Are watch brands ripping you off?

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  • @willscottage
    @willscottage ปีที่แล้ว +69

    I'm still convinced Dave is an alternate reality version of Agent Mulder who got into watches instead of the FBI

    • @reezevlog
      @reezevlog ปีที่แล้ว +5

      Yeah…he’s doing The X-Watches

    • @sage9743
      @sage9743 10 หลายเดือนก่อน +3

      I want to believe.

    • @itxofficial8281
      @itxofficial8281 9 หลายเดือนก่อน +1

      Omg, I thought I was the only one thinking this!! Makes me feel less of a weirdo, knowing other people are having the same crazy thoughts.... Happy new year! 😅🎆

    • @Danomite99
      @Danomite99 8 หลายเดือนก่อน +3

      He does own the interstellar Hamilton watch

    • @Rocky-y8f8q
      @Rocky-y8f8q 6 หลายเดือนก่อน

      😂​@@reezevlog

  • @ramspencer5492
    @ramspencer5492 ปีที่แล้ว +27

    Yep. Many watch brands are ripping us off. Sometimes it really is mostly just the name.

    • @thetruthhurts7500
      @thetruthhurts7500 6 หลายเดือนก่อน +1

      Nope. Nobody is forcing you to buy anything. If you are an adult with a functioning brain. You can make a choice. Class dismissed.

    • @andromedagodit2492
      @andromedagodit2492 2 หลายเดือนก่อน +1

      Indeed

  • @lefroy1
    @lefroy1 ปีที่แล้ว +17

    Now you need a Blancpain 50 fathoms to do a 3-way comparison.😉

  • @williamhill7312
    @williamhill7312 ปีที่แล้ว +30

    Great video, you are speaking my language on watches over $1500, I really can't justify paying more for a watch than a used car I bought in 2017, and it only had 65,000 miles on it. I mean I would not feel comfortable going out with that much money on my wrist, I mean I have seen criminals kill for $1000 worth of merchandise. I have never spent mote than $500 for any watch I own and I am pretty satisfied.

    • @emu314159
      @emu314159 11 หลายเดือนก่อน +1

      1000 bucks is hardly a high threshold. Go ride transit outside of a place where it's actually useful to normal people that have other options. You will hear people not so much bragging but establishing it as a personality point, almost by way of introduction, about how they beat someone down over some trivial slight. And these are not otherwise criminals, nor would they consider themselves such. Actual street criminals will kill you for not handing your wallet over fast enough.

  • @younusimam-thesalamproject6340
    @younusimam-thesalamproject6340 ปีที่แล้ว +119

    I think a really interesting comparision would be an affordable watch with a Christopher Ward and a luxury watch like Tudor. See what the difference between the three are at vastly different price brackets.

    • @drzaius844
      @drzaius844 ปีที่แล้ว +6

      Would be interesting. I think the OG Tudor BB36 was an amazing value at ~ $2,500 - it is luxurious for sure and feels (qualitatively) light years beyond anything I have sub $1,000, with the bracelet, finishing, dial and indices being way above, but also the perceived “heritage” which is really subjective but as emotional/irrational beings it’s a thing.

    • @harrycee656
      @harrycee656 ปีที่แล้ว +6

      Farer also.

    • @jackiemoon_lms
      @jackiemoon_lms ปีที่แล้ว

      @@drzaius844couldn’t agree more

    • @juniorjohnson5961
      @juniorjohnson5961 ปีที่แล้ว +1

      Any higher end watches, longines & Rolex

    • @williambireley2529
      @williambireley2529 ปีที่แล้ว +1

      Agree. CW build quality is impressive. The movement is the biggest difference off the top of my head.

  • @Larry-gs8gb
    @Larry-gs8gb ปีที่แล้ว +65

    I think one thing you missed is marketing costs. Bands like Tissot and Hamilton, all the way up to Omega and Rolex spend tons of money on marketing,and this also factors into the price of the products they sell.

    • @jackn4853
      @jackn4853 ปีที่แล้ว +2

      Plus they pay their ( already rich) " ambassadors."

    • @brantisonfire
      @brantisonfire ปีที่แล้ว +3

      I spent $214 for a Tissot PR100 with the modified 2824 Powermatic 80. The watch is great, it’s a simple dress piece that I wear to work and to dinners and nights out with my wife. I am blown away that I was able to get the watch at that price. It’s a Swiss made from a storied brand.

    • @frankdux5693
      @frankdux5693 ปีที่แล้ว +4

      The cheap Chinese knock offs don't need marketing because the likes of Rolex etc pay it for them.

    • @AvgJoeWatchReviews
      @AvgJoeWatchReviews ปีที่แล้ว +2

      @@frankdux5693bingo. 👍

    • @dparis2172
      @dparis2172 ปีที่แล้ว

      @@jackn4853Yes, that’s part of the marketing costs the op was referring to. You seem a little bitter.

  • @ryantaylor3416
    @ryantaylor3416 ปีที่แล้ว +15

    Dave- I think this might be one of the best videos you’ve made. I’ve watched you since the beginning and I’m loving the content! Keep up the good work, mi amigo!

    • @juniorjohnson5961
      @juniorjohnson5961 ปีที่แล้ว +1

      I've been watching him since 2019 this is definitely a good one & great idea .

  • @Isahiyella
    @Isahiyella 10 หลายเดือนก่อน +10

    I have the Spinnaker Fleuss and zero regrets. The build quality is great and it wears nicely on my wrist. I like Spinnaker a lot as a company, despite the China connection which I don't like. They do not take themselves too seriously, as in snobbery level, but their love of watches is obvious if you own one of them and they take pride in their workmanship in my opinion. I might even buy 5 Spinnakers instead of 1 Squale if I was faced with that choice.

