The 5 Variables Behind 20,000 Successful Sales Funnels

What do the most successful businesses do to convert their traffic into customers?
Want our help turning more of your visitors into customers? Check Out: www.funnelarch...
This is what a lab in Jacksonville Florida, called MecLabs set out to answer.
After analyzing over 20,000 split tests they found that there are only 5 variables that matter…
These 5 variables formed a conversion heuristic and every successful marketer is using it whether they know it or not…
Have you ever stared at your funnel, and wondered what to test next? Well, this is what you've been missing…
With an overabundance of tactics and methods taught by marketing gurus, it can be hard to know what variables to focus on.
Headlines? Page length? CTA colors? The list goes on.
Where do we begin? That's where this heuristic comes in.
It's: C=4m+3v+ 2(i-f)-2a
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Source: meclabs.com/ab...