How To Market Controversy To Build A Cult Following

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  • เผยแพร่เมื่อ 18 ส.ค. 2024
  • Marketing music controversy can be hard. Many times people resort to basic beef and other tactics that will have short-lived effects. But for sustainability, controversial marketing music have a purpose. Beyonce has been great a leveraging controversy to build a cult following. On this episode of INSIDE THE NETWORK, BrandMan Sean reveals how.
    On this episode of Inside THE NETWORK, we five a deep-dive on how to approach controversial marketing correctly instead of just covering PR stunts that work.
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ความคิดเห็น • 47

  • @BrandmanNetwork
    @BrandmanNetwork  4 ปีที่แล้ว +3

    WATCH THIS! Here's the video revealing how Kohrey made the Tennesesse Rapper referenced in this video go viral: th-cam.com/video/oOQNMYRxoZc/w-d-xo.html

    • @96bread
      @96bread 4 ปีที่แล้ว

      BrandMan this channel gives so much value for free its crazy 💢

  • @SADBOYETERNAL
    @SADBOYETERNAL 4 ปีที่แล้ว +27

    Positive and negative... need both like a battery. That’s a gem right there bro!

  • @y047anuragyadav4
    @y047anuragyadav4 2 ปีที่แล้ว +10

    How to develop a cult like following (brand):
    1. Express the controversial things you believe in, but make sure the message reaches to both types of people, one who would support you & one who would oppose you or large group of people ( they are likely to get split on almost any thing which requires opinions & not known facts)
    2. Be comfortable with the fact that there would be your haters, who would try to degrade you to almost any extent, because if you want attention from a large group of people, you're likely to grab unwanted attention.

  • @luvsscii7871
    @luvsscii7871 2 ปีที่แล้ว +2

    This is great. Is there a part 2 or 3? The only reason I ask this in because all of this is great and definitely valuable information and it was definitely work. The thing that I would say to everyone is before any of this you kind of already need to have an audience or an audience's ear. If you start a TH-cam channel with 0 subs and 0 views... and you put out controversial content, and it's not something that's already trending and then you're gonna have a very hard time getting it to pick up traction most likely period and if it is something that's very popular or trending then you're competing with other content creators who already have a bunch of subs and views on past videos. therefore TH-cam is going to put their video and algorithm recommended video category way more than yours carry it So if there are a thousand people that are more popular than you or have more subs and views than you and they talk about the same topic your video is going to be at the very bottom.
    The thing that I would say is if you're starting out or have a small subscriber amount or viewership, I definitely tell you that you're going to have to go extremely hard. You're going to need the go into specific groups and put the link to your video or content so that your target audience can see it. And you're going to have to go into groups and in the comments section of the people that you want to oppose you so that you can show them your content so that they can attack you.
    Lastly we need to be really clear on the fact that numbers matter when it comes to content Creation in this internet universe. If your video or post have been out For 3 weeks & only has three views or likes, the truth is not many people are going to even give you a view or like.

  • @selfmademusician1420
    @selfmademusician1420 4 ปีที่แล้ว +3

    Just a note on how you said you have to be mentally prepared for the backlash... If your one of those people who wants clout out of insecurity and wanting people to like you, this isn't the move.
    On the other hand it's a great move for someone who doesnt care what people think of them at all

  • @d.skithemaster
    @d.skithemaster 4 ปีที่แล้ว +3

    Much Props to BRAND MAN!!$$!!

  • @huskysings9536
    @huskysings9536 3 ปีที่แล้ว +1

    Y’all are too goated I don’t say it enough 🔥🔥 MVP’s

  • @d.skithemaster
    @d.skithemaster 4 ปีที่แล้ว +7

    Me and my friends call this, controlling your own destiny. I challenge that we find some way to put positivety as a draw instead of controversy as alluring as it is. Because prison or death is usually the end result of certain forms of controversy in certain art forms. Thank you for shedding light on this subject. This is important.

    • @asole100
      @asole100 4 ปีที่แล้ว

      Fr. we already have enough hate in the world. IDK why people think it's cool to add fuel to it just for clout

    • @selfmademusician1420
      @selfmademusician1420 4 ปีที่แล้ว

      You can use controversy in a way that doesnt break the law or degrade society. Use controversy to simply start a conversation. Everyone benefits from people having a real conversation

    • @jjw1920
      @jjw1920 4 ปีที่แล้ว

      Sometimes controversy is needed in ordered to bring change.

    • @asole100
      @asole100 4 ปีที่แล้ว

      @Blah Yea but these celebs only do it for the clout, and most of the time it's something stupid not even worth thinking about other than just causing a bunch of people to hate, and talk shit to each other.

