Le growth hacking

I. Theoretical Framework: Growth hacking - Customer Jouney
a. Definitions
b. Overview of the Customer Journey
c. Growth Hacking vs. Traditional Marketing
II. Growth Hacking : intervening in each level of the customer journey
a. Growth Hacking & Awareness
b. Growth Hacking & Consideration
c. Growth Hacking & Acquisition
d. Growth Hacking & Retention
e. Growth Hacking & Advocacy
III. Discussion
a. Potential challenges
b. Reflection of the problematic
c. Synthesis
Conclusion