Hi Neil, just wanted to say thanks. I learn every single day from you. I have found so many new tools n found about other people from your blog. If you recommend anyone I blindly believe it because you have earned my trust. That is the biggest compliment I can give anyone.
The third tip is absolutely gold Neil! I already experienced that but couldn't figure out the logic behind having more engagement on new ads compared to ads that has been running for like 10+ hours. I can not thank you enough for all the content you share with us for free. You said you believe in karma, I believe in it too, the good things you do and the positivity you spread will definitely came back to you, cheers!
You know I notice one thing u r getting good day by day... First u started ur videos like today am gona teach u but now a days u say today am gona share wid u. Great........ it seems friendly
Hi Neil! I just started my eyelash extension business, made my website, created a facebook and instagram page for the business. Next step is actually finding clients. How do I stand out from the crowd and all the competition? Where do I even start when it comes to marketing with a tiny budget and not being very tech savvy? Thank you!!
Thank You Neil!. The first thing you said was "don't spend money on buying subscribers". I tell my clients that all the time BUT they don't believe me? I have even quoted YOU!! Thanks for sharing your story.
Hi Neil, Thanks so much for the awesome info! Curious about two things: 1) I was told that if you leave an ad on Fb (e.g. 7 days) it gets optimized over time to better target audience for conversions, but if you change it repeatedly as you suggest in Tip 3, do you lose this benefit? 2) Does repeatedly changing the copy, images, etc. for the same ad over a period of days interfere with A/B testing? Trying to understand how they could work together. Thanks again!
1. I have seen good results testing sooner than 7 days. It gave me a sense of what people were interested in clicking on. 2. No because essentially I was A/B testing
Some great tips in here, I completely agree with #2. I think a lot of people just want to run banner ads when in reality videos can help you reach your goals a lot faster. Sure they may take a bit more effort to create, but I think the rewards in return from video ads out weigh the effort you need to put in - Volkan
Hey Neil, thanks for the video. The thing I really like about you is that you are humble with your mistakes and want to offer them up as a learning experience for the rest of us! Our company is new and we just got into Facebook advertising. My question for you is, what is the best way to convert a Facebook advertisement to a consultation? I've been able to convert people to our website but have had no consultations booked which is our big Call to Action. Any advice would be appreciated!
Hey Neil! Great video once again! I had a quick question that you might be able to answer for me. When trying a new product, how much do you think I should spend on an ad to see if it is a winning product or not? Should I start email marketing with less than 50 emails or should I wait until I have a bit more. Thank you!
Hi Neil. Quick question. I'm about to learn paid ads. Is Google AdWords still no. 1? Coz this is a 2018 video. I'm weighing which I'm going to learn: Google AdWords or Facebook Ads. I'll use the skill for freelancing. Thanks buddy!
Hey Neil, I have been blogging from 2 months now. - Have published 16 articles(2000+) -Getting min. 10 FB shares within 24 hours of publishing. -Seo score as per your SEO analyses is 75+ on every post. But still my organic searching is 0 per day. Am I doing something wrong?
Hey Neil, thanks! 👍 One question about first tip: we don't need to start campaign for ''page likes''? and we need to start promoting our posts with good content and send people to our site? (compane ''for Traffic'') Did I understand you correctly or not? ⁉️
Hi Neil, thanks for this video it was very informative. One quick question, yesterday I ran an ad and after 30 minutes I tried to change the text but facebook told me that I can't do that after the ad starts running so how do you change the creative to get cheaper impressions?
Hi Neil! Thanks for the video. Great insights. Look, I've got a question about tip number 3. When you say keep changing the creative you mean edit an ad which is active? Example, Ad1, first hour, change title, third hour, change image, and so on? Or do you suggest to active a whole new ad inside the same ad set every hour or two? And how many changes do you do per day? It does look a great strategy but could you be more specific to help me? Thanks a lot! You're great mate! Wish you the best!
Hello Neil! Another great video! What percentage of Revenue should we be willing to spend on Facebook ads. Do you have any default percentages that you go back to when in doubt or uncertain what a good starting point is?
Neil, I also hear other marketers say that you need to give ads at least 5 days for the algorithm to determine what is performing and what's not and optimize for that. I agree that you can tell easily which ads are doing well and which aren't right away, but wouldn't changing an ad withinn 24 hrs of being live be too early?
This is a great information. I was stuck at the same place. Its just like re organising products in a store looks like new product launches and customers are attracted !
Hey Neil, Got a question: For facebook ads conversion, i run for conversion (purchase) or should i start with traffic? and what is a good budget for facebook ads algorithm?
Hi Neil...Regarding your TIP3--I thought its not a good idea to keep changing the ads once its launched unless the ads is not performing well. Just like in youtube, if your video is doing well, you don't want to keep changing the meta tags/description.
Thank you so much for this video Neil, learnt a lot. But quick question though, I've been generating a lot of landing page views but no conversions. what do you think I'm doing wrong Neil? help please.
