Who are you and where can we donate to protect you? You are by far the most informative content provider for clothing. I've watched hundreds of hours of video and got more information in a few of yours then all those. Mahalo!
I think this is the most valuable video in this series so far -- at least it is for me and the point of development where my brand is: nearly design complete for our first collection but still having to climb the hurdle of releasing it and sales. Thanks for the info and yea, keep it casual!
Prospecting: Identify customer profile a. Lead prospect (will buy, no money) b. Prospect customer (will buy, have money) c. Qualified customer (need persuasion, have money) Tools for the prospects: Entry items, gifts & lookbooks, galleries. Sales channel: direct & indirect
There are some very good tips in this video. Although I can't help but notice there are some very one-dimensional points that are being made on how to run and create a streetwear brand (throughout this whole series actually). Especially in such a hyper-competitive market (and the modern business environment in general), I think the main thing that will give your brand the edge over the others is innovation. Innovation in the product, in the operations, in marketing, and even in the industry. That's why most start-up clothing brands fail to become relevant, because they're just doing the same old thing. Now I'm not going to sit here and pretend that I'm any more experienced than you are in this area - since I'm just a business undergrad that has never tried to start a streetwear brand. But considering the dynamic and always-changing nature of this industry, it's not particularly hard to do something that nobody has ever done before. And that's something you cannot get from a how-to TH-cam video, that's something you'll have to find within yourself. Also, the 'never give up' attitude is misleading. Some business concepts are just either before their time or past their time. Sometimes it's better to just step back and start over. Just my two cents, no disrespect.
Yung God none taken. The never give up attitude is actually the point where you make something innovative. Reggie's experience making a clothing line and working for them led him to making a TH-cam channel about fashion that outpaced the growth of any most fashion start-ups. The entire point is to use what we like to call 'accumulated skill' to create that innovative product. In actuality you don't need innovation if you already have the user base. Look at Sony and Microsoft in terms of the video game market. They JUST make more powerful machines and repeat the same thing. They hardly innovate in these areas. Why? Because the user base is large. People will buy because of who they are not what they do. That being said it would be great to innovate in fashion but the room to do so is limited. The best thing to do is find a market niche and lay into them. Find a way to angle in and market to them. You don't have to be different if you already are. Fashion is a very simple category. If every label tried to be innovative it would be a clusterf*ck of ideas. Which is the reason why nobody tries to reinvent the wheel. People have to be able to assimilate this product into what they already have. That's why it's one dimensional. Almost. The only requirement for street fashion is to really commit to who you're talking to and put yourself out there. That's easier said than done. Start-up companies can let the end product do the talking. For fashion that's hardly the case anymore. The story is just as important as the product itself. Thoughts?
Hey, how do you choose your fabrics for your different pieces? I’m prepared and well informed about everything that concerns, the philosophy, My brand goal, manufacturers, marketing etc. but the problem is about fabrics, I don’t know what fabrics to use because I simply don’t know much about that, what would be the solution?
Yes can u break down pricing even more with warehouse price and retail msrp so if a store where to bye from u they get it at warehouse or same price as you sale to public in lost
I wanna start a clothing brand but I can't draw or use adobe photoshop. Should I not start one? I used to be a pro at photoshop about 7 years ago but had stopped (broke and didn't have the money to buy another) . Would I be a fake "designer" ?
Maybe try the two below. The Fashion Business Manual - it takes you through the same steps more or less as this series and is very easy to read. Fashionopolis - this one is more about environmental impact past, present and future and the advancements the industry is making on that front if you are interested in that.
How do you find your target audience when you're not selling to a particular niche? I started my brand because I simply wanted to make shit that I think is kool. I know the types of people who could be into specific designs of mine but that is very broad and hard to market towards. But I don't want to be cooped up into one small section and just roll with these kinds of people or just make this kind of design. What should I do?
kevaramic whenever you have a broad base it's important to think "local". While there may be a lot of people that are within your base you still have to reach them. The easiest way is to do it is at the local level where those individuals can see that you are targeting them. Honestly, sometimes you don't have a say in who likes your brand. You can target a specific group and find that it works well in a specific subset in a group particularly well. Your job is not so much to 'roll' with these people your job is to expand your brand. So if certain people pick it up that you don't necessarily roll with, think like a business owner and readjust the branding to suite the new group you created.
