Is the Harley Davidson market for new and pre-owned motorcycles crashing? Watch the entire video as I share some prices on 2024 New Harley Davidson's that are hard to believe! Comment below with your thoughts on the Harley Davidson Market especially on the Grand Touring Motorcycles and what is driving the current environment. Watch, like, share, comment and subscribe! If you are a new subscriber, comment below stating "I subscribed" so I can reach out and thank you for your support. Ride safe and enjoy! Rick
Most dealers are clothing stores that occasionally sells a motorcycle. When one can buy a brand new Cadillac for less than a Harley Davidson, and i did, there's a problem.
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Correct My ole lady worked and managed the apparel department at a popular dealership. They sold it and the new owner shrunk the clothing department by 2/3rds to give way for more bikes. She said when he did that they will be out of business in 2-3 years. Sure enough it’s gone.
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Harley gouged their customers with a $1k surcharge. That was it for me. Old tech, lousy suspension, low horsepower, and a woke CEO. Hello BMW K1600GTL. I love this bike, and it costs less than a Road Glide Limited.
I stopped by a big H-D dealership a couple of days ago just to look. Once they found out I ride a Japanese cruiser they walked away. This place has 83 touring bikes in their showroom, most of them 2024. You'd think they would at least try to sell be something.
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@@RalphMalone-mw1qo just look at it this way. Harley hasn’t come out with a new engine design for decades. The tooling to make the engine cases and components has been paid for many decades ago. They should be lowering prices because they don’t have to spend millions in engine development… what don’t they already know about the 1907 design engine that they are using.. now to top it off, not only Brazil, and India are going to have Harley Davidson factories, but Thailand is going to start cranking at Harley Davidson‘s. I wonder what the price to the people of those countries for a new Harley road king will be .. some of those countries, household income is unbelievably low. People can live in those countries for as little as two dollars a day. How are they gonna afford to buy a Harley dresser. I think the fact is, they are going to make them in those countries and ship them here… that’s quite a slap in the face to Americans that had to pay 45% more because of the 1984 tariff that Harley Davidson petitioner president Ronald Reagan to apply to imported motorcycles to save the 600 American jobs at the Harley factory here in the United States. Meanwhile, more than 7000 American jobs were lost in the 1100 Japanese motorcycle shops in the United States that went bankrupt in the first two years of the tariff. Nobody talks about those more than 7000 American jobs that were lost. it don’t sound like fair dealins to me.. they want to have their cake and eat it too.. if you think Harley Davidson cares about its customers, personally, think again, the way they see their customers, they rhink of customers in terms of decimal points..
@@Jodyrides Guess you haven't heard of the Revolution Max? A 150 horsepower beast in the Pan Am. Now available and yet ignored , at your local H-D dealership. THAT is why Harley doesn't change designs. Everyone complains and yet will not buy them. Remember the V-Rod? Same story.
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Fees plus fees on top of fees. Thousands of fees and add on fees. Shipping, freight and delivery from the factory fees. Get ready fee, handling fees and fee for keeping track of all the fees. A fee to cover any fees not fully collected and the everybody charges this fee.
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@gtb5216 Thanks for watching and commenting with your input on the topic. Fees are definitely frustrating. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. ✌️👊👍
It's been years since I've seen anything on the showroom floor that made me want to buy another Harley. It started around 2018 and by 2022 there was nothing left on the showroom floor that I would buy. They lost me as a customer.
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@jkkasaab8461 Thanks for watching and sharing your perspective on the topic. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👊✌️👍
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Great analysis. It’s not just HD. All manufacturers are suffering. The car market is suffering and people actually need cars unlike motorcycles. I played the game of buying a new 24’ RG and traded in two bikes that I tried to sell. Both of which were priced well below value and didn’t have a single bite (until the day I traded them I’m). My local Harley dealer charged me retail but were very generous on the bikes I was trading in. In the end the price was the same whether they lowered the new bike value and low balled my trade or vice versa. But I felt better getting more on paper for my trade in.
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New to your channel. Some of your comments are very informative. The corporate dealerships are not giving that much money off out the door. My local dealer is selling bikes at MSRP. They will offer you retail JD POWER value for your trade. Minus any repairs/ replacement parts (like tires etc. ) paint color, freight and dealer set up fees drive up prices! With no incentive for financing. The bottom line is, they give it to you one way and make it up in another. Digital components have a tendency to break down and start to fade. I’m sure there are a few bikes out there experiencing this problem. Replacement parts are expensive to buy and install. Plus special equipment is required to diagnose the issue. With fewer dealers it’s harder to get your bike serviced.. so the trend is less dealerships, longer service waits and deep pockets for the repairs!
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I bought a ‘22 Fat Boy in March of ‘22 for $22k. I took a test ride on a ‘22 Road King at Surdyke Harley in late summer of’22. They had a brand new Fat Boy and an ‘18 or ‘19 Fat Boy right next to it on the showroom floor. The used bike was priced higher than the new one. Nuts. Then in October of ‘22 I traded my Fat Boy for my ‘22 Street Glide. Paid $24k for the Glide and got my $22k back for the FB with 5000 miles on it. I bought and traded at the perfect time.
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Every Harley dealer in the country for the last four years at least has sold over MSRP, on average of $5000. The Harley community is one of the most faithful customers, and the Company and especially the Dealers have taken advantage of that . The dealers won’t put new prices on their websites because they are overpriced.
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Harley Davidson motorcycle prices increase every year and accessories are removed every year. An example in Europe, no bag inside the tour pak and saddlebags, one less transponder, no double selector, no siren for the alarm, chrome accessories on the front fender removed electric water pump that breaks down at 18641Mile with the refusal to do the repair under warranty or a commercial gesture on the amount of the invoice
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Harley eliminated 4 generations of It’s future customers when they got that tariff imposed on imported motorcycles back in 1984. Not many people start out on a big motorcycle. Like a Harley, they start out on inexpensive usually used Japanese motorcycles, then when they. learn how to ride and want to move up. Many times they will move up to a Harley. But 4 generations of motorcyclists, never got started because of the 45% increase in motorcycle prices due to the tariff Harley convinced President Ronald Reagan to impose on imported motorcycles. The prices went up, and when the tariff expired, The prices never came back down.. Now I realize, and nobody thinks that all those people that never got started in motorcycling because of the price of motorcycles after the tariff. I know that not all of them would’ve bought Harleys in the future if they started out on a Japanese motorcycle, probably only a few hundred thousand of them would have switched to Harleys..
