Google search could bring 'double-barreled' revenue boost, analyst says
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- เผยแพร่เมื่อ 9 ก.ย. 2024
- Tech giants Alphabet (GOOG, GOOGL) and Tesla (TSLA) are set to release their latest quarterly earnings this week with investors watching closely to get any insight into how the tech sector may play out as many rotate out of Big Tech in favor of small-cap stocks (^RUT).
Catalysts welcomes on Evercore ISI managing director and head of internet research Mark Mahaney to talk about upcoming Big Tech earnings, particularly Alphabet's.
"On the consumer side, whether the Google search results are perceived to be better, more relevant than they were in the past, and we've done our own survey work on this... and so far, we have found that consumers find the results from Gemini and AI overviews to be better than what they had before. And they're responding by doing more searches," Mahaney states.
"On the advertiser side... our checks have kind of indicated that the quality of the leads coming out of Google search is slightly improved. If that's true, and if that's sustained, that's what advertisers care about," he adds. "And so if you can maintain that or even improve that, you've got a chance for kind of a double-barreled boost to Google search revenue, both in terms of query volumes and in terms of improved return on ad spend for which advertisers were willing to spend more."
Mahaney also names Uber (UBER) as his number two pick in tech, finding robotaxis will be "part of the rode-sharing solution." He also discusses his position on Shopify (SHOP) and Amazon (AMZN).
#youtube #news #Amazon
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