what makes a bestselling knitting pattern? | lily kate makes
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- เผยแพร่เมื่อ 14 ก.ค. 2022
- Slightly incoherent ramblings about what makes a knitting pattern a bestseller and why I think some patterns are more popular than others! Using a few of my bestselling designs as examples as well as other popular patterns on Ravelry, too.
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◼ Upwards Top, pattern here: www.ravelry.com/patterns/libr...
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My knitting podcast is about my life as a knitwear designer; new knitting patterns 2021; how to knit; learn to knit; knitting tutorials; yarn inspo; knitting inspiration; knit sweaters; knit cardigans; chunky knitting; knitting photography tips; knitting instagram; knitting life; slow fashion; sustainable fashion; handmade fashion; most popular knitting patterns - แนวปฏิบัติและการใช้ชีวิต
Personally, I love the variety of a designer but one thing that is also important is the way the pattern is written, some designers have beautiful patterns and I’ve often been diss appointed in the way the pattern is written,the lack of clarity or the lack of support is a turn off for me. I like to stick to the designers that succeed in giving the right amount of details to ensure the knitter can follow with relative ease and successfully knit a garment. That’s why I love your patterns LilyKate 🥰 for the diversity you offer in terms of styles, knitting challenges and the utterly ingenious construction of them. It’s always fun to knit your patterns.
True, that's an excellent point! There is definitely a difference why I notice a design and buy it and why I stick with a designer and buy more than one pattern from them 👍🏻
Completely agree! I will repurchase from a designer whose writing style I like, and think twice about buying again from a designer I was disappointed by.
Thank you so much Ami! That's always the goal - I figured that if you write confusing patterns or don't offer decent pattern support, then people aren't going to enjoy the process and they're only going to knit your patterns once. But if the pattern is clear and understandable, then the whole experience will feel more positive! It really means a lot that you find them fun to knit!
@@lotalimareva1525 appreciate this so much! ♥
@@celinefeyten4487 me too, if I knit other peoples' patterns more often I have no doubt that this would be one of the main reasons I either repurchased or didn't!
As some one who is just designing their first pattern this was such an interesting chat! Really loved hearing all your thoughts and I totally agree. Basically there isn’t a formula for success so the best option is just to design what you love and when you share what you love and your passionate that always attracts others. Thanks for being so honest and sharing all your thoughts! ❤️
Ah so glad it was helpful! Sometimes I wish there was a formula 😂
As a business model, you may sometimes need to follow trends in order to sell your patterns.
However, I think you have a style that is uniquely yours. Between casual and elegant. Sometimes, I’ll cone across an item on Pinterest and think, ‘that could be Lily Kate France pattern’, … and it is! Your approach of making mixed items, i.e casual to dressy, lace weight to chunky, size inclusion, and ALL colours is great because it covers just about everyone and everyone’s stash!
I like the dressier pieces. It’s just good to see that knitting is not only for lumpy jumpers.
Some of the basic designs you mentioned are sometimes driven by follower counts and the algorithm, too. I have never had a recommendation for an unknown designer from instagram, ever. We see one knitter tagging a project along with LITLG yarn, and bam! Everyone is knitting it too. I like that your patterns can still be made in standard polyacrylic blends! It may seem that people are willing to spend money on luxury yarn, but that’s not the case for most…I think some of us may be crippling ourselves financially, if we keep following luxury yarn recommendations from some knitters…
A sweater in all silk and mohair held together, even for a size 40 bust is just too expensive, in this economy! Ha ha!
Anyway after this great ramble, all I wanted to say was that, when you have time, it would be so good to have a podcast on how you care for your knitwear. It still looks do crisp after all this time.
Omg I love that! Something about them must be recognisable, even if one is very different to another! Thank you 😊
Such a good point about Instagram - I suspect this will become the case even more, since Instagram now promotes hashtags and big accounts on your main feed. So a pattern that is getting hashtagged lots will pick up more traction etc... if it gathers enough momentum in the beginning, this can work to your advantage, but IG certainly won't promote something that's not getting loads of attention already. Vicious cycle that can either work for or against you 😂
Totally agree about the expensive yarns! I know I do use pricey yarns some of the time (and am fortunate to often work with yarn brands) but it's important to me that a pattern can be done to suit a range of budgets and yarn can easily be substituted. Mainly because I want my designs to be accessible and I'd hate for anyone to be excluded, of course - this is super important to me. But I'd be lying if I said it wasn't a financial decision on my part, too - if I design something that can only be made in super expensive yarn, then I limit my potential sales. Which wouldn't be a sensible business decision for me, since I'd still be spending the same amount of time on it!
Will add knitwear care to my 'to film' list!
I started following you because of your design style. Some are too young for me, but I love them. The items I spend time knitting are ones that will stand the test of time, but also have that something special that makes me proud to wear them. Well written, do-able patterns are as important as the design itself. Frustrating knits are destined to always be WIPs or frogged and never see the light of day. Most knitters always have multiple projects on the go at once. Some that need more attention, some that are mindless and some that are portable. Your patterns are the ones we can’t wait to get off the needles and start wearing.
Thank you Caroline! Frustrating patterns just don't make for a fun knitting experience do they? 'Patterns you can't wait to wear' is quite the compliment, thank you!
This is a very interesting discussion. I'm a very new knitter who has picked up the craft for the very first time about 6 months ago. At the moment I choose patterns based on what I need in my wardrobe like basic staples such as cardigans and simple jumpers. Because I need items in my wardrobe as soon as possible I avoid anything that looks like it might be too complicated for abeginner like me and will take too long to make, such as difficult looking lace, fingering weight patterns using a small needle size, a garment fully covered with cables etc. Surprisingly I have found that I avoid Petite Knit and My Favourite Things Knitwear because neither of them are that size inclusive (for a 130cm bust). I am more drawn to size inclusive designers who make Aran weight patterns such as yourself and Ailbiona McLochlainn. For example, I'm concentrating on cardigans right now as they play a big role in my wardrobe so your Be Thankful and Anyday Cardigans and Ailbiona's Timepiece and Bluiri Cardigans are what I have my eye on making next. I think you're right that these 'everyday' items with good marketing seem to be popular but I think I personally like something beyond everyday and choose patterns based on there timelessness. If I know I would have worn this pattern 10 years ago and think I will probably be wearing it in 10 years to come then it's an instant 'yes!' from me.
Sounds like you have a very logical approach to your knitting! I'm sure you'll have endless wear from your knitted wardrobe this way. I can't really get my head around designers not making size inclusive patterns these days tbh!
I think cardigans in particular are so useful, definitely most useful across the seasons. I haven't actually designed any cardigans yet this year, maybe it's time to change that...
Thank you for the question. I had to give it some thoughts. What works for me are patters that will be timeless. Because the time I spend in knitting is precious and therefore I want to knit items that will last and that will fit without having to think a lot to get there. So well written patterns that are body shape inclusive and with pictures of people with various body types wearing a fitting item will do it for me. Nothing wrong with statement items as long as they are timeless. Well that’s what attracts me in patters anyway. 😅 thank you for designing. ❤ Happy knitting.