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Thanks for watching and sharing that information. More and more dealers closing down. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. ✌️👍👊
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I used to have a Lowrider and was hoping to try something new like the Streetfighter, but it never came to market. HD could have done a better with the Nightster and possibly offered a different type of cruiser. Until prices come down I won’t be interested.
Thanks John for watching and commenting. Unfortunately I dont think the MSRP of the new bikes will come down in 2025. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. ✌️👊👍
Took me three months to sell my 2015 RGS. Finally sold it today after buying a year ago for $15,000. Got $9,000 for it just to finally get it off my hands. Market is stupid right now.
Thanks for watching and sharing that information. Definitely is in line with the points made in the video. Sorry you took such a hit. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👊✌️👍
What do you want to do is check out at this past Friday’s wall street journal. In the business and finance section, there’s an article about Harley cutting production by 40%. Looking for oblique year this year with sales being down somewhere between 14 to 16% compared to last year 6 to 8%. to soften the blow this down turn Harley is planning on limiting number of deliveries made to dealers. Citing a downturn in the economy. Uncertain worries about upcoming election. And a general overall of people just wanted to stay on the sidelines. Indian is also reporting lower than expected sales in their product line, well should I say Polaris. Pick up this past. Friday’s copy and read it. Sometimes sitting on the sidelines not a bad idea.
Harley Davidson bikes and Trikes are way over priced , and not worth the money . Harley Davidson needs to lower their prices , and put better quality in their bikes. For example , the Trikes need a better reverse motor , and the suspension needs to be upgraded with the independent suspension for the rear axle. A better seat would also help.
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And a fully liquid cooled engine,if they want customers they will have to build a better bike with better engineering. The outdated aircooled push rod V - twin has got to go,why do you think Honda has been so successful in the reliability aspect of their bikes? They use the best mathematics into every engine they made, the Honda gold wing is the best motorcycle I have found so far and I own one,smoothest engine I ever experienced on two wheels. I got way more for my money when I bought the Honda gold wing.
Hi, The local HD dealership is packed with RG, SG, and Tri-glides. Pricing is showing $8,000 drops in prices. Other models, Softail, Pan-America, Breakout, Nightster, only one or two in stock and at substantial reduction in price. Best regards bill
Just Fri the 15th my wife was in our local dealer and she currently rides a 22 Triglide Ultra and she was admireing a 24 Triglide Ultra and the owner of the dealership heard her and walked up and gave her some papers and said if you want that I will sell it to you and if you don't like it it I will buy it back from you for the same that you paid for it. There wasn't a price discussed but imagine that. They have said they are hurting to sell bikes.
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My 1st two Harley’s were brand new. (Late 90’s) Now I only buy slightly used. I just picked up a 2021 SGS with 3k miles for $19,500. Damn what a deal. Dealership wanted more for a bike that was a year older and over double the miles. Private sellers is the rout to go.
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Thanks Michael for watching and commenting. I hope they do as well. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👍
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Thanks for watching and sharing that information. Hard to believe in the spring they were going for around 50K. Thanks for your support and ride safe. 👊✌️👍
What blows me away is the 2024 standards cost way less than a special 2023. Man I feel bad for ppl who paid 30k for a 114 prior generation road glide and a few months later the center cooled 2024 117 27OTD
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All I know is five dealers have closed in my area in the last three years. The woke debacle didn’t help that’s for sure. They need to scrap the Nightster, sportster s, live wire and bring back the real sportster and a springer deluxe.
I love my Nightster , not that I think it's the answer to Harley's success. Because I'm not tall, it's got loads of power and options, not to mention it smokes my iron 1200 in every way with exception to sound. Side note, as a kid I loved my dad's 1974 Cadillac, I don't expect gm to remake that.
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Not a big Harley fan at this time although I've own many of them and at one time drank the cool aid. Saying that I will say I don't care what when how, I have never lost money on buying and selling a Harley Davidson. Yes, I take care of my stuff but even with that I have made a lot on some a little on others, but one thing is for sure I've never lost money.
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As a salesman with harley i can say shipment are NOT down..We are being floooded and haveing to consider conexes and extra buildings for storing the bikes they send us.they arent selling and they are forcing new inventory on us
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2024 HD CVO Road Glides with less than 1k miles are selling at dealer auctions for 18k right now.... What does that tell you? HD went insane thinking more than a few people would buy a 44k CVO motorcycle. The first month of Cvid, I paid 24.5k OTD for a RGS w/ Eagle Eye paint. Now? A new one OTD is easy 32k. They are also offering $3k in rebate customer cash right now on new models. I can confirm dealers are getting lots of incentives on the back end if customers finance with HD's financing.
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Thanks for watching and commenting. In Missouri we pay the ttl at the DMV so OTD is amount paid to the deaker. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👊✌️👍
Pricing is also relative to geographical location and whether or not you are buying g from a mom and pop ( with tight margins) or a larger dealer network that uses economies of scale to get best possible cost. Another reason dealers saw a flood of bikes, after they were scarce, was because there were a backlog of bikes waiting on chips and other parts. It would be interesting to see a comparison of actual bikes made year over year. I suspect the volume is consistent just the delivery got delayed and initial orders overlapped with new orders.
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Hmmm…always considered getting a sport glide or low rider…recent controversy notwithstanding, but I just don’t think a Harley is worth the asking price for the kind of bike that it is…perhaps at around 12k to 15k maybe.
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They overpaid for used bikes 2 years ago, now the new (and better) touring models are cheaper than some of those used ‘21-23 Specials and ST’s tagged at $25-26K. Crazy.
Thanks for watching and adding to the conversation. HD definitely drove used prices up during 2020 to 2022. Thanks for your continued support and ride safe. 👍👊✌️
I wouldnt say better. These new 24 are made cheaper with a lot of plastic. Look at the bags they are thin and the whole bike looks cheap. Yes the engines are bigger and more powerful but the rest of the bike is cheap IMO
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I was just at my local dealer yesterday here in Wisconsin. Tons of new bike stickers everywhere saying low APR and $$ off but still they sit. Back in the beginning of the year and shopping for a bike (used) I definitely noticed the “Harley dealer markup” didn’t matter what the year/condition/milage. They were easily thousands more than independent dealers. Not sure what the plan is but definitely need some corrections
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I sold my '78 Shovelhead for $4K--same price I paid for it 4 years earlier, & bought a 1986 FXR for $8K that I still ride. Earlier this year I spent $14K to replace the stock Evo engine with an S&S v111, rewired it and makde the bike "good as brand new." I have no desire to ride anything else.
