Live Nation Urban VP on Festivals, Touring and Promoting Culture

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This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.
03:45 Welcome
04:21 Live Nation Urban
06:12 Involvement with festivals and booking emerging artists
09:34 How emerging artists can get on Live Nation's radar
16:24 Black Tour Directory and embracing the term "Urban"
22:50 Educational initiatives with the DASH program
25:27 ​​Launching the music-based video streaming service APEX
28:29 Breaking down the operations of a Live Nation promoter
33:13 Advice to indie artists wanting to go on tour
35:29 The importance of a live experience
40:56 Final question
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Black Tour Directory: www.blacktourdirectory.com
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Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
#LiveNationUrban #TouringArtists #MusicIndustryTips

[@ArisTake]

Use code *NMB* for *10% off* How to Become a Successful Touring Artist ATA course: aristakeacademy.com

[@toussaintlorenz]

Great interview. A lot of insight on maintaining consistency in terms of trying to find a promoter you build with and focus on rather than just jumping all over

[@solleecafe2]

Phenomenal interview jeeeeeeze… thank you for this Aria & Brandon. That part about the breakdown of playing at Live Nations venues was a crucial eye opener to setting my artist up for success later on.

[@fernandomendoza7970]

This was incredibly valuable!!

[@TWILS02119]

Wow I enjoyed this and I learned something. Thank you and I’ll be back.

[@mainmandev]

Salute. Great info n interview

[@dafingaz]

Nice!

[@digitalbrain555]

❤️‍🔥🎼❤️‍🔥

[@PriestForever]

Sooo... if the ticket brokers have all the opening slots at the Live Nation venues tied up, and the local promoters are only trying to put their own people on, or are beating you for money to be on these horrible "pay to play" showcases, how is it that you are supposed to work again? I've never known ticket buyers being open to just accepting open submissions? Just asking. Great Interview as always.