Funny fact actually.. I just casted on one of your pattern for my daughter- the Ribblesdale vest while watching this very video on TH-cam😅
I absolutely think it’s important to niche down. But not in a limiting way. Date night could be sooo many things! A day date, an evening date, a fancy date, casual, home date, evening in, beach. Like romance can happen for a lot of situations but the vibe would be the same. Love your work! Loved this chat!! ❤
A great side effect of this video is that I now want to knit all of the patterns you showed..! 😅
Same here! 🤪
🙈 well they must be bestsellers for some reason or another! 😅 Jokes aside, thank you so much!
So many valid thoughts! Especially that marketing is super important, I couldn't agree more.
For me, I was drawn to your designs because of that classy dressed-up style they have, and also because so many of them are special in some way - but also not too much of a statement piece to become unwearable, at least for me. And that's what I like most: a balance between wearability and still something extra to it. I personally am not a NoFrillsSweater kind of gal, though I have knitted PetiteKnit's patterns before.
One more thing that you might consider is selling your patterns in more languages, some other designers are doing it. Wondering if that might attract more of a crowd from different countries.
I also really value seeing the garment worn, a lot. Preferably both modeled but also in realistic situations - I guess it's marketing the lifestyle and not just the garment if it is shown worn in great surroundings, be it nature or fun night out, or just in the streets but it's aesthetically pleasing and fits. Do you know what I mean? (By the way, your picture wearing the Abydostop in Amsterdam was for me a perfect example of a picture that sparks my interest and "sells" the garment and the lifestyle to me.
Thanks Lota! Really interesting to hear that about showing the items 'in context' - I can see how that's more useful than photos against a plain wall! Will definitely keep that in mind since I wear knits most days anyway 🙈 Thanks for pointing this out, I hadn't thought of it that way!
As for the translations, the thing that holds me back is the fact that I wouldn't be able to offer pattern support in other languages, unless I pay a translator extra to help with this, which isn't really viable for my business at this stage. Translations would be quite a gamble...
Special but not unwearable is exactly what I aim for, thank you!
Hi! I love your designs and just wanted to weigh in on the questions you pose. I honestly think it’s good to have a variety of styles (statement vs. more every-day), but I lean more towards every-day knits. I’m not as prolific as some other knitters, so when I put considerable time and money into knitting, I prefer to knit tops that I can wear more regularly as staples. That being said, I did knit the poisoned apple top which I consider more of a special-occasion top, because it was TOO beautiful to pass up, so I did knit it; and when I wear it, I feel exactly as you described. I even wore it recently for a date-day with my husband and it did make me feel a little dressier and special! I think you have a great style/niche with clean/classic/classy designs and I love them. I get what you’re saying about those “famous” knitwear designs and I think they have a built in cult following at this point. I think it also helps to get well-known podcasters to knit your garments to get your name out there. Keep designing in your style and have both statement pieces as well as staples - with slightly different takes/fun and interesting design elements on some classic styles.
Agreed, a mix is best! I can see why you'd want more everyday items, it does make sense to make the things you'll wear the most when knitting isn't exactly a speedy hobby 😂
LOVE that you wore your Poisoned Apple top for a date! That's exactly what I had in mind when designing it - I doubt you'd feel overdressed in it for many occasions (it's just a knitted t-shirt after all) but you feel just a bit special.
Cult followings is definitely a thing at this point! Hats off to those who have built their businesses so well 😅 It's so lovely when podcasters knit & share my patterns but I would never want to ask someone outright to feature me! It wouldn't be fair to expect free marketing and I think it's more natural when someone has chosen to knit something just because they want to anyway.
Thanks for stopping by!
Hello Lily, I can imagine it can be difficult. But never doubt your patterns they are all really lovely. The reason why I may not buy some of your patterns is simply my figure. I dont feel confident in cropped tops and short sleeved garments. So I will pick patterns which cover some parts of my body or patterns I can wear on top of a blouse i.e. so that can be a reason why the long sleeved sweater and every day cardigan are so popular, since almost everybody can wear it. So I would go with variety within your own style. Exactly as you doing it now …
I absolutely love your style. When I I think of LilyKateMakes I think stylish, modern knitwear minus the homemade look. I personally don’t really want people asking me if I knit my garments. I would rather they say “I love your sweater”. I also think the level of difficulty and suggesting affordable yarn substitutions make a huge difference. I am also an avid project page browser because I know some knitwear designers are very talented photographers so I tend to put more faith in the projects by others. Hope this is helpful and I look forward to your future designs❤️🧶
Oh I love that, thank you so much! Handmade but without looking homemade is the goal 😉 I agree, it's the best thing ever when someone compliments your sweater without realising it's handknit, then you can say 'thanks, I made it!' 😅 Interesting to hear about the photography, that's another example of why it's so important that test knitters show photos, otherwise there's no way of showing the designs on different bodies / with different photography styles. Food for thought!
Hi Lily I love the content you post on your channel, you are so open about the whole design process, wins and fails. Your designs are so modern and beautiful. Thank you for your work and I wish you nothing but success.
Thank you so much Snehal, that's so kind of you! Sometimes I just feel in need of a rant / braindump, hence the video being a bit all over the place 😂 But it really is an accurate representation of my brain & life as a designer!
You always speak so well, you don’t ramble at all. Cheers.
Hi Lily, as a 'baby' designer and podcaster, your video is so supportive and wonderful to see, that you, someone I definitely look up to, also has no idea! I love hearing my thoughts in your voice, it makes me feel so much less alone. I have no answers at all, but hearing that you're also thinking about them is just wonderful!
Ah thanks Astrid! Maybe one day it all suddenly becomes clear, but that moment hasn't happened yet 😂 Rest assured most of us are totally winging it!
Your patterns are unique and interesting. I think you have a special flair for design. Glad I have discovered you.
Thanks so much, Ruth!
I love that date night shirt with the sheer panel, love the color, what a gorgeous shade of blue, absolutely gorgeous! Drop shoulders aren't flattering on me, so anything with a drop shoulder, is a "No". That cardigan with pockets was wonderful! You should design things you want to wear. You're slim so you like fitted garments, I'm not, so something that swings is more my thing. I love your taste though. I'm knitting a raglan sweater right now that has an A-line option which I love. Also knitting a Swing Jacket, I love the swing on anything. But with a killer figure, you want fitted. I think if more people knew about your designs they would sell like hot cakes. Looks like one of your other videos shows a sheer cream sweater - that looks amazing! This is the first time I've seen these designs.
I usually make up my own garments. I know my answer is not useful to you, since I'm a guy and knit mostly for myself. The range of patterns for men's garments are really limited and presented in boring colours (as are most women's patterns). For me to buy a pattern, there needs to be something special that I can't come up with on my own.
Looking at the popular women's patterns I honestly think a lot of them look all the same and really boring. Your's do have something special, so if I were to make something for a woman who like that style, I'd immediately think of you. So from my perspective, having a niche is a big plus.
