Marketing Is Changing FAST: THIS is The BIGGEST Opportunity of 2023

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  • เผยแพร่เมื่อ 3 ส.ค. 2024
  • My Top 5 Marketing Predictions + Trends For 2023
    Ignite Your Copywriting Business ►► My Once-A-Year Coaching Program Open Soon: go.copyposse.com/cplps4-ytd
    When it comes to the world of digital marketing - one thing will ALWAYS be true…
    Trends change and fads fade.
    So how can you tell if a marketing trend is something you CAN’T ignore?
    Or if it’s on its way out the door?
    You know I love to keep it real, so you can stay relevant...
    So, in this video, I’m going to share with you my 5 MARKETING PREDICTIONS for this year (and beyond!)
    Keep watching.
    WHY SUBSCRIBE?
    Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
    CONNECT WITH ME!
    / copyposse
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    Read this instead: www.alexcattoni.com/2023-mark...
    #DigitalMarketing #Marketing2023 #MarketingTrends

ความคิดเห็น • 132

  • @anthonywutkowski199
    @anthonywutkowski199 ปีที่แล้ว +1

    Great video Alex. Thanks! Have a great 2023.

  • @tigabuatalo5308
    @tigabuatalo5308 ปีที่แล้ว +1

    Happy New year Alex, Interesting insight.

  • @manajbanerjee8615
    @manajbanerjee8615 ปีที่แล้ว

    There has always been something new to learn in every single one of your video presentations. Thanks, Alex...

  • @carolyngatema9406
    @carolyngatema9406 ปีที่แล้ว +12

    Thank you very much for sharing your heart with us. You always add value to my life each time I watch your videos. My take home is:
    1. Connect with your audience
    2. Be authentic
    3. Add value

  • @TanyaAlizaTV
    @TanyaAlizaTV 4 หลายเดือนก่อน

    Great video! Your list is incredibly helpful, and I especially love your focus on leading with value. It's so true, it fosters a real sense of community where your audience feels like they belong!

  • @compassionatepeercounseling
    @compassionatepeercounseling ปีที่แล้ว

    Thank you! It was so helpful.

  • @MaxWinner
    @MaxWinner ปีที่แล้ว +1

    Great video & insider knowledge, thanks alex - we should call you Nostradamus lol - best wishes for the year ahead to you and your loved ones 🎉🎉

  • @reep2102
    @reep2102 ปีที่แล้ว +1

    Happy New Year to you and your team too, Copy Posee.. Great value, as usual..

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Same to you! Thanks for watching!

  • @courtneyhlebo1873
    @courtneyhlebo1873 ปีที่แล้ว +3

    Alex, I love your breakdown of the benefits and goals of the different types of video. It is a great argument for why having both short- and long-form content is important!

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Glad you enjoyed it!

  • @SamVanderWielen
    @SamVanderWielen ปีที่แล้ว +2

    Happy New Year, Alex! Great video as always - Community is so important and love the explanation of the 3 tier video marketing strategy ❤

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Happy New Year! Thanks for watching ⚡️

  • @hassanjilani5997
    @hassanjilani5997 ปีที่แล้ว +1

    Happy new year alex

  • @brightpage1020
    @brightpage1020 ปีที่แล้ว +1

    This is so packed with value! Thanks for fast forwarding the info. Love this vid. Cheers fo your continued success!

  • @kreestyle8986
    @kreestyle8986 ปีที่แล้ว

    Thank you for the insight

  • @daynavital153
    @daynavital153 ปีที่แล้ว

    I totally LOVE this video so much! That last point is ALWAYS my FAVE! ➡️ 13:04-15:10

  • @Lizzie_22
    @Lizzie_22 ปีที่แล้ว +22

    I’m so glad you mentioned how long term video content is still relevant!! It makes me sad as a consumer/viewer when I hear TH-camrs say they don’t want to do long form videos and are opting for TikTok or instagram reels. I really try to stay away from the endless scroll and more often will buy from someone after a longer video.