    • @wongpandai
      @wongpandai หลายเดือนก่อน

      how your watch going now? is it still working? im in a junction between fleuss and seiko

    • @Isahiyella
      @Isahiyella หลายเดือนก่อน

      @@wongpandai Its still running like a top. Its not a daily driver, I have quite a few watches, but it is in heavy rotation, as in I wear it once or twice a week. My daily driver was the Sinn Flieger, but I keep having issues with it. I can no longer set the time on it, the crown will only extend enough to set the date. Whatever is wrong with the Sinn will cost me at least what it would to buy a new watch from Spinnaker. Having said all of that, you have the lineage of the Seiko to consider and I must assume that the quality of the Seiko is better than the Spinnakers. But I do love the Fleuss.

    • @gazzertrn
      @gazzertrn 10 วันที่ผ่านมา

      @@Isahiyella Fluess is cool .

  • @WChronicles7750
    @WChronicles7750 ปีที่แล้ว +12

    A very good explanation on the differences between the watches and why they are priced so differently. I think you've done about as good of a job explaining it as anyone I have seen on TH-cam try and do that. I have owned watches ranging from $100 to $1,800. IMO once you start getting into the $1,000 range you start to noticed a big difference compared with a $300 or $500 watch.

  • @MementoMorituri
    @MementoMorituri ปีที่แล้ว +41

    Squale does make less expensive watches with the same quality and everything else that you mentioned. The Squale Montauk and 1545 originale are just two examples. both are sub $1k, even under $600. My first Swiss watch was a Squale 20 Atmos Submariner homage which was also around $600. To this day it's still the best watch I own.

    • @_Alfa.Bravo_
      @_Alfa.Bravo_ ปีที่แล้ว +1

      ... is the company based in Italy ?

    • @MementoMorituri
      @MementoMorituri 10 หลายเดือนก่อน

      It's based in Switzerland but owned and run by an Italian family which were friends of Charles Von Buren, the founder. So it wouldn't be wrong to call it an Italo-Swiss company.@@_Alfa.Bravo_

  • @colinw7496
    @colinw7496 ปีที่แล้ว +3

    Really enjoyed the photography in this video. The slow motion comparing the beat rates really showed the difference that is difficult for me to perceive at real time. Your view on watch value/ costs was well stated and lines up well with my view too. Thanks.

  • @mbferrari308QV
    @mbferrari308QV 11 หลายเดือนก่อน +2

    LOVE your summary - I am EXACTLY like you in how I am putting together my collection. I just don't want to worry about a watch. Can get a lot of really cool watches sub $500 range

  • @thepenultimateninja5797
    @thepenultimateninja5797 ปีที่แล้ว +20

    I have a watch with an NH35A movement in it, and it is by far the most accurate watch I own. It's almost like a quartz watch.
    I have worn it continuously (including when I'm asleep) since I bought it, and I go months between setting the time.
    I have other NH35A watches, and I know this level of accuracy is not typical for this movement.
    I must have just gotten exceptionally lucky with this particular example, but even so, they are generally really good movements.

    • @dig494
      @dig494 ปีที่แล้ว +5

      Yep. You got incredibly lucky! They are good movements though and can be regulated quite easily by DIY if not performing well. Or thrown away and replaced.

    • @johnfitton3716
      @johnfitton3716 ปีที่แล้ว

      Seiko ❤

    • @MaewWatch
      @MaewWatch ปีที่แล้ว +1

      Yeah you got lucky, my Seiko change the calibre since first day I bought since it's 14 minutes faster in 1 hour, not 14 seconds in a day

    • @brantisonfire
      @brantisonfire ปีที่แล้ว +1

      My Pagani Design BB58 homage runs at about +4-5 spd with an NH35. I’m sure that’s not common, but I’m very surprised by that and impressed, nonetheless.

    • @thepenultimateninja5797
      @thepenultimateninja5797 ปีที่แล้ว +1

      @@brantisonfire I have one of those arriving tomorrow - how do you like yours?

  • @willjr2520
    @willjr2520 9 หลายเดือนก่อน +1

    I have seen used Squale and Glycine prices just as low as a brand new microbrands with a Miyota or Seiko movement. I really like the Squale 1521 and Glycine 39 combat sub.

  • @jpdemer5
    @jpdemer5 ปีที่แล้ว +9

    Another factor not mentioned here is the pricing strategy of the maker: what market are you selling the watch into? Spinnaker and a couple dozen other "affordable" brands are competing for the attention of people who are shopping for $200-$400 watches. Squale is in the next tier, roughly $500-$1,000 (not counting the special edition profiled here.) I get the impression that up to about $2,000 you get more watch for more money: better materials, components, and finishing, but rapidly diminishing returns above that. (Makers like IWC seem to tack on an extra $3,000 for the sole purpose of having an $8,000 watch.)
    Eventually, you get to the point where you're paying tens of thousands for beautifully decorated movements, at which point you're buying jewelry or art.

  • @gelderlandproduction
    @gelderlandproduction ปีที่แล้ว +6

    This was a FANTASTIC video! VERY WELL DONE!

  • @Ollies_takes
    @Ollies_takes ปีที่แล้ว +2

    I appreciate your help with picturing what is becoming a spending habit. I think I started by trying to find the Squale, but can’t stop collecting the Spinnaker.

  • @mikegreig3338
    @mikegreig3338 9 หลายเดือนก่อน +3

    I think the worry of getting the Spinnaker serviced is spurious at best, it’s a £50 Seiko movement that you can either get serviced anywhere or just replace it with a new one….