And in case you wonder why I've subscribed and watch your videos; I always love to learn more about pattern construction, yarn and techniques. I may one day venture into designing patterns for a hobby, but with a very small niche.
Definitely a useful answer! I can definitely see how designing your own is the best option when you have so few to choose from. Glad you'd choose my designs if the opportunity arose, thank you!
I love that you design tops that are classy, elegant, with a little bit something extra that is great for “date night”. I knit designers that have interesting patterns with clean lines and well laid out patterns which I appreciate that you provide. I like that you have designs in different weights and uses. I am trying to add more classic pieces to my wardrobe but that still have a little something extra to make them interesting and able to dress up. I do agree with you that marketing is probably helpful for those designers that are very popular. Keep doing the great work!
Thanks Keiko! I'd get bored with knitting with the same yarn weight for the same occasion all the time, so I figure others would too!
My style is very traditional NOT TRENDY (all of my life). I also like designers who knit other than their designs occasionally. WISHING YOU ALL THE BEST ❤️🇨🇦❤️ always knitting 🧶
I more quickly purchase from a designer known for excellent fitting patterns, both from my personal experience and comments/pictures from other knitters. A reputation for well-fitting designs definitely will sway me to try a style a bit outside of my usual. I trust that designer to expand my range of styles. Julie Weisenberg would be one such example.
Fit is 100% the most important part of a design in my opinion! Like you say, a reputation for good fit carries a lot of weight, probably more so than a reputation for pretty patterns 😊
Well, this was certainly relatable. 😄
I have no idea what makes a pattern sell honestly. I think something will be a hit and then it just isn't and I have no idea what happened. Then something I don't think will catch on at all explodes and everyone casts it on. I've just come to accept I can't predict this stuff at all and follow my muse. 😝
I imagine there are several of us in the same boat 😂 It's the unexpected sellers that baffle me!
Hi there. I think all of these questions are really important and I think they are an unavoidable part of your development as a designer .. However I think they are questions that cannot be answered necessarily because the questions could be answered in many different ways with equal validity and different questions carry a different priority for different people. For me when I was listening to you it made me think about the tension of designing for others versus designing as an expression of who you are and what resonates with you . If you want to make designs simply that are v commercial then you have to anticipate where the market is going and given the fact that knitters are not one homogenous group but different subpopulations be able to know about those different groups characteristics , tastes and preferences, the size of the group, their available income and resources and whether their wants are being met by designers currently and what subpopulations of knitters are buying those really popular patterns .. Or if you want to design largely as an outward expression of your preferences and tastes only then you will quickly develop a signature and this may or may not be popular and always commercial but hopefully there are enough aficionados who will keep u in business .I think you have to decide why u design . Tastes and what is fashion will always change and so if u r designing for only a niche market then your patterns popularity will rise and fall depending on whether it is in fashion at any particular moment . On the other hand trying to predict where the market is always going is relentless and difficult and vulnerable to misjudgement. I think the marketing comes slightly afterwards but is key to getting your name/ designs known to your target audience. market research is important.. I am wondering who are the designers that you are naturally drawn to ? So ( and i apologise if this is all inaccurate ) Marie Wallin when she was with Rowan created and had to create a wide range of types of pattern but now that she is an independent designer she is choosing to focus on fairisle .. Alice Starmore has always focussed on traditional knitting styles of the British Isles . Junko Okamoto has a clear signature style which I personally love and Jennifer Steinglass I think is an expert on yokes but it will be interesting what she will do when yokes go out of fashion . I think you need to know who the person is that you are designing for , their tastes and preferences and their skill level and know whether catering for that group will provide you with enough income to make it worthwhile. Not sure if any of this has been helpful but these are some of my initial thoughts ..
Thanks so much for sharing your thoughts! Certainly is an unanswerable question with far too many variables to ever figure out 😅 I think whether to stick to a design niche or not is the part I find most tricky... I (and most people I know) don't always wear the same kind of thing all the time, so why would we want to knit the same thing all the time? Or do they hope there will be a constant supply of new people wanting to knit their patterns, and their name will be the first to come up when searching for a particular style? Like you said, there are so many subgroups within the knitting community, and figuring out which I align best with is really tricky, especially when factors like knitting experience / fashion taste / budget don't necessarily align. Many people have told me that they like my designs because both themselves and their daughters can wear them, which I absolutely love! Makes narrowing down a target customer tricky though 😅
I design for a combination of both reasons - because I've loved it since I designed my first sweater when I was 11, and also now because it's how I make a living. I'm incredibly grateful that my hobby became my business, but I'm sure that anyone who has made this transition (in the knitting world or any other) would agree that sometimes you have to keep a commercial brain on and treat it solely as a business! Otherwise it wouldn't be viable and I'd have to get another job and then wouldn't have time for designing 🙈
Thanks for taking the time to leave such a thoughtful comment!
I keep coming back to your patterns because I know they are written well and will fit as desired. I think that that is a really important thing! If I don’t like one feature I will just modify the pattern (like I changed the sleaves on the thin air sweater, but knew your v-neck sweater would give me the fit I wanted!)
I think a lot of people are now choosing patterns based on the inclusivity of the size range available as well.
Thank you ever so much! Definitely important - there's no use in a design that looks good for a photo then fits badly IRL!
Hi Lily. Really interesting video. Personally, I choose designs that have a “modern retro” vibe, so I am attracted to your classic designs. I would count the Ribblesdale vest in that (yarn and pattern purchased, but too many WIPs!) as it reminds me of the style my mother used to wear when I was growing up (she has always been super-stylish btw). Similarly, I like a lot of Jessie Mae Martinson’s designs because they remind me of what I wore as an early teen and I also think they are really clearly written, which helps. I have bought the most patterns from Poison Grrls because I just ADORE that 50s Sweater Girl look, but that is completely personal and it doesn’t answer your question at all! (Sorry.)
Thanks Steph! Modern retro is always a winner in my book :) I'd love to see the sweaters your mum wore!
Really interesting to hear your thoughts about designing. It's made me think about how I choose patterns and tbh I"m not 100% sure. I do enjoy following designers like yourself and hearing about the design process as a pattern is created. Then I try to think about gaps in my wardrobe, yarns in stash and what fits for my body type.
Thank you so much! Trying to pinpoint reasons why we like certain things seems impossible when sometimes the reason is simply that we like them 😅
Thanks for the enlightening video about the process! I’d say just knit what makes you happy and what you would like in your wardrobe because it’s ultimately your life. That’s what I like to see in a video… you also talk about sometimes you can’t predict the future which supports this.
Thanks for watching! That's where the line gets blurred when your hobby becomes your job though - there isn't much fun in knitting something that I'll then waste days writing up for it to not sell 🙈 It's nice to re-knit an old pattern or make gifts every now and then!
Hi lily,
For me I enjoy making all kinds of different things. I tend to buy 1 pattern from a designer and see if I like the format it's written. If it's easily explained, are there enough resources to help me along the way as well as photos. If I like the formatting I will proceed to buy more pattern from that designer. Ex. Andrea Mawry, I started off with her LYS pattern and really loved the formatting and way it's written so now I have purchased all her patterns. I tend to go for basic everyday things that I can wear on a daily basis. Being a mom of 4 young children I like just tossing something on. At the same time I like fancier knits as well for like "date nights".
