Brush Lettering Logo Design - Critique, Tutorial & How To

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  • เผยแพร่เมื่อ 21 ก.ค. 2024
  • How do you design a brush letter logo? How do you perfect the curves of a logo in Adobe Illustrator? How do you perfect the details in your logo designs?
    In this logo critique, Chris Do and the team are critiquing this "Childish," hand-drawn logo by Ted Betridge- a talented young artist from the U.K. Chris goes over the techniques to perfect your brush lettering logo designs. In the second half of this video, Chris does a tutorial on how to smooth out your curves, how to align your details to a grid, and how to optically balance the details of this logo.
    Want your work critiqued? Follow our facebook page and be on the lookout for when we call for your work next: / thefuturishere
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ความคิดเห็น • 89

  • @senecamanu6515
    @senecamanu6515 5 ปีที่แล้ว +22

    I love the playfulness of this new editing style.

  • @xtcgaming2209
    @xtcgaming2209 5 ปีที่แล้ว +50

    Featuring Chris Do in Avatar - The Last Typebender :P

  • @eklerrr
    @eklerrr 5 ปีที่แล้ว +30

    wow.. this new montage style is..... unique i guess :) I mean it is very youtubish in geeky way but surprisingly works in very contrasty way

  • @Conundrummy
    @Conundrummy 5 ปีที่แล้ว +32

    The meme's are strong with this one

  • @AnthonyMcNeil
    @AnthonyMcNeil 5 ปีที่แล้ว +1

    It's amazing when you really dive into a hand lettered logo, you can see the inconsistencies more clearer. The "s" was the first thing that stood out to me.
    Love these hand lettered videos...oh and your puns were on point 👍😂😂🤣

  • @illdesign.studio8724
    @illdesign.studio8724 2 ปีที่แล้ว

    Cris blew my mind yet again working in a out line mode to fix a problem something I hardly ever consider, but it looks so much easier when he does it.

  • @alienhatz3265
    @alienhatz3265 5 ปีที่แล้ว +4

    the education value of these videos is so high, thank you so much for the free book-learnin's

  • @hansdailyfashion
    @hansdailyfashion 5 ปีที่แล้ว +4

    I think the h's need to be a little bit heavier. The lower end of the C should be connected to the loop of the 1st h as it is the more natural way of writing it in cursive. Lastly, I think the s should have a loop connected to the 2nd h. That last letter looks a bit lost since it's the only one separated from the rest.
    Love all the changes Chris did on the letters, tho. These small details really brought a huge difference to the entire thing!

  • @masonthompson3284
    @masonthompson3284 5 ปีที่แล้ว +7

    Dang...Watching these makes me miss the old live-streams & long-form videos...

  • @xvalcal
    @xvalcal 4 ปีที่แล้ว

    This video should have way more views, seriously! So good and I love the editing.

  • @TheNightscene
    @TheNightscene 5 ปีที่แล้ว +1

    Thank you. Loved the editing style in this one.

  •  2 ปีที่แล้ว

    Beautiful. Love the details

  • @meeksimeeks
    @meeksimeeks 5 ปีที่แล้ว +1

    This video came at the perfect moment. Thank you!

  • @gustafonseca2
    @gustafonseca2 5 ปีที่แล้ว +11

    Great job! It looks so easy when you modify the curves, but they were a big problem when I first start using Illustrator.
    Great skills. :D

  • @kikimonpic373
    @kikimonpic373 5 ปีที่แล้ว +2

    Thank you Chris a great video, learned a lot 😊

  • @nathan.marcal
    @nathan.marcal 3 ปีที่แล้ว +2

    I eat a book about lettering and type, it's a pretty old book though still awesome in the digital age. I think it was the second book I take as new designer. After I watched the video I got a lot of confidence because I could see most of issues Chris pointed even before his talk.

    • @hibaimene9684
      @hibaimene9684 2 ปีที่แล้ว

      name of the book please ?

  • @boymonster2949
    @boymonster2949 5 ปีที่แล้ว +1

    Mark is at it again haha 0:36

  • @Abdokhairy
    @Abdokhairy 5 ปีที่แล้ว +1

    Love your edit and how you fix it , great one 😍

  • @RohitVinay
    @RohitVinay 5 ปีที่แล้ว +1

    Y do I love the editing so much!!! Informative and entertaining!!! great Video

  • @Mithferion
    @Mithferion 5 ปีที่แล้ว +1

    Love the sound effects

  • @charles6685
    @charles6685 5 ปีที่แล้ว +3

    When you reached the "AHA" moment, you know you have learned something new 😄

  • @leonardo_v7
    @leonardo_v7 5 ปีที่แล้ว +1

    Great stuff Mr Chris

  • @maimohamed3590
    @maimohamed3590 5 ปีที่แล้ว +1

    It's all about the details, thank you😎👌✨

  • @ARandomRachel
    @ARandomRachel 5 ปีที่แล้ว +1

    This is so cool!

