I love what he said about the importance of irrationally. It is so true. The older I get the more I realise this. I am sending JCB lots of positive energy and good health, wonderful Marc, thank you.
As a former employee of Swisstiming, Swatch Group's timekeeping division, I have nothing but the utmost respect for monsieur Biver. Thanks for the excellent video :)
@@user-zl2sc3bg3g It's true. As a former salesman these traits are what separate the flunkies from the visionaries. I'd give a kidney to be in your shoes, have lunch and pick his brain.
JCB is someone who commands your attention. He captivates you even when you have no interest in what he is doing. He makes it interesting that you will want to give him your time to listen. And at the end you learn a thing or two. He is truly amazing and one of a kind.
He is right. Rolex sells brand more than watches in true sense. Modern Rolex are very poorly made. But still over hyped and over priced. Marketplace expert.
Jean-Claude Biver's passion is infectious. It is quite wonderful that he was willing to devote so much of his time to this interview and it was a well deserved coup for Marc André Deschoux!
I love that Jean-Claude Biver. He is so inspiring and full of the pleasure of life and watchmaking. I wish him the best of luck with his health and the future
There is truth in this. Question - can you say that looking at Ford is like looking into the sun? No. How about Apple? Yeah, right. What about Pagani? Well, now we need some sunglasses. Some brands have it, some never will.
A legend of the watch industry, sharp and remarkable in its analyses. Thank you for this nice interview! And wishing a quick recovery to Mr. J.C Biver.
JCB is truly a businessman. Most men his age would have no clue the ramifications of how my generation of millenials desires instant gratification of Instagram and Snapchat. He is on top of everything current.
Thanks again, Marc!! This interview was just incredible. Jean-Claude is a brilliant person, and I have learned more about watches in 90min than the last year altogether. The way he tells the stories and all he has been throw is teaching us what is going to happen next, and that is invaluable. Also, I would like to mention that I love how he respects every player and every customer, it is something I share with him and something that should be promoted. Regards, Ricardo Zamora Rojas
I waited for both parts to be published and I've just watched them back to back, absolutely fantastic insight into a very interesting and passionate man. It's amazing how quickly the time passed (pun intended). Many thanks to you Marc André.
I was at full attention for this 2 part series. It was so special. What insight into the man and watch making as a business and an art form. Thank you.
I worked for a man like him. Here in Tanzania, an Italian man, called Nicola. He passed away an year ago, and even the new top managers the Company hired in the tentative to...well, "to" what I don't even know. Anyway, I was just saying that men like my ex boss, and him, will be never replaced by any super excel manager or Oxford manager etc.... Biver and Nicola are unique. An interview like this one, should be eternal like the watches he let us enjoy, and like the Tanzania that Nicola let the people explore in a new way.
I have followed JCB for many years and have been inspired by his words on many occasions, but this short interview spanning 2 posts surely is the superlative definitive account of his achievements, fuelled by his passion and commitment. As a watch enthusiast and collector for many years, I recognise a little of him in me but more indicative is his approach to professionalism and his love for what he does. Something I have always tried to achieve in everything I have done and still try to do today. A giant among men. Wonderful interview by someone who knows how to let the interviewee speak for himself in his own time and in his own way. Excellent work Marc. Impressive stuff from both parties here.
What an enjoyable and informative interview to listen! As Monsieur Biver said he is indeed a man of passion for watchmaking and it truly shines from every word that comes out of him. It's too bad for me that his aesthetic choices do rarely work for me.
The whole idea of irrationality just blew me away. I absolutely love the entire interview and have found it extremely inspiring. I wish the best to Mr JCB and thank you for making and uploading this.
JCB is the man that revolutionise contemporary Swiss watchmaking with passion, innovation and vision. I am a fan of Tag neither I am a fam of anything smart watch, if any human can change the Tag brand it's JCB. Posterity will judge his success at Tag, apart he has got everything bang on right and I would like to see his last stint at Rolex.
