Credibility and Connection Through Thoughtful Authenticity | Lauren Wittenberg Weiner | TEDxEustis

Thoughtful authenticity allowed Lauren Weiner to succeed as a female business leader in the insular world of Special Operations and win the largest contract awarded to a woman-owned business. Discover how thoughtful authenticity can develop connection and credibility, and transform your life. Lauren Wittenberg Weiner became an accidental entrepreneur when she quit her White House job to follow her husband on military orders to Italy. Once there, she discovered that military spouses were prohibited from holding professional-level jobs. She started WWC Global, and she and her team grew to $100m in annual revenue before selling it to the Mashantucket Pequot Tribal Nation in 2022. In 2018, WWC Global won the largest-ever contract to a woman-owned business in US Special Operations Command headquarters history- the headquarters for the Navy SEALs and Army Green Berets-making WWC Global one of the most successful women-owned small businesses in the government contracting space. She has an undergraduate degree from the University of Michigan (Go Blue!) and a Ph.D. in psychology from Dartmouth College. She lives in Tampa Bay with her family, where she sits on the Board of multiple non-profits, acts as primary caregiver for her aging parents, and is a loud and proud hockey mom. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx