To be honest just be a independent artist, have your own team like your own producers, manager, recording studio, artists and so on at first in the beginning it will be hard but once you have things up and run you don’t need a record label
@@marcusdavis1 Most of the major labels do the 360 deals so they can control the artist. You have to remember that these major labels are corporations and they are the shrewdest business people of all.
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Unfortunate part is, they can't get their own music on the radio, stations won't even open their emails of it's just off the strength of the artists. Plus, they can't make moves with other artists down the line that have labels , because the labels handle all the business decisions between eachother for their artists.
The story of girl group TLC is a good example of how record deals can go wrong. TLC sold 10 million albums and had to file for bankruptcy. You have to know what you are signing when you get a record deal.
Usually even in the contracts, artists can only use certain studios. They can’t pick their own studios. Usually the “required” studios are friends of the record label owner, so the money just gets recycled within the same circle.
Exactly why I do all my own work. I produce/beat make, songwriter, photographer, videographer and many more. No one cares about your goals deeper than yourself.
@@thegrimreaper270 Until a major label like Universal gives me a contract deal I cannot refuse after carefully going over it with a music lawyer and my father.
I totally agree with your post and I studied the music business also more technical than the legal part I think I had one class that dealt with the contracts n.legal issues as to say I still would feel more comfortable once I started to make real money as an artist or a top sound engineer or anyone in the business that required a contract to at times hire an Entertainment lawyer .
You did an amazing job explaining how the record labels work. Helped save new artists from signing with a horrible record label. This will encourage them to go independent.
I don't really care bout making alot of money, I just want people to hear my music and enjoy it. I would sign to a label no matter the terms as long as I get exposure
As an up and coming artist, I thank you for giving me this information. I always thought that, you needed a record label to be a big artist but now I will be independent and have my own team. It won't be easy but I'll try. Thank you very much and I pray everyone has a great day,.
I'm a music producer and songwriter, independent, doing 432 hz beats & electronic music, if you like any beat on my channel, comment on it and lets work!
I know a local artist here in South Africa 🇿🇦 who got fired by the record label he signed for, they took the Mini Cooper that they bought for him and the trophies 🏆 he won at the music awards and he was left with nothing all this was due to breach of contract 🙄
emtee? He's the only one I know where they took his award. It's a shame how ambitious ended up doing their artists, they had one of the best SA lineups back then😂 It was the South african YMCMB
Man I always dream of being signed to a label…and making millions…but now I have second thoughts about it now it’s best to go independent and build ya own label
Hands down the best explanation of how this works. I’m going into PR and I tell people this all the time. Your favorite rapper on IG doesn’t own any of those clothes, cars or jewelry. It’s all rented and borrowed. Think about all these rappers you know of through IG; they have all these nice things yet we’ve never heard any songs from them. Most of them now make money off of partner/sponsorships which the label benefits off of too. These people get stuck in bad deals and end up there for the rest of their lives and the labels force them to stay in the spotlight to attract ppl. Yes, you can make great music in your house for a fourth of that 100k studio time. This is why REAL talent matters.
nice! One thing I think you should add about expenses is how shady they are. For instance, a record label gives you a budget to record. They give you a list of recording studios that you can go to. What the artist doesnt know is that recording studio has a relationship with the label. So whatever money they spend on recording gets a "kick back". Not knowing the label probably paid for the recording studio for the month or sometimes a year. So you pay the recording studio and then they send that bread right back to the label while in essence the label didnt lose a dime on you. Or the death clause in a contract. Record labels put life insurance on the artist. So in the event if they die, the label collects that bread. And what happens? They give you the radio play that you as an artist been looking for prior to your death. So they collect the money on your death and then collect the money AGAIN after you are dead. And EVERYTHING belongs to them.
That’s why you must negotiate your contract when getting a record deal. Fifth Harmony made millions for their label but the girls didn’t see none of that money. Until later they became superstars and brought lawyers and renegotiated their contracts. They toured all over the world. One of the girls said she didn’t even have money to take the bus.
How about not sign to a record label at all and pay for the marketing and publishing yourself to establish your own fan base then use your fan base to also start a record label where you will sign and promote other artists. Rather play the game than be a character in the game that is getting played
That's hell of a fantasy for most people. Since majority are beneath the upper economic class. Folks like me are living under someone else's roof, can't get a decent job and have no real skill, that's just like most people trying to make it. So eehhh idk. If you can then go for it, but everyone has their own struggle. Kinda feels like you feel special and different (like most people trying to make it) or maybe you're just unexperienced enough to have these type of fable/privelege thoughts.
The music industry is a mafia of sorts: unless you are part of the family, you will never get access to the people and the methods that will enable you to have a similar career to signed artists. You can try to market yourself independently and be relatively successful (as in have a wide fanbase via social media), but you will never get the publicity, media mileage, award nominations, etc. unless you make a deal with a major label.
Because the people that do that aren’t able to live off their careers. They could but they’ll be struggling to make ends meet. Plus what you’re saying takes a lot of time and money, when these rappers are mostly broke when they sign. For them choosing to sign for riches is better than hustling till who knows how long.
That’s exactly what Jay Z did back in 1996. Nobody wanted to sign him, so himself and 2 of his homies got their money’s together and their heads together and started their own label . First artist he sign was his god damn self.
Most artists don't own their masters that's why they're just sending out album after album to fulfill a contractual obligation. But once they're dropped by the label is when you see the artist's real worth.
I learned this 15-20 years ago and the grime keeps getting repeated. It’s best to create your own, but that’s impossible because you NEED connections. Therefore, play at your own risk!
Bro I been in this over 10 years and you're correct this is how the industry works on the backend for alot of artists. Most of all, artists need to use this fuel to orchestrate their own independence in this industry and work at not signing label deals but partnering with labels thats big. Much love and success yall!
@@ashutoshmishra8036 do ya own promo and build a good fan base to the point where u can get a distribution or joint venture deal with a label but only if it won’t fuck u up
great info, this was broken down perfectly. what we need are real management companies that can get us sales, streams, and branding deals from their own extensive network, without us having to sign any deals, they get their 15% and we’re good to go. this way we don’t have be involved with the dark aspects of the music industry.
I commend you for this video. This honestly should be written as an essay, NFT'd and published as it is one of the most accurate interpretations of the current state of the music industry. I work in the music business and you have captured precisely the essence and climate of the current state of the music industry, this from a B2B to B2C stand point. For any artists reading this. This is one of the most valuable 10:37 seconds you have invested in your career. Shout out The Truth is, you have a new fan here.