Amazing Interview. I hav'nt heard so much truth in such a short time. Very much to think about ... I loved the part with ecclestone. Two crazy guys in the most positve way. Next big Interview with Steven Forsey, Max Büsser and Thierry Stern please:))
Absolutely agree with his opinion of the future of mechanical watchmaking. I always ask clients to consider their Atmos Clock that is still around for 50 years, but every six months they replace their cell phones. Another aspect to mention is environmental concerns, well reuse, reduce, and recycle. A watch you keep for decades, you have serviced, more conscious than buying disposable watches. It is also much more convenient to look at your wrist for time, rather than pull out cell phone.
Thank you so much for this wonderful video! This man is so inspiring and motivational; just a lovely guy! I wish him all the best with his health and full recovery of his illness ! Kind regards from The Netherlands!
To be honest I could listen to JCB for another couple of hours. It’s totally impossible not to get immersed in the enthusiasm and passion. Great interview.
My interest for watches came as a young boy. Today at 63, I am still (young at heart) and, in love with watches. I cannot thank you enough for this great interview with Mr. watch himself, Mr. Jean-Claude Biver whom for me, has always been a lighthouse in the watch industry. I thank you Mr. Biver for your insight, wisdom and character towards not only the watch industry, but life itself.
I would have loved to work with Mr Biver. So much energy, so much ideas, and so authentic with his courage and believe to be disruptive - and with a great sense of humor. Simply legend! (This is also a great video for any management/leader roles - totally inspirational!)
How a big part of the world of watchmaking owe a great deal to Mr. Biver.. what a journey of passion! Huge thanks to Mr. Deschoux for making this interview. I will certainly be watching this 2 part interview over and over..
Dear mark l sow the second part of the brilliant interview to Mr j c b As a person to love watches please keep this interview in your archives for the next generation of people who love living art. Thanks again.
Awesome 👏 anecdotes from a great 👍 man 👨🏼. An excellent example for the amateur & veteran entrepreneurs in any industry. I’m sure this video interview will go up in history as a great case study 📖 in what it takes to build good business ventures.
Marc Andre, really appreciate the time that went into making this. Mr. Biver brings such a wonderful insight the internal workings of the watch industry and how he has influenced them. Great interview!!
I'm don't have many heroes or people I look up to in admiration, but Jean-Claude Biver is one of the few. You don't often see such brilliance and wonderful personality go hand in hand.
whaou ! bravo pour cette interview on apprend plein de choses même si on s'intéresse au personnage depuis longtemps. Et c'est touchant de voir sa passion et son engagement encore aujourd'hui alors qu'il pourrait profiter de sa retraite tranquillement. Un pincement au coeur sur les dernières minutes, j'espère qu'il sortira de ses problèmes de santé. Un grand monsieur de l'Horlogerie moderne en tout cas. Bonne continuation à vous
Talk to the consumer, choose a path, define your idea to make it a roadway, add all the details to make it a highway, and DRIVE. Marketing in 1 sentence! Great job Marc, your questions kept the interview moving in the right direction, even asking the tough questions most people would dare, you must have been prepared for this meeting.
Anon Ymous it’s a passion that generates money... from exclusivities. You can sell more if you lower the price but you’ll lose values. More people can afford the brand... it’s less desirable and people will eventually stop buying it. Making money isn’t always rely on the quantities.
I trust JC Biver fairs well in health today These twofold parts of the same interview really gave deep insight into the background of the watch industry from a global perspective and personal sacrifices, commitment and determination to follow through on personal convictions during very challenging times both publicly and privately. Like many others I learnt a great deal and also I appreciate that you are a good listener who asks meaningful questions. Another 24 carat interview.
Absolutely incredible two part video. Mr Biver had had me riveted to my seat unable to move while I listen to his years of experience in the watch making art and industry. Brilliant!!!
I love how he respects all players, his view of Rolex had me in stitches - its like looking at the Sun, then you turn back you can't see anything anymore...
