Lee Anderton - The Full Story
ฝัง
- เผยแพร่เมื่อ 7 มิ.ย. 2023
- The next episode of Six String Tales is here! The second instalment of in-depth interviews called 'The Full Story'. This time we chat to Lee Anderton, owner of @andertons and guitar TH-cam sensation.
www.sixstringtales.com
captain_anderton
sixstringtales
Six String Tales is produced by Dark Sky Media, for further information on the series please contact us through out website - www.darksky-media.com - เพลง
![พบรัก - INK WARUNTORN [Official MV]](http://i.ytimg.com/vi/n2wjOYVC38Y/mqdefault.jpg)
Who do you want to see interviewed next on Six String Tales? Tag them below!
I don’t know how to tag. But Dave simpson would be awesome!
Bilt Guitars!
Sam Deeks of Reloved Guitars
Rabea Massad
The Captain mentioned his never met Eric Clapton , Cmon Lee if anyone can make it happen it’s you…..
Cheers for all the amazing comments - you guys have been so supportive of the channel & Andertons in general - we wouldn't be here without you. And a special thanks to Chris from Six String Tales - he did such a good job with the questions, the camera work & the edit. Made me sound so much more interesting than I really am :)
Great story. And Dave and Cici are wonderful additions to the channel.
You sold me my Takamine 20 plus years ago which is still my everyday guitar and getting on to look like it wouldn’t look out of place next to Willie Nelson’s trigger. Thank you for everything you’ve done over the years for us all. Much love, Ch’O
Great insight about the man himself. beautiful pictures with the story of the shop and modern developments. And you know what? I'm writing from Spain and my current newest guitsr is a Gibson SG from.... ANDERTONS, exactly. well done Lee. grettings for Pete !
This tied with when you interviewed your Dad is priceless. Cheers to Andertons and to Lee.
This is great video! Very nostalgic. Been shopping there since 1989 and remember guys like Stuart and Paul. Lee letting me and a mate try guitars out all day when we were supposed to be at college. Great memories and still buy all my gear there 👍🏻
The number one thing that I got out of this video, is that you care about your employees! In today’s world, most companies are in it just for themselves! It’s nice to see that when things got rough, that you thought about your employees first!! Great job! Much respect!!
Lee is Andertons. His energy makes it. He also has a knack finding the right people for the journey.
HERES TO YOU. LOVE THE STORY. YOU STARTED FROM THE BOTTOM, HANDED THE BUSINESS AS A STAR. YOU TOOK IT TO AN ALLSTAR. WOULD LOVE TO SEE YOUR BUSINESS GROW EVEN MORE THROUGH THE AGES. MUSIC IS A WONDERFUL THING, BRINGS HAPPINESS TO EVERYONE. KEEP UP THE AMAZING WORK.
It is easy to see why Lee has become so successful. He is a very smart and grounded individual with a nice, easygoing personality.
His interviews of artists are great to watch too. He knows how to get them to open up.
He inherited a fairly successful business, not to forget that ingredient.
And a terrific player taboot !
Sorry, but he took his father’s business to the next level and beyond. I know many many people who have been handed businesses and they ran it into the ground because they were spoiled brats that didn’t appreciate their parents hard work. I have a lot of respect for this gentleman!!!!!
@@tonymarinelli7304 2 totally different arguments. He has done all those things you said. However not everyone gets that leg up in life, nothing wrong with that per se but let's be realistic.
Dude, I love Lee. I met him in a Guthrie Govan masterclass that Andertons hosted in 2017. I took a plain from Inverness to London that day and back to Inverness the next morning to start my shift right as I came back. Lee came from his office just to meet me and say hi. He's just a great, down to earth guy. Really nice and friendly man who is passionate about all this world. I would love to have another chat with him sometime, I think he's really smart and apart from all the reviews, experiments and fun videos they do on Andertons TV, I would love to hear some of his wisdom about how the music industry is evolving, and just listen to what he thinks about being a musician in this crazy times. Great video, thanks for doing it!
I have so much respect for Lee. He’s created an empire from a Mom and Pop store, in the UK. A rarity. Perhaps the only example.
Yeah, he's a gem.