Once I have found a designer that I like the formatting & if they have "basic" & "fancier" patterns that are universally flattering I tend to be loyal continually buy from that designer because of the things I've mentioned. I find if I like the asthetic of that designer I tend to like other patterns they put out there.
Your designs are very different from each other but at the same time I can tell that they are yours. Not sure if this makes sense. I'm always afraid to take the plunge and purchase from a designer I haven't before. I recently did a testknit for you and really enjoyed your formatting so I've purchased some more of you patterns and will continue to support you and your beautiful designs. 😍
Ah thank you so much Edny! That's so kind of you, thank you for supporting me ❤
That's really interesting to hear that the pattern formatting has a big impact! Will definitely keep that in mind 😊 Basic everyday does seem to be the most popular choice - I love items that can go both ways, too!
So glad my designs are recognisable in one way or another! I guess there's a common thread, without them all fitting in the same box. Thank you again!
Personally I love a pattern that is more of a statement piece, although your Be Thankful cardigan is one of my favourite pieces in my wardrobe. My biggest bugbear with patterns are instructions that are poorly written. It will usually turn me off ever buying another pattern from that designer again. Your patterns sell because they are well written, well tested and definitely not the standard casual knit. I agree with you that marketing plays a huge part. Designers put out patterns that are very similar to their previous patterns and yet they still sell and I think that is down to the way the pattern is marketed. A certain well known designer (who shall remain nameless) has put out about 4 or 5 variations of the same pattern and each variation is a stand alone pattern that you pay for, which to me doesn’t seem like value for money but because the marketing is so good, then pattern just gets snapped up. I think you just keep doing what you do Lily. I am always sharing your Ravelry page to knitters and we have a Be Thankful cardigan on display in the LYS I work at with a QR code attached to your page because we get so many people asking what the pattern is and where can they get it. Your patterns are amazing. ☺️
Be Thankful is so wearable isn't it! Thank you so much for knitting it and sharing the pattern in your shop, that's so lovely! ❤
If a pattern isn't enjoyable to follow then of course you wouldn't want to buy another - means us designers better do a good job of writing clear patterns 😂
I always find it interesting when designers release multiple similar patterns - it definitely reduces the workload if you can reuse details from a previous pattern, but I'm not sure how many people would buy / take an interest in both?
Thank you again!
I’m so happy your video showed up in my feed. I like your designs and would love to try some. Because of this special style it will be not casual but something special!
The only downside is that I’ve never tried those types of garments on my silhouette. We all tried comfy, baggy sweaters. It would help to see how the unusual garment looks live on different body type.
Ah I love that! Each pattern is tested by a range of people with different body shapes and sizes, so there are always many photos on the Ravelry page and in test knitter roundups on Instagram 😊
I believe all of the things you said are true about some of the most well-known, successful knitwear designers. But I believe the most important thing they all have in common is that they are consistent. They are consistently cranking out designs. I believe Andrea Mowry, for example, is releasing a pattern every month on average. I believe the more you make and share about your designs, the more successful you will be. 🙂 I'm so glad I found your channel! I love your designs! ❤️
I'm way late to this discussion since I'm catching up on my yarny podcasts this week whilst I've been sick with COVID, but I think this is such an interesting discussion. I've only other knit other people's patterns and I'm often on Ravelry seeing what's new and popular, and sometimes I'm not sure myself what has made a particular pattern be super popular, although I think as you said the marketing and name behind some patterns increase their success vs. if the pattern was created by someone with less of a following. I know myself that I take into account my own personal style and consider whether I'd actually wear the finished item, whether I have yarn in my stash that would work (I'm back at uni right now so poverty is an issue 😅) and I also take into account how well I can travel with my project at the moment simply because a lot of my knitting happens while I'm sitting in class, and so right now I've been avoiding projects that require me to hold onto more than one skein at a time. In terms of what makes me return to a particular designer though, the pattern needs to be well written/understandable and the finished product is something I've found myself wearing over and over again. I love your designs in that they range from dress up to casual and the patterns are always incredibly well written :)
I am relatively new to the knitting world, I started knitting on a more regular basis last summer. Right now I like to knit patterns from different designers. I am focusing on learning techniques and construction, as I would like to eventually be able to design my own knits. More often than not I will like 1-2 designs from a designer and save these designs on Instagram for later when I'm looking for a new project. I follow the designers on social media to see if they bring out more things I like and want to knit, but I am quite critical with what designs I actually end up buying. I only buy a design if I know for sure I will knit it, and I will usually buy the yarn for the project within a few days after buying the pattern. When I choose a pattern, I consider how much wear I will get out of it and also how special the piece looks. If a piece looks so special that I know I will never be able to buy something like that in a store I will be motivated to knit the pattern. If I can buy something very similar in a store from a brand that has good values, I would rather not spend my time on an item like that, and focus on pieces that are more unique.
I hope this helps you Lily, I think it's so cool you are trying to do research to find out what your audience wants to knit!
Great honest video. I’m one of those people that buy patterns but don’t always knit them up. Probably because they look good and podcasters I watch are making them but because I’m a beginner knitter I don’t always understand the pattern. I like how you often put videos out explaining how to knit the stitch. I think budget is a big factor for me, Sadly I’m not able to fork out £100 for the yarn then 5 different sizes/length of needles. I like your everyday tee and poisoned apple because I went through a phase of buying one skein of hand dyed yarn to try to make socks(never did) so I bought a few plain yarns for everyday tee and added the fancy one I already had so didn’t cost much. I often get asked what I want for birthdays and Christmas so the companies that sell kits with everything you need might be handy but even though the yarns are lovely I wouldn’t feel I could ask family to spend that much on a cardigan. Probably some of the well known knits that use Drops yarn would attract me more because of affordability. You look amazing in everything but I’m a lot fatter and older and go for summer top I can wear a bra with. I made the poisoned apple top and love it for going somewhere special and the pleated sleeve is genius. So mostly I go for affordable easy knits that go with my wardrobe and special out out tops for rare occasions I go anywhere. I will stop now because I’m good at rambling on 😁
Thanks Maureen! Ramble away, goodness knows I do enough rambling 😅
As a designer, I can say it's SO appreciated when you buy patterns anyway and support a small business. Thank you so much for doing this!
I think you're referring to my Feels Right Tee - using up those awkward skeins was exactly what I had in mind for that one! And I love that you wear your Poisoned Apple top for going out 😁😁
Does it put you off a pattern if the original sample was made in an expensive yarn, but one that could easily be substituted for a range of budgets? For example a standard DK, that could work just as well in yarn that cost £15 or £100.