Neil, could you do some more videos on local business marketing? Think Retail brick and mortar's that won't move to an online store yet. (It's one area that's quite hard to find the right information on what works best)
If a campaign objective is purchase conversion, should we not give time to the campaign to optimize? If I make changes to my ad creative every hour or 4-5 hours, don't you think it'll affect the optimisation?
The Craxy Store I agree with you. I don't know if the tip regarding changing the creative is correct. Facebook advertising has a Learning Period and you should let it perform for 3 days at least. Also, when you change the creative you lose all the engagement (likes, comments and shares). Such elements are important and they have huge impacts on metrics like CPC, CTR, and Relevance Score. Neil, I love your work, but my core business is based on designing Facebook funnels for ecommerces and I know for sure that this is not a legit growth hack. Besides the that, you should come back more often to Brasil! I have watch you in events like E-commerce Brasil and Vtex Day! Love you, man! Cheers, Guile
Hi Neil, how long would you suggest running Facebook ads? I'll soon launch my website and was thinking of running them 3x per week for a year or 3 months at a time. What do you think?
Hey, so what did u mean about after throwing the ad, u kept on changing the post, like do u change it conpletely, or just the picture, or the headline?
Great tips Neil! Some of your info products are in the black market and people are selling your $997 products for $47. Why don't you do somthing for that?
Hi Neil! firstly thanks for such amazing content. learnt alot. but is there any way to promote any digital product with less info online there. and very less audience ?
Hi Neil! Does your last tip of this video still apply? I've always learned that you shouldn't touch an ad in the first 48-72 hours because FB is in the learning process (testing to see what works). So, this one is really new to me. Thanks! Btw, I Loooove your content.
I think it is still relevant. I am not convinced that it takes Facebook that long to understand the ad. Their algorithms are incredibly smart and able to understand very quickly.
Hi Neil, thanks for the tips! I wanted to ask, if you're changing the creative every hour, doesn't it throw the entire ad back into review mode which may take a few hours to become live again?
Unfortunately, since this video was created there have been some changes to Facebook's ad review policy. Nowadays it takes longer for ads to be approved.
@@neilpatel thank you for replying. I see one way to by-pass this. Have many ads to run for a particular hour of the day under the same adset or campaign and have them run for an hour each. They'll all get approved at the same time and run for their 1hr slot...?
Hi Neil, thank you for the video. I am starting learning about content and digital MKT, so it's really helpful. I have a question about Tip 3. As you recommend to review a FB ad after an hr launching and stop it and run new one - do you mean you always prepare various options to have FB review and run, or do you mean you stop that one and run that one again to take advantage of the FB algorithms?
It's kind of hard now as Facebook has changed their ad platform a bit. It takes a lot longer for ads to get approved now. But what I meant was stop that ad a run a new ad!
Hey Neil, hope you good. so is it still possible to change the creatives on a running ad multiple times let's say change the image and add an illustration?
Thanks for sharing Neil Patel. For the tips #3, are you saying that we should run a FB ad for few hours and paused it and run another nee FB ads for a few hours and keep on continue the routine to get the better ROI?
Hey Neil, Great Content! I know my question is late, but I was wondering how much money does one need to make running Facebook Ads and Google Ads effective? Because I don't have 400k just lying around. Thanks!
Hey Neil, thanks for the good piece of info. I've a question, if we keep on changing our ad creative doesn't our social proof gets reset? All our likes and comments are removed by Facebook?
Hi Neil, I was just curious if you think Facebook ads are not for every product? How do you figure out what platform is the right for you? Is it just testing?
Hi Neil great video, interesting about the video rather than image being better. How long should the video be would you say? I'm trying to promote a music group
Length of video will depend on the type of content and the audience you are targeting. Test a few different lengths to see which works best for your audience.
I don't know if the hack regarding changing the creative is correct. Facebook advertising has a Learning Period and you should let it perform for 3 days at least. Also, when you change the creative you lose all the engagement (likes, comments and shares). Such elements are important and they have huge impacts on metrics like CPC, CTR, and Relevance Score. Neil, I love your work, but my core business is based on designing Facebook funnels for ecommerces and I know for sure that this is not a legit growth hack. Besides the that, you should come back more often to Brasil! I have watched you in events like E-commerce Brasil and Vtex Day! Love you, man! Cheers, Guile
Guile, I have tested all of this relentlessly and can tell you that it absolutely works. I do agree that a longer time period of a few days gives you better data but you can test shorter periods of time. You can also run multiple ads at once to get real-time results and see which works better. I'll be back in Brazil soon ;)
gsobralpinto I feel the same way. For bad ads it will work since low relevancy score ads will have the ad shown less and thus restarting will briefly increase reach and impressions for less & show the ad in more prominent positions, but high relevancy score ads will lose out on the additional metrics. Also, if we follow the advice of stopping the ad and starting a new ad with the same creative for a learning phase boost, how can we know it's not just being show to much of the same audience? I've asked this to Neil and waiting for a reply because it is interesting but he does not mention any details.
