[NEW] YouTube Ads Lead Gen MASTERCLASS!
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In this video, we're diving deep into how you can get quality leads using TH-cam Ads. We'll share our proven strategies that have generated over $50 Million in revenue for our clients 💰💰
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If YT ads convert better despite higher lead costs, the acquisition costs should drop compared to meta ads. That's all one should care about-lower acquisition costs.
Great stuff Neil! Lead gen on YT when done right can be a high-quality lead paid media source for sure
Super awesome info! Quick question - I never had conversions on TH-cam before. So sounds like I should go with "custom campaign" which optimizes for getting views over conversions. Can I confirm "custom campaign" is the right campaign type/goal? Why not setting up an campaign focused on getting Leads right off the bat? Thank you so much!!
Hey! You can select 'campaign creation with a a goal's guidance' and then select Drive Conversions as your subtype goal. This would be the best way to optimize your campaign.
First to view, like and comment
Definitely the insightful content I needed to see today.
Unbelievable value thanks man
Glad that you found it helpful. Stick around, there's more to come!
After a long time I found the man who is providing the priceless value . Thanks
Glad that we were able to help!
Everyone keeps telling me that it’s a waste to not have an opt-in for a book a call funnel.
Most big funnels I see have a lead opt-in until they get to the next step (VSL page).
Is that not how I want to run for clients who have a book a call funnel?
Hey there! Yes, these are just different funnel flows. We've a gated VSL vs ungated VSL, would be an A/B test you could do if you're ultimate goal is booked calls for example. If you have a great nurtured sequence via email marketing then yes, we'd strongly suggest doing a lead opt-in/capture page as step 1 in the funnel. Again, it's all about testing.
In the video, you suggest setting a daily budget at 2.5x CPA, and spending on total campaign minimum 3-5 x CPL. When running campaign focused on lead generation, where my CPA=CPL, this would mean that the campaign would run just over one or two days. This seems to be quite short time for algorithm to learn and deliver accurate data. Have I misunderstood something?
It's not a hard rule, and if you can stomach a few more days of testing various ads for 5-7 days to really give the algo the time it needs to learn and get you the data you're looking, then you can do it also, we're sharing techniques that have worked for us, but there is definitely benefit in letting things run a bit, as long as it's not costing you a pretty penny. The goal is to get accurate data as quickly as possible to learn as fast as possible what is working, what is not, what's a decent ad/angle/hook? and what is not. Hope this makes sense!
Pure gold 💛
How important is search volume on individual keywords for the Search Segment Audiences?
Hey! They are somewhat important. It can dictate impression share in most instances. Even if you have high-intent KWs with 10 to 30 search volume, you may still be able to get away with serving to a custom intent audience with those search intent KWs, but it's better to go with KWs with higher volume.
is this the same metric for real estate getting more sellers? I feel the CTR, opt in and sales seems high for my area
Hey! You can do one or two per account, depending on the objective.
I'm sort of been formulating a hybrid funnel. I guess in ways. I've developed a product for fitness in general and created a long form content. I want to hook them with a good and reasonable claim but be very focused on who I am targeting, and allow them to watch as much content in the VSL as they want with occasional CTA along the journey to click the link in the description for the offer. So they're not obligated to watch the entire VSL but my hope is that it's engaging and compelling enough within the full length that they will decide. This product makes sense for them and or if they are more into information gathering they can simply continue to watch until they're questions are answered and then hit the link to the purchase. Is this sensible?
What’s the ideal length for a VSL in an ad?
Depends on your offer, the more b2b it is the shorter is better (under 25 mins_ . b2c ones can be long 30mins plus
hey Im Thinking To Buy Your Course But Can You Tell me It's gonna work in India? i don't see many YT ads Agency so kinda confused should i get this skill or not
Hey there! We actually do have students from India that have taken up our course. Advertising costs may differ from examples mentioned in our tutorials or live case studies and it may actually be cheaper to run ads in India and is less saturated so you can expect even better results, depending on the offer you have.
Still don't see how to set up a form in order to capture the lead
Its not built in with youtube ads, you have to do it on your own website