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Thanks for watching and commenting. My point is if they aren't using incentives to give below market interest rates, then they will use that incentive cash to reduce the purchase price. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. ✌️👊👍
When someone finances the money hits the dealer with a click of button..same s cash it's instant .therefore there is no benefit to cash....add to that when u finance the bank makes interest...and heres an inside seceret..in any dealer wether boats cars or bikes...dealers hold point...if ure rate is 10% it is really 8 but the dealer holds 2% . Get a loan from ure bank.
I should add ..not all dealers hold points .many sales managers don't even know about holding points. But the harley family I worked for knew well bout holding points and did it often.. Ask your dealer if they hold points and if they do ,use it when u negotiate..Ask if they hold points then tell em u want those points back ..I've never had a customer ask me these questions and it leaves me shocked how uneducated buyers really are
The price of the new bikes is more than what I paid for my first house in 1984. No way in hell I would buy a new one. I'll keep riding my 1949 Panhead, my 1957 Servi-car Flathead, and my 1968 Sportster.
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I worked at a dealership in Lansing Michigan in 1984 which was the last year for the shovel head ,Then Harley Davidson started a union and the prices started to go up,up and the customers were Dumber than a box of rocks,wearing there permanent pressed blue jeans and were very rude so I got the heck out and some guys started a repair shop so worked there !
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Maybe I can eventually afford one again. Since the early 2000’s yuppie buying has driven the prices out of control. Bunch of technology, farkles, BS that’s not really needed. Same people did the same thing pick up trucks.
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Thanks Raymond for watching and commenting. Sounds like a great bike. Hopefully you will get a fair price for it. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👊✌️👍
Here in Fl the ST's are listing at 44k still...doesn't help that the same guy owns a majority of the dealerships up and down the coast limiting competition
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Motorcycle sales for expensive touring bikes in general are tapering off. Younger generation typically can't afford and aren't as interested. Adventure bikes are very popular, along with mid-size bikes, a market segment HD has little interest in. Future for HD does not look bright.
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Here in the UK a brand new street bob is about £1000 less than I paid for my then brand new 2021 street bob despite 3 years of harsh/high inflation. Yes Id say the arse has dropped out of Harley Davidson.
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Only harleys selling right now are trikes and roadglides. Every dealer here in fl has dozens of streetglides on floor they just cant sell. Only a few really good dealers across the country moving bikes because they are lowballing to hit dealer incentive volume targets and shipping country wide. This will be interesting for 2025.
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Thanks for watching and commenting. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👍
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Thanks Darrell for watching and commenting. There are definitely some great buys out in the market right now and probably will for some time. Thanks for your continued support. 👊✌️👍
Bought an 07 ultra classic, loaded with goodies with 35k miles for $6500 year and a half ago. Put 10k in miles on it. New tires and two oil changes later waiting for summer to do it again. Maintenance should keep it going. Whenever it quits Im going with a low milage Gold Wing. Im done with the brand.
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Alot of the younger generation are not buying bikes anymore sad but very true i own 2 bikes and cant sell them .harleys are over priced by 40 percent over cost.😢
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Isn't this an overall economic trend? Polaris reported declining sales across all product lines, RV sales are down from pre-COVID levels, but travel is up as people want to capture pre-pandemic experiences. I think the question is, as the market recovers and as boomers flush with cash age out, does HD have the product line up to reverse its declining sales?
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@@HDVIBE Thanks. I'm finished with Harley and have only a passing interest. Their premium pricing strategy, dealer markups, and general bad attitude, were the end of the road for me. I sold my Harley during the pandemic and purchased a BMW and now I'm very happy. Best wishes with your channel.
A $30k bike down to $19k but the owner maybe got $16k....not great economics. And why do so many bikes have low miles ??? IMO buy used unless you got $$$ to burn.
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6 weeks ago or so I was fortunate enough to free up some funds and buy an Ultra Limited, which has long been my dream bike. My 2005 Road King's transmission had blow'd up a couple months before and I'm looking at a heft price to get her fixed, so, anyway.....I looked around on facebook marketplace and after a few days I found my dream. 2021 blacked out FLHTK, 2,700 miles. Immaculate condition, and it even had some add-ons; Lights and pipes, bag liners, a WHIM. $21,500. I bought it private party, title in hand. From a good, intelligent and not at all shady or untrustworthy individual. A 2024 FLHTK, blacked out, with that stuff added, and all the dealer rip off crap, is what, at LEAST $42,000? I could have gone that route but I'd have a loan for $20,000 I'd have to pay off with interest. How can anybody afford to buy these new ones? Gently used, private party and not very old is TOTALLY the way to go.
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Thanks for watching and commenting. That is one of the points made in the video. If you are already a subscriber to the channel...thank you. If you haven't yet subscribed to the channel I'd be honored if you'd consider doing so. Thanks for your support and ride safe. 👊✌️👍
Thanks for watching and commenting with your perspective on the topic. Definitely a lot of people financing some crazy amounts for a motorcycle. Thanks for your continued support and ride safe. 👊✌️👍
That's because inflation is not through the roof and the economy is not shot. Pandemic inflation is the lowest in the USA of the whole world. The stock market is at record levels and CVO Harley's have always been in the forty thousand dollar range. What sucks is the price gouging at the grocery stores and gas pumps.
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Just watching from Canada, it seems like the USA was over-supplied with the CVO ST. Everywhere else in the world they are sold out, and were almost never seen 'sitting' on the showroom floor. If they don't produce it next year then I can see the prices holding a bit better for Americans. Outside the USA it's already holding nicely because you can't get them.
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Terrific video Rick. Here in Milwaukee we’re seeing exactly what you’re talking about. I think I might wait for an end of season 2025 SG. BTW; your sponsor Hogworkz is an outstanding company. I received a set of docking hardware covers as a gift and after only 6+ months the magnets fell out. I called them and forwarded a copy of the receipt and they are sending me a replacement set.
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Every manufacturer has their line of high priced bikes. Gold wing, priced one out lately? BMW top end bikes, priced any out either? It’s all about personal choice. I choose to have my brand new ultra but I don’t filter my money through my liver or lungs and I detest restaurants. Simple pleasures are my thing. I don’t mind channeling my disposable income into my bike payment and not fucking my health up with alcohol, smokes, drugs or shit restaurant food.