Hey, thanks for rising that. I was also wondering how applicable this advice is to my ads. But I came to the same conclusion that if you have high relevance and great CTR - DO NOT TOUCH :)
HI Neil, I'm curious to know if you received any benefit in turns of ROI with building your fan page? I was entertaining a paid strategy as that but I would love to know your take on a better way of achieving that.
Absolutely I see benefits from the fan page!! Paid ads are a great way to get your brand in front of potential customers. At least while you're still building brand awareness.
Hey Neil, great tips and thank you for sharing value. Question: For a service based business which usually requires a discovery call, will FB ads work ok for this or would I need to use some sort of trip wire/freebie and then try to follow up and convert into a call? What would work best if you have experience in this? Thanks in advance again.
It really depends, Hassan. It could work, yes. Tripwires help a lot. You should test everything to see what works best for your particular service and your particular audience.
One of the most expensive facebook ad mistakes I made when I first started was by not using video!! videos convert twice as better because we are used to video commercials!!
Hi Neil. I want to learn more & more about Facebook ads & Google ads. How can I generate leads from them. Can you please suggest more contents & video tutorials.
I am a bit unsure when you mentioned in Top 3 to change creatives while you have just launched the ad. Do you mean pause, change the creative and make it active again? I have been warned that any changes I do would disturb the algorithm so I should duplicate and run a new creative as a new ad.
You're very welcome, Alex! There are some blogs that typically show off great examples. I know I have posted similar content in the past. Hubspot also does this from time to time.
Hey Neil! Thank you so much for making amazing videos. I have a question if you have the time to answer it :D How important is it to get the same name on all social media? Is it okay to spin the name a bit around for example add nameFB or something along those lines. Thank you for all your hard work
Neil, I have done a little Facebook Ad experimenting in the past. I have had two strikes against me, and now I cannot advertise. Facebook support is automated and they don't respond. My two strikes were: 1.) I question where a charge came from on my Credit Card statement... it was from a Facebook boast... the bank asked for a refund and I got a nasty letter from Facebook, and 2.) I did a color post. Facebook gave me the option to Boast it... come to find out it is not a valid ad and it locked me out. Do you know of any way I can have my case addressed by a real person who has the authority do something? Love your videos. Keep them coming.
Hey Neil. Thanks for the video. I own a fairly big physio clinic and am thinking of adding a second location. If your opinion, are Facebook ads the way to go or google add words? We have blogs and a fairly large following. Thnx
Hey Neil, I deal with service like life insurance policy & product listing services on amazon,flipkart ,paytm & others what should be my strategy on facebook ads ?
Neil, if you kept changing ads / stopping one and starting a new one..how can you make sure you are getting it out to the audience and the same audience is not just seeing the ad twice?
I run a lot of ads, so I am just trying to figure out what you're trying to say. For instance, if I have Ad A, and I run it for 1 hour or so, then I say, ok I know I can get a better ROI if I restart this ad because the first hour it will be pushed in better placements etc, and so you stop Ad A, and create Ad B (which is just a copy of Ad A) and you do that for the next hour etc, and you repeat this process....how can you be sure these ads are being shown to a different part of your audience? It might make more sense if you just change the creative or such on the same ad, and then Facebook will test it again - however, I have done that plenty of times and not seen any noticeable increase in impressions / decrease in cpc.
So for instance, I know you could exclude people who have clicked on the ad and visited a certain page but what about people who just seen the ad (impression). What would be the benefit in starting the ad over just so it can get better placements if it may show to the same audience who already saw it but did not take action?
Hey Neil, if I am about to create a Reach/Impression FaceBook Ad rather than Video Ads or Website Click Ads, how much will you pay per 1000 impressions to Facebook?
Hey Neil! just catching up with all this great content of yours...I was wondering, changing the ad (creative, text,...) will reset the whole learning process of the algorythm (until it reaches 50 events ), right? in that case, isn't a waste of money? Surely for well established business it is a piece of cake to get those 50 events in a few seconds, but what about the new comer, the small business starting out? I am not sure I am cristal clear, pardon my english (I am French) :) , anyway I really enjoy watching, listening and reading your advices! Thanks Neil.
Hello friend, Nowadays, it's hard to change the content of your ads of Facebook because they take a few days to approve your new updated ad. What I'd do now, it run multiple ads testing with different creative, that way you can get a good picture as to what performs better.
Hey Neil Patel, Big fan! I Have been running ads for a month now and the number of returns I am getting is very bad like worse. Please help me out with the proper aspects of Facebook ads and targeting options.
Change up the ads, the copy, the images, the audiences, etc. Test new things to get new results. Don't just keep posting the same ad(s) if they are not bringing you results.
