Yup, anything they know won't sell when people see/hear what it really is they stick out as a pre-order as they know it's the only way they can make coin on it.
This seems to be a growing business model, hype and presell the product while avoiding the cost of making and road-testing/refining it first. There are certain magicians/companies who seem to repeat this pattern over and over and over ..
Years ago I bought pre-sale books from Miracle Factory as Todd’s books are high quality and well researched and written. In the case of books pre-sales help defray upfront costs. With tricks delayed gratification is the best option for me as I typically find the hype is just hype.
Presale is very simply a way to make money off of subpar releases. They know once the reviews (honest reviews) come in, the bubble is burst for the effect so best to get people to buy at a small discount prior to release and lock them in. Plus, these people will be more likely to give a positive review when asked since they already committed their money to it. You're correct to avoid this, with perhaps the exception to limited production effects (like dark/graveside magic or custom made effects from a reputable creator). I feel that there are far too many hucksters in our hobby controlling messaging and conversation.
Interesting topic. I just pre-ordered a new book test called Fully Booked by Vinny Sago because I liked the idea of over 800+ playing cards to select instead of words on a page, and the discount offered for this low priced item here in the UK. He claims he uses a new method which is interesting and I have purchased items from his company before so I know about the quality of his products.
I think it depends on the offer. I've pre-ordered magic books as a sign of support even if there is no discount (for example Forte's Gambling Sleight of Hand). Also I've taken advantage of some kickstarters which have more to do with the quality of the props (for example TCC cups & balls). However, I think more to your point... I am reluctant to pre-order a stand-alone trick. I agree that waiting for a review in most cases is a good idea.
Magic dealers are like movie companies that don't screen films for critics (or screen them just before release.) This is almost always a sign that the movie is a stinker, and they want to grab as much cash as they can before the bad reviews hit. Same with dealers. Case in point: Dex. Years of hype, then the pre-orders, lots of people going nuts and buying it, and then we see the product--and it's a piece of garbage.
When anyone says “there’s only one reason…” I can never trust it. There’s plenty of reasons companies do pre orders of their products. It helps gauge the interest in the product so they can manufacture the items they need for the second run without ordering too many or too less. Supply chains are crazy slow these days so you need to be a step ahead in terms of ordering. Obviously some is to garner excitement and sell products. There’s probably a myriad more reasons why companies do this. When someone says “there’s only one reason…” that person is biased towards their own opinion and shut out any other thoughts.
What you can trust is that magicians are at a massive disadvantage preordering products. Your reasons make no sense when we are talking about digital download preorders.
@@UnbiasedMagicReviews I agree with digital downloads. My point is when somebody says there’s only one reason when clearly there is a lot of contributing factors, I loose faith on that person’s impartiality or their ability to see a whole situation.
100 % agreed, but basically the consumer has control over it. It is his responsibility to buy or not to buy as a Pre-Order. I am much more upset with the misleading „Reviews“ where the Negatives of a product are basically Non-existent and even the biggest crap is being hyped.
This is Don Wand We need to take a look at all the magic we own. 98 percent was a total waist of money. 💰 Most of us have more magic than we will perform in a Lifetime . I have saved so much money because if I wait. I see it was either junk or I would never have used it and tossed it in the junk drawer!! Best Wishes Don Wand
Very much in support and agreement of this. Time and time again people keep saying me and you are the only reviewers they trust. 🙌
Thanks Scott 🙏
The doctor speaking truth 🙂👏👏👏
Wow. This is an important topic and I appreciate your ideas on this.
Another pet peeve - Vanishing Inc constantly puts up brand new ads, (complete with demo videos) but then states "This item is currently out of stock"
Why?
Hard to argue with what he says. Sounds like good advice.
Yup, anything they know won't sell when people see/hear what it really is they stick out as a pre-order as they know it's the only way they can make coin on it.
Exactly...
This seems to be a growing business model, hype and presell the product while avoiding the cost of making and road-testing/refining it first. There are certain magicians/companies who seem to repeat this pattern over and over and over ..
I suspect sometimes they don't even have the whole effect ironed out...
