Seth Godin - How to Get Your Ideas to Spread | BBEHIND THE BRAND
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- เผยแพร่เมื่อ 10 ก.พ. 2025
- Seth Godin, the world-renowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past.
• Mass marketing and traditional advertising don’t work anymore.
• Everyone is a click away, which means that both opportunities, but also competition, are increasing.
• “People like us (do things like this)” - the job of the marketer is to find the people like us and determine what do things like this really mean.
• The winners will be those who can find the right niche and lead them.
Seth Godin explains why the riskiest thing you can do is play it safe. This is inspiring advice for entrepreneurs and others who are following their dreams and trying to do work that matters.
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Hello, I was looking for Seth Godin interview and discovered your amazing channel. I subscribed :) Btw in my opinion this was amazing interview, love the way how you conducted it, it was very pleasant to watch and I look forward to your other videos, which I will watch! You channel looks pretty interesting. Thank you for your work! Have a good day.
Quill Inkwell thank you 🙏
@@ImagineFreedom Behind the Brand has remained one of my favourite channels since I started watching it. I am sure you'll find so much good stuff in here!
I dont mean to be off topic but does anyone know a tool to get back into an instagram account..?
I was dumb forgot the password. I love any assistance you can offer me
@Arjun Forest instablaster :)
Good questions--
My interpretation is:
1. Great ideas (should) spread naturally by word of mouth (aka via social media) and build the demand.
2. Don't bite off more than you can chew. Take calculated risks that allow you fail and still stay in game.
3. Do stuff that can be done. Entrepreneurs can get stuck if they dream big but never create, execute and ship the idea.
thank you for this break down! much appreciated😎
Thanks
I can't get enough of Seth Godin
yoooo for real
This video is such a blessing to all. I achieved success after I practiced the steps below.
Y’all need to know this. A well-known podcast ROCHELLE DUNGCA-SCHREIBER in the US taught me how the rich don’t teach how to achieve success. They seek the ideas of Fin. Consultants to help grow their finance..
To achieve success, a Financial consultant is needed to achieve it. I engage in a variety of investments with the ideas of my consultant and have acquired great returns so far. (the amount is confidential).
To get more details about my Financial Consultant (ROCHELLE DUNGCA-SCHREIBER ), do internet research with her full name Google, where you can reach out and write her. Give her experience a try and achieve success see you at the top!!
No she's not!... TH-cam is a public place; i can't drop her information here but You can just put her name on google and you will be directed to her website and drop her your message.
Everything he says makes perfect says. I have to listen to Seth every morning. It makes sense now and makes me want to push myself the right way but you know how it is. You get it today but forget tomorrow so I'm making it a habit to listen to Seth Godin everyday so he stays in my head.
I've been in the habit of doing it. Seth and GaryVee
I wouldn't be anywhere without the love and support of my tribe. Do not ever be afraid to share your art. Great interview, perfect flow of conversation.
oi
Well, Seth Godin stopped looking for new readers 8 years ago, but HE HAS FAILED AGAIN because I can personally attest that he is still finding them. (As in: me.)
Bryan: I've been listening to Seth Godin on TH-cam this week, and have decided that, among all the people I've heard interview him, I like the way you draw him out best. Thank you for your generous work!
Wow thanks! You made my day!
Seth Godin is an awesome Marketer turned motivational speaker. Love it.
This is so true about picking and being picked. I think people don't want to "pick" themselves because they want to have someone else to blame when "getting picked" or "picking" doesn't happen. Seth's wisdom is mind-opening and changing. Thanks for another great interview with him.
Thanks for watching!
Thank you for that video! I never go to a Seth Godin's material and return with empty hands. He's the best teacher!
I’m a sponge. So many great insights- many I knew before, but it never quite resonated until now. Seth is brilliant, practical and a straight shooter. ❤
thanks for watching
I'm not even 10 minutes in, but Seth is so right on! The differentiation between an artist and someone who reproduces someone else's art is excellent.
Watching this video on a day of “new normal” but Seth’s message 8 years ago is still relevant to me.
7:22
" If what you did today wasn't hard, then you probably didn't create enough value, because you probably didn't expose yourself to enough risk and fear. "
yowzers
interviewer is awesome as well
Thank you so much watching! Hope you find some more vids on my channel you like
Mister Bryan: I am so glad that you picked yourself to give this great interview with Seth Godin because I learned so much about the business philosophy of Seth Godin. He is really a great author with great ideas.
