they cut down tons of trees. Arabica grows in the shade and can grow under existing trees.
More wood for us then
@@makbulpatel1678just because you take a lot of wood doesn’t mean everyone wants to
@@Mark-eu6mc Got em
This just must be a sponsored piece from Nestlé
Well yeah
Well said
Seriously. 12 minutes and not a single mention of Nestle atrocities. Would they do a piece on O.J. Simpson and casually leave out the murdery bits?
seriously, there are many better instant coffee brands than nestle
Right! In Korea, no one drinks Nescafe, they drink Korean made brands like Maxim. Puerto Ricans I grew up with drink Cafe Bustelo owned by Smuckers. Jamacains have native brands (one of which is best sweetened by honey!) as do many African countries. And yes, all of this is instant coffee. (Obviously I'm a big fan. 😁)
Always have kept a tin of Nescafe in my desk for emergencies. Like those impromptu meetings or super rainy days when you just don't wanna go get a made to order. It's a reliable friend.
Damn the amount that nestle control everything I put into my body is crazy
This is nothing. There are several super wealthy families who own most of the brands around the world. Look up Rothschild family, Koch, Mars, ect.
It’s actually blackrock, vanguard and state street that owns everything you put in, on, around your body… amongst other things.
AllFoods
Mfs used a news channel's episode for sponsoring their product wise move but dumpest at same time
and kraft heinz too
instant coffee dissolve in cold water, that beats everything. I like a hint of coffee with my milk and that taste really good.
This! If blended with fresh boiled water right away, it may make the coffee bitter or too sour. Too bad I just discovered the old water method Dec last year😂
At least you admit that you drink coffee-flavored milk, and not coffee 😂
i had no idea i'm in such a very small minority, i'm in one of those 4 percent instant coffee drinker.
poverty coffee drinker
I love instant coffee, especially today's instant coffee. It's so much better than instant coffee from years ago.
I am, too. I drink just one cup in the morning, and I'll be damned if I'm going to (1) brew more than one cup; (2) buy an expensive pod machine; (3) pay 50 cents or more for one pod; and (4) add a plastic pod to the waste stream every day. If I want a cup of coffee at some other time of the day, just putting the kettle on is so easy. With cream and sugar, my instant coffee tastes quite similar to my neighbor's expensively brewed stuff.
@@cactuslietuvaActually, instant coffee is more expensive and tastier than drip coffee. A favorite of chain store middle Americans.
It's a manufactured story. The world drinks instant coffee not perculated.
Brewed coffee is better but instant coffee is convenient and does the trick.
It does, the issue is that they tend to use robusto beans and then process them in a way that does the beans no favors. If I know that I'm going to want a cup of coffee quickly with lead time, I'll do cold brew. But, it's difficult to compete with coffee that's ready immediately. It's kind of a shame that coffee in tea bags isn't a more common thing.
I have some for emergency and then it is with heavy sugar and creamer / full milk. Otherwise the taste is just vile imo.
Pour over coffee takes a few minutes to make
Same with French Press style pot.@@offensivearch
Instant coffee is fine. Its the coffee I keep just in case I am too lazy to go out and have run out of my normal coffee. I think nescafe is actually good, or it wouldn't sell. That, or people severely underreport what type and how much regular coffee they drink.
I will always have something simple like this in my pantry.
Good for you.
At this point it's just caffeine addiction though, isn't it?
correct, nescafe is my lazy coffee hahahha
@@RegrinderAlert Its great when im traveling, save money at airport, i bring my coffee mug, and Starbucks or coffee shops would give me free hit water
Honestly it's as good as filter coffee. Less work. You can make one cup at a time. No brewing machine needed and no cleanup. Plus you can control how strong by adding more or less.
Instant coffee is perfect for backpacking and starting your day. Standing outside your tent, no one around for miles, drinking hot coffee while looking across a mountain range as the sun rises are some of the better 20 minutes you'll ever experience.
While this might be true I'd rather do one of two things.
Bring coffee, small grinder, and aeropress to meditate and be part of the experience with nature.
If I'm really pressed for time and luggage/weight I can bring instant coffee but has to be speciality instant since it's freeze dried and still tastes great after this method.
@@NightFoxXIII LOL. OK..be my guest and carry that addtional weight and bulk for 500 miles. Best of luck.