@@patcady310I have priced Goldwings and Beamers. I’m it interested in either of them but I have friends that are. They are overpriced as well but not near so much as H-D’s. Either way, the man’s point is that if you borrow money and pay interest for a motorcycle you’re an idiot. He is correct.
Couldn’t agree more. Borrowing money for something means you cannot afford it, by definition. If you cannot afford it so you borrow money and pay interest for what amounts to an overpriced toy, well that is textbook foolishness.
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I never buy new vehicles to many good deals on low mileage I'm a retired mechanic just picked up a 05 Softail standard for 3K did the chains tensioners for the previous owner thousand miles ago he screwed up the transmission got a good used one for $350.00 time I'm done $3,500.00 total. Ya they can keep their new over priced motorcycles.
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With Harley Davidson's inevitable demise,I would be extremely weary of buying anything newer than a cerburated Evo Harley. The newer bike values are completely diminishing. Dealer support for the newer electronic controlled bikes will be non existing when Harley Davidson goes under. With Harley Davidson moving more production outside of the United States and poor corporate management, the company formally known as HD is over
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alot of people made HUGE financial mistakes during covid.now there so far underwater on their vehicle loans, they screwed themselves for many years to come.whereas a little common sence couldve prevented years of misery.
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LoL. Harley Dealers low ball every trade in. They alienated their core customers. And they ruin the bikes by eliminating chrome and a standard Roadking. I'll be keeping my 2016 Heritage forever and just bought an old Sporty . No way I will ever buy a new Harley from a Dealership.
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I was about to pull the trigger on my first Harley in 2020. Then I saw how WOKE they are. Masks, covid BS. My wife is happy I didn't buy one and so am I.
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Back long before this woke idiot "Z" was put in charge, Harleys kept their value and increased because you bought what was available if you could find a new mcy. Now people are spending ridiculous prices on bikes costing more than a car. I believe used bikes that an independent can fix and aftermarket parts are plentiful will increase in value bc dealers are gouging the blind with bikes you cannot afford to work on or even get parts. HD shot themselves in the head not knowing who their long time customers are. Go woke go broke. Buy a good used mcy that you can work on without all the bundles of wire looms and that mcy will run well past 100k miles. Nothing to do with interest rate manipulation. BTW, due to health issues I have a beautiful 06 RK with many extras and 14k miles adult owned, garaged and ready to roll. $9k obo in CO.
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LOL i get the Pandemic did have an effect, but the German CEO that has no clue about Harley History or Heritage, porked the MSRP to a crazy height, and then the Dealers got used to their Greed and tacking on $1500 to $3500 over MSRP even the dealers claiming to sell MSRP, but the added thousands they call Fee's and with the economy as is people are just keeping the bike they have. I was a Dealer Employee and then Manager for 45 years and i got new bikes every couple of years, i retired in 2010 and i have a 2008 Road King and i'm Keeping it
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It's called inflation. I have 3/4 of the stock in my portfolio that's gone up way more than that in 5 years.... most are at 70 to 100% more than 5 years ago.
Life long rider FORMER HD rider. Prices are just ABSURD motor Co. credit for 96 even 120 months. Their " new" technology is light years BEHIND Japanese and Austrian. They manufacture REALLY EXPENSIVE HEAVY SLOW TURDS.....I even got most of my tattoos covered up.
Harley-Davidson: the brand that wants you to drop $30K on a bike with the same tech as your grandpa’s cassette player. Millennials, Zoomers, and Gen Alpha are out here like, 'Why spend a small fortune on a bike when my phone has more computing power than its dashboard?' Meanwhile, Harley’s response is, 'But it’s got soul and chrome!' Sorry Harley, but when an e-bike can outrun you in a 0-60 race and still cost less than my monthly rent, we’re swiping left. Maybe throw in wireless CarPlay or, I don’t know, USB-C before calling us back? 🏍💀
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I have been on Harley's since I was 16. I am 62 now and have 2 Harley's in the barn. That being said I haven't really liked the direction the company has gone since 2000. But the dollar has lost most of its value and purchasing power causing inflation in everything. A motorcycle is like a boat or a RV, it is basically a luxury item. In a economic environment where the bulk of the population is struggling just to have the basics, motorcycles are not going to sell well. Add in the woke stuff the company has done and you have a recipe for destruction. Personally I am planning on buying a third bike, but I am looking 1999 or older for my purchase. The only bike I like in the new lineup is the Hydro Glide Revival. But I don't like it $25,000.00 much.
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Is the Harley Davidson market for new and pre-owned motorcycles crashing? Watch the entire video as I share some prices on 2024 New Harley Davidson's that are hard to believe! Comment below with your thoughts on the Harley Davidson Market especially on the Grand Touring Motorcycles and what is driving the current environment.
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Rick
GooooodToyByke
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Most dealers are clothing stores that occasionally sells a motorcycle.
When one can buy a brand new Cadillac for less than a Harley Davidson, and i did, there's a problem.
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The Stealership also stocks "Live to Ride" perfume.
Correct
My ole lady worked and managed the apparel department at a popular dealership. They sold it and the new owner shrunk the clothing department by 2/3rds to give way for more bikes. She said when he did that they will be out of business in 2-3 years. Sure enough it’s gone.
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Harley gouged their customers with a $1k surcharge. That was it for me. Old tech, lousy suspension, low horsepower, and a woke CEO. Hello BMW K1600GTL. I love this bike, and it costs less than a Road Glide Limited.
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I stopped by a big H-D dealership a couple of days ago just to look. Once they found out I ride a Japanese cruiser they walked away. This place has 83 touring bikes in their showroom, most of them 2024. You'd think they would at least try to sell be something.
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Harley-Davidson is making bikes that just aren't worth the money if you ask me they are trying to take advantage of their customers
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@@RalphMalone-mw1qo
just look at it this way. Harley hasn’t come out with a new engine design for decades. The tooling to make the engine cases and components has been paid for many decades ago. They should be lowering prices because they don’t have to spend millions in engine development… what don’t they already know about the 1907 design engine that they are using.. now to top it off, not only Brazil, and India are going to have Harley Davidson factories, but Thailand is going to start cranking at Harley Davidson‘s. I wonder what the price to the people of those countries for a new Harley road king will be .. some of those countries, household income is unbelievably low. People can live in those countries for as little as two dollars a day. How are they gonna afford to buy a Harley dresser. I think the fact is, they are going to make them in those countries and ship them here… that’s quite a slap in the face to Americans that had to pay 45% more because of the 1984 tariff that Harley Davidson petitioner president Ronald Reagan to apply to imported motorcycles to save the 600 American jobs at the Harley factory here in the United States. Meanwhile, more than 7000 American jobs were lost in the 1100 Japanese motorcycle shops in the United States that went bankrupt in the first two years of the tariff. Nobody talks about those more than 7000 American jobs that were lost.
it don’t sound like fair dealins to me.. they want to have their cake and eat it too..
if you think Harley Davidson cares about its customers, personally, think again, the way they see their customers, they rhink of customers in terms of decimal points..