One of the best interviews I have seen in the recent past. Both the host Bryan and the guest Seth were seamless and exchanged some very meaningful, authentic and engaging conversation. Thank you,
Hi from Sri Lanka. I watched your video with Seth where you open up about your past, your birth mother not wanting to meet you and then reuniting with your birth dad and finding out that you are Jewish. Very touching emotional.. you should do a video about your life story
thank you
Antozent- they are selling around 250 self help ebooks for the price of one (including this one)
Thanks for watching, are you subscribed?
He does not just know, he knows how to explain it very well and inspire at the same time. I wish I always know what to say like him.
let's be honest, his skin is amazing
ha ha ha
Sperm will do that.
lol,true story
Hahahhahaha
hmm. yes. yes he does.
Coming straight from Seth's Gary V interview and this is weirdly refreshing. No interruptions, nothing! So now I really appreciate the art of restraint.
thank you Shaun, really appreciate you saying that. hope you find more vids here you like!
This interview was very jam-packed with good information. Thank you Seth and Bryan for doing this for all of us!
This man is a genius.. I love his work and our world is better for it..
I really love how Seth puts things into perspective and how anyone can be successful even without a collage degree. You just have to be passionate and be different to set yourself apart so that people will recognize you. I love it!!!
Seriously one of my favorite episodes!
Seth is the best
I love how the interviewer struggles to keep a straight face and really just want to let out a big smile. I feel the same way reading great books, can only imagine how its like when you're with those people who wrote those books
Top quality, Bryan. I enjoy your easygoing yet deeply thoughtful interview style. Your natural rapport with Seth from your previous relationship helps too. I know these videos involve lots of prep / production, but I'm looking forward to more.
This video..... My entire life & the way that I see things is completely expanded because of it!! Thanku!! 🌙
Seth just has so much wisdom. There is talent, skill and then those who have wisdom.
I'm an artist and business owner. I appreciate the way Seth Godin uses the word "Artist". =)
When Seth discussed that you have to put out content which generates trust, well, you are pumping out kickass stuff here. I trust you to deliver. Cant wait for more. You are doing it right.
Great conversation with Seth Godin! Thanks for sharing ~!
thank you
It's interesting, the more I am exploring the true meaning of adventure, the more relevance I see to business, art and "normal" life. It's all about managing risk and finding a way to engineer a path forward where others look and see only a blank wall. "You're crazy" they say.
"More for me"
"Shame is the art killer".
That took my breath away. Brilliant.
Meanwhile I'm loving finding all this excellent inspiration from you and from Godin. Building my own brand right now and can't wait to launch, which will be soon, and all this excellent advice is really ensuring that I am making art, not following someone else's map.
Wow, thank you!
Love it - real artists are too busy to be angry
Business Growth Network - Dallas 💯
Wow Bryan, this was a great interview that you got to have with Seth Godin. I was very well tuned and glued through this listening diligently. It was all amazing. It was he was talking to me with his philosophies. Wow.
Went to the event and loved it. Met you briefly on the way out. Good interview to reinforce Seth's message. I'm so thankful I don't have a "real job" anymore! Your questions are often better than his answers. Keep it up, Bryan.
This has been a very interesting watch.
I particularly like how Seth manages to talk in a elegant way of things such as self responsibility and the dynamism of the interpersonal relations as a business model.
Fealty to oneself is something that is usually considered to be dangerous when associated with money and I can't really relate with point of views that state that morals need to be dogmatic or rigid otherwise lead to bankruptcy.
Many thanks for this interview
this is real good! never hear of seth until today and im loving everything he's saying! good stuff!
That's awesome Rick, prepare to be amazed. Check out my Best of Seth Godin Playlist for everything on Seth
It is a pleasure to listen to your interviews. They are calm, informative and thought provoking. I always get something out of the time. Thank you 🙏✨
Anita Goa kind words, thank you
You know what I'm saying! So nice to listen to. I took notes.
Seth Godin is Gold!
Hi, Bryan. Everyone has their own sentiment on short clips vs longer videos. Personally I liked the longer vid. I couldn't believe there was a FULL 45 minute interview with Seth Godin.....I enjoyed watching.
Great series! Keep it up!
Thanks for another great talk! I find Seth Godin's perspective very valuable, as I tend to be over and under confident at the wrong scale/time/place in business.
this book is still in my top 3 best books of ever read :)
I feel so inspired after watching this interview. Thank you much Bryan and Seth Godin for your great work.
So much to learn from - Really one of the best interviews ever.
humbled, thank you
Thanks Bryan...great idea to invite SG. Every word out of his mouth fits perfectly. Brilliant! Looking forward to read the book
I find it so interesting that I embrace Seth's messages but so many are so resistant. It shows how strong the status quo is in the majority of followers.