  • @benyist1
    @benyist1 ปีที่แล้ว +2

    I really like hearing you, and besides the ideas and inspiration you give, I connect with the positive energies you radiate

  • @alumonaadora7356
    @alumonaadora7356 2 หลายเดือนก่อน

    I love listening to Alex, always makes me feel like a better copywriter.

  • @thaisecairess
    @thaisecairess ปีที่แล้ว +1

    Alex never disappoints 😊 tks tks tks

  • @EstephaniaLeBaron-Rios
    @EstephaniaLeBaron-Rios ปีที่แล้ว +4

    I am so inspired by all your content. I am very grateful that I found you because I TRUST you! And Yes, I have already purchased a few of your courses too and they were over the top awesome! You totally over delivered! Thank you for being such a good human, outstanding marketers who I can learn from and grow from in so many ways. But it comes down to this because I trust you! 🙏🏽💫🎉🥰🥂🌱

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +3

      Aww thank you so much for watching and being part of the Posse ❤️ ⚡️

  • @estherdigital
    @estherdigital ปีที่แล้ว +1

    Thank you so much Alex for this Heads up, I really needed this especially the number 1

  • @MODEST500
    @MODEST500 ปีที่แล้ว +29

    This is why I am attending Hustlers university. The first thing they teach in copywriting section is that the sales is a transfer of belief and tbh when I am struggling to write a copy I think like as if I am genuinely trying to help people, a product which would help people. That just makes everything so natural and conversational.

    • @Armando.Sepulveda
      @Armando.Sepulveda ปีที่แล้ว

      It's now the real world 🌍

    • @MODEST500
      @MODEST500 ปีที่แล้ว

      @@Armando.Sepulveda yeah it is now

    • @benchwarmer2973
      @benchwarmer2973 ปีที่แล้ว

      ' copywriting section is that the sales is a transfer of belief "
      wise words. thanks

    • @coachjustin6274
      @coachjustin6274 10 หลายเดือนก่อน

      Um, who’s they?

  • @antonettehicana8957
    @antonettehicana8957 ปีที่แล้ว +2

    My prediction: Your TH-cam video will grow these 2023 because people are finally discovering the value you bring to the table. Thank you Alex!

  • @ThaLatterRain
    @ThaLatterRain 7 หลายเดือนก่อน

    I needed this clarity. Thank you Alex

    • @AlexCattoni
      @AlexCattoni  7 หลายเดือนก่อน +1

      Thanks for watching!

  • @fbaguilar8474
    @fbaguilar8474 ปีที่แล้ว

    Thank you Alex❤ love this content!😊

  • @kazihossain2948
    @kazihossain2948 2 หลายเดือนก่อน

    Always extraordinary type of session ❤❤❤❤

  • @acreativespacetv
    @acreativespacetv ปีที่แล้ว +1

    Totally agree!!!

  • @sadaamhasaan_
    @sadaamhasaan_ ปีที่แล้ว +1

    Big 💎💎💎 in this video for 2023 ✍🏾

  • @yaneilysdiaz
    @yaneilysdiaz ปีที่แล้ว +2

    Great video! Thank you for sharing your expertise! ❤

  • @wilsondominic7719
    @wilsondominic7719 ปีที่แล้ว +1

    thank you Alex... pls could you do a video on niche industry trends?

  • @christianlee3986
    @christianlee3986 ปีที่แล้ว +1

    Excellent video Alex. This feels like a splendid New Years gift. Much to learn. And glad to hear someone out here deflecting the potshot against A.I. (Girl, yes!): favorite part of the video. :)

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Woohoo! Thanks for watching

  • @nicolebhappy888
    @nicolebhappy888 ปีที่แล้ว

    I'm your PeOpLe, girl!! I just found you a week or so ago. I've been watching your old shizzz and I'm super excited & appreciative of this BIG NEW post!! Mahalo ;)

  • @maricelp116
    @maricelp116 ปีที่แล้ว +2

    I agree with community building. I am currently in a community of a coach who has wide network. She is in every Facebook group, she has network of coaches. I noticed that she easily sell her programs without even putting an ad for it.

