Food is a Luxury Now: The REAL Reason Groceries Are So Expensive Today
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- เผยแพร่เมื่อ 15 พ.ค. 2024
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0:00 Groceries are expensive today
0:31 Thank you to our sponsor, BetterHelp
2:29 The 1% Wants You To Eat Cereal For Dinner
4:05 Kellogg's Raises Prices
5:45 Is It Really Inflation...? Or is it Corporate Greed?
7:46 A Few Companies Control All The Food At The Grocery Store
9:49 How Much People ACTUALLY Spend on Groceries Today
10:51 Seed Company Corruption
12:33 The Egg Price Fixing Controversy
14:03 Food Deserts and Dollar General Deceptive Pricing
16:23 Even Farmers Markets Are A Scam...
18:09 How To NOT Get Ripped Off
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He’s makes $9 million A YEAR and he’s telling us to eat cereal for dinner 🤦♀️
Only 9 wow
I know something he can eat but I can't say it on YT.
'inflation'.......?!!
This must be on par with the alleged remark made by Queen Marie Antoinette, who, on hearing her French peasant subjects had no bread, said "Let them eat cake."
@sinebar Eat a bag of Richards was my immediate response when I heard that butthead speak
“Eat cereal for dinner” sounds a lot like “let them eat cake.” I’m ready to stop buying from all of these greedy companies.
Oh boy, could we have another French Revolution?
Let them eat Kelloggs
"Bread is meat"
Couldn't havd said it better myself
Because of modern army technology a French revolution type scenario cannot happen, although it should happen.
I'm from South America but I lived in the US for a while. I was surprised that most food, insurance and consumer products are concentrated in a few companies that in turn belong to a few funds. It is easier to speculate in that environment. In South America, when they try to do that, small competitors immediately appear with better prices and regulate the market. People here buy in neighborhood markets. They do not belong to bankers or funds. In 2021 Bloomberg said that we would starve due to Russia's blockade of fertilizers. They lied. Small companies started making their own fertilizers and prices dropped. Lol. That is the key, supporting small companies and not giving everything to multinationals.
Companies only listen when you hurt their bottom line! That’s why boycotting them economically always works!
this!!!!
You want to boycott stores which are barely making a profit and potentially push them into bankruptcy? Who are you?
@@TeddyLeppard oh please. Stop with the fake concern. These big box companies clearly have the profits. They are just being greedy.
Fact. If I eat cereal for dinner, it won't be Kellogg's.
WOW. Cereal companies pushing cereal for dinner, in A COMMERCIAL? That's heartbreaking to me. I know many families are FORCED to eat that because they have nothing else, but to make a COMMERCIAL about it? horrific. Also want to insert a plug here for the $5 costco chicken- it's one of my go to food staples! 💜 Although I know that some folks don't have a costco near them. 😥
They are the same people that publish fake research that not eating breakfast would lead to heart disease because it hurts their profits if you don't buy their cereal.
And the cost of cereal is INSANE anyway
@@RahshellD RIGHT?!!!
I’ve had cereal for dinner . It’s not that bad lmao
@@alexandria65 depending on what kind of cereal, it's probably all processed sugar, something you shouldn't have before going to bed
Pull that bag of cereal out of the box in a large “Family Size” and you’ll see it’s about 50% full.
The plastic bag off brands are better and much cheaper in my opinion.
I used to buy the Giant size Cheerios for 4.99, the greed is disgusting
Didn't you know that the contents "settle" ? HUGE eye-roll on that claim. Pure greed, plain and simple.
Thank you for highlighting this issue. Social media needs to expose all these grocery products and food corporations. It seems like things I buy have gone up beyond the 25% from 2019 to 2023. Some things have even doubled in price. These food corporations need to be shamed for doing this while Americans are really hurting.
Guess what? The grocery stores are adjusting their prices due to INFLATION. They are in a very, very competitive business, so if they cannot make money they have to fire people, adjust prices upward or go out of business.
I really don't know how Shelby can be posting this uninformed nonsense. She is clearly not actually talking to business people. And her comments about "MMT" (Modern Monetary Theory) by Thomas Piketty recently tell me that she has fallen for the economic theories of fraudsters.
