About 50% of the way into this, I was lost. If you are after customers who are not in the profession then speak in simply terms, don't use acronym. As far as free goes, I choose free version because I have to figure it out before I know if the product is going to meet my needs. Your choc example, everyone understands chocolate, the two factors for me are 1)trust...is it a trick to harm me 2) No way am going to dig around looking for loose change, the hassle. Trust and convenience!
Thanks for the insight, Sherry - we'll make sure to add this into our notes for the future. This presentation was given at a SaaS conference but when making it available for the public, we should take this into account.
Congratulations Massimo! As always, great product and great presentation.
Thanks so much Franco!! Hope all is well!
About 50% of the way into this, I was lost. If you are after customers who are not in the profession then speak in simply terms, don't use acronym. As far as free goes, I choose free version because I have to figure it out before I know if the product is going to meet my needs. Your choc example, everyone understands chocolate, the two factors for me are 1)trust...is it a trick to harm me 2) No way am going to dig around looking for loose change, the hassle. Trust and convenience!
Thanks for the insight, Sherry - we'll make sure to add this into our notes for the future. This presentation was given at a SaaS conference but when making it available for the public, we should take this into account.