Always coming in clutch. Thank you so much Reggie I really do appreciate the response. If you got a chance to look at my site I'd appreciate it. www.sorryaboutyourbird.com Keep it casual.
The damnest thing... Right around 4:00 there's a Q-Tip instrumental that I used for a fairly successful mixtape. Fairly to whatever haha. bit.ly/soundslikeimakillit
No offense bro but if it takes you 15$ to make a t-shirt on a large scale you're doing something wrong. check your manufacturer, even with labes and printing it shouldn't exceed 5 bucks per shirt if you're making lets say 1000 of them. for 100 or 200 8 to 10 bucks and this is with shipping maybe a little bit more depending on your location but still 15$ is way to much
Great tips, yes, but what gives you the authority to pump out these 'guru' type vids. Have you actually done what you preach? Pls don't take this as an insult, im just keen to be informed from a reliable source as theres way too many 'internet gurus'. Cheers
StormJB1 Ah yes the inevitable question! That's what you're supposed to ask! After minoring in graphic design and branding in college, I went to Japan to do a 2 year self case study of Japanese fashion. During that time I enlisted the help of a business research analyst from New York. I informed him about wanted to start a clothing line and he taught me the ropes of business, mentoring me on management, analytics, marketing, and sales. It was basically and apprenticeship. As I was putting the final touches of the design process of the brand I asked the business research guy, Jason P. (won't give his full name with permission) I asked him if he could be my manager and partner. My parents are also business owners, focusing on real estate, underwriting and counseling. My father had also been in the Navy as a recruiter for 30 years and obtained the rank of Master Chief, so basically that is to say I knew the importance of making a good team. Jason was my first choice as business manager. It was at this time that a lot of trial and error for making a brand happened. Jason prompted me to take courses, like the Skillshare course by Jeff Staple, he prompted me to learn all parts of design and advertisment, so I was suggested to read books by Seth Godin, Gary V, and other books like "Chasing Cool", and "Threads not Dead", among many others. I was also prompted to case study every brand that was 'similar' to my own. That meant James Jebbia's Supreme, Undercover, and Bape we're on the table among others. But I still wasn't ready for big time. There was so much more to consider. I had a brand called "JG." That focused primarily on traveling and seeing new places but it was quite convoluted in it's approach. So the brand went through several iterations before I was confortable releasing it to the public. We did several promotional campaigns, had a look book but we lacked the necessary reach to make it viable. We knew this and since I was the designer I had to make my own profile bigger. So I put together a portfolio of my designs an I landed a paid job at sbe as a designer and branding agent, at the time the company was one of the fastest growning lifestyle companies in Los Angeles, CA. I took the job to for two reasons: one, to increase my personal profile, and two, to learn about marketing, branding, and sales directly. Sbe owned several clubs in the LA area, Greystone, HYDE, Emerson, and Create, and they were frequented by tons of celebs. Needless to say I was able to bump into quite a few, giving me a window to get a cosign or my brand. And instead of just being a regular joe, I actually worked for the company giving me the validation I needed when I got into talks with these people. I also actively took meetings with my managers and bosses. Learning about branding, Management's, sales, collaborative effort and eventually was able to create entire campaigns for many of the locations that they owned. I was finally given the opportunity to make a label they wanted to work on and after adding it to my portfolio it caught the eye of management at the largest talent agency in the world, Creative Artists Agency in LA, there I was to work on two campaigns, a Kesha Rose brand book, and the tech packs for Fred Segal Jeans Japan. I still had my brand working in the background but as I had obtained all this knowledge about the industry through practical work and hustling, I saw an opening for consulting and creative strategy. This is where I put all that knowledge into helping brands start up. One, I had been through the pains of starting and two I studied and experienced the work flow directly. The eventual result of this is the actual channel you see here today. THIS is the actual result of my brand. It didn't turn into clothes directly but a channel that dissiminates fashion. It's the reason we try to polish everything. And the results have been pretty good. Our base is not as big as some other TH-camrs but because we have a loyal following other parts of the business to especially well. Our shop for instance sells out everytime we drop something. Everytime. It's because I followed the rules you see right here. The application of these rules is not just fashion based. It's universally known. Why do Mr. Clean commercials run midday on the weekday? Because the company is targeting stay at home wives. How about Axe during the Big Bang Theory? More men watch. It's as much psychological as hustle. To be honest I'm not saying anything new. You could take a sales course and receive the same info. But the proof is in the pudding. What makes me a viable source? You tell me. With about 70k and counting on a channel about Japanese fashion, and whose stores sells out I would say we adequately put together a system that works, and all because we followed the techniques here. So in a sense we're practicing what we preach right now. Even as I write this long ridiculous and probably far too detailed response. But thanks for asking. It's the question you ought to ask.