  • @tonyhanyk
    @tonyhanyk 5 ปีที่แล้ว

    The tip about the right anchor on the circle was on point.

  • @manosalexakis
    @manosalexakis 5 ปีที่แล้ว +1

    agree! gonna show this to the client to see what has to be done for the type to be perfect! :P

  • @zimamoon
    @zimamoon 5 ปีที่แล้ว +1

    Fantastic!!! :P

  • @willyamezquita4404
    @willyamezquita4404 5 ปีที่แล้ว +3

    Erica and Molly, Awww, those were the days!!!

  • @armenberejiklian4230
    @armenberejiklian4230 5 ปีที่แล้ว +1

    Good!

  • @boymonster2949
    @boymonster2949 5 ปีที่แล้ว +1

    hey changed my name from bob2build to this in the end :D also cool video and enjoyed how you edited the video.

  • @DesignMedium
    @DesignMedium 5 ปีที่แล้ว +2

    I'm still learning Illustrator, this is great. And the editing is on point!

  • @warrenlincoln154
    @warrenlincoln154 5 ปีที่แล้ว +2

    Can I get the link to the original video that you got this footage from? I dig the quick moving style of these new videos from this channel but I favor watching the full live stream.

  • @danielhincapie1807
    @danielhincapie1807 5 ปีที่แล้ว

    Hahaha come on guys the type isnt the problem it’s us thats the problem. love it

  • @giovannipizzato6888
    @giovannipizzato6888 5 ปีที่แล้ว +1

    Dope edits 💥

  • @AloneVal
    @AloneVal 4 ปีที่แล้ว

    What's the name of the music in the middle during the edit of the logo, the music that play at first time edit of the logo

  • @stonerstyle2691
    @stonerstyle2691 5 ปีที่แล้ว +1

    NICE! I'm a new to Graphic Design~ so am just wondering, how do you make those guides when doing typography designs/logos?
    Btw, Love the editing. Keeps me informed but not like a lecture~ (and Memes, spot on)

  • @negative42
    @negative42 5 ปีที่แล้ว +1

    The upload timing of this video couldn't be better...

  • @IAmSamuelCharpentier
    @IAmSamuelCharpentier 5 ปีที่แล้ว +1

    That C needed more attention, very good comments still

  • @justinroy6485
    @justinroy6485 5 ปีที่แล้ว +2

    Love the process and explanation for the reason behind what you are doing. I am looking to purchase your typography 101 and hand lettering course and I was wondering would you recommend one before the other?

    • @TheFuturAcademy
      @TheFuturAcademy  5 ปีที่แล้ว

      they are 2 different animals. typography is about making thoughts visible while lettering is about drawing letters. what's more lacking right now?

    • @justinroy499
      @justinroy499 5 ปีที่แล้ว

      @@TheFuturAcademy well I believe I understand typography pretty well, but I feel as if I am possibly missing some aspects that my professor didn't go over. I also have noticed my supervisor has caught specific things that I didn't quite notice but should have. From constantly watching your videos I know by taking your class it will be nice refresher to go back to the basics and touch on other possible things I didn't know and know I am getting educated correctly. Hand Lettering I have tried to learn on my own but I can't quite grasp it and know it is going to take a lot more time and energy to grasp. So I was thinking the typography course would probably be better to go 1st but I wanted to hear your opinion and thoughts. Just to clarify I have been doing graphic design for 5 years full time between print and some web work. I don't know if that means much but just to give you an idea of where I am at currently.

  • @QuentinBrendemuhl
    @QuentinBrendemuhl 5 ปีที่แล้ว +7

    But shouldn't the bottom of the C, angle up towards the loop of the H?

    • @TheFuturAcademy
      @TheFuturAcademy  5 ปีที่แล้ว +1

      Yes. In some cases. We didn’t resolve that letter.

    • @lenkaboots3963
      @lenkaboots3963 5 ปีที่แล้ว

      @@TheFuturAcademy In which cases not? (When you handwrite CH, you draw the stroke from the bottom of the C up to the loop of the H and then down. Is there any other way to write it ? - unless C and H are not connected at all...)

    • @sravyasudha1559
      @sravyasudha1559 5 ปีที่แล้ว +2

      @Lenka Boots
      That's precisely the case for cursive, but not brush lettering. The stroke is broken and the upper loop of the following letter is exaggerated.