I just bring real coffee 😂
@@NightFoxXIII I'm no coffee snob, but I agree with bringing an aeropress. I'll just bring pre-ground coffee. Or better yet, just make cowboy coffee and dump the coffee directly into the boiling pot.
@@NightFoxXIIIsounds pretentious
Boiled, frothed milk with instant coffee is underrated
Agreed on that from bangladesh🇧🇩 ☺
Call it latte in US
@@19Runner88 wait it is the same thing? I thought they made it with those machines
@19Runner88 lattes are made with espresso machines not instant coffee
Lattes mean different things in different places but in general it’s coffee or espresso with hot steaming milk.
Personally I like instant coffee. It's great for making ice coffee. It tastes different than fresh brewed coffee, but it doesnt taste bad. I like both for different reasons and at different times.
It definitely taste worse than fresh coffee.
@@Docta123 Worse is subjective. Some instant coffees definitely taste better than some brewed coffees. If you compare really cheap instant coffee to really high quality beans brewed perfectly then yes of course. I actually really like the taste of ice coffee made with Tasters Choice instant coffee.
@@nychris2258 yeah that makes sense. True I was thinking the same.
Its a matter of cheap and some quality coffees. Also the beans you select matters. What notes do they have. If they have citrus notes and you don't like it, than no matter how expensive it is, you're not gonna like it.
Yeah man. It is subjective
Some instant coffee brands actually taste pretty good to the fact won't be able to tell it's instant coffee, if someone served it to me and i didn't know they put instant coffee in it, i could mistake it for fresh coffee @@Docta123
@@Docta123 Most of the instant coffees I've tried taste burnt to me. I have to add a lot of sugar/milk for them to be palatable. The only exception strangely enough was one I tried from an MRE pack. It tasted as good as any drip coffee I've had.
To be honest, I stopped drinking Nescafé because the flavor changed drastically.
I even tried the Gold, over the regular one, however, the taste changed!
My mother-in-law worked at an hotel, and she occasionally brought me coffee bought from a wholesaler.
In 2010, that coffee was AMAZING!
In 2020, the coffee is just... Meh.
Nescafé, being part of the Nestlé group, maybe tried to force people from instant coffee to coffee pods - where it dominates in Europe, from Dolce Gusto and Nespresso.
However, this tactic failed miserably.
Not only because the patent over its Nespresso coffee pods ended, but also due to the increase competition on that segment.
Moreover, due to inflation, many people bought automatic machines, which shifted some demand to ground coffee, in order to both save money and get a great coffee.
That is what I did!
Nestlé, please get your act together!
If you do so, I will go back to instant coffee in between meals 😀
Otherwise, I will continue on my ground coffee across all my day.
İt started to smell bad too. I would get used to it while drinking but any who came close to that cup Said it smelled wierd
Taste buds change every 7 years so give it a shot in 7 years
Growing up in India, Nescafe is the only coffee we ever saw. Didn't even knew coffee beans brewing was a thing. It is still a common thing to have a nescafe bottle at home in 2024.
In South India, most coffee drinkers buy coffee beans/powder and brew it themselves using traditional Filter coffee makers
It's still popular in Middle East and Asia. My mom loves it.
And Europe and Latin America.
It's great to keep a jar of instant coffee in the pantry for when you run out of ground coffee to make brewed coffee. It tides you over until you can get to the store to buy a can of ground coffee.
This is the best advice here!!! Thanks!!!
I like instant coffee. Less waste, no coffee filters and grounds going to lanfill or having to deal with stinky stale smelling coffee maker
Yeah man, me too, not everyone have time to brewing and processed all those caffeine
Sound like an infomercial, the smell the cost the mess
I would have thought your statement was inaccurate because you'll still have the grounds and waste at the production stage... But I did a bit of research and found out that you're actually right - instant coffee is greener than drip or brewed coffee. The beans are grown much more quickly (unless they're specialty instant) and processed at a very large scale, with much higher extraction rates (up to 80%), meaning less waste. The grounds can also be used to power the production process, resulting in even more efficiency.
Good instant coffee tastes better than Dunkin, McD's, or other brown water that the average Americans drink. Also the amount of sugar and cream that the average American adds hides that coffee flavor anyway.
why would anyone drink isntant coffee when you can just do kuerig
As an ultra-light backpacker here in the U.S., I love the instant Starbucks VIA packets when I'm 8,200 ' in the Sawtooth mountain range It's light, easy to make and INSTANT! However, I do love a daily espresso from my Brevelle machine when I'm home.