    • @jjw1920
      @jjw1920 4 ปีที่แล้ว

      Asole ❶ you can’t group all celebrities under the same umbrella.

  • @youtubestuff1317
    @youtubestuff1317 4 ปีที่แล้ว +1

    Yoooo shit is deep, this is some deep deep deep psychological gaming I love this , people’s minds are gonna melt from this..an If they don’t then it’s still working.
    Shout out to MACYS premium finds too 🤣😂😂 BRANDMAN YOU A LEGEND BRO💯🕶✅

  • @KF22TV
    @KF22TV 4 ปีที่แล้ว +3

    lol I’d never forget:
    my Instagram stories average about 4K-5K views. I ran a test to see what my followers were thinking 1 WEEK before Logan Paul & KSI fought. I asked in a poll “Who y’all got??” With a nice photo of the staredown.... Tell me why that bih got over 60k views along with 30k + Votes🤣😂.
    Like damn, I’m tellin ya these things work, you just gotta either time it right or ask the right questions. My followers hopped up by 2k that day.
    Getting people involved like that can definitely potentially help your brand exposure fasho 👌💯.

  • @sidneyliane6322
    @sidneyliane6322 4 ปีที่แล้ว +1

    Great breakdown!!!

  • @mzrocker105
    @mzrocker105 4 ปีที่แล้ว +2

    That suit was inspired by Michael Jackson's uniform

  • @victoropere2107
    @victoropere2107 4 ปีที่แล้ว +1

    Great content

  • @ohiorichkidbeats
    @ohiorichkidbeats 4 ปีที่แล้ว +3

    Just rely on TALENT ... because they already got the GIMMICKS

  • @huskysings9536
    @huskysings9536 3 ปีที่แล้ว

    BARS

  • @pearloneentertainment6064
    @pearloneentertainment6064 4 ปีที่แล้ว

    Great points.

  • @TheVenusBlueprint
    @TheVenusBlueprint 4 ปีที่แล้ว

    This was powerful

  • @PlayBOYG
    @PlayBOYG 4 ปีที่แล้ว +1

    where is the link for the Tennessee rapper he helped 9:19

    • @BrandmanNetwork
      @BrandmanNetwork  4 ปีที่แล้ว

      Watch this vide: th-cam.com/video/oOQNMYRxoZc/w-d-xo.html

  • @poet114
    @poet114 4 ปีที่แล้ว +1

    Awesome content. I needed this today. 👍 POET114

  • @goddessmakayla8158
    @goddessmakayla8158 4 ปีที่แล้ว

    fantastic

  • @4Paczjkor
    @4Paczjkor 4 ปีที่แล้ว

    3EEXO took notes 📝 😂

  • @infinitefather
    @infinitefather 4 ปีที่แล้ว

    How many strong opinions can we have?

  • @stevetragg
    @stevetragg 4 ปีที่แล้ว

    I posted a meme...and got 90+ Facebook comments...controversy does definately clear engagement....

  • @warforlight805
    @warforlight805 4 ปีที่แล้ว +1

    I'm a Christian rapper so literally the entire Bible is controversial lol

  • @iamlegun883
    @iamlegun883 4 ปีที่แล้ว

    these ads are really killing the vibe when trying to listen. i know you need to monetize some things. but one before and one after would be nice. already on the 7th ad and only 3 quarters through. appreciate the knowledge. dislike the interruptions

    • @BrandmanNetwork
      @BrandmanNetwork  4 ปีที่แล้ว

      Tbh that's it doesn't seem that's something we have full control once its turned on. Sometimes there's one and sometimes there's am experience like yours. Itll be figured out over time though

    • @supremeocean8287
      @supremeocean8287 4 ปีที่แล้ว +1

      COMPLAING ASS NIGGA HE FEEDING U VALUE AND U STILL BITCHING

    • @iamlegun883
      @iamlegun883 4 ปีที่แล้ว

      @@supremeocean8287 just being real. If the brand was more successful they wouldn't need all the ads to monetize you watching. Can watch hour long videos of others I'm gaining value from and not see one ad.

    • @supremeocean8287
      @supremeocean8287 4 ปีที่แล้ว

      @@iamlegun883 Everybody got to eat whether successful or not, just pay youtube to watch ad free, but this is truly a relevant.

    • @dancerprakhar1052
      @dancerprakhar1052 4 ปีที่แล้ว

      @@supremeocean8287 आपका बहुत बहुत धन्य वाद
      जो भी इस कमेनट को पढ रहा है उसके सारे सपने पूरे हो बहुत मेहनत करता हूं गरीब dancer हू करपया करके Dance विडियो देखिए जो भी कमी हो जरुर बताना
      Click on hastag
      #dancerprakhar