The Internet companies will ream you even harder. Like Uber. Cabbies make more money and are provided with a car. Uber tells you are only charged 17 percent. But you pay for your own maintenance and gas and if you deduct those costs, cabbie makes more. Plus you are all lone with Uber. At least as a cabbie if you get beat up, they will pay for your hospital bills. But Uber will tell you why you calling us. We just hook you up with the customers. That is all.
But when my deal ended I wasn't in physical debt, like a student loan, BUT if I would've signed another deal with-in 3 years of being released from that contract, I would have forfeited 2& 1/2 % of my royalties for that 3 years or the remainder of that 3 years, this is absolutely true, GREAT VIDEO, awesome work bro, keep spreading the good news🙏
Damn, I had no idea that the record execs tell the artist what they can say/can't say and what to wear and how to wear clothes. The music industry is manipulative asf 😬
@@alyssajones4368 Sony will not tell us this. Not even the mainstream media. But if you truly follow on which big names that've left Sony incuding those who used to treat Sony as their home, you could tell Sony is failing
Exactly. Like I told my one rapper friend (won't mention his name), an advance isn't JUST an advance. It's an advance Loan. No one is just going give you "free money." One thing we learned; if you're very popular and get millions of views/plays even without a deal, the label needs/wants you more than you needing them. You can take advantage of that. Like he did. He asked for a lot less of an advance, and asked if they could also help him start a record label. After the business, lawyer talks, he ending with the perfect deal and more than just the money and label.
Bro, you did a terrific job with this video, really well put together, and quality information. You deserve all the praises and success. Simply astonishing, grats.
THANK YOU SO MUCH! 🙏🏽 I have been wondering about this! Basically the music industry is a big ass scam! No wonder why artists are claiming not seeing the money and the meaning behind “selling their soul!”
It’s hard to invest when you got to pay people to constantly make content do that you can stay relevant. That’s why most rappers become rich after they’ve fallen off a little.
The rap industry is designed to promote popular artists so signing a contract is almost a must to become a successful artist. That’s why many rappers cave once their careers start to fall off. It’s either sell your soul or work at McDonald’s.
Incorrect, artists cave because they get it and realize its not what they wanted. Most just want the financial freedom not doing the homework behind it. Also some are artists and others arent. Some just want a check and others take pride in creating musical art because its their passion. But i see where you coming from, the industry is designed to promote negative narratives/ connotations, because negative attention gets maximized and positive attention gets minimized. Nowadays its easier the independent route, but social media conflicts most perception on reality so they do irrational impulsive decisions, thinking their going to get where the favorite artist is; not knowing the work they have to put in to get there. Long story short people got lazy.
@@PoeticallyGifted yeah I agree I was referring to the rap culture of getting tattoos everywhere including your face. That type of environment discourages a regular job which is good and bad. But it makes it easier for them to control you since you can’t get many other jobs with those tattoos that pays the same. They know you’ll have no choice but to sell out once your in deep. Especially rappers that didn’t finish high school or college. It becomes their only way out.
This video is so educational in the sense of knowing what is coming with the industry perks !!! What many people don't realize is that the Rich wealthy powered look is for outsiders to buy in to what the artist is doing !!
You could have a distribution deal and own ur master’s drop when u want to and as an artist ur label is supposed to pay for all fees including studio time, features, and producer advance that’s why it’s good to have an lawyer and know bout the game and read ur contract!
I read a website page years ago that explained that before Rihanna made money from her songs Roc Nation took any money that was owed to them via studio costs, producer costs and other costs first. The person behind this video knows what they are talking about.
Brother, these are words every artist needs to hear before they sign anything, or any agreement. One point I would add is that an artist should have an attorney before even entering into any conversation with a label. Someone recommended by someone outside of the label or production company. So that the deal can be fully vetted and explained to them before they proceed with signing and so that they have more leverage. Even as a new artist you can approach the music business and build your own brand in these times. Blessings and thanks for spreading the information and truth. This should be taught 101 to any aspiring artist.
Just want to say thank you for giving us game on the fundementals of how a record label operates. Honestly I feel like the only benefit to a record label is to build credibility but not to profit from. I've always had a theory that most artist that we know today might have did something like the idea I mentioned. Use the label to build a brand and learn how everything is operated then become independent to make the big bucks. The only thing that sucks is that for most good artist their best tracks come from the rise when they're putting themselves out there to be discovered but after they leave the label keeps the masters to their best songs that can potentially have an artist set for life if they had them.
Any artist who is serious will work diligently and manage funds while under a record deal. Make sure he is owing no money so he can leave and become independent. Then he'll make all the money off the foundation the label has built for him.
I’m planning on making my first song soon and all I can say is if I ever get the chance I’d never sign to a record label I know 2 people who have turned millions down don’t trust the industry 💯💯
Facts. I would do the same, but negotiate my own terms just to get the benefit of distribution that labels provide greatly. Other than that, I wouldnt want the millions in advance..
Copyright all your music, lyrics, and physical/likeness, and control your domains....and form LLC's for each entity listed above. Invest in a home studio, and own your own equipment..make sure each member of your team is able to contribute, through engineering, making beats, writing lyrics, marketing, security, publicist, hell even cutting hair etc. Lastly learn the difference between being Public VS Private. Own nothing but control everything.
This is why you build your own team and don’t rely on people in the industry to hold your hand and baby you. You do that by starting off small and making friends with other upcoming producers and etc. Both Doja and Nicki did the same thing.
Lmaooo Doja was literally signed to RCA in 2018 the year she blew up with moo, she had a whole team building her up and branding her whole time she been a puppet from the start
Sweetie…Doja began her music career back in 2012. I’m talking about earlier in her career when she was still traveling in the underground and quite successful on SoundCloud. She was not a “puppet” from the start. She was a talented quirky girl who loved lofi, anime, dancing, and girly aesthetics.
9:43 I heard that record lables coerce artists to use designated producers and studios so the money essentially goes back to them. Many artists try to use cheaper producers and studios but the labels won't let them
Yeah, if you want to remain out of the mainstream. Unless you're the classic definition of a hipster, your favorite artist is signed to a deal whether it's record or distribution.
You should also do a video on how these record labels take out life insurance policies on these artists. I remember bushwick bill had to sue his record label and surprisingly won.