Legit. Those VIA packets are really good instant coffee. It really does tase as good as drip coffee or low end espresso.
My one grandma always used instant coffee in the 60's & 70's until she passed in '83. I think she was the only one in the whole fam. to use it.
If your grandmother was like mine, she probably drank Sanka or Folgers.
An old ironworker friend who traveled the country always drank Maxwell House instant coffee. He said it always made the water taste the same. RIP Jerry... 🙏 ☕️ 💧 Sacramento, California USA 🇺🇸
My mom liked folger’s instant coffee! I had no idea brewed coffee existed until I was in high school 😂 I would make her coffee in the morning before she went to work
Grew up with instant coffee in the Manila, Philippines even though my grandparents were coffee farmers. When we visited my grandparents we got to taste real coffee beans. When we came to the US, I got introduced to freshly ground coffee and never looked back to instant coffee again.
Been looking for the ignorant that says “as a filipino”
More matamis lalo 3 in 1. Not all the time brewed, pag mabilisan instant ako.
@@ianendangan7462 same here. I rarely drink 3in1 bec of the taste, most brands ay lasang kemikal at sobrang tamis. Mas prefer ko magtimpla ng kape ng hiwalay ang sangkap.
Instant Coffee is great for emergencies. If I am running late, I jut use instant coffee because it is efficient and gets the job done. If my mornings are incredibly busy, or I have accidentally slept in, simplifying at least one aspect of the morning routine, making coffee, is really beneficial
People are just setting the bar higher in the US.
00:00 Start
00:17 Introduction
02:00 History of Instant Coffee
04:09 Instant Coffee Market in the US
05:59 Global Instant Coffee Market
08:11 Nescafe's Expansion and Innovation
10:12 Challenges and Future of Instant Coffee
10:12 Conclusion
A kettle works with instant coffee, no coffee maker needed.
A kettle works with ground beans too. No electric? Use an Aero Press & hand grind. Staggering with sleepiness? 1 jolt of instant first, then kick back with the best.
The whole point of instant coffee is to not need a coffeemaker...
@@clintcountryman4849 Or to spend a lot of time making coffee.
@@MarcIversoninstant coffee don't taste great
Use a french press, it's just as fast but tastes so much better.
I still drink instant coffee, and the cheapest brand I can buy. With a little flavoring, vanilla, chocolate or hazelnut, it all tastes the same and gives me my morning caffeine pickup.
That’s all we drank growing up in the ‘percolator’ era. Then Mr Coffee came out in the 70’s and I was on board with Mr DiMaggio from then on.
U don’t need a perculator
a trick for better flavor is to use water at a lower temp than boiling. Same deal with making coffee but technically instant coffee has already been made so it just needs water that is hot enough to drink right away
Its great for waking up in the morning. Pour water, put some instant coffee in and drink it like a shot.
...and then kick back with some real brew.
add a teaspoon of olive oil to that shot.
I was a regular Nescafé instant coffee user but stopped it last year when the price went so high. I am happy with the other brand who are very cheap. It does the work!
which brand?
Instant coffee was the older generation, pre-Sixties. My mother drank Nescafe and Sanka all the time. And she put those little saccharin tablets in it, plus sometimes skim milk, making it doubly gross.
LOL
The only way I will drink that is with sugar and make it in a shaker abs ice...
It become cold and foamy😅
@@eddyr1041 Put it in a smoothie machine with full fat milk and cocoa powder and sugar/honey.
Mine too.
As a child, I thought that the word "saccharine" meant "bitter" because everything I tried with saccharin in it tasted disgusting.
Grew up with Sanka being served after Thanksgiving dinners... Memories
The only time I’ve ever enjoyed instant coffee was when it was prepared cold in Greece called Frappe.
It’s so good! I saw a video and made it
I got one of those at Starbucks but they call it a Frappuccino in the US
I grew up never drinking instant coffee. For some reason I always had idea that instant coffee has very little coffeine. But now I buy it once in a while, its good to have it in storage
The graph at min 4:29 does not show a decrease but an increase in the consumption of instant coffee in the USA.
Don't they know how to read their own graphs?
That's what I was saying. They don't even have a story here and yet they still decided to run with it. And people even bought it, no one is commenting this in the comments.
