How to Build Profitable Shopping Ads [Step-by-Step] | AdWords: 2024 Google Ads Course - Ep. 15
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- เผยแพร่เมื่อ 3 ต.ค. 2024
- 🫵 Google Ads Agency - bit.ly/3XS4ihy
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• 2024 Google Ads Course...
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We're rolling out new episodes every week, so don't forget to hit subscribe and turn on notifications so you don't miss any episodes. We've packed over 15 hours of content into this course, covering everything from the basics to some seriously advanced stuff. We'll even help you structure your account based on your budget, goals and business model.
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Episode 15: In this video you will learn how to create your own shopping campaigns. We will go into detail around how to structure your account for best results.
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Hi Ben.. can we define audience at Ad group level in shipping campaigns so that google doesn’t show wallet products to audience searching for shoes?
Yes you can add audiences at the ad group level for shopping. You're able to overlay in-market for wallets but I find it best to not use audiences for shopping. You can see the search intent by reviewing the keywords you showed for, just add negatives accordingly. Search term reports are even more important if you're running manual.
@@Benacthompson Thanks Ben! A follow-up question: How many ad groups should I have per shopping campaign and how many max products should I have per Ad group if my daily budget is $50 per day?
It depends, you can split the ad groups by product type, category, best sellers, best margin. It doesn't really matter provided it doesn't impact your ability to add negative. For example, don't have wallets and shoes in one ad group as you cant prevent your wallets showing on shoe related search queries.