    • @timeiseverything4
      @timeiseverything4 5 หลายเดือนก่อน

      always cheaper to replace. Watchmakers charge too much to overhaul.

  • @TOURMANBOB
    @TOURMANBOB ปีที่แล้ว +5

    Thank you for a clear explanation of the question I have wondered about since I started my small collection of watches. I still feel that marketing BS adds far too much to the end user cost, but I can appreciate why companies do this (to maximize profits). However, I still wonder why people fall for this and spend their money on watches in the multi thousands of dollar range when cheaper watches are for all intents and purposes just as good. It would probably take a phycologist to explain this trait in human nature that causes people to overbuy a product.....

    • @daleyfamily2179
      @daleyfamily2179 ปีที่แล้ว +1

      Yeah wonder why people want nice houses over crappy ones or nice cars over crappy ones, or be towns over lesser ones. Come on bruh, seriously?

    • @TOURMANBOB
      @TOURMANBOB ปีที่แล้ว +6

      @@daleyfamily2179 Not even a remotely close or accurate comparison ! Nice houses cost much more to build with more space and often more amenities and with larger associated property. Costs go up significantly for labour and materials and the property itself. Watches all look and function the same and nothing internally makes them worth the extreme and foolish prices that people are willing to pay for name alone. Do you really think a $38,000 Rolex is materially better than the average watch put out by Seiko, Citizen and other name brands. I don't think so !!!

  • @KnoxNixon
    @KnoxNixon ปีที่แล้ว +9

    Don't be a fool, buy the watch you can afford and enjoy. The watch should only impress You, not others.

  • @haping1
    @haping1 ปีที่แล้ว +2

    I see your point Dave, but check the Squale against a San Martin. I think the differences aren't that obvious anymore...
    A comparison between a basic watch and an Omega is maybe a better comparison to see the differences. It's clear where the money goes in...
    But if you wanna explain why a Rolex Submariar compared to an Omega Seamaster costs so much more, I wish you good luck. The movement of the Omega is in my opinion better, more beautiful than the Rolex...
    Thanks for the video.

  • @iFyvie
    @iFyvie ปีที่แล้ว +7

    Great video Dave. Quite a marvelous comparison - same style watch but coming at the 'dive watch' from very different directions. I would split the difference and buy a Certina. 😜

    • @KabobHope
      @KabobHope ปีที่แล้ว +1

      I love my Certina DS-4 (non-Powermatic). I love the smoother sweep. Next stop: Seiko Spring Drive.

    • @camarocarl7130
      @camarocarl7130 ปีที่แล้ว +1

      Fantastic divers from Certina with Powermatic 80.

  • @KabobHope
    @KabobHope ปีที่แล้ว +7

    Spinnaker is one of the better affordable brands. They have their own design language that is fairly consistent. I'm glad you reviewed them.

    • @GabrielPicazo666
      @GabrielPicazo666 ปีที่แล้ว +2

      I strongly suggest stay away from Spinnaker. Their quality control sucks!!! This 2023 I bought 2 watches from them: an automatic Cahill, and a Hull chrono. Both broken.
      The Cahill completely stopped, it didn't worked, the caliber was not running by winding the crown or the rotor. I returned it for warranty, but Spinnaker unilaterally confiscated my watch and gave me a partial refund (excluding shipping and taxes), strangely saying the watch was working properly but giving me no evidence.
      On my second purchase (Hull chrono), the chrono start pusher failed, but with the terrible experience of the first watch and the warranty, I decided not to return the watch and better try to fix it with a local watchmaker. Spinnaker's quality control sucks!!!

  • @violinmke
    @violinmke ปีที่แล้ว +3

    I liked this. I can't figure out how Berny got me a titanium watch with a sweep 6 per second seiko movement sapphire and included shopping to my door for $78 Canadian to my door and still make money in the last ALiI sale.
    I especially appreciated your honest take on what watches you would buy yourself.

    • @waris3732
      @waris3732 ปีที่แล้ว

      Wait, which one was that again?

  • @erikknudsen2971
    @erikknudsen2971 ปีที่แล้ว +3

    Regarding the 'Swiss Made' label...this is rather misleading. To be called 'Swiss Made,' this means that the movement is Swiss and that 60% of the production cost is Swiss based. The watch is supposed to be put together and inspected in Switzerland. This is rather vague because the case, hands, bracelet, etc. may not be made in Switzerland, or even in Europe. Thus, for a watch running $1000, it is possible that numerous components come from Asia. Basically there is an almost total lack of transparency. In fact, only one 'mid-tier' brand comes to mind that actually tries to get as many parts from Switzerland as possible (O&W). Most brands do not disclose where the parts come from. In my opinion, when it comes to 'fit and finish' (which is another rather vague and subjective phrase), it is hard to comment on the quality of finishing. One likely needs to handle numerous watches at all price points to tell a difference, and in some cases a high degree of magnification is needed to even see the fine features that require a high degree of precision. I think it is fair to say that manufacturing has progressed tremendously over the last few years. The production facilities in Asia can produce high quality parts at a low cost.

  • @jperryhal
    @jperryhal ปีที่แล้ว +11

    I kind of agree with you. My core collection of watches currently consists of a Rado, Hamilton, Certina, a couple of Tissots, several Citizen and several Seiko watches with an Oceanus and an Orient thrown in for good measure. ;-) The most expensive watch was actually the Casio ($550 for OCW-T200). It is noticeably better finished than all but the Hamilton and Rado. The Rado has no comparison because it is a DiaStar. All that being said, I am currently looking at getting a Longines Automatic of some type. It would be the first $1000 watch I own. Still not sure if wouldn't just want to get another two Hamiltons or a different Rado for that money. I am hesitant to spend that but if I did I would have no problem wearing it. It's a watch after all. I probably would not want to wear a watch over $5000 and I probably would not want to spend that on one. Maybe someday I could justify spending $3000 on a used Omega. You can see that most of the watches I consider are in the Swatch Group. I will say that the Swatch Group seems to offer the best "value" in watches today if that's something you can actually measure at all.