I still love my Nescafe Gold till today, and i aint changing it.
it has some cancerous agents
I tried it. Tasted disgusting
Jacob's gold and bustello are better
I remember trying instant coffee when I was younger and hated it. Never tried it again, and I’m a daily coffee drinker. Maybe I’ll give it another shot after watching this.
Doit
Once I bought a French press I can have a fresh cup of coffee in 10 minutes. There's no longer a need to settle for instant.
I do keep in Folger's instant decaf, but it's definitely not a good as fresh brewed.
Drinking Folgers Instant while watching this 🤘😎🍵
After a major "downsizing" move, I switched to instant about a year ago, and Folgers is the only instant I can stomach.
Folgers means Gers of Fol
I watched Folgers whist drinking this.
@@brettany_renee_blatchley I would really suggest you try Nestle. Folgers and Maxwell instant are very bland. There is a reason why Nestle outsells these other brands.
Nasty yuck! Less quality of caffiene than regular brew-needed food lion brand
For those people who are in a rush everyday like me, instant coffee is a friend. I know that freshly brewed tastes so much better but I need my coffee in less than a minute. Just choose a good brand.
love has fallen out and what remains is corruption, money laundering, diseases from coffee, exploitation of coffee farming staffs, pollution, water scarcity etc. and etc.
OK calm down.
i depend on instant coffee when cooking pastries and deserts. for example, i make a yellow cake with dark chocolate mocha buttercream frosting. you cannot add water to the frosting, so brewing coffee is not an option. i dissolve instant coffee in my egg mixture when making the french butter cream.
Odd my mother (an avid coffee drinker and borderline coffee snob) has really been quite taken with Nescafé. She loves it for some reason.
So do my parents and me, in a lesser extent, as we drink quite a bit of Nescafé
If she like Nescafé she clearly hasn’t had any good coffee in her life.
@@ws1814lol so naive. We are a coffee producing country and we have so much variety here that we can cheaply buy from Arabica to Robusta, to Excelsa and Barako, but lol not all will waste time all the time just to prep coffee using a coffee machine. Nescafe despite the mediocre taste is just simply a well loved brand here, for people who would just like a quick fix of caffeine. I have so much coffee beans in my house but nothing beats an instant coffee fix with my Nescafe Gold.😂
For those that don't know or care what good coffee tastes like, go with instant coffee. It's that simple. For everyone else our lives are better.
I'd vote for you!
I travel for a living. I use instant coffee to make gas station coffee stronger and better. Love it
More coffee per coffee.
great idea!!!!
We frequently use Starbucks-brand instant coffee. It's convenient. The quality is pretty good, but you can definitely tell that it is different from freshly brewed coffee. In Asia, Nestle instant coffee is very popular.
Yeah, repeat that as long as you wish. An ultra processed coffee will never beat brewed coffee
I'd consider myself a bit of a coffee snob. I have a bean grinder, a high end espresso machine, a French press, several moka pots and a regular drip coffee maker. Yet I still like and buy instant coffee on a fairly regular basis and generally always have some around a long side my Illy or Segafredo etc. Like others mentioned, on days I'm just feeling lazy or if I'm running late for something some hot water straight from the tap and instant coffee is perfectly fine. Also it's what I've always taken with me when I go camping.
We used to see multiple brands of instant coffee here in the USA. It's mostly Nestlé brands (Nescafé Clasico and Taster's Choice) and Folgers nowadays in most supermarkets; I rarely see Maxwell House brand instant coffee in stores, but interestingly Cafe Bustelo is starting to become common.
I really like tasters choice
@@entezami777 The _House Blend_ Taster's Choice is actually quite good. Pity it's so expensive compared to Nescafé Clasico, though.
This is the same company that the CEO said that water should not be a human right. Keep that in mind.
Water filtered through coffee beans
It's not thought. It's a privilege.
Nice slave mentality @@hoti47
The problem in many countries is kitchens are generally small, so it seems to much to invest in a cappuccino or brewing machine with no space around, what they have is a frother / shaker (for coffee) and maybe the coffee press (simpler ones) but they will invest only if beans are available to ground. Generally coffee beans are not available in non production areas except with starbucks😂, so no way to ground up, so instant coffee is easy & way cheaper and it matches tea making procedures (that's why instant is popular in UK and almost all tea drinking countries except in south India (were coffee is produced and beans are readily available) or all coffee producing ones in general.