You're the man Reggie, I dont know, but you have anything that caughts the people, that connect, maybe its carism. The way you talk or use your words, how to make it looks simple, you have been putting efforts to make understanable and simple to follow, for people who never know or learned about this, you're sharing information & knowledge, and most important :personal experiencies!, and that is priceless. Thanks for your time Reggie!.
Who are you and where can we donate to protect you? You are by far the most informative content provider for clothing. I've watched hundreds of hours of video and got more information in a few of yours then all those. Mahalo!
kaumana808 yes agree 100 percent
On meeeeeeee
Reggie gives really good insight and knowledge about the fashion/retail industry great work.
If you have extra money can you do a series on starting a streetwear brand on a budget? like an experiment of some sort - just a random idea :P
quit being broke and do it yourself
Don’t start it on a budget. No one wants to buy cheaply made overpriced unknown clothes.
I think this is the most valuable video in this series so far -- at least it is for me and the point of development where my brand is: nearly design complete for our first collection but still having to climb the hurdle of releasing it and sales.
Thanks for the info and yea, keep it casual!
How far u get ?
Prospecting: Identify customer profile
a. Lead prospect (will buy, no money)
b. Prospect customer (will buy, have money)
c. Qualified customer (need persuasion, have money)
Tools for the prospects: Entry items, gifts & lookbooks, galleries.
Sales channel: direct & indirect
Reggie your advice is really good. I feel like I could use it in other things outside of fashion too. Its really opening my eyes.
There are some very good tips in this video. Although I can't help but notice there are some very one-dimensional points that are being made on how to run and create a streetwear brand (throughout this whole series actually). Especially in such a hyper-competitive market (and the modern business environment in general), I think the main thing that will give your brand the edge over the others is innovation. Innovation in the product, in the operations, in marketing, and even in the industry. That's why most start-up clothing brands fail to become relevant, because they're just doing the same old thing. Now I'm not going to sit here and pretend that I'm any more experienced than you are in this area - since I'm just a business undergrad that has never tried to start a streetwear brand. But considering the dynamic and always-changing nature of this industry, it's not particularly hard to do something that nobody has ever done before. And that's something you cannot get from a how-to TH-cam video, that's something you'll have to find within yourself. Also, the 'never give up' attitude is misleading. Some business concepts are just either before their time or past their time. Sometimes it's better to just step back and start over. Just my two cents, no disrespect.
Yung God none taken. The never give up attitude is actually the point where you make something innovative. Reggie's experience making a clothing line and working for them led him to making a TH-cam channel about fashion that outpaced the growth of any most fashion start-ups.
The entire point is to use what we like to call 'accumulated skill' to create that innovative product. In actuality you don't need innovation if you already have the user base. Look at Sony and Microsoft in terms of the video game market. They JUST make more powerful machines and repeat the same thing. They hardly innovate in these areas. Why? Because the user base is large. People will buy because of who they are not what they do.
That being said it would be great to innovate in fashion but the room to do so is limited. The best thing to do is find a market niche and lay into them. Find a way to angle in and market to them. You don't have to be different if you already are. Fashion is a very simple category. If every label tried to be innovative it would be a clusterf*ck of ideas. Which is the reason why nobody tries to reinvent the wheel. People have to be able to assimilate this product into what they already have.
That's why it's one dimensional. Almost. The only requirement for street fashion is to really commit to who you're talking to and put yourself out there. That's easier said than done. Start-up companies can let the end product do the talking. For fashion that's hardly the case anymore. The story is just as important as the product itself. Thoughts?
awesome tips. you know your stuff brotha.
