Milk Every Moment Marketing Campaign Results | AHDB

Our new milk focused marketing campaign, ‘Milk Every Moment’, will empower the next generation by creating a positive association between milk consumption and sporting performance within the university and college community.
In collaboration with British Universities and Colleges Sport (BUCS), the campaign is designed to highlight the numerous benefits of milk to young students involved in sports.
This video shares the results from the pilot undertaken before launching the campaign with BUCS in early 2024 to test messages, identify effective digital platforms, understand student attitudes towards dairy milk and refine our approach.
Welcome to AHDB Dairy, a statutory levy board funded by farmers and others in the supply chain. Our purpose is to be a critical enabler, to positively influence outcomes, allowing farmers, growers and others in the supply chain to be competitive, successful and share good practice. We equip levy payers with easy to use products, tools and services to help them make informed decisions and improve business performance. Established in 2008 and classified as a Non-Departmental Public Body, AHDB supports the following industries: meat and livestock (Beef, Lamb and Pork) in England; Dairy in Great Britain; and Cereals and Oilseeds in the UK.
For further information visit www.ahdb.org.uk
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