How To Target Your Competitors' Customers With Facebook Ads!
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- เผยแพร่เมื่อ 14 ก.ค. 2024
- If you want to know how to target your competitors customers with Facebook Ads... this is the video for you!
The advantages of advertising to your competitors' customers are obvious...
If you have a superior product or service, or offer a better price, you can steal customers away from your competition by doing so.
In this video I demonstrate 2 methods of finding your competitors' customers on Facebook and show you how to target those people with your Facebook Ad campaigns.
#facebookads #targetcompetitorcustomers #socialmediamarketing
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Thanks for watching guys! Let me know what you think in the comments :)
Hey Ben, thanks for your video. Your second method is not working as the "smaller business" doesn't appear neither under the interest field... Any suggestion?
This doesn't make sense.. You cant search for Jon loomer in the ads manager if he wasn't an eligible search interest in the first place. so for example, If I want to target people who like a certain skydiving page and its not an interest then I still cant type it into the ads manager . So how would I then target people who have liked a page that doesnt come up as an interest
Thanks, Ben Heath for sharing these important strategies.
I think this option is no longer available, when i clicked on Audience insights it shows results of my active page. Can u confirm Ben ?
What do you suggest now that Facebook Analytics is going away?
I knew about the first tip... but the second one was mind blowing. Thanks for sharing that! I found a ton of my friends and clients in other pages I had not heard of before. Thanks for this!
Glad it was helpful!
I read all my competitor comment sections and contact the people directly who express interest in their products. I do this daily and refresh constantly to be able to isolate their client for myself. that way, they pay for my marketing in a way and its a cool free way for me to get extra customers. I also make sure my prices are lower.
I am not sure I follow the difference in the two methods-in audience insights also, you input jon loomer and that comes up as an interest while the whole idea of the second method is if yur competitor does not come up as an interest? what am i missing here? I get the additioanl inights in method two but I dont know how that works if my competitor is not coming up as an interest. confused!
the same comment here
doesn't make any sense he did Jon Loomer twice!!! GEESH
@Ben Heath . will u please reply for this
I wanted to ask the same...
@@edvinasliuima4522 can we collaborate each other?
You can also work out WHO your competitors are targeting with Facebook Ads. Check out this video next for the details: th-cam.com/video/rtZKUBE0eF4/w-d-xo.html
Hi, setup 1 add on facebook, I have put 25e budget for 7 days, after first day i spent 1.5e,reached 5k people and facebook added 4e fee for reaching so many people. What is confusing i got 4 emails for that 1 add, one email in space of few hours, does that mean i will be charged 25e four times now?
Thanks for explaining in detail. How to target our competitor's audience.
You are very welcome :)
Great info Ben, thanks. Another way is to buy pop traffic targeting Google keyword search terms and use this as a custom audience. Desktop only, one in three users will be logged in to FB.
Thanks Eric - interesting, I hadn't heard that before.
The audience insight option is very nice :) I used a Google extension called " insight hero " and when you search on audience insight, it put in red the one you can't target and blue the ones you can :p
Omg finally someone clear something anout targeting! Thank you
Glad it was helpful!
Thank you Ben, it's a really big help to us cleared video organized system.
You are very welcome - glad to hear it :)
OMG, this is brilliant! Thanks for this video, Ben!
Glad you enjoyed it!
amazingly practical, will follow you, thanks very much!
Glad it was helpful!
Fb ads just became so interesting! I am very excited to try this! :) Thank you Ben!!
Have fun!
Great video Ben! Thank you for sharing
Thanks a lot Krizza, glad to hear it :)
thank so much for your massage, it's very important for me
Thank you so much man! Love from Bangladesh
Glad it helped
Great info! Thank you Ben!
Thanks a lot :)
So helpful and valuable content, thanks a lot Ben !!
My pleasure!
This is great information! Thank you!
You are so welcome!
Love your content so much I feel like I finally understand Facebook adds! Just one quick clarification, so should I be targeting my competitors or the similarities/page likes of my competitors? thanks -Fine and Flux Jewelry :)
Glad to hear it! You can certainly test those as targeting options and we often do. Just don't forget to also test other targeting options such as lookalike audiences based on previous customers.
Very helpful information!! Thank you!’
You are so welcome!
Hello there! Really bang-on video, thanks! I can compare the traffic of my competitors' websites, Google and Facebook ads and much more with the WASK competitor analysis tool. I am always one step ahead of my competitors by creating the right advertising strategy!