What a remarkable person is this man! He is inspiring, witty and passionate. A mover and a shaker. I wish him good luck with his health though the interview is already three years old. Thank you for sharing this brilliant interview.
so he learned. before it was "Swatch put a watch on everyone's wrist in the 80's to Apple electronic customers don't care about mechanical watches. I've just watch the evolution of a Master
Mr Biver. What a personality this person is. His experience and the Way he speaks cannot be learned from any big universities. Respect ✊ from my heart ♥️
Loved this interview.. not sure why the Rolex comment on art.. I understand that independents are cool but trying to deny that Rolex is not traditional or art seems a bit far... this channel is probably one of the best out here
I love what he said about the importance of irrationally. It is so true. The older I get the more I realise this. I am sending JCB lots of positive energy and good health, wonderful Marc, thank you.
Very happy you liked this and thanks for your kind words for the man!
As a former employee of Swisstiming, Swatch Group's timekeeping division, I have nothing but the utmost respect for monsieur Biver. Thanks for the excellent video :)
Many thanks for this, very appreciated
Marc Andre, thank you, thank you, thank you. A definitive interview of a legend. Kudos.
So very happy you liked it!
Not just a manager. Everyone who needs some advice and a push in his life. Don’t swim with the tide!
Every manager - and not just managers in watch companies - needs to see these 2 short videos. 1 hour. Too easy. Thank you Marc!
Thanks so much for this comment
@@user-zl2sc3bg3g It's true. As a former salesman these traits are what separate the flunkies from the visionaries. I'd give a kidney to be in your shoes, have lunch and pick his brain.
Ohhhh I could watch Mr Biver all day. I love how he interprets the love of watches to the eternity of Art.
what a man! always laughing and humble, although he has serious health issue...amazing marketing personality I learned a lot from this talk
Very happy about this, love to share this kind of message. Thanks
You can not retire from Passion. This line sums it all. He is an icon.
Indeed, as simple as that!!
JCB is someone who commands your attention. He captivates you even when you have no interest in what he is doing. He makes it interesting that you will want to give him your time to listen. And at the end you learn a thing or two. He is truly amazing and one of a kind.
Sure is!!!! Thanks for watching and best to you
this guy is a MKT genius, this talk applies to many businesses!
He is right. Rolex sells brand more than watches in true sense. Modern Rolex are very poorly made. But still over hyped and over priced. Marketplace expert.
Jean-Claude Biver's passion is infectious. It is quite wonderful that he was willing to devote so much of his time to this interview and it was a well deserved coup for Marc André Deschoux!
Thanks a lot. The interview lasted much longer than expected ;)
I love that Jean-Claude Biver. He is so inspiring and full of the pleasure of life and watchmaking. I wish him the best of luck with his health and the future
That's nice of you, thanks!
Looking at Rolex is like looking into the sun.
Good one right?
This made me laugh out loud!
There is truth in this. Question - can you say that looking at Ford is like looking into the sun? No. How about Apple? Yeah, right. What about Pagani? Well, now we need some sunglasses. Some brands have it, some never will.
so many memorable quotes in this interview, so many...
Great interview finished by fine philosophy.
A legend of the watch industry, sharp and remarkable in its analyses. Thank you for this nice interview! And wishing a quick recovery to Mr. J.C Biver.
This man is so pure, it really touched me. So inspiring, and even more me as a beginning watch designer. Great interview my compliments!
Very nice of you, thanks so much!! All the very best to you
@@user-zl2sc3bg3g Thanks, you too!
JCB is truly a businessman. Most men his age would have no clue the ramifications of how my generation of millenials desires instant gratification of Instagram and Snapchat. He is on top of everything current.
In tune with what people want for sure!!!!
Thanks again, Marc!! This interview was just incredible. Jean-Claude is a brilliant person, and I have learned more about watches in 90min than the last year altogether. The way he tells the stories and all he has been throw is teaching us what is going to happen next, and that is invaluable. Also, I would like to mention that I love how he respects every player and every customer, it is something I share with him and something that should be promoted.