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@@Jodyrides Guess you haven't heard of the Revolution Max? A 150 horsepower beast in the Pan Am. Now available and yet ignored , at your local H-D dealership. THAT is why Harley doesn't change designs. Everyone complains and yet will not buy them. Remember the V-Rod? Same story.
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Fees plus fees on top of fees. Thousands of fees and add on fees. Shipping, freight and delivery from the factory fees. Get ready fee, handling fees and fee for keeping track of all the fees. A fee to cover any fees not fully collected and the everybody charges this fee.
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Absofrigginlutely!!! A fee for trying to haggle on fees!
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Total ripoff.
@brucesnyder690 👍
It's been years since I've seen anything on the showroom floor that made me want to buy another Harley. It started around 2018 and by 2022 there was nothing left on the showroom floor that I would buy. They lost me as a customer.
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SAME HERE! 😵
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after 2018 & the M8, i actually think HD is so far off anything , yuk
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Financing a new motorcycle, or car, is the worst "investment" one can ever do. Pay cash or save up.
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Couldn’t agree more! Buy cash, always!
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Financing is okay people just buy things they can’t afford
@Anthony-lq5bx very true. 👊
Great analysis. It’s not just HD. All manufacturers are suffering. The car market is suffering and people actually need cars unlike motorcycles.
I played the game of buying a new 24’ RG and traded in two bikes that I tried to sell. Both of which were priced well below value and didn’t have a single bite (until the day I traded them I’m). My local Harley dealer charged me retail but were very generous on the bikes I was trading in. In the end the price was the same whether they lowered the new bike value and low balled my trade or vice versa. But I felt better getting more on paper for my trade in.
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$80,000.00 pickups have been sitting on the lot for 2 years now.
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New to your channel. Some of your comments are very informative. The corporate dealerships are not giving that much money off out the door. My local dealer is selling bikes at MSRP. They will offer you retail JD POWER value for your trade. Minus any repairs/ replacement parts (like tires etc. ) paint color, freight and dealer set up fees drive up prices! With no incentive for financing. The bottom line is, they give it to you one way and make it up in another. Digital components have a tendency to break down and start to fade. I’m sure there are a few bikes out there experiencing this problem. Replacement parts are expensive to buy and install. Plus special equipment is required to diagnose the issue. With fewer dealers it’s harder to get your bike serviced.. so the trend is less dealerships, longer service waits and deep pockets for the repairs!
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I bought a ‘22 Fat Boy in March of ‘22 for $22k. I took a test ride on a ‘22 Road King at Surdyke Harley in late summer of’22. They had a brand new Fat Boy and an ‘18 or ‘19 Fat Boy right next to it on the showroom floor. The used bike was priced higher than the new one. Nuts. Then in October of ‘22 I traded my Fat Boy for my ‘22 Street Glide. Paid $24k for the Glide and got my $22k back for the FB with 5000 miles on it. I bought and traded at the perfect time.
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Every Harley dealer in the country for the last four years at least has sold over MSRP, on average of $5000. The Harley community is one of the most faithful customers, and the Company and especially the Dealers have taken advantage of that . The dealers won’t put new prices on their websites because they are overpriced.
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The Harley "mystique" has faded. The Motor Company and the products are mere caricatures of what once was, until 1999. F Jochen, bring back AMF.
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😅😅😅AMF😅😅😅😅
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AMF= adios mf'r!
Harley Davidson motorcycle prices increase every year and accessories are removed every year. An example in Europe, no bag inside the tour pak and saddlebags, one less transponder, no double selector, no siren for the alarm, chrome accessories on the front fender removed electric water pump that breaks down at 18641Mile with the refusal to do the repair under warranty or a commercial gesture on the amount of the invoice
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harley wont even look at bikes that are ten years old so they are killing themselves if you cant but the parts and they wont do the labor
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Harley eliminated 4 generations of It’s future customers when they got that tariff imposed on imported motorcycles back in 1984. Not many people start out on a big motorcycle. Like a Harley, they start out on inexpensive usually used Japanese motorcycles, then when they. learn how to ride and want to move up. Many times they will move up to a Harley. But 4 generations of motorcyclists, never got started because of the 45% increase in motorcycle prices due to the tariff Harley convinced President Ronald Reagan to impose on imported motorcycles. The prices went up, and when the tariff expired, The prices never came back down..
Now I realize, and nobody thinks that all those people that never got started in motorcycling because of the price of motorcycles after the tariff. I know that not all of them would’ve bought Harleys in the future if they started out on a Japanese motorcycle, probably only a few hundred thousand of them would have switched to Harleys..
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Southern Tier H.D. - Binghamton, NY. No longer a H.D. dealership. They are no longer servicing bikes.
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I don't buy from Stealerships. And although I like Harleys, I don't like the Company. I'll just deal with private sellers.
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I used to have a Lowrider and was hoping to try something new like the Streetfighter, but it never came to market. HD could have done a better with the Nightster and possibly offered a different type of cruiser. Until prices come down I won’t be interested.
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Took me three months to sell my 2015 RGS. Finally sold it today after buying a year ago for $15,000. Got $9,000 for it just to finally get it off my hands. Market is stupid right now.
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What do you want to do is check out at this past Friday’s wall street journal. In the business and finance section, there’s an article about Harley cutting production by 40%. Looking for oblique year this year with sales being down somewhere between 14 to 16% compared to last year 6 to 8%. to soften the blow this down turn Harley is planning on limiting number of deliveries made to dealers. Citing a downturn in the economy. Uncertain worries about upcoming election. And a general overall of people just wanted to stay on the sidelines. Indian is also reporting lower than expected sales in their product line, well should I say Polaris. Pick up this past. Friday’s copy and read it. Sometimes sitting on the sidelines not a bad idea.