This isn’t a music store interview, it’s a B to C masterclass!
Thank you Lee,you have done a fantastic job for the guitar community
Love being one of the cool kids growing up. MUSIC.
Lee is a living legend. He's sold me on a fair amount of gear even though I'm in the US and have never purchased from Anderton's. What sets him apart is that he retains a healthy skepticism about gear. You don't get the sense that he's simping for all these companies. He'll say he doesn't like stuff. That combined with his likeable manner and bawdy humor gives you a sense that he's a real guy and not just some marketing team-approved "influencer". Plus they upload every day. I start my days with coffee, email, and the Anderton's video.
Brilliant. I have spent many hours watching your videos… interestingly I will buy my next purchase from you. Something I was aware of but you then presented with such enthusiasm. I will buy from you Thank you.
Very good!
Very enjoyable, thanks
What's funny is, when I first discovered Anderton's YT channel (I'm in the US BTW) I had no idea who or what Lee's role was and every once in a while I thought "Boy, his boss is going to talk to him about that!"
Liked and shared,subscribed. Brilliant video.❤ As an aging rocker I love to hear about the evolutionary of the electronic movements . I’ve been recording since I had a play reel to reel . But now .. wow .what a playground for people. Wonderful video and heart felt video. Be yourself as it’s working it’s way through.❤
Even the ASA have taken an interest in your TH-cam channel. Bravo!
Love the pic at the Mean Fiddler, used to go there all the time!
When I was ready to buy my Custom Shop Les Paul, there was only one thing to do - fly to London, drive down to Guildford, go into the Anderton’s Guitar Gallery, and play every one until I found “my guitar”. Best day ever! Thanks Lee 😊
What a great interview. The United States needs more Anderton's and less Guitar Center.
Support your local mom and pop then.
I wish I lived in England such a beautiful country.
What a nice chap.
Enjoyable video to watch. Lees a great guy and deserves his success. His parents must be very proud.
Excellent interview, and I'm one of those people who played when I was younger and then gave up for around 10 years and then during the Pandemic thought "I loved playing, I'm going to start again" and 3 years on I've not stopped playing everyday and utterly love it. Keep up the good work!
Great video. It reminds me of the days when I was getting started in music. I love rack systems back in the day. When they were popular I was short on cash, and now that I have a bit of money rack systems have become unpopular.
I think going online was part of the success, most early online shops with proper websites are big now while small music stores without online sales struggle to survive.
andertons was one of the first channel guitar channels i got into.
I told an English friend about Anderton’s… he had no idea… I have been grateful for all you have taught me, an American… you turned on my GAS numerous times, and of course, I then bought the gear from Sweetwater, Guitar Center, or Reverb… I venture to say that because of your TH-cam presence, especially you and Chappers, you’ve helped the music industry worldwide! I’ve enjoyed you (Lee), Rob, Pete, Rabea, as well as the Andertons T.V. jam tracks! Thank you for everything! Thanks to your grandad and dad for getting it started!
To this day....The Miko ku pedal review was your best video...(wink)
I discovered your Videos a couple of months ago. I’ve already bought an amp from you online (Spark mini) and my next guitar will defo be bought from you guys. Keep up the great work.
You can really tell that Lee is a very smart Man with excellent business sense. It is nice to see a gentleman that can be silly, have fun also excel at being a proper businessman. We could all tell that Lee actually cares about the Customers and the reputatation of his business.. This is what being a good person gets you..
Amazing job Lee. You are a credit to the music industry.
I'm on the other side of the world (California) and dig your videos. Watch them all the time. They're fun and informative. I'm not your target customer of course, much too far away. But hopefully I'm adding to your clicks because your content is great. If I ever went to England, I think I'd try to make a point to see Anderson's simply from being a fan of the videos.
I bought a Fender Strat and several amps from Andersons in the late 70s, early 80s. No one told me I could haggle!
Anderton's TH-cam channel really hit its stride when it stopped trying to sell a product, and focused instead on selling a community. Once you're in the community, once you're looking around, once you're invested in finding the next thing, that's what drives engagement. Even if Anderton's themselves aren't always the most cost effective solution (if you're outside Europe, for example), you know the name and you know their corner of the community. The Anderton's store has managed to become a sort of pilgrimage destination for musicians around the world, and that's a hell of a feat considering every major city in most wealthy economies has at least one music store.