Well I am a bit late to this party but what an interesting discussion. Marketing definitely is a huge factor , I have been sucked in myself by a beautifully styled sweater in a fabulous setting. You’re buying the Swedish/french/ Argentinian dream more than the actual garment.I think, long term, the instantly recognisable designers like Andrea Mowry develop a following who love her aesthetic and will buy anything she does. And then there are the dippers like me who often buy patterns, read them , think, “ oh no I don’t want to actually knit that” and just store them away. I think your patterns have a timeless quality and a versatility that makes them stand out( and they are a pleasure to knit). I wear my Be Thankful cardigan in a normal cardigan way, my daughters wear theirs as tops, sometimes backwards. It must be a very difficult business to work in. I mean, look at the Ranunculus sweater which has the most awful pattern picture ever, you can’t even really see the garment and yet it must be the most knitted pattern currently out there! And I suspect podcasts play a part too, I would never have knitted a Find your fade shawl if everyone I watched at the time hadn’t been knitting one. Really, we need to go to the pub and talk about this!
I wonder too if things are about to really change in terms of disposable income for a lot of us? I've noticed a few fabric shops are closing (so sad). So it could be about designing for the people who have the money still (eg not young people but the older women who are mortgage free and have partners with good jobs... For eg.... Not sure if this is a reality). I started knitting 2 1/2 years ago and was stuck at home with a broken ankle so relied on social media and was desperate for budget options as I was very poor. All I found was hand dyed yarn... Which is beautiful. But you really don't have to use it to create amazing garments. The newer you tubers like Crea Bea etc etc are amazing for me. Sheepy yarn, value in mind. I think this may get more important. At least we'll need wool clothing to keep warm though next winter! It's all so interesting and I agree... It's probably mostly marketing and branding
It's such a shame so many shops are closing! I think rather than trying to design only for people with plenty disposable income (which doesn't sit right with me), I'd rather try to design items that can be knitted in a variety of yarns. Patterns that will work using 400g balls of Value Aran, but people can use handdyed yarn if they so wish, or anything in between. That way nobody is excluded. This aligns better with my values, and keeps the customer base as broad as possible, which is of course important to any business, especially small ones!
@@lilykatemakes8358 i think that's kind of what I meant too. Like I have been made to feel bad that I just don't want to spend £200 on one jumper.... But it's just not necessary in my opinion.
I thought I would reply as I've never knitted one of your patterns so I guess I'm part of the market you'd hope to attract. 😊
Hi I love all your patterns and bought a lot of them. And I think you have a niche young, sporty and elegant. But when I think of the most popular pattern the one I instantly think of is ranunculus and not because of the big designer name. It is an instant gratification with a freedom to choose whatever yarn you want. I always knit it when I need a gift ready to go in 2 to 3 days.
thank you so much for all your support! That makes sense with Ranunculus - it's an impressive item that can be made very quickly!
Do you have any tips or tutorials for mattress stitch side seams for brioche stitch? I have just done the first part of my first-ever brioche knitting and trying to sort best way if any different for doing up the side seams. thanks!
Great video, interesting to see your take on it! I tend to follow designers who have the same taste as me, ie. They design things I would wear, that way I know I will most likely like their latest garment! From fit, to style 😀 so they don’t need to fit into a particular category
Thank you! How many of us actually wear clothes that all fit in one category anyway?
I just knit my first design from you "the one I want" top and the details in that pattern were absolutely amazing. Such attention to properly fitting the body in such a flattering way. I will slowly work my way through your other designs because I love your design aesthetic. Personally, I always knit something that is unusual, dressy, and makes me feel special to wear it. One thing i wonder..if you used more yarn brands that are easier to find in the US would that help? I will throw in a request for a camisole too. I love to wear sleeveless year round. Thanks for sharing your thoughts and design process!
Ah thank you! So glad you enjoyed it 😊 Fit will always be the most important thing for me!
Which yarn brands would you like to see? I've stopped using yarns that are non-standard weights in the hope that this makes it easier to substitute, so I now only use standard DK, standard 4ply / fingering weight etc. I figured most knitters don't use the recommended yarn anyway, and everyone has different budgets 😊
Hi! I want you to knit that pink, Puff sleeve! Lol, I thought it looked gorgeous especially with that color! I think you have a very timeless appeal to your pieces. I think some of it is peer influence too. I think when knitting students start out because some of those pieces seem to be put out there for technique and simplicity, but I’m not sure I agree with it. Personally, I’ve had much better luck with other patterns for smaller name designers than some of the others. But it’s so personal. Keep knitting that pink one! All the best, Kimberly
Haha in my head that sweater looked so good! You wouldn't believe the number of stitches that would be needed to make it actually puffy in rib though 😶 I think peer influence definitely comes into it! And if you're a new knitter, of course you're going to choose a pattern that has thousands of projects already - it seems like a safer bet. Same goes for any hobby when you start out I guess! Figuring out what makes a pattern reach that 'go-to' status is the tricky part 😅
This was such an interesting video Lily!! 100% agree on the role of marketing. Personally I’m really drawn to your designs expressly because of the statement pieces and colors and the elegant/classy look - things I wouldn’t normally see in a shop and therefore would be excited to make and wear - and tend to be less drawn to the Scandi-Insta simple beige vibe (not that there’s anything wrong with it, just less interesting to me personally being someone who wears bright patterns and jewel tones even in my store bought wardrobe lol) but I can see how the aesthetics of it on the grid can be really persuasive for some people! But also agree with others in the comments that the way a pattern is written and the way a designer engages with their audience can be a real dealbreaker. Such an interesting topic, thanks for starting the convo!!! 💗
Thanks Evelyn! Elegant and classy is always the goal 😉 I only want to make things that I'd be drawn to in a shop, not just because it'll be nice to knit - if I don't like the end result enough, what's the point? That's my way of looking at it anyway.
I think the whole neutral scandi package is so appealing because it's gentle on the eye and looks achievable, whether it actually is or not!
@@lilykatemakes8358 no exactly! I meant more like it doesn’t look cookie cutter or boring, not that it wouldn’t be stylish enough to be in a shop! More like unique is what I meant 💗
I believe that for myself I like something unique but easy to make. It can have unusual color design or different stitches or cables but not something that you have to constantly refer to the chart or pattern every row. Maybe an uncommon way of using different types of yarns together etc...
Totally agree! I like designs where the shaping is the main focus for this reason - I can keep a decrease sequence in my head and just knit mindlessly in a way that doesn't work with complicated patterns and charts. Unusual yarn combos is one of my favourite design details!
This was a very interesting episode, thanks. One thing that is very important to me - like, I'll avoid a designer's patterns if it isn't included - is a schematic. I modify every pattern extensively because I'm a freak about fit. But I do not have the patience, most of the time, to read every segment of a (schematic-free) pattern such that I can determine the proposed dimensions when they already exist in a spreadsheet. While I haven't yet made one of your garments, I do own a few of your patterns and they are extremely clearly written and presented - plus intelligently designed.