  • @_taxman_
    @_taxman_ 9 หลายเดือนก่อน +2

    That squale uses an eta (off the shelf) movement with a date complication so it has a ghost date. Couldn't even pick a correct movement for the watch.

  • @enmovimiento3766
    @enmovimiento3766 ปีที่แล้ว +3

    Awesome video Dave 👏🏼.
    But my wife killed the excitement she said “both can tell you time and that’s what matters “
    😂😂😂😂😂😂
    Can’t watch this videos with her man.

    • @daleyfamily2179
      @daleyfamily2179 ปีที่แล้ว

      Yeah well so does the microwave and the stove. what's her point. I cant put them on my wrist.

  • @vladchan
    @vladchan ปีที่แล้ว +6

    It's an open secret that the smaller Swiss brands do not have their components made in the Swiss Alps by harworking elves. They come from the same huge Chinese factories as the microbrands. Things like cases, dials, bracelets crystals are made in China these days unless proven otherwise beyond reasonable doubt.

    • @Ninjamlm
      @Ninjamlm ปีที่แล้ว +1

      Then buy swiss vintage...

  • @kevinh5349
    @kevinh5349 11 หลายเดือนก่อน +1

    I recently purchased 2 Spinnaker watches and have been happy with both. One 'on sale' for $200 and one a mechaquartz for $235. Not sure I'd do business with them again though. At the website, there is no 'contact us' tab, or, rather, there is one, but it merely takes you to a FAQ site. No way to contact by phone, email, or chat. My understanding is they are located in Hong Kong. Anything go wrong with the order I'd be surprised if it could be fixed, either receiving, or warranty, or whatever.

  • @stevenmccarthy112
    @stevenmccarthy112 ปีที่แล้ว +1

    I have several watches with the ETA2024 movement. I would only pay about 700 for that Squale with it's painted indexes.

  • @JasonTheWatchGuy
    @JasonTheWatchGuy ปีที่แล้ว +2

    Really interesting question. I do think the Squale is worth it, love Squale! I guess this really comes down to the old idea that they're worth what people will pay for them.

  • @barrettwbenton
    @barrettwbenton ปีที่แล้ว +5

    Excellent comparison video, Dave. I do think things get a bit complicated when comparing either of these watches with offerings from a larger and more vertically-oriented brand such as Seiko (and, for the sake of argument, Rolex). You did mention how watches with less-expensive movements may end up having their movements replaced wholesale rather than repaired/CLA'd when brought in for service. This might depend on where the watch is brought in for service: obviously, seiko themselves likely won't service a watch from a microbrand even if it happens to have come with a Seiko NH-series movement, but with any of my Seikos (spanning some 45 years of manufacture), I can send any of these off to the Mothership, and they can all be serviced. To Wit: my second-oldest Seiko, a 6139 "blue eye" chronograph, manufactured in 1977, was brought in-person to Seiko's HQ (yes, I'm conveniently close to them here in New Jersey); within a month, it was shipped back to me, serviced and running just terrific. which is just one reason why all but two watches in my modest collection are Seikos.

    • @kaunas888
      @kaunas888 ปีที่แล้ว +1

      Any competent independent watchmaker can service a NH series movement.

  • @LabofmusicRecords
    @LabofmusicRecords ปีที่แล้ว +1

    it's very simple. You can see and feel the difference. I own 2 spinakers for 400.- each and I do not wearing it. I was wondering ans so I bought it, but the quality is crap for 400.- Bou a Tissot, Certina or a Seiko, you'll get much more for the money.

  • @rbsafe
    @rbsafe ปีที่แล้ว +2

    I think the €580 Baltic Aquascaphe matches up to the Squale, with caveats: the Baltic has a factory regulated Miyota 9039 movement, is on a tropic rubber strap, and the company is less well known.
    But as an owner I can verify the design and build quality are excellent, and the people there are great to work with. Highly recommended.

    • @rbsafe
      @rbsafe ปีที่แล้ว

      @MultiBamBamBamBam I never noticed.
      I just inspected and measured all my 39-40mm watches. They all swoop about the same, including the Baltic, and all lug tips are slightly above the plane of the caseback. So all have gaps.
      On my wrist size, 7 1/4, and shape, none of them contour perfectly. I might need a 36mm for that.
      I'm fine with how they are..

  • @cedarcanoe
    @cedarcanoe ปีที่แล้ว +2

    Dave, this must have been the first time a video of yours sounded like a paid marketing ad for Squale (which is s revived brand and has no connection to the OG Squale brand other than financial investment).

  • @KonstantinosDouros
    @KonstantinosDouros ปีที่แล้ว +1

    Amazing video!! Very good job!! I think that for people with normal budget a 800-1000$ watch is packed with all the 4 aspects you mentioned! But this Squale stole my heart!

  • @Bob_In_Thailand
    @Bob_In_Thailand ปีที่แล้ว +1

    The difference in cost between affordable and more expensive watches has a lot of factors. Brands like Spinnaker do not manufacture watches nor make their own parts but they design and assemble watches inhouse in which they source all their parts from third-party vendors from dials to hand cases and movements, which is why they share similar design queues with other brands selling around the same price. Not that the more expensive brands like Omega make everything in-house they don't but instead, they outsource their designs.