  • @mikohargett
    @mikohargett ปีที่แล้ว +2

    What great news, especially about the real connections. This is a relief for me as I've not had the energy (because of chronic health issues) to do all that aesthetic stuff at the level people were doing it, so I'm glad it looks like the market is supporting what has helped me heal - being raw and real, and documenting what I can. Hopefully this year I can transition into more consistently connecting and sharing how I got through the last decade of mental health and cancer using integrative health and technology. Thanks by the way for your great content. It's helped me reframe my old mindset and unhealthy work experiences.

    • @sempressfi
      @sempressfi ปีที่แล้ว

      I empathize/relate so much. I have lupus and had 2 back surgeries (one an emergency) a few yrs ago and it just kind of knocked me off track. Slowly been getting back to being healthy enough to start an online business again and have wanted to just be real, partially because I want people like me to know it's okay to show up without all the glam - what's important is showing up, doing the work that you specialize in, and delivering for clients!
      💜💙

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Yessss!!! Just show up and be YOU

  • @MatthewKennedy23
    @MatthewKennedy23 ปีที่แล้ว +1

    Brilliant video again! Some really interesting points and honestly lots to continue to grow and learn about in the world of marketing as we move into 2023. Just wanted to say thanks for all your great work and content you have shared over the last few years has been really helpful to myself and I am sure many others!
    I was also thinking over the last few weeks in covering a very similar video, but you have done such a good job, I think I might shelf that idea! 😂

  • @lanresokeyo
    @lanresokeyo ปีที่แล้ว +1

    Ton of value, thank you! I need to start doing live video this 2023. How do you ensure that your live videos goes as plan?

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      I usually make a really rough outline - just in case I forget what I wanted to say :)
      Just don't make it too detailed - otherwise it'll be impossible to glance at quickly!

  • @oluwatobiosidele2159
    @oluwatobiosidele2159 ปีที่แล้ว +2

    really appreciate this one Alex. I'm still in the early stages of my business, as in just started it like...this week. But this is definitely a good "heads up" on some things to consider when I'm ready to take it to the next level. PLEASE more like this!! Also, a future video idea could be different cold outreach strategies and things to watch out for?

  • @CoolRahulize
    @CoolRahulize ปีที่แล้ว +1

    ABSOLUTELY AGREE 2 YOUR VIDEO. HELLYEAH ALEX

  • @AvantiMusicNJ
    @AvantiMusicNJ ปีที่แล้ว

    this is all great info, you got yourself a subscriber!

  • @Andromeda2976
    @Andromeda2976 ปีที่แล้ว

    Very helpful, thankyou!

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Thanks for watching!

  • @aldorodriguez7310
    @aldorodriguez7310 ปีที่แล้ว +1

    Values! This is a great message❤

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Thanks so much! ⚡️

  • @ikramkhan10147
    @ikramkhan10147 ปีที่แล้ว +1

    Thanks for sharing valuable content with us 🥰🥰🥰🥰🥰

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Thanks for watching!

  • @starhairthetutor3765
    @starhairthetutor3765 ปีที่แล้ว

    You have a new subscriber! 😄

  • @YOHHNICE
    @YOHHNICE ปีที่แล้ว +1

    Marketing certainly is evolving quickly, and I'm pleased to see that Cleo was able to keep up so that the environment may gain from it as well. This marketing platform has a #MarketingForGood concept and a sustainability goal

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      They are doing something special. :)

    • @bprmel
      @bprmel 11 หลายเดือนก่อน

      Great predictions 😊

  • @TheDanShaikh
    @TheDanShaikh ปีที่แล้ว +1

    :) great tips!