Hi Neil, just wanted to say thanks. I learn every single day from you. I have found so many new tools n found about other people from your blog. If you recommend anyone I blindly believe it because you have earned my trust. That is the biggest compliment I can give anyone.
Thank you so much for the kind words and support!
I agree...Neil is a badass when it comes to content delivery including these videos....Thanks Neil....
The third tip is absolutely gold Neil! I already experienced that but couldn't figure out the logic behind having more engagement on new ads compared to ads that has been running for like 10+ hours. I can not thank you enough for all the content you share with us for free. You said you believe in karma, I believe in it too, the good things you do and the positivity you spread will definitely came back to you, cheers!
You're welcome!!!
Just got new on the "Landing Pages" category when I searched for Facebook Ads your video was one on the top.
Fantastic! :)
You know I notice one thing u r getting good day by day...
First u started ur videos like today am gona teach u
but
now a days u say today am gona share wid u.
Great........ it seems friendly
Thanks, Suraj!
Hi Neil! I just started my eyelash extension business, made my website, created a facebook and instagram page for the business. Next step is actually finding clients. How do I stand out from the crowd and all the competition? Where do I even start when it comes to marketing with a tiny budget and not being very tech savvy? Thank you!!
You should connect with micro influencers in the beauty space that can promote your product in exchange for small pay/free products
Thank you!!! :)
Thank You Neil!. The first thing you said was "don't spend money on buying subscribers". I tell my clients that all the time BUT they don't believe me? I have even quoted YOU!! Thanks for sharing your story.
You're welcome! Thanks, Evie!!
Hi Neil, Thanks so much for the awesome info! Curious about two things: 1) I was told that if you leave an ad on Fb (e.g. 7 days) it gets optimized over time to better target audience for conversions, but if you change it repeatedly as you suggest in Tip 3, do you lose this benefit? 2) Does repeatedly changing the copy, images, etc. for the same ad over a period of days interfere with A/B testing? Trying to understand how they could work together. Thanks again!
1. I have seen good results testing sooner than 7 days. It gave me a sense of what people were interested in clicking on. 2. No because essentially I was A/B testing
Thanks so much!
Some great tips in here, I completely agree with #2. I think a lot of people just want to run banner ads when in reality videos can help you reach your goals a lot faster. Sure they may take a bit more effort to create, but I think the rewards in return from video ads out weigh the effort you need to put in - Volkan
Agreed :)
Hi Neil. Appreciate these videos. Keep up the good work. One question: pay per click or pay per impression??
I prefer click
Hey Neil, thanks for the video. The thing I really like about you is that you are humble with your mistakes and want to offer them up as a learning experience for the rest of us! Our company is new and we just got into Facebook advertising. My question for you is, what is the best way to convert a Facebook advertisement to a consultation? I've been able to convert people to our website but have had no consultations booked which is our big Call to Action. Any advice would be appreciated!
Put the lead into a funnel where you continuously provide them with free exclusive content. This way they build trust over time.
@@neilpatel Thanks for the feedback! The part I am struggling with is how do you re-target the lead?
Hey Neil! Great video once again! I had a quick question that you might be able to answer for me. When trying a new product, how much do you think I should spend on an ad to see if it is a winning product or not? Should I start email marketing with less than 50 emails or should I wait until I have a bit more. Thank you!
Start small and test. You can start with 20 bucks per day to see how it goes then test a different ad and compare.
Hey Neil, you really give quality info in these vids. THANK YOU
You're very welcome, Gus!
Hi Neil. Quick question. I'm about to learn paid ads. Is Google AdWords still no. 1? Coz this is a 2018 video. I'm weighing which I'm going to learn: Google AdWords or Facebook Ads. I'll use the skill for freelancing. Thanks buddy!
They can both work well. Test them both.
@@neilpatel Thanks a lot!
Hey Neil,
I have been blogging from 2 months now.
- Have published 16 articles(2000+)
-Getting min. 10 FB shares within 24 hours of publishing.
-Seo score as per your SEO analyses is 75+ on every post.
But still my organic searching is 0 per day. Am I doing something wrong?
Two months is very little time. Keep going. Be patient.
Neil Patel ok😊
Nice Video ! *Neil Patel* : A Pro Blogger & TH-camr Who Make Videos To Help New Bloggers & TH-camrs In A Cool Way ; Amazing Work : Keep Going !!!! ☺ 🖒
Thanks!!
Hi Neil just love the way you explain, please show us practically that would be more beneficial for users ... thanks
Thanks for the tip, Deepak!
Thanks man!! Content is king!! Auuu!💪💪
Thats right :)
Hey Neil, thanks! 👍
One question about first tip:
we don't need to start campaign for ''page likes''?
and we need to start promoting our posts with good content and send people to our site? (compane ''for Traffic'')
Did I understand you correctly or not? ⁉️
Or to specific landing pages, not just your site ;)
Completed 52 videos in just 2 days. I think now I am far better in SMM. Thank you Neil!