  • @Watchgang123
    @Watchgang123 ปีที่แล้ว +2

    Great video! It’s a very relevant topic too among watch enthusiasts that are moving away from luxury Swiss brands and looking at micro brands. The short answer is YES. Luxury is a premium - so one would definitely overpay. But the question is to what extent do we overpay? Is it reasonable or not? And what exactly are we paying for? I think we need to divide this topic into high-end luxury and entry-level luxury. For high complication watches using precious materials and having certifications etc, these all cost the manufacturer money. But for simple three hand steel sports watches, most brands are indeed a rip off. That’s why micro brands have become popular, as watch enthusiasts are catching on very quickly in terms of value. It doesn’t actually cost much to produce these watches, as many Chinese factories demonstrate. In fact, many so-called Swiss made brands source parts and components from Chinese factories. I think models like the Tissot PRX has really made people think why they are overpaying when you can get such a great watch for a low price. If we look at watches from a sum of the parts, we are clearly overpaying. But many don’t look at purchases this way and are happy to pay a premium for the brand cache, design and heritage etc.

  • @megasoid
    @megasoid ปีที่แล้ว +4

    Some of what may separate any two watches outside of unbridled greed and the innards is good old fashioned overhead. A small microbrand operating out of a garage is not the same as a multinational concern that's been around for a million years. Funny to see this video today as the watch I'm wearing has sapphire crystal front and back, 200 meters of water resistance, screw down crown with double gaskets and an NH35 movement. This piece cost me $103.00 brand new. I have more expensive name brand watches with lesser specs. Some days I'm seriously confused.

  • @BartMan59
    @BartMan59 ปีที่แล้ว

    Dave, a PERFECT example of your video above but on a higher end of watches was shown by the Time Tellwr comparing the very pricey IWC Ingenuer and the Baum & Mercier Rivera - both fm the Richmoint Grp. Essentially both use the same ETA base/design movement and are priced $10K apart,

  • @kylerock4227
    @kylerock4227 ปีที่แล้ว +1

    I really like the domed BEZEL on the spinnaker. The domed crystal on the squale is nice but im a big fan of domed bezels specifically

    • @FurkanCemTurfanda
      @FurkanCemTurfanda ปีที่แล้ว

      I have the Fleuss, the bezel is awesome. I recommend the watch.

  • @nonamename638
    @nonamename638 ปีที่แล้ว +1

    Thanks for the interesting comparison of the two watches. I happen to have had a Spinnaker Spence for three years and a Squale 60 atmos for a month. I also have a Blancpain homage made by Chinese Reef Tiger and the quality is very good and the lume better than in the Spinnaker. Obviously the Squale quality is the best, although on my hand the bracelet clasp does not line up perfectly. Nevertheless, it's a beautiful watch, probably the prettiest in my collection (the blue version with a white and blue bezel).

  • @Patrick-pm1sn
    @Patrick-pm1sn ปีที่แล้ว +2

    Got a Squale 1521 which is my most worn watch of my collection. 1521 case is - for my wrist - the best. Period. But the bezel action of my 1521 is pretty terrible. It is the old 60 click bezel (upgrade to 120 click bezel according to Squale not possible) and is has a ton of backplay. Reminds me a little bit of a Alfa Romeo: Love it for design and driving, kind of hate it some subquality parts.

  • @bidipbo
    @bidipbo ปีที่แล้ว +2

    Two factors that should have been part of your metric (increasing it to six factors from four) the cost of labour and the percentage of MSRP devoted to marketing. In the case of the gold coronet, 30% of MSRP is marketing expense. Those two factors are more relevant than, for example reputation of brand and build quality, since those are subjective and also not a cause for increased price. A Chinese factory with the directive from the brand contracting their services for manufacturing, is able to produce a high level of build quality and still execute the brand's vision for less money, because of the cost of labour.
    Long story short, European brands are 100% ripping its consumers off and the Chinese are proving it.
    EDIT: Also, a TINY segment of Seiko movements are made in Japan. Don't just say it's made in Japan - not all BMWs or Mercedes Benz are made in Germany. TMI is the far and away leading builder of Seiko Inst. Inc. (SII) movements for the various brands that use them. And again, the cost of labour is largely the reason for Seiko purchasing TMI (HK-based, but Malaysia and beyond manufacturing).

  • @elone3997
    @elone3997 ปีที่แล้ว +5

    Nice video - I think you summed it up perfectly at the end. I think it's a classic case of diminishing returns. You more you throw at something, the less and less you get back in return. Like for example, once you hit 100m WR your totally covered against water - 99.999% of people will never go diving in these watches (you'd just use a dive computer) but it's still nice to know that the skill and expertise of the 300m WR is now on your wrist 😁

  • @WatchMatt
    @WatchMatt ปีที่แล้ว +3

    Swiss made on the dial doesn't mean the watch was manufactured in Switzerland.

  • @kobusvanrensburg4092
    @kobusvanrensburg4092 ปีที่แล้ว +1

    I own the Fleuss and a similar model Squale Sub39 GMT. The case finishes are pretty much the same, and ditto for movement accuracy.

    • @GabrielPicazo666
      @GabrielPicazo666 ปีที่แล้ว +1

      I strongly suggest stay away from Spinnaker. Their quality control sucks!!! This 2023 I bought 2 watches from them: an automatic Cahill, and a Hull chrono. Both broken.
      The Cahill completely stopped, it didn't worked, the caliber was not running by winding the crown or the rotor. I returned it for warranty, but Spinnaker unilaterally confiscated my watch and gave me a partial refund (excluding shipping and taxes), strangely saying the watch was working properly but giving me no evidence.
      On my second purchase (Hull chrono), the chrono start pusher failed, but with the terrible experience of the first watch and the warranty, I decided not to return the watch and better try to fix it with a local watchmaker. Spinnaker's quality control sucks!!!

