Jon Marshall | Designing for Impact with Pentagram

Jon Marshall is a British industrial designer, partner at Pentagram, whose work fuses product design with strategy, branding, packaging and digital experiences.
Jon joined Pentagram as a partner in 2018. Pentagram is a renowned multi-disciplinary, independently-owned design studio founded in 1972.
Prior to joining Pentagram, he was director of industrial design consultancy Map, which he co-founded with Edward Barber and Jay Osgerby where he created products and experiences for global brands like IBM, Virgin Atlantic and Google.
Jon was listed as one of Creative Review’s top 50 creative leaders. He has served on the jury of numerous design awards and he is a regular speaker at conferences and design events.
In this episode, we discuss the importance of sustainability and changing consumer expectations, and the future of packaging design as part of the product experience. Jon also explains why packaging should be viewed as an integral part of the product, rather than a separate entity.
👉 ACERCA DE BRANDERMAN
Diseñar packaging debería ser mucho más que vestir un producto. La intersección del diseño, la marca, la sostenibilidad, la tecnología, la neurociencia y la innovación es clave para un gran diseño de packaging. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Hernán Braberman, director de diseño de la agencia tridimage, conversa con expertos sobre el futuro de las marcas, el diseño de envases, y acerca de cómo lograr un impacto positivo en los consumidores, el mercado y la sociedad.
👉 SEGUINOS
Website de BRANDERMAN www.branderman.design
Instagram de BRANDERMAN / branderman.design
LinkedIn de Hernán Braberman / hernanbraberman
Mi agencia de diseño de packaging TRIDIMAGE. www.tridimage.com/
Blog PACKNEW www.tridimage.com/packnews/
👉 SUSCRIBITE
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