Regards,
Ricardo Zamora Rojas
Many thanks for this comment, very appreciated
The beuty or irrationality...
He’s a genius.
Too many things to learn from Mr. Biver specially the (mind/body) theory....... long live the king
What a man!! Really, I'm in AWE. Thank you for bring this personal and beutiful conversation to us
Very much influenced by his vision.
I waited for both parts to be published and I've just watched them back to back, absolutely fantastic insight into a very interesting and passionate man. It's amazing how quickly the time passed (pun intended).
Many thanks to you Marc André.
Viva Watchmaking! Viva Jean-Claude Biver! Great interview with the Legend.
Many thanks for this!!!
The passion of Mr Biver for watches is outstanding. Love to hear him taking about watches! Wishing him only the best.
I was at full attention for this 2 part series. It was so special. What insight into the man and watch making as a business and an art form. Thank you.
You’re very welcome and thanks for watching
I worked for a man like him. Here in Tanzania, an Italian man, called Nicola. He passed away an year ago, and even the new top managers the Company hired in the tentative to...well, "to" what I don't even know. Anyway, I was just saying that men like my ex boss, and him, will be never replaced by any super excel manager or Oxford manager etc....
Biver and Nicola are unique. An interview like this one, should be eternal like the watches he let us enjoy, and like the Tanzania that Nicola let the people explore in a new way.
Best wishes to Mr. Biver.
Excellent stuff. Best wishes and to JCB for his future health
Very nice of you and thanks!
What a wonder life in watches. Thanks so much for the interview. Wonderful.
You are most welcome, thanks a lot!
Two parts in one breath. Thank you for this great interview.
Happy you liked it!! Thanks
Truly and always a brilliant example of a man by any measure . Wishing him the very best and many more yrs ahead
I have followed JCB for many years and have been inspired by his words on many occasions, but this short interview spanning 2 posts surely is the superlative definitive account of his achievements, fuelled by his passion and commitment. As a watch enthusiast and collector for many years, I recognise a little of him in me but more indicative is his approach to professionalism and his love for what he does. Something I have always tried to achieve in everything I have done and still try to do today. A giant among men. Wonderful interview by someone who knows how to let the interviewee speak for himself in his own time and in his own way. Excellent work Marc. Impressive stuff from both parties here.
What an enjoyable and informative interview to listen! As Monsieur Biver said he is indeed a man of passion for watchmaking and it truly shines from every word that comes out of him. It's too bad for me that his aesthetic choices do rarely work for me.
Always very subjective but totally get your point.
The whole idea of irrationality just blew me away. I absolutely love the entire interview and have found it extremely inspiring. I wish the best to Mr JCB and thank you for making and uploading this.
You’re very welcome, happy you liked it!
What a great interview. Such a great man with a great spirit. So much to learn from Mr. Biver
Happy you liked it, thanks
Wishing JC all the best !! very passionate ! thank you Marc Andre for this great interview.
Glad you appreciated it, thanks!
JCB is the man that revolutionise contemporary Swiss watchmaking with passion, innovation and vision. I am a fan of Tag neither I am a fam of anything smart watch, if any human can change the Tag brand it's JCB. Posterity will judge his success at Tag, apart he has got everything bang on right and I would like to see his last stint at Rolex.
It was a pleasure in listening to Mr. Jean-Claude Biver. Thank you.
You are very welcome, glad you liked it
Just amazing. I could listen to him talk all day. His passion is infectious.
The LEGEND himself! Please take care & enjoy your downtime, Mr. Biver!
Lot of respect for this man.
For only one reason, his sincerity.
Mr Biver is required listening for anyone in Marketing or Top Management. Excellent interview of a great mind. Excellent advice!
Amazing Interview. I hav'nt heard so much truth in such a short time. Very much to think about ...
I loved the part with ecclestone.
Two crazy guys in the most positve way.