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Harley Davidson bikes and Trikes are way over priced , and not worth the money . Harley Davidson needs to lower their prices , and put better quality in their bikes.
For example , the Trikes need a better reverse motor , and the suspension needs to be upgraded with the independent suspension for the rear axle. A better seat would also help.
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And a fully liquid cooled engine,if they want customers they will have to build a better bike with better engineering. The outdated aircooled push rod V - twin has got to go,why do you think Honda has been so successful in the reliability aspect of their bikes? They use the best mathematics into every engine they made, the Honda gold wing is the best motorcycle I have found so far and I own one,smoothest engine I ever experienced on two wheels. I got way more for my money when I bought the Honda gold wing.
@DonaldT-s5f Thank you Sir for adding to the conversation. 👊
@@HDVIBE your welcome 💪
@DonaldT-s5f 👊
Hi,
The local HD dealership is packed with RG, SG, and Tri-glides.
Pricing is showing $8,000 drops in prices.
Other models, Softail, Pan-America, Breakout, Nightster, only one or two in stock and at substantial reduction in price.
Best regards
bill
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Just Fri the 15th my wife was in our local dealer and she currently rides a 22 Triglide Ultra and she was admireing a 24 Triglide Ultra and the owner of the dealership heard her and walked up and gave her some papers and said if you want that I will sell it to you and if you don't like it it I will buy it back from you for the same that you paid for it. There wasn't a price discussed but imagine that. They have said they are hurting to sell bikes.
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Our local HD dealer has new 2024 models marked down $8k
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where’s that
My 1st two Harley’s were brand new. (Late 90’s)
Now I only buy slightly used. I just picked up a 2021 SGS with 3k miles for $19,500. Damn what a deal. Dealership wanted more for a bike that was a year older and over double the miles. Private sellers is the rout to go.
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As a rider with a disabled wife sure hope tri glide prices come down
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Albuquerque dealer left me walking on a warranted 1200 sporster
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I bought a 2024 CVO ST, end of September for 1k under MSRP.
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What blows me away is the 2024 standards cost way less than a special 2023.
Man I feel bad for ppl who paid 30k for a 114 prior generation road glide and a few months later the center cooled 2024 117 27OTD
👍
I just bought a pre reg 1 Mile CVO street glide 2024 for £30000 here in uk from my dealer always buy going into winter never in summer
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All I know is five dealers have closed in my area in the last three years. The woke debacle didn’t help that’s for sure. They need to scrap the Nightster, sportster s, live wire and bring back the real sportster and a springer deluxe.
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I love my Nightster , not that I think it's the answer to Harley's success. Because I'm not tall, it's got loads of power and options, not to mention it smokes my iron 1200 in every way with exception to sound.
Side note, as a kid I loved my dad's 1974 Cadillac, I don't expect gm to remake that.
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I would absolutely buy a springer deluxe
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Not a big Harley fan at this time although I've own many of them and at one time drank the cool aid. Saying that I will say I don't care what when how, I have never lost money on buying and selling a Harley Davidson. Yes, I take care of my stuff but even with that I have made a lot on some a little on others, but one thing is for sure I've never lost money.
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As a salesman with harley i can say shipment are NOT down..We are being floooded and haveing to consider conexes and extra buildings for storing the bikes they send us.they arent selling and they are forcing new inventory on us
Thanks for sharing that info. I've seen the same....lots of bikes sitting on the floor and in storage.
HECK,!!!even the Sportsters,are to high,,in my opinion.
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2024 HD CVO Road Glides with less than 1k miles are selling at dealer auctions for 18k right now.... What does that tell you? HD went insane thinking more than a few people would buy a 44k CVO motorcycle. The first month of Cvid, I paid 24.5k OTD for a RGS w/ Eagle Eye paint. Now? A new one OTD is easy 32k. They are also offering $3k in rebate customer cash right now on new models. I can confirm dealers are getting lots of incentives on the back end if customers finance with HD's financing.
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I thought out the door meant total with all fees and taxes lol
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Pricing is also relative to geographical location and whether or not you are buying g from a mom and pop ( with tight margins) or a larger dealer network that uses economies of scale to get best possible cost. Another reason dealers saw a flood of bikes, after they were scarce, was because there were a backlog of bikes waiting on chips and other parts. It would be interesting to see a comparison of actual bikes made year over year. I suspect the volume is consistent just the delivery got delayed and initial orders overlapped with new orders.
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Hmmm…always considered getting a sport glide or low rider…recent controversy notwithstanding, but I just don’t think a Harley is worth the asking price for the kind of bike that it is…perhaps at around 12k to 15k maybe.
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The 2023 models have very impressive pricing.
Lots on discounts on 2023s and 2024s at the moment.
price creep is really hurting all companies now. Plus the lack of changes, why bother buying new?
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They overpaid for used bikes 2 years ago, now the new (and better) touring models are cheaper than some of those used ‘21-23 Specials and ST’s tagged at $25-26K. Crazy.
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I wouldnt say better. These new 24 are made cheaper with a lot of plastic. Look at the bags they are thin and the whole bike looks cheap. Yes the engines are bigger and more powerful but the rest of the bike is cheap IMO
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@@HDVIBE I have subscribed!
@bikeknight54 Thank you. Much appreciated. 👍
I was just at my local dealer yesterday here in Wisconsin. Tons of new bike stickers everywhere saying low APR and $$ off but still they sit. Back in the beginning of the year and shopping for a bike (used) I definitely noticed the “Harley dealer markup” didn’t matter what the year/condition/milage. They were easily thousands more than independent dealers. Not sure what the plan is but definitely need some corrections
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My EVO and I ride past the local dealer, haven't been in there in years. They have nothing for me.
I sold my '78 Shovelhead for $4K--same price I paid for it 4 years earlier, & bought a 1986 FXR for $8K that I still ride. Earlier this year I spent $14K to replace the stock Evo engine with an S&S v111, rewired it and makde the bike "good as brand new." I have no desire to ride anything else.
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You realize you could get a blown hemi for 14k? What makes that little engine worth 14k?
I don't know any dealer anymore that will give you a better "deal" for "cash". They prefer you finance.
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When someone finances the money hits the dealer with a click of button..same s cash it's instant .therefore there is no benefit to cash....add to that when u finance the bank makes interest...and heres an inside seceret..in any dealer wether boats cars or bikes...dealers hold point...if ure rate is 10% it is really 8 but the dealer holds 2% .