Thanks Kristin! Schematics are a no brainer to include - I'm not sure why a designer wouldn't include them, other than if they don't know how to make one. It's been quite a learning curve using Adobe Illustrator for schematics (my current ones are so much better than years ago 😅) but hey, it's a skill I wouldn't have otherwise!
i usually go for ravelry photos to see how project looks on different bodies - no photos of others making pattern means I wont buy this pattern (clue)-the more testers the better. I
like something I would buy but there is nothing like this in the shop. If i choose someones pattern I will come back to this designer only if pattern is clear to me and not too long. I am always looking for specific vibe....lets say Junko Moto I love her as her pattern is clear to me and I know her vibe is housy sweaters...every designer has own vibe/character and I know what to expect. Like eg Petite , I know her sweaters I will wear many times as its casual and I want more casual clothes. How I see your designs = clean girl style, elegant. Keep your style this is why you have own followers, they like you for being your for your vibe and they know what to expect. Your cardigan is ok casual cardigan but with elegant pop - you get me? good luck xx
Really interesting topic! I think it's best to have a variety of patterns, but with a signature style/feel which I think you have. I've personally found your patterns to be classic and tailored with thoughtful attention to the details and construction that you don't find in other patterns. To me that is part of what makes the patterns feel "worth it" to purchase, compared to something so simple I feel I could figure it out myself.
It's also hard to predict what people want based on their body type; personally I like something that doesn't require strapless garments underneath and that is not too fitted in the midsection; however that's personal to me and if a designer has patterns that fit that way, it doesn't turn me off. I will either modify or select a different pattern from them.
I don't think a precise color pattern makes too much of a difference since people can make things in whatever color they want. However, I do notice that you usually use solid color yarns and only 1-2 colors per design, which is another "signature" in my mind.
thank you Heather! Very glad the patterns have enough detail to be worth it, I'd hate for anyone to feel like they hadn't got their money's worth.
Predicting what people will like is so difficult! And I wouldn't like to design with a specific body type in mind either... not sure what the best approach is there without generalising and making assumptions.
Interesting about the colours! I've found the solid coloured patterns work best - variegated yarns are pretty but they obscure patterns and don't show up as well in tiny squares 🙈
Well, I am not sure if you are still checking comments on old podcasts, but I was watching some of your old podcasts and thought I would respond to this one. I want to encourage you. I have not made any of your patterns and the only thing stopping me at this point is that I am overweight and the fitted style of several of your designs would make me feel self-conscious. But…I love your designs and have this idea that if I could just lose weight, I would make them! Your designs are feminine and lovely. You have a unique style that is all your own. If you are able to keep supporting yourself and stay true to what you love, that would be optimal. Otherwise, perhaps you can create a design or two every now and again that would reach a broader audience and provide the much-needed income and continue to create the designs you love as well. You are young and the world is your oyster. How wonderful! Don’t be discouraged. There are many of us rooting for you and looking forward to your next design!
Hi Ruth, I am indeed still checking comments - thank you so much for watching my videos!
Whilst I 100% support that anyone should wear whatever they like, regardless of age, size etc., I understand that different people feel comfortable in different things and you should wear what makes you feel good. As you've probably seen, you're not the only one to express this sentiment in these comments!
The thing is though, as a designer I seem to be associated with only fitted knits, even though many of my patterns aren't. I've just been through my Ravelry page and of the 40 garment patterns that I've self published in the last 4 years, 21 of them are definitely loose knits - not fitted at all. I have many patterns for cardigans and sweaters with 10+ inches of ease, and have done for years 😊 It kind of seems like people see a few fitted tops and therefore think my design style doesn't work for them, because that's their first impression... so it's a tricky one for me! I'm making a conscious effort this year to avoid fitted knits because despite them making up less than half of my design catalogue, they're all people associate me with! I'd be interested to hear your thoughts on this 😊 Thanks again for your comment!
Honestly, your designs are lovely, all of them. They are very feminine with beautiful details. Many of them have a level of sophistication to them that is not out of reach in terms of techniques and yarn, etc., but for those who tend to stick to low key casuals, they may seem out of reach in style and expertise. They are not, but they may seem so, based on appearance alone. Your designs remind me of the kinds of designs one would see in a Vogue knitting magazine. That’s a huge compliment in my book! In my opinion, your designs are of that level of quality and artistry. I encourage you to continue to pursue your style. The only thing I can think of when I look at the patterns that seem popular at the moment and that are featured in many TH-cam videos is that they are very simple in design and very forgiving should one make mistakes. And yes, as you have mentioned, the yarns themselves, as expensive as they are, are intriguing. They make very basic designs look like quality garments. People seem to like to refer to “my Sunday sweater” or “my ranunculus sweater” or whatever. The idea that there is a community of people out there knitting the same garment you are gives a person a sense of belonging. All of that may be a result of marketing. Some of it may be just that the designers themselves seem very approachable and unassuming and very much like one’s next door neighbor. As someone who lives in Southern California in the United States, I am interested in Icelandic/Norwegian knits even though they are way too warm for this weather. But I am wondering if part of the charm for many, even for a local US designer like Andrea Mowry, is the “cold weather” appeal of her designs with all of the rich color work and textures. She uses very expensive yarn and yet her designs are hugely popular. An interesting conundrum, isn’t it? There are several of your designs I will make over time, a few that appeal to me even with my body shape, are the slow down and my time and a taste of cables sweaters. There are a few others I would make as well. If I were thinner, there are many more I would try. You are doing a wonderful job and have made an excellent start to your career! You can be very proud of yourself! Thank you for your thoughtful reply to my comment.
Very interesting video ! I realized that I tend to like patterns that are more suitable to knit stitches like Petite Knit patterns or Ozetta (in my oppinion). The more simple, the better but it is a personal preference. I don't like patterns that are too fussy or that try to reproduce sewn garments because, it seems a bit "fake" to me. However, I must say that Knitwear by Joan is very good at reproducing garments that doesn't look like knitwears (if that makes sense 🤔 )
I can see what you mean! Love Joan's designs 😊 I totally get why you'd prefer simple patterns, I'm intrigued what makes one simple design stand out over another though!
@@lilykatemakes8358 Details like the buttons band are important to me. I can't do ribbing buttons band anymore. Petite Knit's No Frills cardi or Champagne Cardi are good examples. It looks neater. Also, sweaters with a lot of ease, that look very fashionable and trendy, those kind of sweaters you can wear like the fashion influencers 😅... I don't know ! It's a mystery !
For me it is 80% everyday sweaters, 20% more fancy. I love to wear my handknits almost everyday, so patterns that are more simple, casual but modern are the ones I buy most often. And even the simple silhouettes can vary in finishing details. I like to stick to my favourite designers, most of the time as I am familiar with their aesthetics.
sounds like a good mix! Totally agree about the details, they can make the simplest sweater feel special ☺
Hi, I am a self taught knitter and knit a mix of my own patterns /altering a purchased pattern to fit my taste - I have made your poison apple top twice one with no mohair and one with mohair .At present I tend to look for patterns which have some new technique eg i knitted Weekender simply cause it had a tubular cast on and a boat neck .Before I purchase a pattern I like to think about wearablity - does the finished product fit my lifestyle , can I wear it ,how many times will I use the garment ,cost of recommended yarn /its substitutes ( I usually substitute yarns if the recommended yarn is beyond my budget) ,quantity of yarn required. I dont knit with chunky yarns - the finished product becomes too heavy .....I also like to knit the pattern more than once.