I love this video. Seth Goden is a huge inspiration of mine.
Seth everything u say means so much t marketers like me. Truly a huge fan
Life changing if you let what he is saying sink in, internalize it and implement it in your life. Thank you!!!!
Thanks for watching Sal!
Thank you Bryan! Very "personal" questions to a great mind. I loved the book and i think your questions were the ones i would have loved to ask to Seth. Thank you for your art!
This interview changed my life, thank you forever Seth and Bryan!
safe=/= comfortable.
That's good advice. I like
From @38:41 to the ending part 🌄❤️💓💕😱 "I get to do this thing I love until I run out of money."
Seth Godin, you are so inspiring!
the biggest form of creativity is having a baby, so that's an art., i appreciate that, I think the best picture to paint is a successful business
Really great interview! Always inspiring to listen to Seth. Thanks, Bryan, for asking the significant questions.
thanks Joe, i'm torn about this issue too. the majority of feedback gets annoyed when they are bite sized pieces because they want to watch it all at once or bookmark it and come back and watch it later
Awesome interview Bryan, just finished up The Icarus Deception, and I'm glad you asked Seth some great quality questions. He was spot on when he said it has to be good enough quality to where you want to tell someone about it before you go to sleep. I just finished his book today and am already recommending it to friends.
Fly Closer To The Sun.
this is one of my favorites
;)
Seth godin is amazing! Thank you so
Much. Great interview
Thanks so much for watching!
Ok that's it, I'm buying Seth's book. (This Is Marketing)
I think i own all 17 of his books 😂. Btw, have you seen the BIG book?
I guess you could do both, but I really appreciate that you don't post only 3:00 clips. It's great to put one of your vids on while I work.
You both are inspiring me to share my art. Don't want to be dead and then it has value. People could use my art now.
September 2020. Even more spot on!! Wow!
Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" th-cam.com/video/4UtGHXkGCxk/w-d-xo.html
This channel is freaking awesome
This guy is totally the guy who reads ALL of his reviews.
Excellent interview. These are the kind of people I want to be associated with as a musician.
Thanks Dave!
That was absolutely great! Thank you!
Seth Godin is a genius!
I agree with Seth. Art comes many forms. At can be found in everything
Leah E. Reinhart totally agree! You can be one of the best in your industry and that is art.
I am watching this from Oslo, Norway. Loving the wisdom. Thanks for sharing!
One of the best interviews in a long long time. Great Job. Keep it up!
Random youtube suggested video.... I don't know either of these dudes...but mighty glad I clicked on it! Great interview. Bald dude is very smart, interviewer is very cute!
;)
Phenomenal interview!
Incredible interview, thank you for this!
Manuela Prudente 🙏
This man is so complex that i need to reabsorb everything three time after hearing it from him
Great Interview ... I am a big Seth fan anyway but when asked great questions he really performs well 👍
Thanks Tim!
my favorite concept about the first 10 clients to try your new offer @ 17:27 mins 😊🙏⚡give it to 10 people and if they like it, they'll tell 10 people.... there's more to it! Give it a listen 👍
Remarkable Interview, excited we are all part of a connection economy.
Bryan- Outstanding interview. Thanks for sharing Seth with us!
He is so inspiring. Every interview of him is such a step forward in my mindset. Thanks for this.
Thank you for watching Liza!
As an educator, I always thought of myself as an artist. Creativity.
Seth is an amazing being
agreed, thanks Guy
Great video! What he says about ideas is interesting.
I took a risk and left my immigrant home in the midwest for California and got disowned in the late 80s. I was always late for rent and had to work 2-3 jobs, sometimes an hour a way by bus in the wee hours, or by bicycle through downtown at night, to get through college. I did ANYTHING I could to not go back with my tail between my legs.
I took a risk after college to float for a while and live in the present, accomplishing much with my mind but nothing else. I felt peace and discovered manifestation and meditation.
Years later, suddenly inspired to learn how to design websites (fairly new in the mid 90s to late 90s), I took a risk and dropped waiting tables and started housecleaning to change my available study hours. I had so many clients in two months I had to hire an employee.
I wound up needing surgery and had to move in with a friend. I went out for one celebratory night and met my future husband in line for the bathroom in SF. I took a risk and moved in with him 3 weeks later.
I took a risk and applied for jobs at a couple of places that were way beyond my experience. I landed a job at a high end web agency. I was so fresh I almost lost my job so many times. I was 30 and wanted to cry everyday. Going from housecleaning to working at a firm at 30 was terrifying. But I wound up excelling and ended up designing websites for Fortune 500 companies like Lexus, Toyota, Oprah and many more - and even got flown around for it.