You wanna truly be independent, learn the business for yourself and put together a team. Do rely on record labels. There’s easier platforms to distribute your music
Thanks for the info, at the end of the day its okay to sign to a label, you just need to make sure you completely understand what your signing up for. And put your foot down so u dont sign a 360 if you dont want that.
Reminds me of the 2Pac and Suge scene at the end when Pac wanted to leave Deathrow........ Suge had him coming and going pegged to the right. Dre was the smart one!
Dre was a sucker and Eazy-E got him, he paid like 20% of whatever he earned to E, and he set up E to try get E to break the deal, with a gun to his head E did it, but he used a false signature lol, so it didn't count. So it's all a bit sus that he "died of aids" soon after..
If a label comes at you with a fat advance, understand you can be making that amount already without them! That's why they're putting up that figure to advance you. Especially now a days with fat checks from music licensing deals and the tools of social media, the independent artist game needs to be respected. Dont sign your publishing away over a crap advance.
One major correction. All recouping is done from the artists percentage, not off the top. So that 2 million is paid back through that artists 8% not the whole amount. The label keeps that 92% its how they keep an artist in debt and still make money
SET UP A LLC TO PROTECT YOUR ASSETS THE.MOST U WILL GET IS A JOINT VENTURE DEAL... BETTER THAN NUTTIN RAISE CAPITAL CONTROL CASH FLOW CASH RESERVES.... UR GOING TO NEED DISTRIBUTION THATS THE KEY.. CONTROL UOYR PUBLISHING BMI ASCAP SESAC jb.ok
Anytime we have this discussion what never gets talked about is the fact that labels have unfettered access to an unlimited supply of young black wannabe rappers who are poor beyond your wildest dreams. And who not only can't understand the legalese in a contract setting but also will sign anything you put in front of them if it means they don't have to eat Vienna sausages anymore
Wow everything you speak on about the record label is 💯 percent true 👍 thanks and I have seen so many bad stories of artists getting screwed over & that's why I am a independent artist because the majority of most record label only have their best interests and not the artists interests but its not all label like that but just like you said most ,I am interested in your content and I hit like button & subscribe 😉 please keep making more content on the music business and way that can help independent artists succeed, independent artists need the wisdom, inspiration & motivation, one love jah blessing to you peace ✌️
Yes and more.. Better case TONY BRAXTON BROKE MILLIONS SALES BROKE ANOTHER CASE TLC 14,000,000 RECORDS SOLD BROKE WHY CONTRACT ON A CONTRACT ON A CONTRACT...MADE $140,000,000.00 $ THEY GOT THE 3 OF THEM $70,000.00 TO SPLIT BETWEEN THE 3 OF THEM $70,000.00 AFTER MAKING $140,000,000.00 $$$ THEY HAD NO LAWYERS TO REPRESENT THE GROUP OR INDIVIDUALLY ENTERTAINMENT LAWYER THAT IS. jb.ok
you should make " the truth about kpop idols and kpop companies " , people need to know about them. not even kpop fans before this ( im even a haters of kpop ) but after i heard about dark side about them, i was so surprised and shock. they were treated like shit or like a robot or smtn, they even sacrifice their child, teen and adults life just to be an idols
They always told us it was the Devil's music and we didn't believe it! Now I know better, which is sad because I loved jamming to Gfunk. I had my a ha moment in 94 when TLC had the album of the year and they had to declare bankruptcy .
TLC CRAZY SEXY COOL 14,000,000 UNITS SOLD $140,000,000.00 $$$ PLUS MADE 3 OF THEM GOT $70,000.00 TO SPLIT BETWEEN 3 OF THEM... BAD CONTRACT ON A CONTRACT ON A CONTRACT..BMG OWNED ARISTA CLIVE DAVIS WHO SIGNED PEBBLES MGMT WHO SIGNED TLC...WHERE WERE TLC LAWYERS FOR GROUP OR INDIVIDUALLY ENTERTAINMENT LAWYER THEY HAD KNOWN..THEIR FAULT... ANOTHER CASE TONY BRAXTON! ANOTHER CASE NEW EDITION! jb.ok
A lot of looking rich but deep in debt record labels are a bank they give you a loan with high interest and keep you in debt for your whole career there’s only a handful of artist that really have millions the rest look like they do.... most artist have more connections than money
Just do everything yourself build your own studio,film your own videos,build your fanbase on TH-cam and SoundCloud now that you got the formula go get it!❤❤❤❤
Master P Paid Michael Jackson Lawyer to tell him he needed a DISTRIBUTION DEAL COST $25,000.00 DEAL WITH PRIORITY RECORDS COST $200,000.00 So he came out of his pocket $225,000.00 for this.. But he owns his masters, images, intellectual property copyrights logos Etc...making $300,000,000.00 annually.. jb.ok
I love how you talk in this video. and your podcasts. Your regular videos can come off monotone. This narration is more your style. It gives a type of 'urgency.'
I've been working on a solo project for a year now, and it's ready to be released, but this is where all the problems lie - sorting out the marketing, promotion, copyright, royalty distribution, getting signed? yeah, this shit ain't easy
SET UP LLC PROTECT UR ASSETS SET UP HER COPYRIGHTS SONGS SET B UP UR PUBLISHING WITH BMI ASCAP SESAC ETC. RAISE CAPITAL GOING TO NEED IT TRY TO GET A PRODUCTION DEAL A DISTRIBUTION DEAL OR A BIG ONE JOINT VENTURE DEAL... RAISE CAPITAL... jb.ok
I hope the youth can watch more and more videos exploiting these horrible tactics that Labels use to basically own them. I do have hope that young and up coming artists know that they can grow independently if they hustle hard, but I know music labels will continue to prey on them and put more money in THEIR own pockets instead of the talent they signed.
This is one of the reasons I have been wondering about becoming a singer, cause I’m a bit shy among other characteristics to be in the music industry. However I do love writing songs and again wondering where and how to find people who need lyrics. In spite of that, I am proud of being an administrator meanwhile. So thanks for this video
![Chris Langan - The Interview THEY Didn't Want You To See - CTMU [Full Version; Timestamps]](/img/n.gif)
we need to send this to our rapper friends they want in so bad but dont understand how it works. thank you truth is
And some still fall for it. It’s so many resources out here to help guide you but all a lot see is $$$$
😭😭I’m tune it
My friend thats called a pyramid skyme
This sound better than my 9to 5 actually we working 12s right now and my credit card debt is only 8K but it might as well be 2mill
Yes
$200K for studio time? 😂 Or spend 25K on the same studio equipment once and put it in your house to own forever.