Nice! :)
This is great information for me once again thank you so much Mr.Ben I'm from Pakistan. I just subscribed to your channel.
Awesome :)
This is Gold 👏🙌
Thanks Dinesh, glad to hear it :)
The 2nd method is merely an extension of the first method. If there's no page or info in detailed targeting then you can't find the same info in audience insight.
Hi Ben!!! Thank you so much for all your videos, they are massively helpful! I was wondering if you could make an updated video of this please? That would be wonderful, thanks again ♥ Love from Ecuador
You are very welcome and I already have :)
You should be able to find that video on my channel.
More value thank you.
You are very welcome :)
Yes!!!!! Thank you
You bet!
You're so good. Finally i understand
Glad to hear it :)
This is GREAT. Thanks !!
You're welcome!
So helpful thank you
Thanks a lot Jamal - great to hear.
Thanks Ben. Great value and awesome video. What facebook Ad strategy would you recommend for a serviced Accommodation or Holiday Let kind of business? Thanks in advance.
Really what i needed thanks!
Glad to hear it!
This video opened my eyes. I just want to know while using audience insights, when selecting relationship, education, should i choose only the variables in green colors with positive signs e.g +80%. Secondly, i want to draw traffic to my Spotify profile, i guess i should use the campaign objective "traffic"?
Glad to hear it.
1) Not necessarily but that can be a good place to start.
2) Yes with that approach you'll have to use Traffic
Your tutorial is very easy to understand.
I have a question why cannot i create account on Business Manger?
Awesome information!
Glad you think so!
Really awesome ben heath 🔥🔥🔥🔥
Thanks a lot :)
Excellent video 👍
Thanks a lot Bul - much appreciated.
I can't find audience insights anywhere. Can you help? The layout of Business Manager seems to have completely changed
How do we find info in the 2nd method if FB doesn't have the person/business in the interest section. I thought that is why you gave us a 2nd method
Great video! Has helped me with additional page targeting options, but I can't seem to find the in depth details you can see on your interface in option 2. I can only see gender and age, locations and pages liked. This is in the Audience Insights section. If you could let me know how to find this level of detail in the new interface that would be great!
Also, a competitor didn't show up in the interests section despite having tens of thousands of followers on their page. Is there a setting you can select for pages so they can't be seen through targeting?
TIA
same here!
Hello Ben, thanks for your video. How soon can i create a business account after opening a personal page?
Brilliant, this was just what I was looking for last week!
Awesome - glad to hear it Hayden
Hey Liked your video but coudlnt follow it fully because the interface you are using has many options but mine doesnt have any things like location,page likes and all that. Please upload a new video with the updated interface of Ads manager
Hi Ben, I want to say Thank You for your great videos here. Can I ask if there is one (I suspect there is and I can't find it!) that shows how one gets to the analysis or results of the pixel data, please? Very happy with your method of explaining things - quick, precise and to the point. Mark.
Thanks a lot :)
I don't have a video on that I'm afraid but Facebook have support docs on it.
@@BenHeath Perhaps one you might consider. I find I learn a lot more and much quicker following your excellent tutorials.
How have you got so few views on your videos...your content is so useful! Thanks for sharing
Glad it was helpful! My channel is growing all the time and it will get there, it just takes years to build a large audience in this space. But if you want to help speed that up I always appreciate a share and people spreading the word :)
@@BenHeath Will do fella, keep it up
@@johncallaghan7328 will do :)
Great advices Ben ✔️
Appreciate it :)
Thank you Ben! So helpful! I am assuming you would still recommend Lookalike Audiences over this competitor targeting?
Hi Melissa, you are very welcome :) For most business, yes I would. But not everyone has previous customers, email lists, etc. to create lookalike audiences from. Also, you can always test both options and see which works best for you.
Hi Ben, why did you use Jon Loomer in both examples? Wasn't the second options point to try when the number 1 is not available?
Great insight, Ben. What do you think of targeting competitor audience and enabling "expand your detailed targeting".
Will that act like "broad lookalikes of competitor" and a good source of cold traffic? Thanks Ben.
Yes it kind of will and you can absolutely do so.
Hey Ben, love your content!!! Just one thing, when creating a custom audience comprised of my competitors customers is there no way of creating an audience comprised of the followers of my competitor's Instagram page. It seems strange that when facebook finds all its users that have an interest in my competitor's business it just looks for all those users on facebook that have liked my competitor's business page. Why doesn't it include all those instagram users that have followed my competitor's instagram page. Really odd that facebook doesn't include those people. It seems there is a huge pool of people that facebook could be using that have been left out especially as instagram is becoming more popular then facebook and many people who have an interest in my competitor's business are probably on instagram and not facebook.