That's an impressive unibrow on the dude!
Fascinating story.
Re: famous customers in Guildford? I think Hundred Reasons are from around there
What a great success story and well deserved. The Captain continues to steer a great ship 🤘🤘🤘
Wonderful interview of a wonderful man!
So cool that his dad made him buy his own guitar!
I'm very impressed how while turning his family's local shop into a big player in musical instruments retail not only in Britain, Lee apparently keeps being a very nice person who really cares about his staff.... great work, keep it up!!
Part of the reason I would frequent my local musical instrument store as a teen in the mid nineties were the people who worked there, they were invested and loved what they did. For me, that same sentiment is evident in the videos that Andertons, and many other music related content creators, produce. They LOVE what they’re doing, it’s joyful, it’s playful, it’s entertaining. Keep up the great work.
I'd love to see an interview with Dan Huff!
Working in a music shop on a Saturday started me off smoking. It is certainly a different landscape now!
Amazing story. Lee, you should be very proud of yourself and your team. Love this.
Lee, when I picked up guitar again (after many years, back in 2017), yours was the channel I watched online and subscribed to first. For every reason you just stated. I loved the way you weren't trying to sell anything, but just explore gear and share your love of the guitar and its culture. Cheers to you, Pete, Chappers and the entire Andertons family for being the ROCK (all pun intended) of all music stores here on the Tube and way beyond!
Lee , thank you for all the positive vibe you bring out to the world. Keep on…
This is wonderful!!! ❤❤❤
My favorite thing about Andertons videos is the banter. Awesome, awesome characters!!! Wishing all of you more success!
It's a bit like the old topgear but with guitars
Have just realised I have been buying from Andertons for nearly 50 years.
Excellent interview with heart ♥ !
Looking forward to the next episode!
Absolutely appreciate The information Lee works hard to get to us tone guys. Plus he has chops....dude can play.
Great show the andertons...
Ive started watching andertons 8 or so years ago and it is amazing how much lee has grown as a player during that time. Probably a plus to have such a diversity of great players around you.
Given the rockstar status, Andertons should make more clothing merchandise lol
Lee is a grade A sweetboy.
2:37 Holy Unibrow Batman!
Yep music's built into our DNA, good on you Lee. Keep on rockin'.
Great interview
Their videos are pure entertainment. I like watching them to see the interactions. It’s great!
Great interview :) love hearing about the origins of what inspired Lee. Also lovely videography 🎉
A real biz case on customer experience
This is great. I was fortunate to meet Lee and some of the Anderton gang at NAMM a few years ago. Terrific fellow.
Absolutely awesome stuff.
Thanks for what you continue to do.
Great interview! Thanks
Wonderful story
There’s a reason I buy from Andertons. It’s because I trust them. And that trust is built on the fact that the company is owned and run by people who care.
If it hadn't been for Brexit, Andertons would still be my preferred retailer. I've bought many things from them, guitars, basses, other gear and it's always been a great experience. Sadly, Brexit made it too big of a hassle to shop at Andertons due to imports and what not.
Been watching for over a decade already!
Good man. All the best!
Great story!
Nice photograph of Clive Cherry at 2:41.
I can foresee a time when people don’t like music anymore. I went through it myself. From obsessed to don’t even think about it, in fact music annoys me. Never listen to it. For about 10 years. But, strangely, I needed somewhere to invest some money and don’t understand the stock market, so decided guitars were an ok investment and then decided I better learn to play them properly. So I’m back in. But will old guitars still be worth anything when people lose interest? I concluded the same as Lee, that people will always want to explore music and so the investment should pay off. I notice lots of young brilliant musicians on TH-cam which made me decide to invest.
David Grissom. Kenny Vaughn, Junior Brown, Sonny Landreth, Derek Trucks. Mike Campbell, Buddy Guy
Really great video to follow up on Danish Pete. Learned a lot I never knew about Andertons. Tyvm!
Loved this. Lee is some man for one man!
The consistent regard for music, gear to make it it and fun to have with it is what attracted me to this channel and it still does! Thanks Lee!