If I am going to spend money on coffee I want to have some that is actually good.
I'm not sure how anybody would even want to try drinking something that smells so bad.
Can you suggest any good instant coffee brand ?
@@jannetteberends8730 Will do. Thanks !
Illy
You don't even know what is actually good. You're just another sheep consumer.
Tasters Choice French Roast is my go to. Saves time, energy, zero filters, no dirty coffee pot, no hot grounds to deal with. It's a time saving option that saves money at the same time.
What’s nice about instant coffee is u can make it as u wish ,strong or light what ever pleasure
lol. You can do that with any coffee, you fool
@@jo-qg9ug,yes your right but with instant u can get that real strong blend .. thanks
When you start to taste brewed coffee, then instant does not taste the same. It does not help that instant coffee has a bitter aftertaste, a taste that is lacking in traditional brewed coffee
My husband always brew coffee but i choose to drink instant coffee, i like the taste of it.
I don’t drink coffee. But if I did I would drink instant. Because it all tastes the same to me.
I always buy both. Instant and regular. If I wake up at 7 am for my 10 am shift, I get regular coffee but if I wake up late at 9:50, I get instant coffee. Secondly, instant coffee used for some days when my girlfriend makes some ice cream shakes and she mixes that in there
Instant coffee is more bitter and less smooth that why I freakin love it .
Exactly! Probably why I don’t care for it? Maybe iced?
A pinch or two of sugar will make it better.
@@blitzkriegsebastianI'd rather not have diabetes
@@hakohito Try cinnamon, bit of spice and sweetness, no calories.
When I was in my 20s I used to enjoy Folgers instant coffee with a little coffee mate creamer. I don't know but the taste was different and nice. I enjoyed it at the time. Then I got into brewing my coffee at home first with a pour over then eventually with the French press which I stuck with for many years. I then got sick of coffee and could not stand the smell or even stand to drink it because my stomach would get upset. Now it's just water. I might Try some instant coffee again though, with cream, tasty.
No way he called it expresso in a news story about coffee 🙈
i know right thought the same thing , just immediately butchers it
This irked me so much. If you read the description of the video it also spells it expresso.
😂😂😂 LMAO
He's probably one of the people who says "nuculear" also!
I thought it was "Expresso" because my home town coffee shop used that spelling in its name due to their location on the old Pony Express trail.
Its good to know that Nestle makes those instant Starbucks coffee packets. I remember reading an article about how good they were.
The funny part is I have been a coffee snob for years and only recently moved over to instant coffee. It tastes good and is so much quicker, easier and cleaner.
I doubt you're used to good coffee if you think instant tastes good
No entiendo, bajó o no bajó el consumo?
As a Mexican that sells gourmet and premium coffee beans for a living I can confirm Nescafé is still the absolute KING in this country. But it is changing slowly to an espresso based out of home coffee market. time will tell but I don’t think mexicans will ever stop using instant coffee. It’s just cheap and easy to get your fix. it’s caffeine and hot drink comfort food.
Edu de Lima, you are an outlier. Gringos have a strong control on this. nescafe is like a virus, cocoa cola , fanta , cafe etc. it has Mexico on lock. and i have always wondered if instant cafe is made chemically . what is the name of your brand of Xicano granos de café .
A cup made with the instant coffee and coco from an MRE was great when you hadn't slept for a couple of days. Best use of the heater that came with the MRE.
Whatever crap people drink here in America is not coffee. I’m originally from Colombia, and even that cheap Sello Rojo garbage they sell there tastes better than the burned sewage water that Starbucks and Dunkin make.
My gringo husband was so used to the burned taste of American “coffee” that he didn’t believe me, so I made for him the only coffee I drink here in the U.S.: Juan Valdez instant coffee. He said it maybe tasted better but wasn’t totally convinced. So, when we ran out of that instant coffee, he then went back to Starbucks and couldn’t even finish his cup: he said it tasted burned! 🤣
02:10 haha look at that prices... one of those Nescafe costs almost 12€ in Austria. Normal one, not Gold!