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The federal government printing money also effected inflation
yes!
I check almost ALL prices. We shop at Aldi's and Walmart for certain items (be wary of Walmart packaged meats) and the local Publix - but only for 2-for-1 deals (that beat Aldi prices) or something special we need. I keep a monthly budget of what we spend and it has steadily gone up. It's so frustrating as we are on fixed incomes. Our government needs to enforce the elimination of these monopolies (call it what it is). And get that lobby money out of there. The people that are supposed to be watching out for us are watching out for the corporations lining their pockets. Ugh.
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Its even worse for those with intolerances and allergies too. To save on groceries you have to make bulk by scratch. If you want something new every day itll be a lot harder to keep costs down, giving the illusion that eating out is cheaper.
Cereal for dinner is crazy. It's not even good for breakfast.
Cardboard with sugar
OMG i noticed it too! Offer prices on the shelves, when checking out it's suddenly way more expensive. When you confront them about it they act like you're the crazy one and shame you for it. They make a scene so everyone is looking at you and just say: Then don't buy it.. So next time you won't even dare to say anything about it. It's soo wrong!!!
That's why I take a photo of the price with the item with my phone and have the cashier correct it. The amount of times I've had to have Target correct their prices is ASTOUNDING. I've never had an issue getting it corrected.
i think it’s important to remember how privileged you are if you live in an area without just big box stores. i live in an urban suburb of chicago where there are countless store options, a few are family owned. i can do my weekly grocery shopping & only semi break the bank. when i was in college, my town only had a walmart, target, and meijer. aka all stores with big box brands. my grocery bills were significantly higher then versus now. also you’re lucky if you live in a walkable city so your transportation doesn’t cut into food costs. it’s just a whole mess.
I live in Canada and my family of 4 (2 are under 4years old) spend about $800 a month on groceries. We do what we can to reduce that but don’t have a specific budget we stick to. In 2019 my husband and I spent half of that. Like yes, 2 kids were added to the equation but they’re toddlers… they don’t eat THAT much 😅 it’s crazy how the prices have gone up.
A normal paycheck is about $1000-$1500 (biweekly) so how in the world is a family who depends on a single income supposed to afford anything??
McNanada and McNanadians
Don't you have eco 23% tax regularly add it? So if you feed the wolf he will be eating you alive, thats the brutality of today politics.
That is why I will travel a little further to get the deals vs. shopping at a nearby store for convenience. Especially these days when you have to go to multiple grocery stores to complete the shopping list anyways
I’ve also heard that at farmer markets the cost of the table is so high that it makes food also expensive 🌿
Your videos are really high-value. I can see the amount of effort and research it itakes to produce such content. Thank you for all the great work.
Her videos on breaking down her costs vs. profits are worth the watch. When she ventures into areas in which she has little to no knowledge, she presents conjecture and opinion. Not so good.
I hate boxed cereal. I would sooner eat a baked potato, bowl of rice, or bread and butter. To me that is a way better dinner. Cereal is like eating deserts or like eating crunchy leaves.
I think people are spending a lot because they are not making full use of what they buy. They must be throwing out a lot of it before or after cooking. Learn to save and reuse all the leftovers and use all of what you buy that is edible.
You can also shop when there are sales and stock up so that you have a pantry with lower cost items when you need it. When you see ten boxes of pasta for $10, buy it and then you have if for maybe a year when you need it instead of paying $15 to have one serving prepared for you out.
for real, it don't taste like real food and I'd have to have at least a couple of bowls to get full. It'd be one of my last choices for dinner
I've eaten cereal a few times in my life, but none of it felt like real food to me, but like sweets. I never became a fan of them. I'm 55 years old and I live happily without that crap. I mostly buy unprocessed food, prepare my own meals and I love it.
I thought Trader Joe's was like upscale / expensive alternative to other grocery stores.
It’s an inexpensive alternative to Whole Foods, which is really expensive.
Lidl is another discount Germany-based grocery store chain similar to Aldi that is also expanding in the USA. They're now on the East Coast from NY state to Georgia. I find their store designs are more inviting than Aldi. They have self-serve bakeries and self-checkout's at some locations. One even had a pop-up plant nursery in the parking lot this spring. Good prices on patio plants and gardening supplies.