This is a great topic. I try and always wait to see the reviews and more performances. 👍👍
Good idea!
Thank you!
Completely agree. Pre-orders in magic = almost guaranteed disappointment. And waste of money.
Years ago I bought pre-sale books from Miracle Factory as Todd’s books are high quality and well researched and written. In the case of books pre-sales help defray upfront costs. With tricks delayed gratification is the best option for me as I typically find the hype is just hype.
Magic books in general are the best buy.
Great advice David.
Presale is very simply a way to make money off of subpar releases. They know once the reviews (honest reviews) come in, the bubble is burst for the effect so best to get people to buy at a small discount prior to release and lock them in. Plus, these people will be more likely to give a positive review when asked since they already committed their money to it. You're correct to avoid this, with perhaps the exception to limited production effects (like dark/graveside magic or custom made effects from a reputable creator). I feel that there are far too many hucksters in our hobby controlling messaging and conversation.
Amen.
I agree but I will occasionally preorder a book I know I’ll like or a re-release of something I already know I’ll use (again).
Books are the best value purchase in magic.
So true!!
Interesting topic. I just pre-ordered a new book test called Fully Booked by Vinny Sago because I liked the idea of over 800+ playing cards to select instead of words on a page, and the discount offered for this low priced item here in the UK. He claims he uses a new method which is interesting and I have purchased items from his company before so I know about the quality of his products.
Hopefully it will be as good as you are hoping.
I think it depends on the offer. I've pre-ordered magic books as a sign of support even if there is no discount (for example Forte's Gambling Sleight of Hand). Also I've taken advantage of some kickstarters which have more to do with the quality of the props (for example TCC cups & balls). However, I think more to your point... I am reluctant to pre-order a stand-alone trick. I agree that waiting for a review in most cases is a good idea.
Magic books are a different species and are always the best investment
Yep, always best to wait for the reviews.....perhaps "unbiasedmagicreviews"? :)
Magic dealers are like movie companies that don't screen films for critics (or screen them just before release.) This is almost always a sign that the movie is a stinker, and they want to grab as much cash as they can before the bad reviews hit. Same with dealers. Case in point: Dex. Years of hype, then the pre-orders, lots of people going nuts and buying it, and then we see the product--and it's a piece of garbage.
Movie companies don’t sell 3 year old movies at the same price (but cheaper). Magic companies sell 20 year old effects at double the price.
Exactly. $$$ grabs
When anyone says “there’s only one reason…” I can never trust it. There’s plenty of reasons companies do pre orders of their products. It helps gauge the interest in the product so they can manufacture the items they need for the second run without ordering too many or too less. Supply chains are crazy slow these days so you need to be a step ahead in terms of ordering. Obviously some is to garner excitement and sell products. There’s probably a myriad more reasons why companies do this. When someone says “there’s only one reason…” that person is biased towards their own opinion and shut out any other thoughts.
What you can trust is that magicians are at a massive disadvantage preordering products. Your reasons make no sense when we are talking about digital download preorders.
@@UnbiasedMagicReviews I agree with digital downloads. My point is when somebody says there’s only one reason when clearly there is a lot of contributing factors, I loose faith on that person’s impartiality or their ability to see a whole situation.
100 % agreed, but basically the consumer has control over it. It is his responsibility to buy or not to buy as a Pre-Order. I am much more upset with the misleading „Reviews“ where the Negatives of a product are basically Non-existent and even the biggest crap is being hyped.
Most of those are just promotional advertisements.
FOMO is my biggest weakness….
I've kicked myself so many times. And...I know it's a terminal situation, I'll 100% relapse lol
This is Don Wand
We need to take a look at all the magic we own. 98 percent was a total waist of money. 💰
Most of us have more magic than we will perform in a Lifetime .
I have saved so much money because if I wait.
I see it was either junk or I would never have used it and tossed it in the junk drawer!!
Best Wishes
Don Wand
This is Don Wand
David this was a excellent topic thanks for sharing. Keep up the Good work.
Agree,too much hype,take the music out of the trailers don't get drawn in. Then buy it second hand.