I hope your joking . I know a studio in Hollywood that’s has a $10,000 mic alone in it’s studio b room. All the big artist go there.
And some of those mixing boards are like minimum $80k - 100k alone not including all of the hardware and wires.
@@Blackowl44 yea but u don’t necessarily need a 10k mic and 100k mixer to make a record
You still need to pay for producers and mix it.
@@Blackowl44 you dont need expensive equipment and it especially helps if you know how to engineer vocals
To be honest just be a independent artist, have your own team like your own producers, manager, recording studio, artists and so on at first in the beginning it will be hard but once you have things up and run you don’t need a record label
And for that you need that cash
😰
Facts, you'll be rolling in dough.
Listen tho How u gon get out there u need a label so I.say sigh to a label who Don’t Do 360
@@marcusdavis1 Most of the major labels do the 360 deals so they can control the artist. You have to remember that these major labels are corporations and they are the shrewdest business people of all.
@@donnelladams8362 Ok So u just not gon Be in a major label but u can make yo label major by being a big artist that make a lot of money
Thank God for the internet musicians are able to market their own music
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Unfortunate part is, they can't get their own music on the radio, stations won't even open their emails of it's just off the strength of the artists. Plus, they can't make moves with other artists down the line that have labels , because the labels handle all the business decisions between eachother for their artists.
@@TheIntendedOutcome artist better create their own radio 😂
The story of girl group TLC is a good example of how record deals can go wrong. TLC sold 10 million albums and had to file for bankruptcy. You have to know what you are signing when you get a record deal.
Dog smh they sold 65 million records
@@KingGoghthe first album
@@sergiocarrasco lol no dog, that was total. Crazy Sexy Cool was their highest selling album (their second album), which sold 23 million copies.
@@sergiocarrasco They didn't have to file for bankruptcy after their FIRST album. The OP facts are way off
@@KingGogh crazy beautiful the movie
Usually even in the contracts, artists can only use certain studios. They can’t pick their own studios. Usually the “required” studios are friends of the record label owner, so the money just gets recycled within the same circle.
Exactly
You don't have to live up to a high lifestyle I see myself with 200,000 in the bank account and still eating ramen noodles from Walmart
That diet you'll be dead at 45 of high blood pressure
Or get healthy, better quality food from aldi or somewhere else better than walmart
@@homoteaser wrong
You say that now until you actually get that 200k
Naw bro don’t be cheap with your diet rich people take care of themselves
Exactly why I do all my own work. I produce/beat make, songwriter, photographer, videographer and many more. No one cares about your goals deeper than yourself.
Pisces ♓ gang
Big FACTS!!!
You right
But u aint shit...wtf are u.
.
Cap
Let's start there
This is why I studied music business and as an artist, I would make absolutely sure that I don’t sign to a label that can fuck me over like this.
You staying independent?
@@thegrimreaper270 Until a major label like Universal gives me a contract deal I cannot refuse after carefully going over it with a music lawyer and my father.
@@jgwmain good for you. This video contains "info" that is REALLY cynically interpreted and presented.....and, yes, caveat emptor!!!
@@davidcottrell1308 Thank you, and I find your sophisticated vocabulary very impressive. You've piqued my interest.
I totally agree with your post and I studied the music business also more technical than the legal part I think I had one class that dealt with the contracts n.legal issues as to say I still would feel more comfortable once I started to make real money as an artist or a top sound engineer or anyone in the business that required a contract to at times hire an Entertainment lawyer .
I think EVERY ARTIST should listen to this... this is the best breakdown I have ever heard... bless you brother... speaking the truth as it is 👏👏👏
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This breakdown is completely wrong, fyi
The truth is
This video needs to be viral. This is reality that needs to spoken and shared to our younger generation so they know the truth
frfr
The thing is that our generation is pretty lost. Many people would rather celebrate the devil than GOD these days
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@@curtisharrytv83 get your soft ass out here
Don't get disrespecful pussy😄💵
The dislikes are from record label executives for telling the truth.
Haha my 1st thought
I know right
Truth!!
Which other rapper can freestyle on this beat? 🤔
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😂😂😂😂😂
You did an amazing job explaining how the record labels work. Helped save new artists from signing with a horrible record label. This will encourage them to go independent.
Don't be fooled it's not easy to be independent if you're not from a rich family
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@@unclebae2565 its just about impossible...
I don't really care bout making alot of money, I just want people to hear my music and enjoy it. I would sign to a label no matter the terms as long as I get exposure
I manage khia shamone money she got bread dat we dont even know bout she set for life in she very independent
As an up and coming artist, I thank you for giving me this information. I always thought that, you needed a record label to be a big artist but now I will be independent and have my own team. It won't be easy but I'll try. Thank you very much and I pray everyone has a great day,.
Exactly u don't need a record label but they make things easier
HAVE BLESSED YEAR, MY FRIEND
I'm a music producer and songwriter, independent, doing 432 hz beats & electronic music, if you like any beat on my channel, comment on it and lets work!
I wish your career much success
Good luck 🍀
I know a local artist here in South Africa 🇿🇦 who got fired by the record label he signed for, they took the Mini Cooper that they bought for him and the trophies 🏆 he won at the music awards and he was left with nothing all this was due to breach of contract 🙄
Yeah apparently trophies can be worth 5-6 figures along
emtee? He's the only one I know where they took his award. It's a shame how ambitious ended up doing their artists, they had one of the best SA lineups back then😂 It was the South african YMCMB
Man I always dream of being signed to a label…and making millions…but now I have second thoughts about it now it’s best to go independent and build ya own label
Look at Dom Kennedy, Nipsey Hussle & Master P. Independent is the way, but you gotta work your ass off & wear multiple hats.
@@aboutmillions Sauce Walka & Young Dolph as well
Ashanti say they try to give her 360deals, But she pass on em.She also say being self-independent ain't easy.But it going pay off.
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Everything that glitters ain't gold
These record labels are like the parents that adopt you from a orphanage but don't really like you.
😭😭
Incorrect sign they right deap
wow deep
Only adopt to get money from the government
They just sound like banksters who dabble in music.
