GA4 Shopping Behavior Funnel

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In this video, I'll show you how to recreate the universal analytics shopping behavior funnel as closely as we can in Google Analytics 4. We'll be using the Funnel Exploration feature and adding steps for Users, View Item, Add to Cart, Begin Checkout, and Purchase. It's important to note that we'll be looking at the Users metric, not sessions, which is a key difference between universal analytics and Google Analytics 4. By the end of this video, you'll have a better understanding of how to create a shopping behavior funnel in Google Analytics 4.