I took a risk and quit that job and got much more money to work and lead teams on one of the 1st touch screen phones in the world and a NASA project.
I took a risk and applied only 3 - 31/2 years in to my career to one of the largest corporations in the world. I took a risk and wound up Art Director.
I burned out and took a risk volunteering for a web project in Rwanda. It was only 8 years since the genocide. I was offered so much work and accepted a post with the largest social marketing ngo in the world.
A year later, my husband took a risk and joined me in Rwanda (tell me you didn't think I was a man;)
We took a risk and started our own agency. The 1st ever foreign owned agency in Rwanda. We were successful and over our 7 years there made such an impact on that country, their lives will never be the same from our imprint.
We took a risk and opened a bar on the side. We introduced jazz and all sorts of music almost no one there had ever heard. We had cars lined up down the street on day 3 and it did not stop for years. We transformed customers who were empty eyed with PTSD and unable to show joy into rooms of people dancing and shouting. We educated our staff and helped them. We transformed lives.
Burnt out beyond belief, it was time to go.
We took a risk and travelled to our favorite vacation spot to access our lives on the island of Zanzibar. For the 1st time, my risk taking went completely wrong. We landed on an island experiencing a 3 month power outage. We lost our computers to bad electricity. Our camera equipment to mold. Our last big client to a people hacking the website with threats on the president there. We lost everything and lived in poverty for years, stuck on that island.
I took a risk and applied for a big job with the EU to head up a permanent exhibit. It was promising to pull us out of situation because we were stuck with local low paying jobs for years.
I took a risk because I never designed anything like this before, but I was so confident from all of my transferable skills. (You can see it on facebook if you search east african slave trade exhibit. I am there in the pics as the designer.) It is the most important contribution to society I have ever left (that has physical evidence). I am proud of it and can't believe that I was able to accomplish that on a first try while in the health I was in. It literally almost killed me to create it and nothing would stop me from making it the best. The story and history was dying, being lost, and would die without this exhibit for the people of Zanzibar. It had to be good.
Another risk did not pay off. I was in sudden need of life saving surgery from growing bleeding that began to hemorrhage each month, needing 7 blood transfusions to save my life. Too proud to ask for help, I lived like that for 2 years. I finished my project in 3 years but was only paid for 1.
Bed ridden for another 2 years unable to work from my own PTSD and residual health issues. I came to believe that my shitty home with rats running through it, black mold, and disco next door was for a reason. I found bliss in that house somehow through meditation and forgiveness.
(I bet you didn't think the story would go here)
A tiny inheritance came in and we took a risk and left the island last October to petsit around the world. After 15 years in Africa, and short on money, we decided on Goa, India...to avoid reverse culture shock and be sure we could afford rent in between sits.
Our risk paid off and we petsit for more than half that time. We met wonderful people who were kinder to us than anyone we had met in years.
We took a risk and next left for Thailand where we are now. We have pet sits lined up and feel more secure and have more faith. We've become more humble but are need of medical attention we cannot afford.
I am taking a risk writing this and will probably delete it in a few days. I have no idea what i have to gain from it. Just felt compelled to write it - right now - right here.
Speaking to women's issues is the only original voice I have. I have insights that are not being covered or expressed. I have projects - big ones - in my mind. I just need to get well to get going again.
If anyone has any advice, it would be appreciated.
Is there a lesson in all of this? No. 1 NEVER take anything for granted. No. 2 Take more careful and less frequent risks as you get older. No 3 Always consider that your health may go bad and make sure you are set up for that. Otherwise, risk away! It's what life is made of.
No regrets.
This guy is inspirational
agree
Your videos are inspiring and well made ! Thank you for the quality content you put out ,wish you all the best ! 💪👍😀
Thanks for watching Carmen!
Excellent I will be sharing this with all my kitties
🌿🌸Loved this interview...so glad you decided to "pick yourself" and start this..!!! I had to subscribe! Can't wait to see what shows up in the feed!🌸🌿
This interview just earned you a new sub
Thanks and welcome to my channel!
Talent coupled with a skil plus experience & educationl...awesome.
Love this!
;)
Thanks a lot for Seth.
Much support from ZAR - Durban
Rich Future by DSK Clothing ...
Fantastic interview Bryan! Seth is amazing!
Holy shit this hit hard. I love it! Pick yourself. YES!
thanks for watching Angela
Bryan Elliott Thank you - This is a profound interview, and you really bring the best out of this genius lovely man.
I can believe this was 2013. Now it's 2019 and still practical.
2020!!
appreciate the kind words Arthur