Hands down the best explanation of how this works. I’m going into PR and I tell people this all the time. Your favorite rapper on IG doesn’t own any of those clothes, cars or jewelry. It’s all rented and borrowed. Think about all these rappers you know of through IG; they have all these nice things yet we’ve never heard any songs from them. Most of them now make money off of partner/sponsorships which the label benefits off of too. These people get stuck in bad deals and end up there for the rest of their lives and the labels force them to stay in the spotlight to attract ppl. Yes, you can make great music in your house for a fourth of that 100k studio time. This is why REAL talent matters.
"To learn who rules over you, simply find out who you are not allowed to criticize."
nice! One thing I think you should add about expenses is how shady they are. For instance, a record label gives you a budget to record. They give you a list of recording studios that you can go to. What the artist doesnt know is that recording studio has a relationship with the label. So whatever money they spend on recording gets a "kick back". Not knowing the label probably paid for the recording studio for the month or sometimes a year. So you pay the recording studio and then they send that bread right back to the label while in essence the label didnt lose a dime on you. Or the death clause in a contract. Record labels put life insurance on the artist. So in the event if they die, the label collects that bread. And what happens? They give you the radio play that you as an artist been looking for prior to your death. So they collect the money on your death and then collect the money AGAIN after you are dead. And EVERYTHING belongs to them.
That’s why you must negotiate your contract when getting a record deal. Fifth Harmony made millions for their label but the girls didn’t see none of that money. Until later they became superstars and brought lawyers and renegotiated their contracts. They toured all over the world. One of the girls said she didn’t even have money to take the bus.
100% Lauren jauregui said that their literal slaves
th-cam.com/video/WPgWtYWoqhk/w-d-xo.html
Lol she didn't have money to take the bus. You believe that 😅
How about not sign to a record label at all and pay for the marketing and publishing yourself to establish your own fan base then use your fan base to also start a record label where you will sign and promote other artists. Rather play the game than be a character in the game that is getting played
How will they obtain that money , if their family is not rich?
That's hell of a fantasy for most people. Since majority are beneath the upper economic class. Folks like me are living under someone else's roof, can't get a decent job and have no real skill, that's just like most people trying to make it. So eehhh idk. If you can then go for it, but everyone has their own struggle.
Kinda feels like you feel special and different (like most people trying to make it) or maybe you're just unexperienced enough to have these type of fable/privelege thoughts.
The music industry is a mafia of sorts: unless you are part of the family, you will never get access to the people and the methods that will enable you to have a similar career to signed artists.
You can try to market yourself independently and be relatively successful (as in have a wide fanbase via social media), but you will never get the publicity, media mileage, award nominations, etc. unless you make a deal with a major label.
Because the people that do that aren’t able to live off their careers. They could but they’ll be struggling to make ends meet. Plus what you’re saying takes a lot of time and money, when these rappers are mostly broke when they sign. For them choosing to sign for riches is better than hustling till who knows how long.
That’s exactly what Jay Z did back in 1996. Nobody wanted to sign him, so himself and 2 of his homies got their money’s together and their heads together and started their own label . First artist he sign was his god damn self.
Most artists don't own their masters that's why they're just sending out album after album to fulfill a contractual obligation.
But once they're dropped by the label is when you see the artist's real worth.
every upcoming artist need to hear this . best advice I heard by far 💯
I learned this 15-20 years ago and the grime keeps getting repeated. It’s best to create your own, but that’s impossible because you NEED connections. Therefore, play at your own risk!
Bro I been in this over 10 years and you're correct this is how the industry works on the backend for alot of artists. Most of all, artists need to use this fuel to orchestrate their own independence in this industry and work at not signing label deals but partnering with labels thats big. Much love and success yall!
th-cam.com/video/jUrsnNqM71M/w-d-xo.html
So what should we do man??
@@ashutoshmishra8036 do ya own promo and build a good fan base to the point where u can get a distribution or joint venture deal with a label but only if it won’t fuck u up
Nipsey did that 👑
@@Eastsidechroniclez my nigga! 💪🏾✊🏾
great info, this was broken down perfectly. what we need are real management companies that can get us sales, streams, and branding deals from their own extensive network, without us having to sign any deals, they get their 15% and we’re good to go. this way we don’t have be involved with the dark aspects of the music industry.
th-cam.com/video/jUrsnNqM71M/w-d-xo.html
Shouldn’t such companies exist already? Cuz it sounds like good and obvious idea.
If there are no such companies, why then? 🤔
I commend you for this video. This honestly should be written as an essay, NFT'd and published as it is one of the most accurate interpretations of the current state of the music industry. I work in the music business and you have captured precisely the essence and climate of the current state of the music industry, this from a B2B to B2C stand point. For any artists reading this. This is one of the most valuable 10:37 seconds you have invested in your career. Shout out The Truth is, you have a new fan here.
The Internet companies will ream you even harder. Like Uber. Cabbies make more money and are provided with a car. Uber tells you are only charged 17 percent. But you pay for your own maintenance and gas and if you deduct those costs, cabbie makes more. Plus you are all lone with Uber. At least as a cabbie if you get beat up, they will pay for your hospital bills. But Uber will tell you why you calling us. We just hook you up with the customers. That is all.
@@rectaldestructionisnotlove4091 Exactly
But when my deal ended I wasn't in physical debt, like a student loan, BUT if I would've signed another deal with-in 3 years of being released from that contract, I would have forfeited 2& 1/2 % of my royalties for that 3 years or the remainder of that 3 years, this is absolutely true, GREAT VIDEO, awesome work bro, keep spreading the good news🙏
Damn, I had no idea that the record execs tell the artist what they can say/can't say and what to wear and how to wear clothes. The music industry is manipulative asf 😬
And many artists still lick Universal Music, even as their signings or distributing partners. At least Sony & Warner Music are failing right now
@@muhdahnaf7927 Sony is failing? If only Michael Jackson were here to witness it.
@@alyssajones4368 Sony will not tell us this. Not even the mainstream media. But if you truly follow on which big names that've left Sony incuding those who used to treat Sony as their home, you could tell Sony is failing
@@muhdahnaf7927 Hmm sounds like they're 'hiding' something.
Excellently explained. This is by far the best random music industry video I've come across in many years.
I agree. I like that they go into what happens once you sign.
For reals, @@sethbrolsma516! If every aspiring artist would have this info, they'd be more in control of their careers.