I’ve drank a cup of instant coffee first thing in the morning every single day for 15 years
I don't really drink instant coffee but I have a jar that I like add to my brew if I made it too light or to smoothies/ baking
I've been drinking Folger's instant coffee for years. Normally 1 cup in the morning. I recently thought about getting something different. Not after watching this!!! 😊
All I drink is instant coffee because it's quicker and easier to make cold brew out of it. It's weird to me that I have a hard time finding it on the shelves (compared to Kcups and regular coffee) and it's upped in price (almost double) yet it's so small in demand.
Most instant coffee just doesn't taste good. You can't beat an old fashioned brewed cup of Joe in the morning. Preferably with a cigarette.
ive grown to really like instant coffee it makes for a really easy and consistent iced coffee where as i've found other methods are kind of random
Coffee to me is like Vaping and Smoking.
Its not just for the effects, its a hobby of alchemy with 'rituals' that ease the spirit.
Would like to know what processing is done to the beans to make them soluble in water.
It's not the beans that are soluble. They brew the coffee from coffee beans like normal, then they freeze dry the brewed coffee to make those dry coffee crystals. Then when you add water, it turns back into liquid coffee.
Ive been using Instant Coffee my whole life..... Bought "real" coffee for the first time last week and will never look back. Flavor is unbeatable. Might keep some on the back burner just to boost caffeine content
I still use it to make homemade Kahlua.
I started drinking instant coffee recently when I have to go in to the office to work. Since working from home took off and the inconsistency of who is going to be in the office at any given time, they don't have coffee any more. A few people have Keurig machines bit they are very possessive of them and don't want to let anyone else use theirs. So picked up sleeves of instant. I found it generally acceptable.
I wonder what % of instant coffee is consumed in jail/prison in the US. Typically you can only buy instant coffee in jail and that is a steadily growing population.
In Canada they get it for free because yay socialism.
They're trying to build a prison...
Facts
I've tried Nescafe Gold because I thought - wow this is so convenient vs. french press how I was drinking it... honestly the taste wasn't even close. I still have my single bottle of instant coffee sitting on the shelf after having one serving and I won't use it again... maybe it's fine for camping or something but if you have access to better brewing methods I don't know why you would drink this.
30 Seconds in and the narrator starts talking about "expresso" oh my, here we go and enjoy some carefully researched journalism
Lol, I though the same. It repeats at about 7 minutes. So it's not a one-off mistake
@@Aliquis.frigus it is also in the description
For most people in the world they have kettles because they have a high enough voltage power supply. This means that instant coffee doesn't really compete with fresh it's just a milder and considerably quicker more convenient option.
When I travel to Asia, I bring a collapsable dripper, filters and ground coffee because there are still rural areas where tea is the drink of choice and coffee is either instant or crap.
He'll on earth
@@rp9674 I don't like coffee so i really wouldn't care lol.
Drip coffee is literally the worst ranked coffee globally. It’s the Herseys of chocolate.
@@Official-Comments how dare. You look like human pretending to be a bot.
Drip coffee!! The worst coffee on the planet. Only Americans drink it, I would much rather have a good quality instant coffee
I do brewed for 2 years now. No sugar, no acid, and smells really good. love it.
Filter coffee people assemble ❤
folgers gang
Using the Chemex or Hario V60 pour over brewing methods is far far superior. Both of those also make it easier to taste the subtle flavor notes.
@@davidlamb369Aero Press is the way I go.
cold brew sq4d
@@davidlamb369Chemex is ass. Hario is okay tho
I drank Nescafé exclusively until 3 years ago when I tried the "Beaumont" brand from ALDI which is delicious and much cheaper than Nescafé. An 8 oz jar is $3.69.
Instant coffee is ok in a pinch, but grinding beans and using a filter is far superior when it comes to flavor.
I look forward to my freshly ground cup of coffee every morning, after lunch, and sometimes 6 hours before bed if I need an extra boost of energy.
I'm not against instant coffee. Please tell me what are the best tasting instant coffee brands. I have only ever tried folders and maxwell house instant coffee and I think both taste terrible.
Never for me only the reel coffee made with my Italian espresso machine I buy my coffee beans and grind it every morning, nothing can replace the smell and taste, not to mention the quality. It's like when I drink espreso in Italy.
Nescafe Brazil instant isn't bad at all. Quick, easy, nothing wasted.
After taking a tour in Colombia at one of the finkas, during our class on coffee production and process, I was informed that instant coffee is actually 2nd tier coffee. Most people are now aware of good quality coffee.