Nice!!!
Hi Neil, great content! Is it better to focus on website traffic or engagement? I am looking to improve my SEO for my blog.
Both. Make sure your traffic is engaging ;)
Hi Neil, thanks for this video it was very informative. One quick question, yesterday I ran an ad and after 30 minutes I tried to change the text but facebook told me that I can't do that after the ad starts running so how do you change the creative to get cheaper impressions?
Let the ad run for a day or two and then test a new ad with different copy for the same amount of time.
Neil Patel thank you!
Thanks so much for the great information, Neil! We appreciate you! Question, when is it better to use FB ads vs google/bing ads?
Thanks, Pamela! You should use FB ads when the return is worth it. Experiment with Google and Bing as well.
Thanks! :-)
Great tips thank you so much Neil.
You're very welcome :)
thanks. Where did u buy that white shirt...??? LOVE IT...been looking for that kind forever
I don't even know, Kevin. I think it was a gift.
Hi Neil! Thanks for the video. Great insights. Look, I've got a question about tip number 3. When you say keep changing the creative you mean edit an ad which is active? Example, Ad1, first hour, change title, third hour, change image, and so on? Or do you suggest to active a whole new ad inside the same ad set every hour or two? And how many changes do you do per day? It does look a great strategy but could you be more specific to help me? Thanks a lot! You're great mate! Wish you the best!
Better to test multiple ads at the same time
Great Neil! Thanks! Will try it next week! Cheers mate!
Hey Neil, thank you for the amazing content. WOuld you recommend that we buy up domains and have them redirected to our main page?
That is definitely a strategy I use. Check out an article that I just published yesterday about this: neilpatel.com/blog/buying-websites/
Yes! Thank you. Is it ok if Vlog about this article and let people know about this article?
Hello Neil! Another great video! What percentage of Revenue should we be willing to spend on Facebook ads. Do you have any default percentages that you go back to when in doubt or uncertain what a good starting point is?
Nope. No minimum, no default. Test to see what's comfortable for you and what gives you the ROI you are looking for.
Neil, I also hear other marketers say that you need to give ads at least 5 days for the algorithm to determine what is performing and what's not and optimize for that. I agree that you can tell easily which ads are doing well and which aren't right away, but wouldn't changing an ad withinn 24 hrs of being live be too early?
I don't think so. 5 days is a very long time. You can easily test before that.
This is a great information. I was stuck at the same place. Its just like re organising products in a store looks like new product launches and customers are attracted !
Exactly! :)
Great info. Very helpful. Thank You Neil
Glad it was helpful!
Hey Neil, Got a question:
For facebook ads conversion, i run for conversion (purchase) or should i start with traffic? and what is a good budget for facebook ads algorithm?
Drive traffic first and then start testing with conversions. Budget is relative. Start small to see what works before increasing.
Hi Neil...Regarding your TIP3--I thought its not a good idea to keep changing the ads once its launched unless the ads is not performing well. Just like in youtube, if your video is doing well, you don't want to keep changing the meta tags/description.
Thanks for sharing your feedback!
Thank you so much for this video Neil, learnt a lot. But quick question though, I've been generating a lot of landing page views but no conversions. what do you think I'm doing wrong Neil? help please.
I'd make sure your landing page is set up for conversions and that you're targeting the right audience that will convert
Hey Neil, please tell me !!!!! What button will be beneficial for affiliate marketing to boost sales "Buy now" or "Add to cart"!!!!
There is no right answer. Test both and test others as well. See what provides the best results.
Wordpress or custom website? Which one do you think is better?
Wordpress for sure.
Thanks :)
Neil, could you do some more videos on local business marketing? Think Retail brick and mortar's that won't move to an online store yet. (It's one area that's quite hard to find the right information on what works best)
Thanks for the suggestion, Liam!
If a campaign objective is purchase conversion, should we not give time to the campaign to optimize? If I make changes to my ad creative every hour or 4-5 hours, don't you think it'll affect the optimisation?
The Craxy Store I agree with you. I don't know if the tip regarding changing the creative is correct. Facebook advertising has a Learning Period and you should let it perform for 3 days at least.
Also, when you change the creative you lose all the engagement (likes, comments and shares). Such elements are important and they have huge impacts on metrics like CPC, CTR, and Relevance Score.
Neil, I love your work, but my core business is based on designing Facebook funnels for ecommerces and I know for sure that this is not a legit growth hack. Besides the that, you should come back more often to Brasil! I have watch you in events like E-commerce Brasil and Vtex Day! Love you, man! Cheers, Guile
Give it a day or two. Then test a new one. Or, test multiple ads simultaneously to see which brings the best results.
Good message. Thank you for sharing your experience and cutting out the learning curve!
You're welcome!
Hi Neil, how long would you suggest running Facebook ads? I'll soon launch my website and was thinking of running them 3x per week for a year or 3 months at a time. What do you think?