  • @MAy-ob8km
    @MAy-ob8km ปีที่แล้ว +1

    Hey Alex! Just discovered your channel... I liked the content you upload. I do have a question if you could please answer in a video, which is your thoughts on chatgpt & future of copywriters.
    Thanks in advance

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      I've talked about my opinion here: th-cam.com/video/jK5EKXQ3D2g/w-d-xo.html

  • @tany897
    @tany897 ปีที่แล้ว

    Great video Alex, thank you for sharing. What kind of camera are you using to film your videos if I may ask?

  • @animalife135
    @animalife135 3 หลายเดือนก่อน

    i just wanna say that you are beautiful specially your eyes and your beautiful communication but i understand your content also its is extremely good

  • @partfluency
    @partfluency ปีที่แล้ว +1

    I'm listening...

  • @meganpurnell
    @meganpurnell ปีที่แล้ว +1

    OT: (hiii Leth oldie but goodie who also loves marketing)- what is that sweater. I need it.

  • @CONEsGRAPHIX
    @CONEsGRAPHIX ปีที่แล้ว +1

    🔥🔥🔥

  • @Wind_styleworld
    @Wind_styleworld ปีที่แล้ว +1

    Hey, I did the 5 day training thing! Now I’m just wondering is the next step to join the posse launch pad to be able to learn to build a portfolio and get a client? I joined the waiting list, when does it start? I’m ready :)

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Eeeek!!! Exciting. Doors to enroll close tomorrow (Jan 15th) and our kick off call is on Jan 19th 🚀

  • @crazygamers2697
    @crazygamers2697 ปีที่แล้ว

    I love you alex

  • @lapinou23112010
    @lapinou23112010 ปีที่แล้ว +1

    Great content Alex as always. Could you speak slower please as it's tough to intake all that information in a short period of time? Thank you.

  • @kennakakes3885
    @kennakakes3885 ปีที่แล้ว +1

    Since giving a lot of value is so important on social media do you share more content rather than copy? Do you share any copy on social media? Or let your lead magnet +email marketing be where the copy is

  • @nicolebhappy888
    @nicolebhappy888 ปีที่แล้ว

    An IDEA... Your video set up... lighting, cameras, apps, editing tools...

  • @madeeasyfinance
    @madeeasyfinance ปีที่แล้ว +1

    I'm to put out content on my TH-cam channel this year. And yes, I have started using AI tools to help me with first draft of a content. ✌🏼

    • @powerfulana
      @powerfulana ปีที่แล้ว +1

      I am also ..Let's begin

  • @Flandernify
    @Flandernify ปีที่แล้ว

    I dont know if I watch this because of the marketing or because of you being good-looking... I have many reasons not to "put myself out there" (my face and stories in videos, photos, etc), I wonder what is your opinion/strategies for people like me considering a startup.

  • @rishabharathan7404
    @rishabharathan7404 ปีที่แล้ว +1

    💗💗💗💗

  • @powerfulana
    @powerfulana ปีที่แล้ว +1

    I have question, different post designs or same designs which one is more better? For attractive viewers?

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      I recommend following the same branding - but that doesn't mean every post has to look identical.

  • @josepopoffwriter
    @josepopoffwriter ปีที่แล้ว +1

    Hello Alex. So this means that the "now" in "click here now" will no longer have the intended effect? To be honest, every time I read that, I usually feel a little (unwanted) pressure.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Interesting perspective! I think it all depends on the rest of the context in the copy - but if it makes you feel pressured, then it'll probably make the audience feel pressured too

  • @gareauagindustries
    @gareauagindustries ปีที่แล้ว +1

    💯🔥🔥🔥👋

  • @ahsanbaloch2728
    @ahsanbaloch2728 ปีที่แล้ว +1

    Could you please present copywriting and content writing video doing it practally.....!

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Added to the list!

    • @ahsanbaloch2728
      @ahsanbaloch2728 ปีที่แล้ว

      @@AlexCattoni Alex it is out of the context but I couldn't stop myself by saying that you are truly very beautiful and demonstrates every thing beautifully..!