I am from Sweden and here you have the right to pay the price that is on the product even if the store claim it is wrong. They should have the control over there pricing and as a costumer you have to know before how much things cost.
And the Kellogs man made me think about Marie Antoinette.
Here in the States if the price listed is wrong the store must honor the price. It is the same here.
@@thetapheonix Within reason though. If it's a TV and the price says $10, then it's not happening.
I agree groceries are more expensive, but I also think grocery shopping and cooking is a skill that can be learned. Buying your staples when they are on sale, not buying ultra processed foods which are where I see a lot of the markups, and meal prepping. My husband and I eat out maybe once per week (meaning 20 meals and all snacks are at home) and we spend $450 a month on very “healthy” whole or minimally processed foods AND laundry detergent, toilet paper, shampoo, deodorant, athletic supplement (electrolytes, running chews) etc.. It does 100% take energy, thought, and time to make nearly everything homemade which is what keeps this possible, but it is without a shadow of a doubt cheaper than eating out and the long term health benefits are a cost savings as well.
Control food and energy CONTROL people!!!
Thank you for posting this!!!
Thank you for highlighting these issues Shelby!!!
I've boycotted Kelloggs for years now. I'm glad people are finally catching on to how nasty this company is.
Great video, shelby. Thank you for taking the time to expose this for us. Much love & blessings, John.
Aldi for life! Love my 75 cent avocados
Walmart avocados $0.50.
11:50 It is extremely unsettling that farmers are being forced to plant specific seeds. At that point, I want to know what’s really going on with those seeds more than I’m concerned about the money 😳 and they can TEST THE PLANTS to make sure….
Shelby,
Food pricing is a great topic. I am a single person and I spend about $150 a week on food. I eat fresh fruits and vegetables which are super expensive. Philadelphia has places that specialize in buying bulk produce and sell it at more reasonable prices than grocery stores but as one person I can’t eat that quantity. I don’t even eat meat but other things I eat in addition to produce just add up. I agree with you that as a single person it is actually better to eat out. Of course, there are huge variations in prices when eating out but as a single person if you choose healthy options and evaluate the right place to eat it is better to eat out at least on occasion.
😊
this is one of my favorite videos of yours! angry Shelby is amazing!!! :) but yes you're so right, we are not experiencing inflation in the US, we are experiencing greedy corporations gouging consumers and reaping record profits. Also thanks for teaching us about seeds - i never knew!
You should cover chips since I feel as tho they are more expensive yet the bags are shrinking.
Love TJ's but their prices have risen too. I can barely get what I did pre 2019 at TJ's. Will still go, what choice do i have🤷
I'm still waiting for Shelby to get a microphone stand. Just kidding. LOL!!!
I swear it's getting bigger with each episode
Tom Nicholas has a thoughtful video about the phenomenon of prominent TH-camrs holding their microphone these days.
@@TomNook. she's practicing her "technique" 😏
OMG i agree 😮 these videos are so poignant, but I find the microphone to be so distracting, especially if there’s already a wireless mic in use, the big podcast mic is just a bulky prop. Also when you put the wireless mic right in your throat, it makes the sound super muffled 😣
You’re sharing really important stuff and thanks for all the effort and research you put into these videos.
Stores are staged a certain way for the customer to buy more. I took a marketing class and wasn't surprised what they do to get customers to spend more.
Explain more!!
@@ForeverFashionGirl21 Things like candy placed at the checkout to encourage impulse purchases, i think
I keep a list of the things I regularly need to buy for each store, so I know which item is priced better at each store, etc. That way I'm not buying whatever. I will look at the specials too.
Shelby, I loved this video and it was so well put together. Thank you for making some noise that needed to be made. You were spot on! Loved it!
Love you! Always great information!
Great video, gonna share it like crazy!
Love these kind of videos thanks!
I really appreciate you using your reach to talk about important topics like this
The inflation in North America is insane...
No, the greed is insane.