Test different variations. Test a few different ads at different intervals to see what works best.
Thank you, Neil. What length of video do you recommend to maximize views or click through?
There is no exact time. You need to test different times to see what your particular audience likes.
Great video tutorial. Cheers for sharing marketing tutorials.
Thank you, Adam!
Hey, so what did u mean about after throwing the ad, u kept on changing the post, like do u change it conpletely, or just the picture, or the headline?
Tweak everything. Copy, image, headline, etc.
But if we keep changing the text or the creative wont that keep going back in the learning phase?
Great video Neil. Really appreciate these. Want tools would you recommend to use for doing Facebook video ads? Thank you.
Just record videos and start some ad campaigns ;)
Great tips Neil!
Some of your info products are in the black market and people are selling your $997 products for $47. Why don't you do somthing for that?
I have. People keep stealing them and pirating them.
Hi Neil! firstly thanks for such amazing content. learnt alot. but is there any way to promote any digital product with less info online there. and very less audience ?
Not sure I understand your question
Hi Neil! Does your last tip of this video still apply? I've always learned that you shouldn't touch an ad in the first 48-72 hours because FB is in the learning process (testing to see what works). So, this one is really new to me. Thanks! Btw, I Loooove your content.
I think it is still relevant. I am not convinced that it takes Facebook that long to understand the ad. Their algorithms are incredibly smart and able to understand very quickly.
@@neilpatel Thanks for replying Neil!
Happy teachers day because ur d best teacher for many ppl like me here🙏
Thank you!
@@neilpatel 😊😍👍
Hi Neil, thanks for the tips! I wanted to ask, if you're changing the creative every hour, doesn't it throw the entire ad back into review mode which may take a few hours to become live again?
Unfortunately, since this video was created there have been some changes to Facebook's ad review policy. Nowadays it takes longer for ads to be approved.
@@neilpatel thank you for replying. I see one way to by-pass this. Have many ads to run for a particular hour of the day under the same adset or campaign and have them run for an hour each. They'll all get approved at the same time and run for their 1hr slot...?
Great video Neil Patel :)
Thanks!
Great content. I just started selling on amazon and i want to drive traffic trough facebook ads to my listing. Any tips, do you offer this service ?
Check out my blog ;)
On what basis should I be changing the creative to get it to convert really well?
Any tips on how the trail and error method works?
You just need to test with different variables to see which drives you the most success :)
Hi Neil, thank you for the video. I am starting learning about content and digital MKT, so it's really helpful.
I have a question about Tip 3. As you recommend to review a FB ad after an hr launching and stop it and run new one - do you mean you always prepare various options to have FB review and run, or do you mean you stop that one and run that one again to take advantage of the FB algorithms?
It's kind of hard now as Facebook has changed their ad platform a bit. It takes a lot longer for ads to get approved now.
But what I meant was stop that ad a run a new ad!
@@neilpatel Thanks a lot for the information, Neil.
Well that's a perspective the roi, very good to be reminded of the basics - excellent, thanks again!
Glad you enjoyed it!
Hi Neil, regarding tips No 3, did you modify the currently running ads, or did you make a new ad and pause the old one? thanks :)
Both. I test everything possible.
You have massive knowledge. Who says all these. Kid you not..! Except Neil sir. This is the reason I love him ❤️. Thank you sir 🙏🏻❤️
Wow, thank you
good video-learned a lot-thanks Neil
You're welcome, Pete!
Great Video Neil. Where to know more about TIP #1 ? Any Video/book explaining it?
Check out my blog: www.neilpatel.com/blog
Thank you for prompt reply. I willcheck it out for sure:) Thank you once again
Hey Neil, this video is soo amazing, and now I'm writing for your next video , thank you.
Thanks!
Hey Neil, hope you good. so is it still possible to change the creatives on a running ad multiple times let's say change the image and add an illustration?
It is possible
Thanks.
Hey Neil, Great tips and love your energy. How many new ads to run after the hour? What do you suggest for a 7 challenge?
It really depends on what you are advertising and what your goals are :)
Hi Neil, the Facebook algorithm keeps working the same and you still suggest updating creative and copy frequently or anything has changed?
Thanks!
It's different now since it takes a couple of days for Facebook to approve and runs ads now.
Hi Sir! Thank you so much for this valuable insight. Hoping to run my ads better.
I just need more clarification in the third point Sir.
Best of luck!
@@neilpatel Thank you sir! Btw, I applied in your company. Hope you can notice my application. Thank you so much!
Neil, do you also rotate your Landing Pages when you first start an ad campaign?
What do you mean, friend?
I really enjoy your content. Keep grinding!
Thanks, Sebastian!
Thanks for sharing Neil Patel.
For the tips #3, are you saying that we should run a FB ad for few hours and paused it and run another nee FB ads for a few hours and keep on continue the routine to get the better ROI?