Get a loan from ure bank.
I should add ..not all dealers hold points .many sales managers don't even know about holding points. But the harley family I worked for knew well bout holding points and did it often..
Ask your dealer if they hold points and if they do ,use it when u negotiate..Ask if they hold points then tell em u want those points back ..I've never had a customer ask me these questions and it leaves me shocked how uneducated buyers really are
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@BrentDwyer-k1u great information. I try to educated via this channel as well.👊👍✌️
The price of the new bikes is more than what I paid for my first house in 1984. No way in hell I would buy a new one. I'll keep riding my 1949 Panhead, my 1957 Servi-car Flathead, and my 1968 Sportster.
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I worked at a dealership in Lansing Michigan in 1984 which was the last year for the shovel head ,Then Harley Davidson started a union and the prices started to go up,up and the customers were Dumber than a box of rocks,wearing there permanent pressed blue jeans and were very rude so I got the heck out and some guys started a repair shop so worked there !
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I just bought 4/2024 used RGS (2023 model) in Ind. Yellow/Viv. Black for €29.900,00. Was new €40.000,00👊🏼 (holland)
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It's a buyers market for bikes that are 10-12 years old. 6-7k fir softails and touring bikes.
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I see 4 to 5 k in my area
@Robert-bg2nm ✌️👍👊
Maybe I can eventually afford one again. Since the early 2000’s yuppie buying has driven the prices out of control. Bunch of technology, farkles, BS that’s not really needed. Same people did the same thing pick up trucks.
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The "head-trip" surcharge is over. These days motorcycle buyers are looking at specs versus dollars, not Marlon Brando movies.
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Guees he's right... People are low balling me on my 01 Dyna.. And she's had a bit of work
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Here in Fl the ST's are listing at 44k still...doesn't help that the same guy owns a majority of the dealerships up and down the coast limiting competition
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Motorcycle sales for expensive touring bikes in general are tapering off. Younger generation typically can't afford and aren't as interested. Adventure bikes are very popular, along with mid-size bikes, a market segment HD has little interest in. Future for HD does not look bright.
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Here in the UK a brand new street bob is about £1000 less than I paid for my then brand new 2021 street bob despite 3 years of harsh/high inflation. Yes Id say the arse has dropped out of Harley Davidson.
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Only harleys selling right now are trikes and roadglides. Every dealer here in fl has dozens of streetglides on floor they just cant sell. Only a few really good dealers across the country moving bikes because they are lowballing to hit dealer incentive volume targets and shipping country wide. This will be interesting for 2025.
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Interest rates are too high! This has little to do with a brand outside of smart price shopping.
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I bought a Wideglide shovel head in 1980 for $5600 ! I’ve been building and riding since 1973 !
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Thanks for sharing that information and your experience. 👍
The used market is flooded with used Harley's. I would rather buy used for more than half the price i would buy a new one.
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Can I pay the 10k to 12k fees and put the bike on LayAway?
@@darryllyles4019 I'm not aware of that program...lol.
I’ve Been noticing some great buys on bikes lately 👍👍
Thanks Darrell for watching and commenting. There are definitely some great buys out in the market right now and probably will for some time. Thanks for your continued support. 👊✌️👍
Bought an 07 ultra classic, loaded with goodies with 35k miles for $6500 year and a half ago. Put 10k in miles on it. New tires and two oil changes later waiting for summer to do it again. Maintenance should keep it going. Whenever it quits Im going with a low milage Gold Wing. Im done with the brand.
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It’s booming up here in Ontario Canada. Just bought a pre owned 2020 triglide 800 miles for $35,000.
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They are just like everyone else. Using cheaper materials cutting costs and charging more. And prices are out of control.
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Alot of the younger generation are not buying bikes anymore sad but very true i own 2 bikes and cant sell them .harleys are over priced by 40 percent over cost.😢
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Isn't this an overall economic trend? Polaris reported declining sales across all product lines, RV sales are down from pre-COVID levels, but travel is up as people want to capture pre-pandemic experiences. I think the question is, as the market recovers and as boomers flush with cash age out, does HD have the product line up to reverse its declining sales?
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@@HDVIBE Thanks. I'm finished with Harley and have only a passing interest. Their premium pricing strategy, dealer markups, and general bad attitude, were the end of the road for me. I sold my Harley during the pandemic and purchased a BMW and now I'm very happy. Best wishes with your channel.
@geneclarke2205 Thanks for watching 👊✌️👍
A $30k bike down to $19k but the owner maybe got $16k....not great economics.
And why do so many bikes have low miles ???
IMO buy used unless you got $$$ to burn.
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6 weeks ago or so I was fortunate enough to free up some funds and buy an Ultra Limited, which has long been my dream bike. My 2005 Road King's transmission had blow'd up a couple months before and I'm looking at a heft price to get her fixed, so, anyway.....I looked around on facebook marketplace and after a few days I found my dream. 2021 blacked out FLHTK, 2,700 miles. Immaculate condition, and it even had some add-ons; Lights and pipes, bag liners, a WHIM. $21,500. I bought it private party, title in hand. From a good, intelligent and not at all shady or untrustworthy individual. A 2024 FLHTK, blacked out, with that stuff added, and all the dealer rip off crap, is what, at LEAST $42,000? I could have gone that route but I'd have a loan for $20,000 I'd have to pay off with interest. How can anybody afford to buy these new ones? Gently used, private party and not very old is TOTALLY the way to go.
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I'll keep my ironhead and evo 1200. Love the old tech. Super easy to work on and reliable.
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A few years ago a used bike cost more then a new one
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I'm shocked that inflation is through the roof, the economy is supposed to be shot, and people can afford to pay 40-50k for a motorcycle?
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That's because inflation is not through the roof and the economy is not shot. Pandemic inflation is the lowest in the USA of the whole world. The stock market is at record levels and CVO Harley's have always been in the forty thousand dollar range. What sucks is the price gouging at the grocery stores and gas pumps.
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Just watching from Canada, it seems like the USA was over-supplied with the CVO ST. Everywhere else in the world they are sold out, and were almost never seen 'sitting' on the showroom floor. If they don't produce it next year then I can see the prices holding a bit better for Americans. Outside the USA it's already holding nicely because you can't get them.
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The economy, prime rate and price of the bikes make them hard to afford.
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@@HDVIBESub’d
Terrific video Rick. Here in Milwaukee we’re seeing exactly what you’re talking about. I think I might wait for an end of season 2025 SG.