Omg yay!!! Thank you for diving into some new topics! This is such an important topic! Thank you for sharing about some current problems, your super helpful! 💖
Thank you for mentioning us Aussies about how we are (and we ARE) experiencing "same price - less food" (the shrinkage is REAL) for years now. Thank you for looking beyond the US and showcasing that other countries are also experiencing this BS.
You are really on point in this video. Thank u for the good information that is so totally true. ❤
Thank you for mentioning the Canadian news! Our local CBC channel is amazing.
Walgreens always have wrong shelf and check out prices. If you don’t watch out they over charge you A LOT!
Thank you Shelby for being a great teacher.
As a resident of the rural community nobody does their weekly shopping at DG just if they need a item or 2
And have you noticed that DG won't even hire enough workers to unload and stock the shelves in a timely manner, you have to deal with stacks of products in the aisles or empty shelves.
Such an informative video! Thanks for all you do!
Right On Shelby LOVING these investigation videos! We ALL are going through it with the cost of living today! Please keep them coming!
Love your channel Shelby! Keep up the good work!
Right on Shelby!
Had cereal for dinner a couple days ago. Got home from work, lazy, tired, and don't want to cook. Quick and easy, every now and then though. Not all the time... 👍👍 Shelby. Great contents!
Love this! Needs to be talked about way more. It’s 2 of us and a dog and we also spend 1200+ a month. Absolutely mind blowing. I feel like it used to be more expensive to eat healthy foods but now it’s anything.
Great video! Thanks for posting!
Heck yea Shelby, I’m so for your you post!
Shelby, I loved this! Also, where’s your tip from?!
We have publix in my city... it's wild how expensive they are now. They used to be a normal grocery store with reasonable prices, but now a lot of stuff is marked way up and even double what you pay at other stores. $8 for a bag of chips lol. Their prices are so inflated they have to regularly promote BOGO deals every week, which is all I buy there now. On the plus side it's like a ghost town in there since they scared everyone away with their prices.
Thank you so much for making this video! Everyone needs to be more informed!
Great video Shelby! Something I thought I knew a lot about... turns out I didn't know as much! Very insightful 😊
Good job, Shelby. Go girl! Thank you
I shop the sales and stock up. You can get really good prices on meat, sides, etc.
Excellent video, Shelby. Thanks!
-$5 Costco chicken > baking a whole chicken
-I shop at Baja ranch for produce that is cheaper and then go to trader Joe's for what is left on my list
-We buy in bulk for commonly used freezable or shelf stable items from Costco
-I grow vegetables in my back yard when I can
-There are actually so many common weeds in California that are edible. I would see them on my commute even in more urban parts of los Angeles: Dandelion greens, cat's ear, sorrel, and mallow are just a few
-We enjoy takeout when it's cheaper
-I meal plan and make more things from scratch
-We have become an "ingredients house"
I wish I could boycott more, but I have definitely changed my purchasing habits in light of grocery store greed.
Love you for this video❤
As a person who works in corporate for these big companies, it was more than 10% each year. It was faster than that. in 2021 we took four pricing movements from jan to december.
We are experiencing the same thing in Europe (Spain). Great video, Shelby ;)
What we do personally is get a CSA box of veggies and fruits and have a monthly delivery of meat (chicken, pork and beef) from a local farm. It helps a bit. It's about 120 bucks per month for the CSA box and 150 bucks per month for the meat box.
This video was brought to you by - wait for it - Trader Joe’s!
Thanks Shelby! Checks in the mail.
Love these videos.
If farmers banned together for seed, would that help? COOPs like MFA (Missouri Farmers assoc.)
Love your videos Shelby!!
Great video. It's well organized and well organized. Are you using different microphones? You volume is jumping higher and lower.
I love that you made this video!!
Honestly, if my family of 4 would scarf down a whole box of Cereal for dinner, my teenage sons would still be hungry -we'd have to have more than one box. It's more cost effective to eat pasta, with a little meat sauce.
Groceries are insanely priced right now. Unless you are bulk meal prepping, you almost save nothing compared to eating out (depending on where you go).
Made a chicken casserole last week, had to buy 6lbs of chicken to get a good price.