You can run multiple ads at the same time as well with different creative
Mean I can run multiple ads with different creative at the same time and monitor which one to perform better and leverage on it?
Hi Neil. Great video! Was wondering why you stopped selling Info Products? It would be interesting to learn your insight. Thank you!
I prefer to give it away for free ;)
Cool. Thanks! :)
Hey Neil, Great Content! I know my question is late, but I was wondering how much money does one need to make running Facebook Ads and Google Ads effective? Because I don't have 400k just lying around. Thanks!
You can start really small to find a good ROI and then scale up once you have money coming in from the results.
@@neilpatel Okay Thanks I'll try it
Thanks Neil !!!!!! One question.. is MBN, good for my proyects?
I don't have experience working with MBNs so I can't tell you for sure
Hey Neil, thanks for the good piece of info.
I've a question, if we keep on changing our ad creative doesn't our social proof gets reset? All our likes and comments are removed by Facebook?
You can run a new ad
Neil Patel but if we run another ad with same targeting won't they complete against each other
Excellent information...Neil is the best in traffic generation #liffopedia
Thank you very much, Ravi!
could you please go over tip 3. thanks
Hi Neil,
I was just curious if you think Facebook ads are not for every product? How do you figure out what platform is the right for you? Is it just testing?
By testing ;)
I have a print on demand service business, which ad type will work the best for us?
Test with different types to see what performs best for you :)
Hi Neil great video, interesting about the video rather than image being better. How long should the video be would you say? I'm trying to promote a music group
Length of video will depend on the type of content and the audience you are targeting. Test a few different lengths to see which works best for your audience.
I don't know if the hack regarding changing the creative is correct. Facebook advertising has a Learning Period and you should let it perform for 3 days at least.
Also, when you change the creative you lose all the engagement (likes, comments and shares). Such elements are important and they have huge impacts on metrics like CPC, CTR, and Relevance Score.
Neil, I love your work, but my core business is based on designing Facebook funnels for ecommerces and I know for sure that this is not a legit growth hack. Besides the that, you should come back more often to Brasil! I have watched you in events like E-commerce Brasil and Vtex Day! Love you, man! Cheers, Guile
Guile, I have tested all of this relentlessly and can tell you that it absolutely works. I do agree that a longer time period of a few days gives you better data but you can test shorter periods of time. You can also run multiple ads at once to get real-time results and see which works better. I'll be back in Brazil soon ;)
gsobralpinto I feel the same way. For bad ads it will work since low relevancy score ads will have the ad shown less and thus restarting will briefly increase reach and impressions for less & show the ad in more prominent positions, but high relevancy score ads will lose out on the additional metrics. Also, if we follow the advice of stopping the ad and starting a new ad with the same creative for a learning phase boost, how can we know it's not just being show to much of the same audience? I've asked this to Neil and waiting for a reply because it is interesting but he does not mention any details.
Multiple ads at once is just split testing.....
have the same concern and glad that I found someone talking about it in comments,
Can we just turn on the A/B testing instead, is that helpful ?
Hey, thanks for rising that. I was also wondering how applicable this advice is to my ads. But I came to the same conclusion that if you have high relevance and great CTR - DO NOT TOUCH :)
Your advice has helped me make my clients a bunch of money. Thank you sir!
That's awesome, Rees!!
Hey Neil, I have a question.
"By change the creative and the text" is referring to the caption or the banner?
Both
HI Neil, I'm curious to know if you received any benefit in turns of ROI with building your fan page? I was entertaining a paid strategy as that but I would love to know your take on a better way of achieving that.
Absolutely I see benefits from the fan page!! Paid ads are a great way to get your brand in front of potential customers. At least while you're still building brand awareness.
Hey Neil, great tips and thank you for sharing value.
Question: For a service based business which usually requires a discovery call, will FB ads work ok for this or would I need to use some sort of trip wire/freebie and then try to follow up and convert into a call?
What would work best if you have experience in this?
Thanks in advance again.
It really depends, Hassan. It could work, yes. Tripwires help a lot. You should test everything to see what works best for your particular service and your particular audience.
You are right, testing is needed to determine.
One of the most expensive facebook ad mistakes I made when I first started was by not using video!! videos convert twice as better because we are used to video commercials!!
That's great you learned your lesson!
wow ... very good information you share. thanks. I am far away to get adds but I like to learn from your videos
You are welcome! :)
The learning is awesome. We believe for more new tools.
Thank you!
Hi Neil.
I want to learn more & more about Facebook ads & Google ads. How can I generate leads from them. Can you please suggest more contents & video tutorials.
www.neilpatel.com/blog
I am a bit unsure when you mentioned in Top 3 to change creatives while you have just launched the ad. Do you mean pause, change the creative and make it active again? I have been warned that any changes I do would disturb the algorithm so I should duplicate and run a new creative as a new ad.
Test multiple different ads against each other to see which ones provide the best return
Thank you Neil! Do you know where I can find great examples of excellent Facebook video ads?