Thank you for the video! This is great. Unfortunately it didn’t work for me as none of my competitors come up. Are there other tools out there that might accomplish the same thing.?
Not that I know of I'm afraid. Try finding larger competitors in your space? Even if that means going beyond your specific niche.
Thanks for making this video Ben, really helps a lot. Quick question, what type of campaign objectives do you think are the most relevant to use when it comes to targeting competitors customers? Am I right to say Conversion related objectives are pretty irrelevant in this case?
Thanks a lot - glad to hear it.
I would most likely use a conversions campaign - that's what I would still be after at the end of the day. If you are working with a massive budget then you could go with brand awareness.
im so annoyed because its been a year and FB changed the audience setting completely, i am not sure where i can search for the competitors and get the insights
u are the best
Hello. Ben I'M From CAMBODIA Nice To Meet you.
Hello there!
Nice Video.
Great video, thanks! Is it possible that due to local or regional laws, me here in the netherlands is not allowed to target anything but pages with millions of followers (instead of a few thousand)? I entered pages of huge companies that have hunderds of thousands of followers, but i am not able to add them directly. Am i doing something wrong? If not, is there a way around it?
Hey Ben, i have been watching your videos and learning a lot. You post so helpful content. I have started my small e-commerce business so i am following your videos for fb ads. I try to use this strategy but page like who shows up in audience insight, doesn’t show up in targeting search. Any solution for that?
Thanks a lot.
Not all the options will be available to target. You just have to keep going until you find the ones that are.
hi, great content. I have a question, suppose I use Facebook ads traffic, to generate visits to my page ok. The question is, how can I use the ad information to improve facebook inside?
Watching this in 2022 and I can't find that audience insights page at around 5:00.. Can you please help?
Hi Ben, Great Video and very informative. However, I have been told that FB no longer allows you to target followers of competitors' Pages - Is this true?
Hi Ben, i'm new to your channel, and this is the first video ever i have seen. And i think it's great man! Thank you so much for being so clear on so many things. I still do have a few questions. If i may:
1. If you target, with option number 1, for instance Jon loomer. Could you also target another one of your competitors. Or would you make that a different Ad- set?
2. At around 10:07, i see interest, additional interest and behaviour. I'll look after this video, but what is the main differerence between those 3 things?
3. And last one. For the second option you targetted Facebook For Business and Mari
That's awesome - glad to hear it.
1) I would make another ad set for a different interest targeting option
2) So an interest is something that someone is interested in and a behavior is something someone actually does. So you could be interested in small business or be a small business owner.
3) I think this question might have been cut off.
@@BenHeath Yes it was! Thank you for telling me. And first off all, thank you for your answers! What i meant was, do you set them both in your targetting, or do you make a different ad set? Just like the first question. Now, my best guess is to make a different adset.
Hi Ben I couldn't find the option on audiences that says 'Anyone on Facebook' Can you please tell me where to find it ? thanks!
Hello Ben, I watched several of your videos and they are great! I would like to do a campaign to release my next music video ( the filmmaker and the singer) and I would be using a traffic lead campaign so I can drive people to the youtube video and target the audience with other similar music artists who make similar music. Not sure if this is the right choice... I would love to know your opinion and for my next album release, I would love to consider your agency. Thanks for your time!
Audience Insights is no longer available as the video shows in minute 5:20... Is there now a way to see who my compepitors follers, follow ?
Hey @benheath i can't able to see my competitors pages on interest section as you said in this video
Great video! What do you do if the competitor doesn't show up in interests?
Thanks Chris. In that case you may not be able to target their competitors unfortunately. This is not a technique that will work for every business. My recommendation would be to stick the largest competitors possible.
How would you do the 2nd option on the new version of Facebook? My audience insights doesn't provide me with anything other than my current insights, I cant find this targeted route to create an ad?
Great video
Thanks!
5:26 This user interface is not showing up in today's FB Audience Insights. How can I find this now?
Thanks for your video. The second option didn't work for me and I believe it doesn't work as you describe it? I wish it did! If the competitor doesn't come up as an option to select as targeted audience in ads manager it doesn't either come up as an interest in audience insights and therefore I can't see the likes and all of that. You use Loomer so you had no problem there but if you chose a smaller business that doesn't come up in Facebook ads manager that business won't come up in the insight section either :S
Nice
You can actually see some part of the target when your competitors ad appears on Facebook. When this happens, go to the 3 dots in the top right corner of the ad and click on “Why am I seeing this ad?”. There you’ll see a few insights of that ad target audience.