Do real bro
Me too
th-cam.com/video/jUrsnNqM71M/w-d-xo.html
Exactly. Like I told my one rapper friend (won't mention his name), an advance isn't JUST an advance. It's an advance Loan. No one is just going give you "free money."
One thing we learned; if you're very popular and get millions of views/plays even without a deal, the label needs/wants you more than you needing them. You can take advantage of that. Like he did. He asked for a lot less of an advance, and asked if they could also help him start a record label. After the business, lawyer talks, he ending with the perfect deal and more than just the money and label.
wowwwwww! smart
th-cam.com/video/WPgWtYWoqhk/w-d-xo.html
Bro, you did a terrific job with this video, really well put together, and quality information. You deserve all the praises and success. Simply astonishing, grats.
th-cam.com/video/YjVBHoSAzJM/w-d-xo.html
THANK YOU SO MUCH! 🙏🏽 I have been wondering about this! Basically the music industry is a big ass scam! No wonder why artists are claiming not seeing the money and the meaning behind “selling their soul!”
Being Signed is a scam
This is one of the best most informative channel!! Every episode is incredible!!!! And the Truth’s knowledge is impressive!
The Truth Is... the show Empire was actually a documentary based on real events 👁
Hollywood was once named Hellwood
@@ramzichouk4080 lol
THE OG CHARLOTTE RAPPER THAT TURNED DOWN 7 MILLION DOLLARS FROM INTERSCOPE RECORDS!!!
th-cam.com/video/8BMdJJw_Ozg/w-d-xo.html
Why was it named hellwood before Hollywood?@@ramzichouk4080
If you ever get signed to a record label and get the loan
Invest so you pay it back and have leftovers
I was already thinking bout that
ima waste it on coke and strippers
@@123myballsitch looks like the pussy think he a bad boy😂
Exactly its that simple or build yourself which is easier with social media
It’s hard to invest when you got to pay people to constantly make content do that you can stay relevant. That’s why most rappers become rich after they’ve fallen off a little.
I love how they keep showing Birdman throughout the video 😂😂
they had to put some respect on his name. LMFAO
Rich gang
@@dsmit4609 😂😂
whos they
This why I am staying independent
Ong Atlantic tried to sign me so I js ghosted them on telegram
I like how u put the truth out there what u should talk about next is-what a up and coming artist should do instead of signing to a record label.
This video should’ve been called “Explaining why you shouldn’t sign a record deal in 10 minutes”
Bro this was the best version of record labels explained appreciated
THE OG CHARLOTTE RAPPER THAT TURNED DOWN 7 MILLION DOLLARS FROM INTERSCOPE RECORDS!!!
th-cam.com/video/8BMdJJw_Ozg/w-d-xo.html
The rap industry is designed to promote popular artists so signing a contract is almost a must to become a successful artist. That’s why many rappers cave once their careers start to fall off. It’s either sell your soul or work at McDonald’s.
Incorrect
@@dareonallen9574 you just say incorrect without giving any argument as to why not
Incorrect, artists cave because they get it and realize its not what they wanted. Most just want the financial freedom not doing the homework behind it. Also some are artists and others arent. Some just want a check and others take pride in creating musical art because its their passion. But i see where you coming from, the industry is designed to promote negative narratives/ connotations, because negative attention gets maximized and positive attention gets minimized. Nowadays its easier the independent route, but social media conflicts most perception on reality so they do irrational impulsive decisions, thinking their going to get where the favorite artist is; not knowing the work they have to put in to get there. Long story short people got lazy.
He isn't lying about the selling your soul part.
@@PoeticallyGifted yeah I agree I was referring to the rap culture of getting tattoos everywhere including your face. That type of environment discourages a regular job which is good and bad. But it makes it easier for them to control you since you can’t get many other jobs with those tattoos that pays the same. They know you’ll have no choice but to sell out once your in deep. Especially rappers that didn’t finish high school or college. It becomes their only way out.
This video is so educational in the sense of knowing what is coming with the industry perks !!! What many people don't realize is that the Rich wealthy powered look is for outsiders to buy in to what the artist is doing !!
You could have a distribution deal and own ur master’s drop when u want to and as an artist ur label is supposed to pay for all fees including studio time, features, and producer advance that’s why it’s good to have an lawyer and know bout the game and read ur contract!
Bro you just saved a lot of people man as an upcoming my self this was super helpful and gave me a different perspective
Thanks for watching!!!
May God protect you so you won't fall under those satanism
thats why they say selling your soul when you sign with a record label
th-cam.com/video/WPgWtYWoqhk/w-d-xo.html
I read a website page years ago that explained that before Rihanna made money from her songs Roc Nation took any money that was owed to them via studio costs, producer costs and other costs first. The person behind this video knows what they are talking about.
This is the best observation I’ve seen of the record labels not conspiracy based
Brother, these are words every artist needs to hear before they sign anything, or any agreement. One point I would add is that an artist should have an attorney before even entering into any conversation with a label. Someone recommended by someone outside of the label or production company. So that the deal can be fully vetted and explained to them before they proceed with signing and so that they have more leverage. Even as a new artist you can approach the music business and build your own brand in these times. Blessings and thanks for spreading the information and truth. This should be taught 101 to any aspiring artist.
Thank you for posting great content!
I’m staying independent for life 🙌🏾
Man these rappers be cappin
Lol
Don’t tell me you just now figuring that out
@@wildhunnits130 🤣🤣🤣🤣
its they job
Whas funny is people always think they not 😂😂😂
Some music labels sign tracks, not artists, which allows more freedom. Thank God for that
This is good stuff.
Being a part of the music industry myself, although a more niche genre and not so mainstream, I see a lot of this.
@Matt what genre do you stick with??
@@ashleytownes3862 co-ask
Would like to listen to you music and know the genre. I’m a music industry professional in Nigeria.
th-cam.com/video/jUrsnNqM71M/w-d-xo.html
Just want to say thank you for giving us game on the fundementals of how a record label operates. Honestly I feel like the only benefit to a record label is to build credibility but not to profit from. I've always had a theory that most artist that we know today might have did something like the idea I mentioned. Use the label to build a brand and learn how everything is operated then become independent to make the big bucks. The only thing that sucks is that for most good artist their best tracks come from the rise when they're putting themselves out there to be discovered but after they leave the label keeps the masters to their best songs that can potentially have an artist set for life if they had them.
Any artist who is serious will work diligently and manage funds while under a record deal. Make sure he is owing no money so he can leave and become independent. Then he'll make all the money off the foundation the label has built for him.