Anyway as a designer you can not please every one at the same time - So you do your thing girl...
Though I think you need more marketing - why not send a news letter on a regular basis to your you tube suscribers?
You certainly can't please everyone 😅Love that you've made 2 Poisoned Apple Tops! Which version is your favourite, mohair or non?
Interesting to know about the techniques!
I do actually have a newsletter, it's always sent out with a discount code for each pattern release! The signup link is in my Instagram bio and TH-cam video descriptions.
Honestly, I try not to commit myself to one designer over another too much, although reputation that a designer writes great patterns always helps sway me when I'm picking between multiple patterns that might fit the same hole in my wardrobe. I don't have time to knit nearly as many things as I want to, so I have lots of time browsing instagram between cast ons to help pick my next project! For me, something that fits really well and is a classic piece is preferred for me, but I think in future when I have more classic jumpers and cardigans I'd like to branch out more into more dressy things.
I see so often new designs that look great on skinny designers and models, but I feel like they don't suit my body shape. I'm sure I'm not the only person on the heavier side who doesn't look good in dropped shoulder garments - I wish designers would think more about how the pattern would fit people of different body shapes at the design conception, rather than just fudging it in the grading process to "fit" all sizes without flattering them.
I don't think there's anything wrong with, for example, only designing dressier tops, but I think in general fewer are knit. I do think earning yourself a reputation for it could definitely pay off though - for example, I'm sure when I want to make a colourwork yoke I'm going to go looking at Jennifer Steingass patterns. If you can find your niche, you can be extremely successful still, despite the smaller audience. I feel like I've contradicted myself so many times here, but I hope this ramble is a good perspective! For me, fit on bigger bodies is so key, and we might be shy about posting our photos online but it's so important that we can see what patterns look like, in all ranges not just XS, S, 2XL+ to show that a pattern is "size inclusive".
There is never enough time to complete the to-knit list! Fit is 100% the most important part, I agree 🙌
As for drop shoulder garments, I think one option is to use regular dropped shoulder for the smaller sizes and a modified drop shoulder in the larger sizes - that's how I graded my My Time sweater and it seems to have worked 😊 Which construction you prefer for your body shape? Everyone has different definitions of 'flattering' so it's difficult to pinpoint!
I think you've hit the nail on the head there with one conundrums - you say seeing the fit on bigger bodies is key, yet some people are shy about sharing photos online... so what's the best way of showing this fit? In an ideal world we'd all be able to have samples knit in multiple sizes, pay for multiple models etc... but most of us just have the resources to knit our own sample and model them ourselves, whatever size that happens to be. Would be interested to hear your solution!
I love your patterns and your distinctive style. 😁 I have lots of patterns earmarked to buy. I buy patterns when I want to knit them. Unless they are on sale. Then I buy them and keep them and sometimes don’t get round to knitting them very quickly 🤷♀️ not keen on plainer knits. I like very distinctive designs like yours 😁 I used to sell hand-made jewellery and it was soul-destroying and creativity-zapping to only make the things that were popular.
Edit: The yarniacs podcast this week has an interesting discussion about the factors that make a pattern viral.
Thank you, both for your kind words and purchasing my patterns! I think knits need some kind of detail otherwise the design just feels bland 🙈 I can imagine jewellery making can get that way! That's one of the reasons I only sell patterns, that way I only have to make things once 😊
I'll check out the Yarniacs podcast, thanks for the heads up!
@@lilykatemakes8358 I was also listening to the latest ‘get knit done’ podcast today - “harsh truths about knitting pattern design”. It sounds really tough to be an indie designer. And yet you guys bring so much to the community. Much respect for what you do. And I will be buying more of your patterns regardless of discounts!! Xx
@@sh3knits198 oo I'll have a listen to that one too! Thank you so much for your support, it's so appreciated! It's a lot tougher than most people probably think and only a tiny % of time is spent on the nice knitting parts, but it's still my dream job and I'm beyond grateful for it!
Y otro concejo: debes definir a qué público llegar, señoras de 50 años, tradicionales, o chicas de 20 con diseños llamativos? Eso te mostrará el camino. Definir tu segmento de mercado o público. 😊
As a knitter that only knits from patterns, I find my knitting journey has been changing as my knitting has become more knowledgeable. For myself, I do look for things I could get more wear out of for my lifestyle, when I look for things to knit my young adult daughters I look for more statement pieces like your patterns, my daughters can wear bra-less knits. (I can't) I think also the climate we live in determines what kind of knits we can wear. In my country, it's either hot as hell, or cold. I find myself looking for different cardigan patterns to add to my wardrobe. I think it's such an individual thing.
Makes total sense for your knitting tastes to change! I always try to keep in mind a range of ages, and love when people say they knit my patterns for themselves / daughters / mother / nieces etc ♥ I'll try to keep the bra situation in mind with future designs - I usually wear a strapless bra but can understand not everyone is happy to do so! Do you find cardigans the most useful item in your climate?
@@lilykatemakes8358 I have found that I can use cardigans almost yesr round because of the way people in Israel use air-conditioning. I'm very sensitive to cold and any time I use the train, go to the office, grocery store, or even at home with my warm blooded husband, I find I need a cardigan to keep me warm, but in-between all those places, I need to be able to take it off fast. Does that make any sense?
makes perfect sense! I shall keep that in mind. Not something we really have to consider in the UK where so few places have air conditioning!
Thank you for this video. I have no useful opinions for you yet, I think. I am trying to be mindful to make things that is practical for my wardrobe for a start and have only bought like 4 patterns on Ravelry to date. I can say that I also like clearly written patterns ( to hold my hand a little) as the Cardigan pattern that I bought from someone is very vague on numbers like pick up x amount of stitches and if the patterning does not fit add more to accomodate that. I do not like that and will try to stay clear of that designers patterns in future. Thank you for your time in making this video.
Thank you so much for watching it! I think the pattern writing style varies massively around the world, too - in some countries there is an expectation that everyone learned to knit as a child therefore has a basic understanding, whereas elsewhere every step is written out to hold the knitter's hand. I've looked through a lot of old UK knitting patterns and found the same brief instructions there - it's assumed that you'll figure it out yourself, and they didn't waste page space on extra explanations! When page space isn't limited though I think it's best to be as detailed as possible - it's nicer for the knitter, and also means the designer won't have to answer as many pattern support questions 😅
This is the first video I see from you. And although I haven't watched it to the end, but there is a question bugging me: why are you designing knitwear? Are you designing to sell millions of patterns, or are you designing because it is what makes you happy in life?
Hi Wineke, thanks for watching! I design because I love it, and always have done. But it is also how I make a living. Whilst I don't want / need to sell millions of patterns, I do need to think about things from a commercial perspective, like anyone else running a business.
@@lilykatemakes8358 thanks for your honest answer. I think if you do what you love, you will find a way to make a living! But I'm just an old hippie from Amsterdam 😁(I saw you took some pictures there! 🌞). Anyway, I love a lot of your designs because they are a bit different, I dont like the current scandi vibe that seems to be so popular nowadays, except for the camisoles, everything is too oversized for me. I'm sure I will knit some of your patterns in the future!