BTW; your sponsor Hogworkz is an outstanding company. I received a set of docking hardware covers as a gift and after only 6+ months the magnets fell out. I called them and forwarded a copy of the receipt and they are sending me a replacement set.
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Anyone who purchases a motorcycle and has to borrow money to buy it is a fool.
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Every manufacturer has their line of high priced bikes. Gold wing, priced one out lately? BMW top end bikes, priced any out either? It’s all about personal choice. I choose to have my brand new ultra but I don’t filter my money through my liver or lungs and I detest restaurants. Simple pleasures are my thing. I don’t mind channeling my disposable income into my bike payment and not fucking my health up with alcohol, smokes, drugs or shit restaurant food.
@@patcady310I have priced Goldwings and Beamers. I’m it interested in either of them but I have friends that are. They are overpriced as well but not near so much as H-D’s. Either way, the man’s point is that if you borrow money and pay interest for a motorcycle you’re an idiot. He is correct.
Couldn’t agree more. Borrowing money for something means you cannot afford it, by definition. If you cannot afford it so you borrow money and pay interest for what amounts to an overpriced toy, well that is textbook foolishness.
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I never buy new vehicles to many good deals on low mileage I'm a retired mechanic just picked up a 05 Softail standard for 3K did the chains tensioners for the previous owner thousand miles ago he screwed up the transmission got a good used one for $350.00 time I'm done $3,500.00 total. Ya they can keep their new over priced motorcycles.
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Good information, thanks 👍
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Bought a road glide 2024 love it expensive but love it and I’m not even a Harley guy
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With Harley Davidson's inevitable demise,I would be extremely weary of buying anything newer than a cerburated Evo Harley. The newer bike values are completely diminishing. Dealer support for the newer electronic controlled bikes will be non existing when Harley Davidson goes under. With Harley Davidson moving more production outside of the United States and poor corporate management, the company formally known as HD is over
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@HDVIBE subscribed
@vernleroyson331 Thank you for your support. 👍
alot of people made HUGE financial mistakes during covid.now there so far underwater on their vehicle loans, they screwed themselves for many years to come.whereas a little common sence couldve prevented years of misery.
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Anything over priced in this market is going to take a hit. Is Harley over priced....anything over 20 grand is imho.
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I WOKE be buying a Harley-Davidson any time soon…😢
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Go Woke go Broke!
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Why buy a bike that looks like everybody else's when u can build one the way u want it for a fraction of the price
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For some people nothing can take the place of a HD…
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It took you 12 minutes and 25 seconds to say "I don't know".
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I will say it then!.......yes market crashed!
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The HD touring market was beginning to collapse 15 years ago.
The market HAS collapsed. HD's numbers are going to go South like a duck in Winter.
🦆
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LoL. Harley Dealers low ball every trade in. They alienated their core customers. And they ruin the bikes by eliminating chrome and a standard Roadking. I'll be keeping my 2016 Heritage forever and just bought an old Sporty . No way I will ever buy a new Harley from a Dealership.
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I was about to pull the trigger on my first Harley in 2020. Then I saw how WOKE they are. Masks, covid BS. My wife is happy I didn't buy one and so am I.
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Harley's are 1 fairing away from being a VW bug.
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There are many ways to estimate intelligence. Harley ownership is one of them.
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Back long before this woke idiot "Z" was put in charge, Harleys kept their value and increased because you bought what was available if you could find a new mcy. Now people are spending ridiculous prices on bikes costing more than a car. I believe used bikes that an independent can fix and aftermarket parts are plentiful will increase in value bc dealers are gouging the blind with bikes you cannot afford to work on or even get parts. HD shot themselves in the head not knowing who their long time customers are. Go woke go broke. Buy a good used mcy that you can work on without all the bundles of wire looms and that mcy will run well past 100k miles. Nothing to do with interest rate manipulation. BTW, due to health issues I have a beautiful 06 RK with many extras and 14k miles adult owned, garaged and ready to roll. $9k obo in CO.
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motorcycle always cost more than cars
@martincvitkovich724 👊✌️👍
LOL i get the Pandemic did have an effect, but the German CEO that has no clue about Harley History or Heritage, porked the MSRP to a crazy height, and then the Dealers got used to their Greed and tacking on $1500 to $3500 over MSRP even the dealers claiming to sell MSRP, but the added thousands they call Fee's and with the economy as is people are just keeping the bike they have. I was a Dealer Employee and then Manager for 45 years and i got new bikes every couple of years, i retired in 2010 and i have a 2008 Road King and i'm Keeping it
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I have a RKS 2023. This thing increased €5000 in 5 yrs new price in Holland! €35.000 ($38.000) for the same bike
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It's called inflation. I have 3/4 of the stock in my portfolio that's gone up way more than that in 5 years.... most are at 70 to 100% more than 5 years ago.
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Life long rider FORMER HD rider. Prices are just ABSURD motor Co. credit for 96 even 120 months.
Their " new" technology is light years BEHIND Japanese and Austrian. They manufacture REALLY EXPENSIVE HEAVY SLOW TURDS.....I even got most of my tattoos covered up.
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Harley-Davidson: the brand that wants you to drop $30K on a bike with the same tech as your grandpa’s cassette player. Millennials, Zoomers, and Gen Alpha are out here like, 'Why spend a small fortune on a bike when my phone has more computing power than its dashboard?' Meanwhile, Harley’s response is, 'But it’s got soul and chrome!' Sorry Harley, but when an e-bike can outrun you in a 0-60 race and still cost less than my monthly rent, we’re swiping left. Maybe throw in wireless CarPlay or, I don’t know, USB-C before calling us back? 🏍💀
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I have been on Harley's since I was 16. I am 62 now and have 2 Harley's in the barn. That being said I haven't really liked the direction the company has gone since 2000. But the dollar has lost most of its value and purchasing power causing inflation in everything. A motorcycle is like a boat or a RV, it is basically a luxury item. In a economic environment where the bulk of the population is struggling just to have the basics, motorcycles are not going to sell well. Add in the woke stuff the company has done and you have a recipe for destruction. Personally I am planning on buying a third bike, but I am looking 1999 or older for my purchase. The only bike I like in the new lineup is the Hydro Glide Revival. But I don't like it $25,000.00 much.
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All motorcycle brand sales are crashing...not just Harley
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Harley Davison there used bikes we trade in has very little value Harley Davison to me is pricing them selfs out of business
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