Thank you Reggie
Hey, how do you choose your fabrics for your different pieces? I’m prepared and well informed about everything that concerns, the philosophy, My brand goal, manufacturers, marketing etc. but the problem is about fabrics, I don’t know what fabrics to use because I simply don’t know much about that, what would be the solution?
Sebastian Ramirez what is the name of ur brand?
Love this series, I hope the next episodes are coming soon
How do you make a linesheet??
Yes can u break down pricing even more with warehouse price and retail msrp so if a store where to bye from u they get it at warehouse or same price as you sale to public in lost
Brotha you know your stuff im learning a lot from you plz make more videos continue the series thanks
I wanna start a clothing brand but I can't draw or use adobe photoshop. Should I not start one? I used to be a pro at photoshop about 7 years ago but had stopped (broke and didn't have the money to buy another) . Would I be a fake "designer" ?
Photoshop uses raster graphics (pixels) you want to use illustrator
Anyone knows cheap T-shirt producers that do custom designs?
This is a good video.
Thank you for the information!!
Hmmm. Gonna look for PTs 1-6 Peppega
Is this the last episode
bro do you have recommendations for books?
Maybe try the two below.
The Fashion Business Manual - it takes you through the same steps more or less as this series and is very easy to read.
Fashionopolis - this one is more about environmental impact past, present and future and the advancements the industry is making on that front if you are interested in that.
@@MattMillerGraphics Thank you! I'll definitely have a look. Quite embarassing that I'm still at the same point, one year later.
Ik this is outta topic but how is the weed in japan. also literally jus found your account shits great info
How do you find your target audience when you're not selling to a particular niche? I started my brand because I simply wanted to make shit that I think is kool. I know the types of people who could be into specific designs of mine but that is very broad and hard to market towards. But I don't want to be cooped up into one small section and just roll with these kinds of people or just make this kind of design. What should I do?
kevaramic whenever you have a broad base it's important to think "local". While there may be a lot of people that are within your base you still have to reach them. The easiest way is to do it is at the local level where those individuals can see that you are targeting them. Honestly, sometimes you don't have a say in who likes your brand. You can target a specific group and find that it works well in a specific subset in a group particularly well. Your job is not so much to 'roll' with these people your job is to expand your brand. So if certain people pick it up that you don't necessarily roll with, think like a business owner and readjust the branding to suite the new group you created.
Always coming in clutch. Thank you so much Reggie I really do appreciate the response. If you got a chance to look at my site I'd appreciate it. www.sorryaboutyourbird.com Keep it casual.
The damnest thing... Right around 4:00 there's a Q-Tip instrumental that I used for a fairly successful mixtape. Fairly to whatever haha. bit.ly/soundslikeimakillit
Thank you.
This channel grew sheesh
where are the other videos of " how to start your brand"
What's a good company to use to print tshirts. (Great quality and low cost)
Q TIP is by boiii
No offense bro but if it takes you 15$ to make a t-shirt on a large scale you're doing something wrong. check your manufacturer, even with labes and printing it shouldn't exceed 5 bucks per shirt if you're making lets say 1000 of them. for 100 or 200 8 to 10 bucks and this is with shipping maybe a little bit more depending on your location but still 15$ is way to much
yo dude no pressure but ive been waiting on the next part for a minute. whens it coming out?
I literally picked the most terrible time to start a brand everybody is panicking and nobody wants to buy shirts😂
Great tips, yes, but what gives you the authority to pump out these 'guru' type vids. Have you actually done what you preach? Pls don't take this as an insult, im just keen to be informed from a reliable source as theres way too many 'internet gurus'. Cheers
StormJB1 Ah yes the inevitable question! That's what you're supposed to ask! After minoring in graphic design and branding in college, I went to Japan to do a 2 year self case study of Japanese fashion. During that time I enlisted the help of a business research analyst from New York. I informed him about wanted to start a clothing line and he taught me the ropes of business, mentoring me on management, analytics, marketing, and sales. It was basically and apprenticeship. As I was putting the final touches of the design process of the brand I asked the business research guy, Jason P. (won't give his full name with permission) I asked him if he could be my manager and partner. My parents are also business owners, focusing on real estate, underwriting and counseling. My father had also been in the Navy as a recruiter for 30 years and obtained the rank of Master Chief, so basically that is to say I knew the importance of making a good team. Jason was my first choice as business manager. It was at this time that a lot of trial and error for making a brand happened. Jason prompted me to take courses, like the Skillshare course by Jeff Staple, he prompted me to learn all parts of design and advertisment, so I was suggested to read books by Seth Godin, Gary V, and other books like "Chasing Cool", and "Threads not Dead", among many others. I was also prompted to case study every brand that was 'similar' to my own. That meant James Jebbia's Supreme, Undercover, and Bape we're on the table among others. But I still wasn't ready for big time. There was so much more to consider. I had a brand called "JG." That focused primarily on traveling and seeing new places but it was quite convoluted in it's approach. So the brand went through several iterations before I was confortable releasing it to the public.