I definitely think that who the designer is plays a lot into the popularity of a pattern. Like, anything by Andrea Mowry will get lots of attention because people know her and her patterns are beautifully presented. Other than that, I have no idea. Often when I'm test-knitting a pattern I think "I bet this it going to be a hugely popular pattern", and then it won't. I'm also terrible at predicting which of my Instagram posts will be the most popular, so clearly I'm pretty bad at the popularity game 😆.
It sure does! I guess it's the same as any industry - the big brand names will have an easier time selling a product than a smaller brand selling the exact same thing. It's just a case of how well known the name is I guess! Instagram definitely feels like a popularity game sometimes, and it's so unpredictable! I spent ages filming outfit reels and then a 10 second clip of my hands knitting was the video that got 200k views 😂
Hola, tus diseños son muy muy lindos. No te desanimes. Esa blusa azul marina con el frente transparente, por Dios! Es divina ❤. Tú tienes la respuesta acerca de cuál es la forma para diseñar un éxito de ventas: lo experimentaste con tu cárdigan verde: lo diseñaste sin mucho pensar, solo siguiendo tu intuición, o sea: el camino que dios te mostró. Solo hazlo con amor, sin presiones, y verás. Te deseo lo mejor y muchos betsellers 😊😊
I personally love your patterns as you are aware 🤣. But I can get sucked in to wanting to knit what ppl on my feeds are knitting 🤦🏻♀️ so yes I suppose marketing is a lot of it. But I tend to be able to just jump into your patterns I know which size I’ll be and I just fly into it. Where other patterns I can sit reading through first.
On another point I also am dreadful with ravelry updating what I’ve done etc so I suppose I should do that to help designers get more traction.
Also I’ve clearly been hiding in the knitting community as I’ve never herd of the designers you named 🤣 x
Ah Steph you're the best! Glad you have faith in my patterns 😉
The comments on this video have shown just how much of a difference it makes to see photos on various people so any time a Ravelry project is uploaded it's appreciated so much!
@@lilykatemakes8358 I promise I will be good and start getting all my no. Uploaded projects to ravelry 🤦🏻♀️ x
Some thoughts ... just my opinion obviously. When I think of your knits my gut feeling is glorious and tailored. Would I wear them? No ... probably not. Too fitted and too young. I love to see them on you and the younger girls. A big chunk of knitters are older I think .. and even if slim maybe not up for super fitted. I think something boxy tends to sell best. It would be nice to have glam boxy. Maybe that's an oxymoron! You have got some looser knits I see on Ravelry but I haven't seen them much on insta. Why is ranunculus so popular? Well I'm on number 3. Because it can be knit a bit loose ( or crazy loose but that's not for me) and in a glam yarn if you like. You are brilliant and beautiful. Crack on. X
My current WIP is actually a lot longer and looser than my recent projects! Boxy shape, loose (but not too oversized) fit, v-neck, gathered sleeves. I hope that'll work for all ages! It's quite difficult to know which age to aim for because I want to make items that fit my current wardrobe, but my mum or Nan would also be happy wearing... but I only have myself to model the items and I can appreciate that a young face may not be relatable (even if I do have a lot more visible grey hairs now 😅). Looser knits will get more Insta airtime in Autumn I'm sure! The comments on this video have really given me food for thought. My My Time sweater is one of my most worn items currently and that's super loose and boxy, so I guess that tells me something too!
Thanks so much for watching ♥
I love your designs, they are really clever and youthful. I am sometimes not sure if they'll suit my fat, middle aged body. Possibly you show different body sizes, but I just haven't looked that hard. It's interesting that you're skill as a designer may not have any bearing on its ability to sell. I sometimes look at designs on Ravelry and think oh that hasn't been popular.. Is it a good pattern? So it's really complicated isn't it?
Thanks Karin! I always show different body shapes and sizes on the pattern pages on Ravelry, and in the Instagram roundups when I release a new pattern (on my feed and saved to my story highlights) 😊 Where would you prefer to see these photos? I don't currently have the resources to have extra samples knit and pay models of different sizes, so can only photograph designs on myself, which is one of the reasons I'm so grateful to test knitters who share photos of the garments worn!
@@lilykatemakes8358 probably Instagram. I'm not that big, just at tail end of standard sizing... It's just also that your body changes as you age sadly 😭
You'll drive yourself crazy if you try to "predict" anything about what will sell. All of the reasons you stated--ease of knit, everyday wear, something challenging, lush yarn, inexpensive yarn, statement clothing--will come into play for different knitters at various times in all their different moods. As a casual observer, I will say your designs have elements of classic beauty (Chanel-like in line and sophistication), so you already have a style, and I don't think you should spend too much time attempting to please the masses. Marketing is its own talent (and not always comfortable), so if you were to find a more successful business model, I'd say study the ways in which popular sellers market their wares, and let your designs speak for themselves. Also, there aren't enough knitting patterns for MEN, so boyfriend, brother, father knits might be profitable.
Yesss, the market for knitting patterns for men is so seriously lacking! Fully agree 😊, also with the rest of your comment!
Yuppp I could go around in circles forever trying to figure it out 😂
Chanel-like, quite the compliment! Thank you! Marketing sure is a whole different ball game. I do genuinely enjoy being on social media and have made so many friends and connections through it - so grateful! The ever present fear that if you drop off for too long, the algorithms will forget you exist and your business will die is real though 😅
Maybe one day I'll design something for men, but I haven't actually knit any menswear beyond a couple of hats yet! My dad and brother don't really wear sweaters or like being photographed - maybe when I have a willing model I'll do menswear!
I think that is almost an unanswerable question? If you looked at all the things I have knitted and all the different designers, you would struggle to design the next project for me because there is such a variation. some items are the stock standard everyday items and others are a little bit fancy. I will say I don't knit summer knits because in Sydney Australia our summer days are so hot even the top you're wearing in this podcast would be too hot. But I will also say, for me, If I knit an item and I like the way the designer writes a pattern and constructs a item, I will go back to that designer again. some of the most popular designers are not for me because I don't like the way they construct a garment. I think you have a great mix of fancy/fashionable and everyday.
Yup, pretty unanswerable 😅 I think it's nice to have variation in your wardrobe and your knits by extension. Interesting point about Australian summers! We have 34C weather forecast here in Preston next week (40C in London) so maybe I'll get a taste 😅
I love all your designs, but I am drawn to those that are more dressy statement pieces. I will not knit a simple everyday garment that I could buy in a shop. I especially like the feminine elements you add, such as the puffy sleeves, and the sheer loose sections using lace weight or light fingering yarn. When I choose a pattern I prefer clearly written and detailed patterns. I don't want to struggle trying to decipher the instructions. I have learned that it's best to read through a pattern before purchasing the yarn.
Thank you Michelle! It's nice to wear something different to your everyday pieces right? Although I'm always in favour of overdressing and wearing a pretty mohair top for daytime haha.
Deciphering instructions would really dampen the experience!
PЯӨMӨƧM 😬