  • @Flight000
    @Flight000 ปีที่แล้ว +1

    Alex and Tyson 4D collab when?? The value would be ridiculous

  • @toxicleaguex5546
    @toxicleaguex5546 ปีที่แล้ว +3

    On Instagram would it be smart to only post reels? Or should you just use the post and story feature also?

    • @finaltouchstudio_
      @finaltouchstudio_ ปีที่แล้ว +1

      I wanna know that myself

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Reels are great but I never recommend relying on ONE strategy only. So I would post Reels, static posts, carousels, LIVEs, etc.

    • @toxicleaguex5546
      @toxicleaguex5546 ปีที่แล้ว

      @@AlexCattoni thank you

  • @powerfulana
    @powerfulana ปีที่แล้ว +1

    Can I use this strategy to sell physical products?

  • @onerelaxingmusic2341
    @onerelaxingmusic2341 ปีที่แล้ว +2

    1st comment

  • @eshika6983
    @eshika6983 ปีที่แล้ว +1

    You look so much like Alexis from schitts creek

  • @azazahmedmohib5915
    @azazahmedmohib5915 ปีที่แล้ว

    Is Ai gonna replace copywriters, Alex?
    Waiting for your constructive answer on this..

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +1

      Mediocre copywriters, maybe. But in my opinion A.I. cannot replace copywriters who know how to write with empathy and emotion.

  • @builderpj
    @builderpj ปีที่แล้ว +1

    Short form video has been talked about by marketers for over 18 months

  • @warrenleezy
    @warrenleezy ปีที่แล้ว

    Copy Posse: gang-gang gang-gang!

  • @chrismcmorrow9738
    @chrismcmorrow9738 ปีที่แล้ว +1

    Nice work, Alex. Really good points and valuable content. You must be helping your clients make a bundle. Thank you. Hope you're finding time to read your Bible (King James Version best) and that you are sticking close to the Good Lord.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Thanks so much for watching!

  • @larrydcook333
    @larrydcook333 ปีที่แล้ว

    TH-cam best place to be - unless you get censored because TH-cam only allows mainstream content now.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Sadly that could be said about all major social platforms.

  • @Mostafa_Khalil
    @Mostafa_Khalil ปีที่แล้ว

    Totally agreed AI saves time but not creating innovation and creativity...!

  • @YasinNabi
    @YasinNabi ปีที่แล้ว +1

    Success is growing, once you stop growing you are not counted as successful person. it is just my humble opinion. By the way I enjoyed watching your videos, a fellow creator.=====

  • @snexbau5251
    @snexbau5251 ปีที่แล้ว +1

    Is chat GPT going to make copywriting obsolete?

    • @adajinejosiah8823
      @adajinejosiah8823 ปีที่แล้ว +1

      No it's not.
      Copywriters are emotional and psychological beings so it's not just about Writing

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว +3

      Definitely not :)

    • @snexbau5251
      @snexbau5251 ปีที่แล้ว

      Thank you Alex...much appreciated.

    • @snexbau5251
      @snexbau5251 ปีที่แล้ว +1

      @@adajinejosiah8823 thanks bro!

  • @assortedbibssundayfootball1312
    @assortedbibssundayfootball1312 ปีที่แล้ว +1

    Alex, Your videos are great, but you speak too fast. You're faster than Anna Edwards on Bloomberg. No need for that. Deeper breath, relax and press play.

  • @lifestyleharley
    @lifestyleharley ปีที่แล้ว

    This stuff is not much relevant. Seems little fabricated.

  • @gaiged.johnson7155
    @gaiged.johnson7155 ปีที่แล้ว

    Im deadddd, this girl @alexcattoni is a gangster for real. Signing up for Launchpad is $2000??? I asked myself, “that much? Is she insane?” But if people are paying it then I guess it’s justified in itself. I’m surrounded by morons😂😂

    • @cecilia4630
      @cecilia4630 ปีที่แล้ว

      Why would you publicly announce not being able to pay for something? I would simply just shut up.