Next big Interview with Steven Forsey, Max Büsser and Thierry Stern please:))
Ok, i hear you 😉
Wyat a story, what a man! Standing ovation
Absolutely agree with his opinion of the future of mechanical watchmaking. I always ask clients to consider their Atmos Clock that is still around for 50 years, but every six months they replace their cell phones. Another aspect to mention is environmental concerns, well reuse, reduce, and recycle. A watch you keep for decades, you have serviced, more conscious than buying disposable watches. It is also much more convenient to look at your wrist for time, rather than pull out cell phone.
And we do like this sustainable aspect of the business! The very best to you
This entire interview series is golden. Thank you very much. Jean-Claude Biver is a legend. Last 3 mins are especially beautiful.
Joy to watch. Loved how he was not interrupted during the interview. Thank you!!!
very interesting and encouraging to hear his thought about the future. I knew he would have an Apple Watch.
One of the most inspirational men of our time!
wow. These guys can and do move mountains.
MR. BIVER: A TRUE BUSINESS & WATCH GENIUS!
Another amazing interview. Hearing jcb you have some hints how watchmaking will be in the future.
Thank you so much for this wonderful video! This man is so inspiring and motivational; just a lovely guy! I wish him all the best with his health and full recovery of his illness ! Kind regards from The Netherlands!
Thanks for the nice and positive comment!
To be honest I could listen to JCB for another couple of hours. It’s totally impossible not to get immersed in the enthusiasm and passion. Great interview.
What an amazing man and interview, so inspirational. What is the watch he is wearing?
Just an amazing person.
Thank you so much for providing this content guys! Legendary!
Was indeed a nice and privileged moment, thanks!!
My interest for watches came as a young boy. Today at 63, I am still (young at heart) and, in love with watches.
I cannot thank you enough for this great interview with Mr. watch himself, Mr. Jean-Claude Biver whom for me, has always been a lighthouse in the watch industry. I thank you Mr. Biver for your insight, wisdom and character towards not only the watch industry, but life itself.
Many thanks for this much appreciated comment and very happy that you enjoyed this. All the very best to you
I would have loved to work with Mr Biver. So much energy, so much ideas, and so authentic with his courage and believe to be disruptive - and with a great sense of humor.
Simply legend!
(This is also a great video for any management/leader roles - totally inspirational!)
Many thanks for your comment and totally agree with you, kind of a masterclass 👍
How a big part of the world of watchmaking owe a great deal to Mr. Biver.. what a journey of passion! Huge thanks to Mr. Deschoux for making this interview. I will certainly be watching this 2 part interview over and over..
It’s indeed a reference document!! Thanks a lot for your comment and best to you
Cet homme est une inspiration pour les générations futures, merci Marc André pour cette vidéo.
Mais de rien, un plaisir à faire et partager!
Ending 2018. I hope Mr Biver a good recovery and thank you for your unparalleled contribution to the Swiss watch industry.
many thanks for this positive comment! And best to you you
Dear mark l sow the second part of the brilliant interview to Mr j c b
As a person to love watches please keep this interview in your archives for the next generation of people who love living art. Thanks again.
Very happy you liked it, thanks for the comment
Awesome 👏 anecdotes from a great 👍 man 👨🏼. An excellent example for the amateur & veteran entrepreneurs in any industry. I’m sure this video interview will go up in history as a great case study 📖 in what it takes to build good business ventures.
That would indeed be nice! Thanks a lot
Marc Andre, really appreciate the time that went into making this. Mr. Biver brings such a wonderful insight the internal workings of the watch industry and how he has influenced them. Great interview!!
Very happy you liked it, thanks a lot for the comment!
I'm don't have many heroes or people I look up to in admiration, but Jean-Claude Biver is one of the few. You don't often see such brilliance and wonderful personality go hand in hand.
Nice comment, thanks!
whaou ! bravo pour cette interview on apprend plein de choses même si on s'intéresse au personnage depuis longtemps. Et c'est touchant de voir sa passion et son engagement encore aujourd'hui alors qu'il pourrait profiter de sa retraite tranquillement.