Thanks Ben! Anyway, how many we can input the interest for the best result?
I have a bunch of video on targeting on my channel :)
I'm Jon Loomer, and I'm suing.😂
thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because everybody could be the person who buy that gift for the parents.
In that case I would try to focus on lookalike audiences if you have the custom audiences to create them.
If not, you can still start by targeting with interests as you usually would.
hey Ben, great video. Is this option only available in a few countries like US,UK ? As I can not find any German sites at all even though they got 80k+ followers?!
Thanks a lot. No you can do this in all location but you need to find larger pages than that for them to be targeting options.
Hey Ben, GREAT VIDEO
1 question, Would you recommend combining the 2-3 interest similar to your competitors to get to an audience of 1,000,000 assuming each interest has a 333k audience? I know you would typically suggest looking at one interest group so results are not overlapping but in a scenario where your interest group will be too small, how do you feel?
Hi Matt, thanks a lot :)
I prefer to keep the interests in separate audiences if they are larger than 250k each.
Great video. Knew about both methods but never needed to use them. I tried the second method with a very large competitor that is known around the world and have 1.7 million followers and they don’t show up?
HI Graham thanks a lot :)
That's unfortunate - sometimes larger pages don't for some reason. I don't know why I'm afraid.
Great
Thanks a lot :)
If I'm a nail tech what do I put as my interest
Hi, if the name doesnt show up at Interests in Audience section, how can you get the relevant info? you type jon loomer and then were able to get info about similar pages, but if jon loomer wasnot come up there, what would you do to get info from audiences? thanks
Question Sir:
If you send to your messenger subscribers a link to your video post, will they be included in VIDEO VIEWS if they just view the video inside messenger? like when you create a CUSTOM AUDIENCE for retargeting? Cos the video is shown inside messenger when you send the link.
Someone please tell me when we start a new campaign in the same ad account. Does it utilizes data of previous campaign?
Yes it does :)
Hi is it possible to target customers via location from a large competitor? Thanks :)
Hi Ben, great information 👍 quick question.... is doing fb ads by Boosting a post the same as going to Ads manager and creating an Ad from there in your opinion,
Any info would be appreciated
Barry.
Not really although there is some overlap. You would most likely see better results using Ads Manager - you have much more functionality there. Hope that helps :)
But if a page doesn't come up as an interest in detailed targeting how would it come up as an interest in audience insights? Don't both areas give you access to the same set of targetable pages?
Nope - unfortunately they do not.
@@BenHeath So what's the alternative? Given that what's shown in the video wont work
Hi Ben,
Thanks for your great video.
I have a question. Does this also apply for instagram. My audience is more on instagram than facebook. But can you target your competitors customers on instagram?
Hi Ben. Thanks for the vid. If facebook doesn't show Jon loomer as targeting option 1. Why would it then show it in audience insights? Aren't they mutually exclusive?
Hi James, great question and the answer is not at all. Facebook's Audience Insights will show many more options than you can use as an interest targeting option in a campaign.
Hi Ben, thanks for this. My issue is that my competitors don't show up in audience insights (too small perhaps?) what can I do in this instance? Many thanks, Olivia
You may not be able to use this technique if that's the case. Otherwise I would try to find the largest competitors possible as they are more likely to show up
Hi Ben. It seems that the second strategy doesn't work in some countries like Brazil, as most competitors don't appear and when they do no data shows up unter "page likes". Can you please advise? thanks.
Not every business will be able to use this approach. My recommendation would be to find bigger competitors even if they aren't 100% in your industry.
Hi Ben, we'd like to work closely with your agency to implement a good facebook marketing campaign.
Awesome, glad to hear it. Best thing is to book a call with me here provided you meet the criteria: www.leadguru.co.uk/strategy
There's about a 2 week wait time right now I'm afraid as there's a lot of demand for our services :)
Can you tell how can I use this trick in new ad layout because I am searching this option but I can't find it
whats Your opinion to add Multiple detail targeting elements for an adset.?
I don't like using more than one at a time - otherwise you can't work out which elements deliver the very best results.
@@BenHeath Thanks for your reply sir.
you are absolutely brilliant
Thanks Jenna :)
Hi can you do it again now in 2021 December... Or if you have an updated video please notice ne thanks
hey ben any updates on 2022 /oct
for this video
Is the second method still available in 2022?