  • @72vespa
    @72vespa ปีที่แล้ว +1

    another good review and I too cannot justify spending $1500 on one watch. I would rather spend that kind of money on several watches. While Spinnaker may not be a "forever" brand, that should not affect it's serviceable as any watch tech can simply replace the Seiko movement down the road .....

  • @artswri
    @artswri ปีที่แล้ว +1

    Great video, excellent commentary on the tradeoffs. Picking a 'best' watch for someone (me, for example) is quirky and best can be so ephemeral! Thanks for another enjoyable jaunt!

  • @mikeg6008
    @mikeg6008 ปีที่แล้ว +2

    I picked up my Squale 1521 a few years ago on a Black Friday for sale at LIW for $499. While it is worth more today and looks amazing, I would never pay $1k for it.

  • @kb9oak749
    @kb9oak749 ปีที่แล้ว +3

    I aspire to owning a Squale, but can't stop buying affordables to save up for one.

    • @thetruthhurts7500
      @thetruthhurts7500 6 หลายเดือนก่อน

      Squale is a cheap entry watch. Hate to break the news to you.

  • @hattyfarbuckle
    @hattyfarbuckle ปีที่แล้ว +1

    I bought a Spinnaker in the sale [$150ish] a few years ago with a "distressed" finish - I really liked the distressed finish, strap was OK but found I hadn't paid enough attention to the dial, which I didn't get on with which is on me not Spinnaker so I flipped it. Like most diver owners the depth is irrelevant if they are 100m and thats just reassurance to me as they are all "desk divers" and the most water they see is rain.

    • @henryperez606
      @henryperez606 ปีที่แล้ว

      You’re exactly right about the depth rating. In fact, the Squale has double the depth rating and a leather strap.

  • @trooper427ss
    @trooper427ss ปีที่แล้ว

    I love the intro 🎶. Sounds like The Midnight. I have the white version of the Squale. Great video 👍

  • @thomasp.4649
    @thomasp.4649 ปีที่แล้ว +1

    Spinnaker belongs to the Dartmouth Brands Ltd., and the watches are produced in China/Hong Kong, it is not a Microbrand.
    Squale is a Swiss/Italian Brand with heritage .
    You pay for the better movement, heritage and better finish .

  • @johndabrowski5992
    @johndabrowski5992 ปีที่แล้ว +1

    Dave, one of your best videos! Good insight!

  • @mikefox3939
    @mikefox3939 ปีที่แล้ว +1

    Another watch similar to these two is the Baltic Auquascaphe at around $675

  • @felixbillington6151
    @felixbillington6151 ปีที่แล้ว +3

    The spinnaker hasn’t actually been sized up that much. The spinnaker isn’t definitely based on the blancpain fifty fathoms. The original watch was 42mm. Huge for the time! Love the style of both these watches!

    • @jpinckster
      @jpinckster ปีที่แล้ว

      ¹😅

    • @RexApplegate
      @RexApplegate ปีที่แล้ว

      Similarly my bulova mil ships by my calipers is about 41.5.
      I suspect the originals were big for the same reason they had about enough radiation to take an x-ray; dive computers didn't exist in the 50's and you had to be able to see them if you wanted to live.

  • @ruby055
    @ruby055 ปีที่แล้ว +1

    It's alot of it is marketing and cost of Labor because the difference isn't $1200. Great vid.

  • @jaysterling26
    @jaysterling26 ปีที่แล้ว +3

    Most millionaires don't spend over US$2000 on a watch; actually far less - one famous one wears a Duro.
    So wearing a costly timepiece is a sign of status that one probably isn't that wealthy ( I know a Rolex owner who has more debt than me)?

  • @RandallSlick
    @RandallSlick ปีที่แล้ว +2

    So my takeaway from this is that an honest RRP for the Spinnaker would be $150, and for the Squale, say $450. And yes, watch brands are ripping us off, because at the end of the day we apes do love our shiny jewellery.

  • @TheNinjaPicker
    @TheNinjaPicker ปีที่แล้ว +1

    This was very interesting. I always thought the Spinnaker was a great looking watch and it is. Shown side by side the Squale is far superior imho. One thing that bothers me is for example Bertucci and their pricing. I own a $75 watch and see ads for a $250 Bertucci that has the same movement, specs with a little different colorway. Many brands do the same kind of thing. I dont like that at all.

    • @CADAVREFILMS
      @CADAVREFILMS ปีที่แล้ว

      Trust me Spinnaker Bradner is mesmerizing with its many light refractions around its bezel.

  • @dorbei
    @dorbei ปีที่แล้ว +4

    Final verdict: both watches are vastly overpriced.
    You should do a video pitting the Duro against the Yachtmaster. Now THAT would generate some clicks!

    • @JusttheWatch
      @JusttheWatch  ปีที่แล้ว +1

      Someone just needs to give me a Yacht master and I'll be all over it.

  • @garytru563
    @garytru563 ปีที่แล้ว +2

    Excellent review! Thank you.

  • @sergeyusik9934
    @sergeyusik9934 ปีที่แล้ว +8

    Usually, the price difference is attributed to brand recognition, customer support, and hassle-free warranty. There is no doubt that producing mechanical watches in Switzerland requires more resources, effort, and investment, especially considering that labor costs are higher.

    • @camarocarl7130
      @camarocarl7130 ปีที่แล้ว +2

      Compared to a chinese sweat shop?

    • @eguaio
      @eguaio ปีที่แล้ว +3

      So, basically we are paying for a lot of stuffs that are not really reflected in the watch itself: branding and swiss employees high living standards. I'll pass 😂

    • @sergeyusik9934
      @sergeyusik9934 ปีที่แล้ว

      @@eguaio ... or people in China work for 1-2$ a day and western people kinda like to buy cheap without any clue of a production backstage.

