Driving Africa’s automotive future

Morocco is emerging as a key player in the global automotive industry, with cars now ranking among the country’s top exports. At the heart of this growth are manufacturing plants like the one in Kenitra, which produce vehicles for both local use and export to markets in Africa and Europe. Despite challenges such as supply chain disruptions and market shifts, the industry is finding ways to become more resilient. From hybrid and electric vehicles to sustainable manufacturing practices, the sector is contributing to economic growth, job creation, and Morocco's growing significance in global trade.
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