According to Nicole did an experiment on this on her channel, she is Canadian and living in the Greater Toronto area. She found you save a lot by not eating out. Especially when you consider delivery charges and fees.
Seriously you are The best! Thank you for this video! I really thought a farmers market would be the way for me but…
I live in West Hollywood but drive to Burbank every week to go grocery shopping at Aldi and get the remaining items at Trader Joe's. It does make a huge difference.
In my country, it's the same shit. They all say "ah it's the gas prices are too high so everything that needs to be transported are also high!" meanwhile you shop at costco or small independent supermarkets and the prices are very reasonable. I even thought at one point I was going crazy because there was a time that the prices are going up every week at the supermarket. I thought I was delusional because when I asked the grocery store staff, they deny they changed the prices and yet when I checked my phone (because I take photos of prices now to keep track of them) there's my proof and I'm not delusional.
Love this kind of content Shelby. I have no idea how a family can survive with these prices. I am an empty nester and food is a lot of my budget.
I like the chapters in video. A few years ago we didn't pay this much at the grocery store. 😂
Thank you so much, Shelby for this video and speaking the truth. The corporations making record profits. Europe has now boycotted Coke & Pepsi. I mostly buy at TJ and Aldi.
I've eaten cereal a few times in my life, but none of it felt like real food to me, but like sweets. I never became a fan of them. I'm 55 years old and I live happily without that crap.
Farmers markets (out of town actual farm) are so much worth it. This is why that yard and community are so important.
omg your hair looks amazing 🤩
Store brands are made by the main companies too
Love it! I was questioning the prices of groceries lately, and you definitely have elaborated on the issue! I still have one concern: I started to shop at Trader Joe’s as well, but I noticed that fresh produce spoils very quickly, even though it's not expired yet! Our Trader Joe’s is always busy too, so it’s not like the produce is sitting on the shelves for long. So, I have to go to Fresh Market or Publix instead and don’t have that issue. Any thoughts?
Dollar Tree is another one. In a year that ended with record profits of $4 billion, they decided to raise prices by 25 percent and reduce the size of some of their most popular items such as dish and laundry soap. These companies do these things for one simple reason. Because our laws and the consumers allow them to get away with being as greedy as they want.
Publix has monopolized key west and the closest Trader Joe’s or Aldi’s is in Miami which is 4 hours away not including any traffic. We need a Trader Joe’s or aldis 😢
Church is in session 😁😉
Watching your vlogs and seeing you switch to Trader Joe's a year or so ago inspired me to go, but I mostly saw pre-packaged food/meals instead of raw ingredients I would use to cook at home. I continue to go to Kroger stores for produce and mostly shop the sales. Also Costco for most of my essentials.
This video would deserve a much higher view count! Great point Shelby to connect the dots with corporate super profit. Not only in grocery category , but everything else. Corporate greed indeed lost all self control, it's kinda scary.
Aldi's and Trader Joes are the same family owned company. 2 brothers own each company. 1 is known as a different name in America aka Trader Joes. The other is Aldi's
The brothers are estranged
Hi Shelby = Thanks for the video. Unfortunately, inflation will increase profits. It is inflation that is driving the prices higher, but when there is inflation if the margins stay the same for the companies the overall earnings will go up as well. That's really how inflation works. If you're spending 50 cents for a product that sells for 80 cents, and your cost to produce it goes to $1, then the sale price goes to 1.60, and you have larger profits. It wouldn't make sense to only raise your price 50 cents as your risk for selling it goes up along with the cost. Unfortunately, the blaming of corporations for providing us products we want and charging for them is silly. It allows people to just blame others as they blame the government as well. It makes for more clicks and people like to say things are someone else's fault, but I hate the idea of people being stuck where they are blaming others.
whats crazy is if i compare kroger's organic offerings to whole foods, whole foods is cheaper on average
I got my Nutrition degree and we also had some courses on business + economics. Everything you‘re saying is correct and has been going on for some time. But definitely has been blown up in the most recent years
Just Found your Channel Very Good Video ,Just subscribed..
I appreciate this, It is crazy how expensive everything is and it’s so hard to eat whole clean food for health issues when you can’t afford to.