    • @camarocarl7130
      @camarocarl7130 ปีที่แล้ว

      @@eguaio Yet you have no problem supporting chinese sweat shops.

    • @RockyRepairs
      @RockyRepairs ปีที่แล้ว +1

      @@eguaioif you support child labor and poor working conditions just say it. Better yet, ask your boss to lower your pay, don’t be greedy, ask for no more health/dental/eye benefits and pension. So that way cost of labor is cheaper

  • @bremertoerien6987
    @bremertoerien6987 ปีที่แล้ว +1

    In the watch community perhaps, Squale is a known brand but, ask any non watch guy and you will search long and hard to find anyone that knows the brand exists. Squale may be better quality than Spinnaker but, there are some corners cut. For me it's not worth the price just because it has a slightly better movement. I say slightly just because price and quality obviously isn't directly related.

  • @briangray966
    @briangray966 ปีที่แล้ว +1

    Another great video Dave always looking forward to your opinions and honesty

  • @gwobcke
    @gwobcke ปีที่แล้ว

    Nice video. Love my Super Squale. Yes, prices are going crazy. I think as long as you don't go over budget, get the best watch you want and can justify/afford and don't listen to social media/others - pick the watch you want.

  • @garybarros2891
    @garybarros2891 3 หลายเดือนก่อน

    I'm into vintage divers , after seeing this, purchased a Fluess,
    crazy about having a aka 50 Fathoms !! now looking for a
    cushion case aka Panaria ,Spinnaker Hull goes to the top
    of the list .

  • @zivkovicable
    @zivkovicable ปีที่แล้ว +2

    The law of diminishing returns applies to most luxury items....A $30 bottle of wine is usualy going to taste noticeably better than $7 bottle. When it comes to the difference between a $300 & a $!000 wine, it gets harder to differentiate. Then comes down to the history of the region or particular grower. I don't think my palate is sophisticated enough to tell the difference at that level though.

  • @AvgJoeWatchReviews
    @AvgJoeWatchReviews ปีที่แล้ว +1

    Good video Dave. Well done!

  • @TheRealBrook1968
    @TheRealBrook1968 หลายเดือนก่อน

    Got the Spence with the 28k bph Miyota 9039(?), AR sapphire, presidential bracelet, 300M, ultra-slim 11mm, screw down crown, gorgeous in crimson, etc on sale at Spinnaker's website for $349 two months ago. My favorite diver because I feel that I got such an excellent watch for a steal. Technically China but I think HK made.

  • @Shri_V
    @Shri_V ปีที่แล้ว +1

    Where can I find your video/review on that Hamilton Cooper @ 04:23? I tried searching but didn't see anything on that watch.

  • @fongtan
    @fongtan ปีที่แล้ว +1

    both tell time, if i live 300m underwater all the time. i would definitely pay for the 300M WR.

  • @ralphus555
    @ralphus555 ปีที่แล้ว +1

    Great vid. Totally agree with your value assessment.

  • @ender1077
    @ender1077 ปีที่แล้ว +1

    Any chance you might review a Filipino micro brand like De Guzman. I got one of their DG010 California dials with Baybayin script and think more should know about these.

  • @motouno3778
    @motouno3778 5 หลายเดือนก่อน +2

    Just because it says Swiss Made dosen't mean the entire watch is Swiss made ! It only has to be 55% Swiss made & assembled to make this claim ! So there are alot of so called Swiss Made watches that have the case & case back - crystal & bracelet made in ....... china . They drop in their Swiss Made movement & do the final assembly & as per Swiss law they can call it Swiss Made ! Why pay the premium 🤔😕

  • @mathewazzopard8100
    @mathewazzopard8100 ปีที่แล้ว +1

    Actually the Squale with the ETA is better, but for one reason only, the nh35 is a low end movement used by Seiko for their $70 watches. If the Spinnaker was powered by a miyota 9 series, a 9015 say, I opt for the Spinnaker without any hesitation. The ETA if manually winded daily will have serious issues. The miyota nothing at all. As for the retail of this Squale, imo $1k would have been the max......

  • @lucitribal
    @lucitribal ปีที่แล้ว +1

    What about the Certina ds ph200m as a middle of the road option?

  • @wadsworth2351
    @wadsworth2351 ปีที่แล้ว +1

    Overall better componentry, better movements, higher brand pedigree therefore more recognition - these are just some determining factors that spring to mind.

    • @emu314159
      @emu314159 11 หลายเดือนก่อน +2

      Outside of watch people, once you get away from the Look at Me! lines of Rolex or maybe Omega, most people are going to have to squint to know what's on your wrist, and if it's not something obvious, they will not care. Get something you like that matches your aesthetic.
      Having said that, just got out of surgery yesterday, and my doc (who is excellent) was wearing a watch on a translucent sky blue rubber band, and looking closely I finally made out it was a stealth Rolex. So, all of the Rolex good stuff, without the flash. I'd hire this guy instantly for any of the things you'd be considering someone like that for.

  • @karlsenula9495
    @karlsenula9495 ปีที่แล้ว +1

    The Squale is obviously better - but with a price to match.
    The Spinnaker would have been a no brainer at this price with a bracelet but on a leather strap for around $300 with an NH35 makes you want to look around first to see what is out there first (i.e. Seestern, San Martin, Cronos, Baltany etc.).

    • @emu314159
      @emu314159 11 หลายเดือนก่อน

      I like the microbrand Oceanica, they use that movement and make divers, the latest one with triple layers c3 superluminova. The backs of their more recent models have engravings of the animal the watch is named for.