I'm so happy with all your success Captain Lee, and it's great to see how friendly all your friends/ employees are! Wish we had a Andertons in the US, preferably the Boston Massachusetts area!!
Stuck in Victory amps too fair play to him.
It bring such piece of mind, never going to stop.
I didn't think I would enjoy that much! If I ever visit my fathers homeland I will surely stop in!
Love your work Captain! You have brought a lot of fun, great info and insights into the guitar/music world. Keep at it.
Easily one of the best things I've watched this year.
Yep. You guys are fun!
I am big fan of this guy! He shows people how to have fun making music and be satisfied with gear
Love ya Lee. Given us so much.
This was really cool and interesting.. I might add that if Lee’s videos didn’t show that he is obviously a genuinely good dude, no one would care. Congratulations on all the success, I’ve enjoyed watching it all from over here in the US.
What a great story! I lived in Surrey in the late 90's and that was my 'go to' gear store. Where you've taken the store is insanely cool - mega well done Lee:)
The fishing industry grew by 300% over the Covid lock downs. It seemed everyone and his brother took up kayak bass fishing- you couldn't even get a kayak for like a whole year. I'd go to the lake and wait in line at the ramp for over an hour just to get my boat in the water sometimes. For ppl like me who have fished our whole life- it sucked, all the sudden every fishing hole was clogged with ppl, you couldn't find the gear you needed, and all the newbies on the lake inevitably cause problems- fights. There is etiquette to fishing- just like everything else- but the newbies don't know that, and it causes fights. And I mean like real fights- one guy got shot this last summer on one of the lakes I fish. You have to remember, most of the guys out there are half drunk- they have weapons on them because it's customary around here to take a pistol with you fishing- for snakes mostly. But even the recreational boaters will usually be armed- no idea why, that's just how ppl in the south are. Most of them anyway- I don't carry anything. But yeah, you mix in a few pretty girls in bathing suits and some drunk jet skiers- you can see how things might get a little tense huh? Anyway- my point was that the music industry wasn't the only industry to grow by leaps and bounds when Covid hit.
I must make a trip to Andertons before to long. I really enjoyed listening to how it all started in 1964, great to see it surviving. I think people love to see the old photos of yesterday's gone by. I personally found myself on a lovely trip down memory lane. Superb!
Absolutely fascinating interview!
I'm happy for the success of Lee and Anderton's. And he doesn't seem to let it go to his head. He seems to be a good lad. I wonder how he is as a boss?
Brilliant marketing. Brilliant. 👍🏼🎸18:39 😂 it’s indirect inbound.
Just watched this video. Great insight into Andertons history and future BTW. Just a thought on the recent video re - Victory Amps. You should snip part 17.00 - 19.30 minutes in. This in my opinion helps answer your view on advertising products on TH-cam. Yes you may have or should have disclosed your interest in Victory Amp your call TBH. I suppose ultimately folk will make up their own mind when buying gear. Only my opinion Cheers
Seems academic to add a comment. I actually didn't realize that Anderson's were such a small local outlet.
I have purchased from them serval l times but thought that I was buying from a multi national conglomerate.
Lovely to find that behind the intrnet facade there is a family company..
When I'm buying guitars I hope that I am not proping up some horrible regime in China or Indonesia .
I thought that buying from Anderson's that I was buying from the musical equivalent of Halfords.
So good to know that it is so much more family centered.
Something you should push more in your marketing. Musicians don't easily relate to corporations.
Great interview, I've been watching Lee and Pete videos for a couple of years and always enjoy them. Going back and watching the older ones with Rob are hilarious. I really enjoyed the one where Lee interviewed his dad.
Yes, I always say that I love the way Lee tells it like it is - without sugarcoating. If there are things he doesn’t like about a product or even doesn’t like the product as a whole, he says it. And he is so composed and articulate.
WOW!!! Awesome interview and video. I've been watching Lee and Chapman for 5 years or so. I LOVE YOU LEE! What an awesome story, plus it was so pure, and honest.
Great interview. Fun to watch
I'm pretty sure we all love Andertons because Lee comes across as a genuinely lovely human being, and that goes a long way. Great interview, thank you 👍