We did several promotional campaigns, had a look book but we lacked the necessary reach to make it viable. We knew this and since I was the designer I had to make my own profile bigger. So I put together a portfolio of my designs an I landed a paid job at sbe as a designer and branding agent, at the time the company was one of the fastest growning lifestyle companies in Los Angeles, CA. I took the job to for two reasons: one, to increase my personal profile, and two, to learn about marketing, branding, and sales directly. Sbe owned several clubs in the LA area, Greystone, HYDE, Emerson, and Create, and they were frequented by tons of celebs. Needless to say I was able to bump into quite a few, giving me a window to get a cosign or my brand. And instead of just being a regular joe, I actually worked for the company giving me the validation I needed when I got into talks with these people.
I also actively took meetings with my managers and bosses. Learning about branding, Management's, sales, collaborative effort and eventually was able to create entire campaigns for many of the locations that they owned. I was finally given the opportunity to make a label they wanted to work on and after adding it to my portfolio it caught the eye of management at the largest talent agency in the world, Creative Artists Agency in LA, there I was to work on two campaigns, a Kesha Rose brand book, and the tech packs for Fred Segal Jeans Japan.
I still had my brand working in the background but as I had obtained all this knowledge about the industry through practical work and hustling, I saw an opening for consulting and creative strategy. This is where I put all that knowledge into helping brands start up. One, I had been through the pains of starting and two I studied and experienced the work flow directly.
The eventual result of this is the actual channel you see here today. THIS is the actual result of my brand. It didn't turn into clothes directly but a channel that dissiminates fashion. It's the reason we try to polish everything. And the results have been pretty good. Our base is not as big as some other TH-camrs but because we have a loyal following other parts of the business to especially well. Our shop for instance sells out everytime we drop something. Everytime. It's because I followed the rules you see right here.
The application of these rules is not just fashion based. It's universally known. Why do Mr. Clean commercials run midday on the weekday? Because the company is targeting stay at home wives. How about Axe during the Big Bang Theory? More men watch. It's as much psychological as hustle. To be honest I'm not saying anything new. You could take a sales course and receive the same info. But the proof is in the pudding.
What makes me a viable source? You tell me. With about 70k and counting on a channel about Japanese fashion, and whose stores sells out I would say we adequately put together a system that works, and all because we followed the techniques here.
So in a sense we're practicing what we preach right now. Even as I write this long ridiculous and probably far too detailed response. But thanks for asking. It's the question you ought to ask.
Reggie Casual awesome, thanks for the response. You should do a video on your background! And possibly a q&a along with it too!
hey! I was wondering if you have a brand that stands out for you? Fav brand?
You're the man Reggie, I dont know, but you have anything that caughts the people, that connect, maybe its carism. The way you talk or use your words, how to make it looks simple, you have been putting efforts to make understanable and simple to follow, for people who never know or learned about this, you're sharing information & knowledge, and most important :personal experiencies!, and that is priceless. Thanks for your time Reggie!.
this is great! wish you would have included this in the first video
What’s style number
☆☆☆☆☆
Bro. I was hired on a task of writing captions on this video. Work's completed and delivered days ago and I'm still not paid.
Nobody from The Casual requested any such thing. You might want to check who asked this to be done. We don't reach out to caption transcribers at all.
@@THECASUALco okay sorry. My bad. I'm just feeling helpless. So.
Lmao, why would they paid someone only to make a caption lol