Un pincement au coeur sur les dernières minutes, j'espère qu'il sortira de ses problèmes de santé. Un grand monsieur de l'Horlogerie moderne en tout cas.
Bonne continuation à vous
Merci beaucoup pour ce message!
can you grab an interview with Mr Clapton?He must have some fabulous watches and watch stories.
That would be nice indeed 👍👍
Thank you Mr. Biver.
A wonderful interview, i loved both parts of this illuminated talented person!thank you
Glad you enjoyed it!
Great man,great mind,excellent interview,thank you Marc.
Many thanks for this comment
I wish I could buy a Lamborghini in 18 sec
Talk to the consumer, choose a path, define your idea to make it a roadway, add all the details to make it a highway, and DRIVE. Marketing in 1 sentence! Great job Marc, your questions kept the interview moving in the right direction, even asking the tough questions most people would dare, you must have been prepared for this meeting.
Thanks a lot for your comment and it was a real pleasure to do!! All the very best to you
Thank you for the interview of this great man, Jean-Claude Biver!
Such an insightful Man! Wonderful interview!
Thanks and indeed inspiring and insightful 👍
Great interview Marc. Mr Biver is a once in a generation mind. A great man, with a unrivalled legacy.
Well said, thanks!!
Thank you so much
The guy is a legend and I wish him a swift recovery.
Very nice of you, thanks a lot!
The best to Jean Claude Biver and the best to you Marc for the good work...
That’s very kind of you, thanks a lot
Get well soon Mr.Biver! Wonderful interview.
Happy you liked it and thanks for the nice words!
What an amazing interview. Thanks
Very welcome 🙏
6:17 Rolex / 22:47
I could double Tag Heuer's sales overnight if were CEO. Just drop the TAG and become HEUER again and viola people would come running.
Anon Ymous it’s not about sales I believe
You..you are Superman! Someone, hire this man!
Feraldo Rozanandy So they are not in business it’s just a hobby? Maybe they can give away the watches also if they don’t want to make money?
Anon Ymous it’s a passion that generates money... from exclusivities. You can sell more if you lower the price but you’ll lose values. More people can afford the brand... it’s less desirable and people will eventually stop buying it. Making money isn’t always rely on the quantities.
That is looking on the mirror.
I trust JC Biver fairs well in health today
These twofold parts of the same interview really gave deep insight into the background of the watch industry from a global perspective and personal sacrifices, commitment and determination to follow through on personal convictions during very challenging times both publicly and privately. Like many others I learnt a great deal and also I appreciate that you are a good listener who asks meaningful questions.
Another 24 carat interview.
Absolutely incredible two part video. Mr Biver had had me riveted to my seat unable to move while I listen to his years of experience in the watch making art and industry. Brilliant!!!
I love how he respects all players, his view of Rolex had me in stitches - its like looking at the Sun, then you turn back you can't see anything anymore...
Beautifull!
What a remarkable person is this man! He is inspiring, witty and passionate. A mover and a shaker. I wish him good luck with his health though the interview is already three years old. Thank you for sharing this brilliant interview.
so he learned. before it was "Swatch put a watch on everyone's wrist in the 80's to Apple electronic customers don't care about mechanical watches. I've just watch the evolution of a Master
Thanks for the interview/video. Hope to see more from @jeanclaudebiver
Mr Biver. What a personality this person is. His experience and the Way he speaks cannot be learned from any big universities. Respect ✊ from my heart ♥️
Thank You so much for this fantastic interview. True Legend.
The first time I understand all the advertising terms used regarding Hublot: Big Bang and Fusion.
Shame the LVMH service centres are such a god awful places to work.
Loved this interview.. not sure why the Rolex comment on art.. I understand that independents are cool but trying to deny that Rolex is not traditional or art seems a bit far... this channel is probably one of the best out here
First of all, a great man.... All the rest is a consequence.
great stuff
Very interesting and inspirational talk seems a lovely man
Love this man great history talks the truth brilliant
Awesome man...very interesting career!