You're very welcome, Alex! There are some blogs that typically show off great examples. I know I have posted similar content in the past. Hubspot also does this from time to time.
Neil Patel it would be interesting to see what those ads have in common!
Hey Neil!
Thank you so much for making amazing videos. I have a question if you have the time to answer it :D
How important is it to get the same name on all social media?
Is it okay to spin the name a bit around for example add nameFB or something along those lines.
Thank you for all your hard work
Better to have the same name. If you can't get it, use the name with "official" or something like that. Don't add "FB"
Thank you for taking the time to answer my question! :D
Neil, I have done a little Facebook Ad experimenting in the past. I have had two strikes against me, and now I cannot advertise. Facebook support is automated and they don't respond. My two strikes were: 1.) I question where a charge came from on my Credit Card statement... it was from a Facebook boast... the bank asked for a refund and I got a nasty letter from Facebook, and 2.) I did a color post. Facebook gave me the option to Boast it... come to find out it is not a valid ad and it locked me out. Do you know of any way I can have my case addressed by a real person who has the authority do something? Love your videos. Keep them coming.
Unfortunately, Facebook is really slow at responding. But if you keep getting in touch with the Ads team you should be able to resolve this issue.
@@neilpatel I have been reaching out for months with the same auto response that I cannot do ads.
If we're doing shopify, How to test out products on FB ads ? Which campaigns to start with ? Thanks my man ☺️
Start driving people to specific landing pages with a small budget to see what works the best
how should we go about outsourcing for video creation?
Find a great videographer on a freelancer site
Hey Neil according to you which is better Facebook ad or TH-cam ad at the what should to preferred
There is no right answer. Facebook could be better or TH-cam could be better. Depends on too many factors to give a definitive answer.
Hey Neil. Thanks for the video. I own a fairly big physio clinic and am thinking of adding a second location. If your opinion, are Facebook ads the way to go or google add words? We have blogs and a fairly large following. Thnx
Both can work. Try testing both with a low budget to see which brings you the best results.
Neil Patel thanks Neil
Hey Neil,
I deal with service like life insurance policy & product listing services on amazon,flipkart ,paytm & others what should be my strategy on facebook ads ?
Test everything. See what works well for your competition.
Neil, if you kept changing ads / stopping one and starting a new one..how can you make sure you are getting it out to the audience and the same audience is not just seeing the ad twice?
You don't want to do it every few minutes. Give it some time so you can get a good feel for how each ad works and what the results are.
I run a lot of ads, so I am just trying to figure out what you're trying to say. For instance, if I have Ad A, and I run it for 1 hour or so, then I say, ok I know I can get a better ROI if I restart this ad because the first hour it will be pushed in better placements etc, and so you stop Ad A, and create Ad B (which is just a copy of Ad A) and you do that for the next hour etc, and you repeat this process....how can you be sure these ads are being shown to a different part of your audience? It might make more sense if you just change the creative or such on the same ad, and then Facebook will test it again - however, I have done that plenty of times and not seen any noticeable increase in impressions / decrease in cpc.
So for instance, I know you could exclude people who have clicked on the ad and visited a certain page but what about people who just seen the ad (impression). What would be the benefit in starting the ad over just so it can get better placements if it may show to the same audience who already saw it but did not take action?
Hey Neil, if I am about to create a Reach/Impression FaceBook Ad rather than Video Ads or Website Click Ads, how much will you pay per 1000 impressions to Facebook?
Too many different factors to give you an answer.
Wow, thanks for the reply Neil :)
This was great. What would you recommend for Facebook Ads that are trying to bring people to a Supermarket?
You can definitely test it out!
Will this mindset work for music artist. The constant switch up
Yes I'd say so :)
Hey Neil! just catching up with all this great content of yours...I was wondering, changing the ad (creative, text,...) will reset the whole learning process of the algorythm (until it reaches 50 events ), right? in that case, isn't a waste of money? Surely for well established business it is a piece of cake to get those 50 events in a few seconds, but what about the new comer, the small business starting out? I am not sure I am cristal clear, pardon my english (I am French) :) , anyway I really enjoy watching, listening and reading your advices! Thanks Neil.
Hello friend,
Nowadays, it's hard to change the content of your ads of Facebook because they take a few days to approve your new updated ad.
What I'd do now, it run multiple ads testing with different creative, that way you can get a good picture as to what performs better.
Neil Patel thanks 🙏
Hey Neil Thx. What program do you use for your landing pages please?
I have used a lot of different tools. Try Click Funnels or Unbounce.
Thank you
Hey Neil Patel, Big fan! I Have been running ads for a month now and the number of returns I am getting is very bad like worse. Please help me out with the proper aspects of Facebook ads and targeting options.
Change up the ads, the copy, the images, the audiences, etc. Test new things to get new results. Don't just keep posting the same ad(s) if they are not bringing you results.