I’m definitely an instant coffee drinker that’s what we drink at home here in Australia and I do like Nescafé Gold. When I do travel to to the USA I do still buy instant but I don’t mind trying their black coffee that is unique to Americans 😊
I have always thought instant coffee was terrible. Even with budget concerns it is not difficult to just do a simple pour over of normal coffee with a reusable filter to save costs.
I do pourover every day. Starbucks Via instant coffee is actually very good, they spent millions making a better process. But personally I'm not a fan of using a little packet to make a tiny cup of coffee unless I'm camping or on vacation
That’s because the us produces the worst tasting instant coffee. The other countries produce a way more fragrant teas and coffee at a low cost.
Fancy
@@missingno81 drinking fancy instant coffee is like eating fancy cheetos, pointless. even you europoors have better ways of brewing coffee than instant, aka moka pot.
Juan Valdez is the best!!
🎯 Key Takeaways for quick navigation:
00:17 *☕ Coffee Consumption Trends in the US*
- Instant coffee consumption in the US has dropped to just 4% of coffee drinkers.
- Challenges facing instant coffee include perceptions of inferior quality compared to other types of coffee.
- Cold brews, espresso-based beverages, and high-quality roasted beans are preferred by American coffee aficionados.
01:16 *🌍 Global Perspective on Instant Coffee*
- Nescafe, despite challenges in the US, is a global leader in the instant coffee market.
- Instant coffee consumption has steadily grown worldwide over the past two decades.
- Nescafe faces competition from at-home brewing devices and taste stigma in some markets.
02:56 *🚀 Nescafé Brand Evolution and Historical Context*
- Nescafé originated in response to Brazil's coffee surplus in the 1930s.
- The brand expanded globally during World War II and the post-war era.
- The rise of brewed coffee and coffeehouse culture impacted instant coffee's popularity in the US.
04:25 *💼 Instant Coffee Market Dynamics in the US*
- Instant coffee sales in the US have seen a significant increase, driven by brands like Nescafe.
- Latin American immigrants, particularly Mexicans, form a loyal consumer base for Nescafe in the US.
- Nestlé dominates the US instant coffee market with brands like Classico and Taster's Choice.
05:58 *🌐 Global Market Variations in Instant Coffee Consumption*
- Instant coffee consumption varies widely by country, with growth in some regions and decline in others.
- Mexico is the largest market for Nescafé, followed by the UK, the Philippines, Japan, and the US.
- Tea-drinking countries have shown significant potential for instant coffee growth.
06:55 *💰 Financial Performance and Future Outlook*
- Globally, soluble coffee sales have increased, with Nescafé accounting for a significant portion.
- Nestlé's acquisitions of Blue Bottle Coffee and the Starbucks brand have contributed to its growth.
- Climate change and market dynamics pose challenges and opportunities for the coffee industry.
09:51 *🌱 Sustainability and Climate Impact*
- Coffee production faces challenges from climate change, affecting the supply of Arabica and Robusta beans.
- Nescafe invests in sustainable farming practices to mitigate climate risks and support coffee farmers.
- Rising temperatures and reduced suitable growing areas could impact coffee quality and prices.
Somehow the one piece of information that would seem to be the most important and relevant to understanding the story, what the consumption percentage in the U.S. for instant coffee was before it was 4%, is missing. I'm not convinced it dropped significantly - I've never known any person in my entire life in the U.S. who drinks instant coffee and it's something many grocery stores don't even carry at all even though they all have dozens or sometimes even hundreds of different fresh coffee options.
You met one now. 😂
Another@@mattmcfly2165
wow I love the ease of instant coffee drank it up till 2017 off and on till they replaced it 47% with ground roasted chicory then it tasted bad !
If you really don't mind instant coffee, you should go to your local Asian store and buy a box of Maxim Korean instant coffee. I use the Maxim Gold, comes in little sleeves with coffee, creamer and sugar. Just keep in mind that in Korea coffee is served in smaller cups, so if you want a full 8 ounce cup, use two sleeves. Depending on how much your stores sells it for, it comes in a box of 100 sleeves, it works out to be about 50 cents a cup.
I drink instant coffee because starbucks doesn't deserve a plug nickel from me.
Beautiful pictures from the Central Highlands in Vietnam. And the Saigon skyline today. Great!!!
I keep some with me in my togo bag. Comes in handy