  • @bronco1199
    @bronco1199 ปีที่แล้ว

    Great production Dave. Audio and video on point.

  • @ksalanpang
    @ksalanpang 11 หลายเดือนก่อน

    as much as i want better movements on my affordable watches, they just role with the nh35. it does always make me feel like all of my watches are more or less the same.

  • @jamesmustin7289
    @jamesmustin7289 ปีที่แล้ว

    I collect vintage Omegas . I have two exception. One is the unique green Seiko Alpinist.
    I imported it from Japan. It cost me $650.00. The second exception is my 37 mm two toned
    Blue Seiko quartz movement Pro Diver. It cost me $49.00. It keeps accurate time. It is stainless steel water resistant to two feet. It look nice and have been complimented on it.
    I may buy a Invicta 1963. It is a classical look diver copy of a Rolex. I will wait until Christmas
    to make a decision . It is selling for around $100. If Invicta can sell watches for a low price
    with a Seiko movement yes watch companies are taking advantage. In the past I have owned a Rolex Submariner.

  • @kart182
    @kart182 ปีที่แล้ว +1

    I love comparisons like these

  • @racamon
    @racamon 8 หลายเดือนก่อน

    I wholeheartedly agree on every single point you made, Dave. I mean, I'd love that Squale, it looks amazing... but realist in me just cannot justify spending that amount of money for a watch.

  • @quinatzinquevedo830
    @quinatzinquevedo830 ปีที่แล้ว

    Great review bud! You touch every single angle regarding a watch has to have. Great job!

  • @wilsarne1253
    @wilsarne1253 9 หลายเดือนก่อน +1

    Don't agree with the watch company not being around and you can't service the watch. Spinnaker has an NH35 that anyone can pretty much service these days. Have had both, I kept the Spinnaker. Is the Squale build worth 5x more? Not even close.

  • @Roddy1965
    @Roddy1965 10 หลายเดือนก่อน

    If a watch is going to be used for actual diving, then I would hazard a good guess that a high polish case will be less prone to fouling, and easier to clean than non-polished/brushed. Seawater is *harsh* on metals.

  • @michaelhall6696
    @michaelhall6696 5 หลายเดือนก่อน

    great vid but i would question the comment about serviceability of the spinnaker in the future. any automatic watch using an ETA or seiko movement will be serviceable for a long time, it isn't an in house spinnaker movement, any watch servicing outfit should be able to service these for a long time given the volumes of movements out there, even if spinnaker themselves are not.

  • @guitrich
    @guitrich ปีที่แล้ว +1

    Great explanation for the differences between two classes of watches that "look" similar. I had a Spinnaker Croft Anchor 40mm for 8 months and had no issues with its function. It ran well and looked great. My only complaint and reason for letting it go was the thickness, it was almost 14mm ! I don't really like thick watches. As for the lume, my sample of one was great. It was extremely bright, equal to the best of brand new Seiko divers.

  • @joaquinisaiahng621
    @joaquinisaiahng621 ปีที่แล้ว

    Love my oxblood red fleuss. It's a great everyday watch with a brilliant dial that I don't mind scratching.

  • @tonicrpo377
    @tonicrpo377 ปีที่แล้ว

    According to your upload; it was easy to see that there's NO ripping off for the Squale higher price, since Squale offered way more quality, Turned out that Spinnaker was not up to a fair comparison being that it's just "OK". Great general information. Thank you.

  • @oldestries
    @oldestries ปีที่แล้ว +1

    That negative display casio tho.

  • @jerrywilderman1569
    @jerrywilderman1569 3 หลายเดือนก่อน

    I own two Spinnaker's, both are high quality, accurate, and good looking.

  • @wongjefx980
    @wongjefx980 ปีที่แล้ว +4

    This is a tough question. One can easily accumulate Seiko, micro-bands, $200-$1000 watches over time, then realize instead of a box of watches you could have a higher priced more of luxury watch.

  • @TheEverfever
    @TheEverfever ปีที่แล้ว

    Cool metropolitan at the back. Are you into fountain pens as well?

  • @Infraredxxxxx
    @Infraredxxxxx ปีที่แล้ว +4

    Spinnaker isn't a good representation for quality at $300. Something from Seiko, Citizen or Orient would compare wayyyyy better to the squale, infact would have tangible benefits over the squale

    • @GabrielPicazo666
      @GabrielPicazo666 ปีที่แล้ว +2

      I agree. I strongly suggest stay away from Spinnaker. Their quality control sucks!!! This 2023 I bought 2 watches from them: an automatic Cahill, and a Hull chrono. Both broken.
      The Cahill completely stopped, it didn't worked, the caliber was not running by winding the crown or the rotor. I returned it for warranty, but Spinnaker unilaterally confiscated my watch and gave me a partial refund (excluding shipping and taxes), strangely saying the watch was working properly but giving me no evidence.
      On my second purchase (Hull chrono), the chrono start pusher failed, but with the terrible experience of the first watch and the warranty, I decided not to return the watch and better try to fix it with a local watchmaker. Spinnaker's quality control sucks!!!

    • @automaticdial1
      @automaticdial1 ปีที่แล้ว

      Squale is a great watch! I don’t know about that… Squale Tropic 41mm is super

  • @biffjoesen2529
    @biffjoesen2529 5 หลายเดือนก่อน

    Great vid, as I have been looking to acquire a piece from both brands

  • @fredtafel
    @fredtafel 4 หลายเดือนก่อน

    Of course they are but that’s the case for every brand out there. Look at how much it costs to buy a pair of Jordans compared to a similar shoe from another brand. Worst of all is that most of the time you’re not paying for quality