Thanks a lot, this made me realize I was wrong about a lot of things on a record deal ❤️🙏
This is FACTS. & thats why im independent and own my masters to my music. I invested way too much to get in debt with 1 of these labels.
I’m planning on making my first song soon and all I can say is if I ever get the chance I’d never sign to a record label I know 2 people who have turned millions down don’t trust the industry 💯💯
Facts. I would do the same, but negotiate my own terms just to get the benefit of distribution that labels provide greatly. Other than that, I wouldnt want the millions in advance..
Why so
Who and who please
Good luck, hope you make it
Copyright all your music, lyrics, and physical/likeness, and control your domains....and form LLC's for each entity listed above. Invest in a home studio, and own your own equipment..make sure each member of your team is able to contribute, through engineering, making beats, writing lyrics, marketing, security, publicist, hell even cutting hair etc. Lastly learn the difference between being Public VS Private.
Own nothing but control everything.
This is why you build your own team and don’t rely on people in the industry to hold your hand and baby you. You do that by starting off small and making friends with other upcoming producers and etc. Both Doja and Nicki did the same thing.
Nicki signed with Young Money
Lmaooo Doja was literally signed to RCA in 2018 the year she blew up with moo, she had a whole team building her up and branding her whole time she been a puppet from the start
Sweetie…Doja began her music career back in 2012. I’m talking about earlier in her career when she was still traveling in the underground and quite successful on SoundCloud. She was not a “puppet” from the start. She was a talented quirky girl who loved lofi, anime, dancing, and girly aesthetics.
9:43 I heard that record lables coerce artists to use designated producers and studios so the money essentially goes back to them. Many artists try to use cheaper producers and studios but the labels won't let them
You don’t need labels company anymore..,with TH-cam and social media your good these days
Yeah, if you want to remain out of the mainstream. Unless you're the classic definition of a hipster, your favorite artist is signed to a deal whether it's record or distribution.
You should also do a video on how these record labels take out life insurance policies on these artists. I remember bushwick bill had to sue his record label and surprisingly won.
The deal is you need listeners to get record deals but once you have enough listeners, you don't really need record deals.
Listeners viewers
You need sales thats the key sales
Streaming physical sales downloads
Sales. Jb.ok
And enough money saved up to consistently travel and tour.
That’s not really true. Record label can invest you and have connections that normal people don’t snd can really help you grow
Keep going with your vision of this channel! You are doing gods work by educating folks abt this stuff when otherwise they’d never know 👏👏👏👏
You wanna truly be independent, learn the business for yourself and put together a team. Do rely on record labels. There’s easier platforms to distribute your music
Major Facts bro ... great way to sum up the game quickly and still touch on all points 👌🏾👌🏾👌🏾👌🏾
Thanks for the info, at the end of the day its okay to sign to a label, you just need to make sure you completely understand what your signing up for. And put your foot down so u dont sign a 360 if you dont want that.
Amen!
Whats a 360?
@@nzgkilla It's explained in the video. That's when the label continue to get a cut from any way you make money.
Reminds me of the 2Pac and Suge scene at the end when Pac wanted to leave Deathrow........ Suge had him coming and going pegged to the right. Dre was the smart one!
Dre was smart because he could make hit records and he found eminem. But when Dre left he had to give over the master recordings of death row.
@@donnelladams8362 it's called Sacrafice!! The next level of greatness ALWAYS requires Sacrafice.🤔🤔✊🏿💯
Dre was a sucker and Eazy-E got him, he paid like 20% of whatever he earned to E, and he set up E to try get E to break the deal, with a gun to his head E did it, but he used a false signature lol, so it didn't count. So it's all a bit sus that he "died of aids" soon after..
@@thermionicemission6355 ok. #PalmsUp. #CaptainObvious!😷🤧💯
Which other rapper can freestyle on this beat? 🤔
th-cam.com/video/TUonzaPCPKw/w-d-xo.html
Out of everything you say the word illusion Stuck with me!! We spend a life time not living life but just floating through the motions
If a label comes at you with a fat advance, understand you can be making that amount already without them! That's why they're putting up that figure to advance you. Especially now a days with fat checks from music licensing deals and the tools of social media, the independent artist game needs to be respected. Dont sign your publishing away over a crap advance.
One major correction. All recouping is done from the artists percentage, not off the top. So that 2 million is paid back through that artists 8% not the whole amount. The label keeps that 92% its how they keep an artist in debt and still make money
YG: Aye Nip, I remember all that game you taught me don't fuck around and get played by these label owners
He doesn’t make ANY money off his music. He signed a 360 deal. He’s a dummy
@@baileybutterfly320 facts, he had to create a clothing brand in order to make his money. Luckily his clothing brand blew up
@@baileybutterfly320 he didn’t know nip before he did that
Last time that I checked
#themarathoncontinues
After seeing this video I just have to say .... I want to start a record label. This is just amazing and cool business. 😅😅
👀🤣
clown
Sign me and do a 50 50 cut🤝🤝🤝
SET UP A LLC
TO PROTECT YOUR ASSETS
THE.MOST U WILL GET IS A JOINT
VENTURE DEAL... BETTER THAN NUTTIN
RAISE CAPITAL
CONTROL CASH FLOW CASH RESERVES....
UR GOING TO NEED DISTRIBUTION
THATS THE KEY..
CONTROL UOYR PUBLISHING
BMI ASCAP SESAC
jb.ok
Omg why was I thinking that .. do things the right way
Sir, this documentary deserved an *Emmy Award* no cap. The best reminder to these artists our here flossing on borrowed 💰.....👏
I rather be an underground Artist no contacts like snots
Anytime we have this discussion what never gets talked about is the fact that labels have unfettered access to an unlimited supply of young black wannabe rappers who are poor beyond your wildest dreams. And who not only can't understand the legalese in a contract setting but also will sign anything you put in front of them if it means they don't have to eat Vienna sausages anymore
💯💯💯💯💯💯💯💯💯💯❤️🏆
Wow everything you speak on about the record label is 💯 percent true 👍 thanks and I have seen so many bad stories of artists getting screwed over & that's why I am a independent artist because the majority of most record label only have their best interests and not the artists interests but its not all label like that but just like you said most ,I am interested in your content and I hit like button & subscribe 😉 please keep making more content on the music business and way that can help independent artists succeed, independent artists need the wisdom, inspiration & motivation, one love jah blessing to you peace ✌️
WOW!! Sounds like a VICIOUS CYCLE!! Never knew the industry worked in such a way. Is this what happened to New Edition when they first started?