    • @lenkaboots3963
      @lenkaboots3963 5 ปีที่แล้ว

      @@sravyasudha1559 Oh, OK. I realize what you mean! Thanks :)

  • @SilverAphelion
    @SilverAphelion 5 ปีที่แล้ว +7

    who is editing the videos ? i dig the style, also Chris giving the bigboi tips, nive vid.

  • @creativechau
    @creativechau 5 ปีที่แล้ว +2

    When you brought that line to the top of the L did you ever join it to the path or just leave it? It looked like it snapped in there so perfectly

  • @mdsihabkhan1099
    @mdsihabkhan1099 3 ปีที่แล้ว

    I like your lesson, you can teach me contest win tips for logo,i am normal logo designer,i can learn form you? Thanks

  • @0x2A_
    @0x2A_ 5 ปีที่แล้ว +1

    A link to your facebook in the description would be great :)

    • @TheFuturAcademy
      @TheFuturAcademy  5 ปีที่แล้ว +1

      Good call

    • @0x2A_
      @0x2A_ 5 ปีที่แล้ว

      @@TheFuturAcademy :) i only mention it because i am lazy

  • @manchest100
    @manchest100 5 ปีที่แล้ว +5

    How to capture your audience? Memes.
    hahaha.

  • @Purifiedsams
    @Purifiedsams 4 ปีที่แล้ว

    Should’ve connected the ‘c’ with the ‘h’ a bit more. Would’ve projected a seamless flow from one letter to the next

  • @sravyasudha1559
    @sravyasudha1559 5 ปีที่แล้ว +3

    But isn't it quite ironic that we're expecting 'childish' to be all grown up?
    And to think of it, why not? It'll have to grow up in the futur. XD

  • @adeelazam4636
    @adeelazam4636 5 ปีที่แล้ว

    Hi bro I'm noobi what should i do

  • @gazitaufiq6433
    @gazitaufiq6433 5 ปีที่แล้ว +1

    Does Ted have any online presence?

    • @TheFuturAcademy
      @TheFuturAcademy  5 ปีที่แล้ว

      Yes. He has an IG account and YT channel.

  • @stevenwilson5556
    @stevenwilson5556 ปีที่แล้ว

    The one thing I did not like was copying the tops of the h's so they were all *exactly* the same, that made it look like a font vs hand-drawn and custom-made, I think a bit of variation adds to a design and too much conformity takes away. Just my 2c

  • @motionmarketer4762
    @motionmarketer4762 5 ปีที่แล้ว +1

    The H would be better off being attaching by a curve to the rest of the letters

  • @mdsihabkhan1099
    @mdsihabkhan1099 3 ปีที่แล้ว

    I most liked u

  • @Bacosil
    @Bacosil 5 ปีที่แล้ว +1

    Who wouldn't agree with you 🕺🕺

  • @N0STIC0
    @N0STIC0 5 ปีที่แล้ว +1

    that C definitely doesn't look right yet!

  • @TestAccount-yn3iu
    @TestAccount-yn3iu 5 ปีที่แล้ว

    Lefty problems

  • @QUASILLEAUX
    @QUASILLEAUX 5 ปีที่แล้ว +2

    the stroke of the C should go up to the h... what about the "d"??? that d is pregnant or what? also the last h needs a stroke up from the s...
    my eyes tolds me that... ^^

  • @gregoryoruko
    @gregoryoruko 2 ปีที่แล้ว

    Where can anyone get energy to disagree with ChrisDo

  • @dissonance90
    @dissonance90 4 ปีที่แล้ว

    all problems due to the fact that he used a ready-made font, and added a little from himself, the first letter C, for example.
    but review was good

  • @shybound7571
    @shybound7571 4 ปีที่แล้ว

    this whole video is a meme

  • @dadadadadadadadadadadada
    @dadadadadadadadadadadada 5 ปีที่แล้ว +8

    Who ever is doing the editing, chill out on the memes and clips, speaking from a viewers perspective, it isn't done well and takes away from the knowledge being given here.

  • @dilshadxahmad
    @dilshadxahmad 5 ปีที่แล้ว +1

    Such a *_Childish_* video it is.
    Please don't say my " *_Childish_* " is inconsistent.

  • @Aa_motionDesign
    @Aa_motionDesign 5 ปีที่แล้ว

    What's with the editing...? Not a fan

  • @trecarden
    @trecarden 2 หลายเดือนก่อน

    Chris Do - Insanely talented, annoying on purpose.

  • @mimi7132
    @mimi7132 5 ปีที่แล้ว

    Not a fan of the memes