Yes and more..
Better case TONY BRAXTON BROKE
MILLIONS SALES BROKE
ANOTHER CASE
TLC 14,000,000 RECORDS SOLD BROKE
WHY CONTRACT ON A CONTRACT ON A CONTRACT...MADE $140,000,000.00 $
THEY GOT THE 3 OF THEM $70,000.00
TO SPLIT BETWEEN THE 3 OF THEM
$70,000.00 AFTER MAKING $140,000,000.00 $$$ THEY HAD NO LAWYERS TO REPRESENT THE GROUP
OR INDIVIDUALLY ENTERTAINMENT LAWYER THAT IS.
jb.ok
THE OG CHARLOTTE RAPPER THAT TURNED DOWN 7 MILLION DOLLARS FROM INTERSCOPE RECORDS!!!
th-cam.com/video/8BMdJJw_Ozg/w-d-xo.html
And tlc
And NWA
You know damn well Meek didn't even read the contract. He just signed it because it was Jay-Z! Prob getting ripped off and has no clue!
I'm glad this video was recommended to me. Thank you very much for the information!
I believe this is why Rihanna stopped making music for awhile.
Yup
you should make " the truth about kpop idols and kpop companies " , people need to know about them. not even kpop fans before this ( im even a haters of kpop ) but after i heard about dark side about them, i was so surprised and shock. they were treated like shit or like a robot or smtn, they even sacrifice their child, teen and adults life just to be an idols
Yess definitely
They always told us it was the Devil's music and we didn't believe it! Now I know better, which is sad because I loved jamming to Gfunk. I had my a ha moment in 94 when TLC had the album of the year and they had to declare bankruptcy .
TLC CRAZY SEXY COOL
14,000,000 UNITS SOLD
$140,000,000.00 $$$ PLUS MADE
3 OF THEM GOT $70,000.00 TO SPLIT
BETWEEN 3 OF THEM...
BAD CONTRACT ON A CONTRACT ON A CONTRACT..BMG OWNED ARISTA CLIVE DAVIS WHO SIGNED PEBBLES
MGMT WHO SIGNED TLC...WHERE WERE TLC LAWYERS FOR GROUP OR
INDIVIDUALLY ENTERTAINMENT LAWYER THEY HAD KNOWN..THEIR FAULT...
ANOTHER CASE TONY BRAXTON!
ANOTHER CASE NEW EDITION!
jb.ok
A lot of looking rich but deep in debt record labels are a bank they give you a loan with high interest and keep you in debt for your whole career there’s only a handful of artist that really have millions the rest look like they do.... most artist have more connections than money
That why I want to have my own record label and do my own thing 💯
That's why I respect artists like Cassidy because he got his own record label and he never sold out for cash.
Just do everything yourself build your own studio,film your own videos,build your fanbase on TH-cam and SoundCloud now that you got the formula go get it!❤❤❤❤
Having feelings for music means that your emotional about it so your feelings become apart of how it feel as well
If I were to become a rapper, I always imagined myself being self made. In terms of production, song lyrics, public image etc
Master P .. no limit ... was the only label independent
Not true. What about tech n9ne..strange music
Master P Paid Michael Jackson
Lawyer to tell him he needed a
DISTRIBUTION DEAL COST $25,000.00
DEAL WITH PRIORITY RECORDS
COST $200,000.00 So he came out of his pocket $225,000.00 for this..
But he owns his masters, images, intellectual property copyrights logos
Etc...making $300,000,000.00 annually..
jb.ok
Sell your soul. Lose your creativity, control, style, image, feelings but them away because it don’t matter.
And then they'll throw you away once you are no longer popping and find themselves a new victim.
Called EXPLOITATION
THE MUSIC BIZ
jb.ok
I love how you talk in this video. and your podcasts. Your regular videos can come off monotone. This narration is more your style. It gives a type of 'urgency.'
WOW amazing video!! Also the most unique and perfect illustration of what the age old "signing with the devil" actually means
And all that still sounds better than working in a hot 106 degree warehouse making $8.00 an hour and still not being able to pay basic bills.
Money isn't worth being a slave but I get you
I've been working on a solo project for a year now, and it's ready to be released, but this is where all the problems lie - sorting out the marketing, promotion, copyright, royalty distribution, getting signed? yeah, this shit ain't easy
Ur good my brother...
SET UP LLC PROTECT UR ASSETS
SET UP HER COPYRIGHTS SONGS
SET B UP UR PUBLISHING WITH
BMI ASCAP SESAC ETC.
RAISE CAPITAL GOING TO NEED IT
TRY TO GET A PRODUCTION DEAL
A DISTRIBUTION DEAL OR A BIG ONE
JOINT VENTURE DEAL...
RAISE CAPITAL...
jb.ok
Donte Allen Don't sign it's like your selling your soul
Crazy after all this time they still sign these ridiculous deals knowing this … and then they still go spend the advances
Thank you for sharing the numbers! I always knew record labels were shady and fake, but I never had numbers to back that idea up!
I hope the youth can watch more and more videos exploiting these horrible tactics that Labels use to basically own them. I do have hope that young and up coming artists know that they can grow independently if they hustle hard, but I know music labels will continue to prey on them and put more money in THEIR own pockets instead of the talent they signed.
Amazing content. Definitely subscribed, God bless you for exposing the devil
This is one of the reasons I have been wondering about becoming a singer, cause I’m a bit shy among other characteristics to be in the music industry. However I do love writing songs and again wondering where and how to find people who need lyrics. In spite of that, I am proud of being an administrator meanwhile. So thanks for this video
Send me some lyrics
@@edimalocraft1176 sure! Let me know where, if you’re on any profile and I send you a DM
Hello please if you’re seeing this, if you don’t mind you can send lyrics to me and I’ll go to the studio and work on it thank you.
I hope this isn't a troll or you're some Russian hacker!
Anyway, please copyright your material before sending to anyone here.
I like how you are just simply educating and not telling these people what they should do. Very grateful for your advice.
th-cam.com/video/IT-DNHHBfdE/w-d-xo.html out now
This is absolutely true and how they rip artist younger artist into doing crazy things in the name of riches and fame
Literally saving lives by sharing this info