Fun Fact, Christmas is usually the busiest day of the year for movie theaters cause they are the only place open and people literally don't care what they watch. It's also why movie theater employees hate working at a movie theater
back when we all used DVDs, a summer release meant that the movie would've left theaters in September or October, and could be released to home video just in time for the holidays, the largest retail season.
As a cis white male, I kind of winced. I don't think we're supposed to be using that word. edit: I've realized that I made an assumption that Sam is also a cis hereto male when I included him in the above "we" statement. Kind of presumptuous of me.
@@dyjaba123 not offensive at all. I always get a smile when I hear the str8s use our vocabulary, especially when they know how to use it properly and especially especially when it’s got just a bit of shade like what Sam did here.
@@fadeawayX I mean I wouldn't be totally cool with a cishet person using it without understanding it at all, but like, nah this was pretty spot-on and funny :p Also, unless I missed something, who's to say Sam is cishet too? 🤔
@@fadeawayX yeah I'm kind of shocked. I'm a cis white male and i was kind of blown away that he did that, definitely not cool. Timothee played a gay dude in some movie with Armie Hammer but he doesnt identify as gay. This channel is technically supposed to be educational too.
I worked as a movie theater usher for a year and a half (Christmas 2013-Spring 2015) and remember think how some of those January/February movies got greenlit. There were two forgettable movies about Hercules that came out January 2014. But I did see a couple of decent indies coming out then as well. And senior citizens are always a reliable customer base.
The Hercules films likely got greenlit after the success of the Clash of the Titans remake in 2010. Hollywood tends to look at what's popular and tries to duplicate it, but films can take several years to make, so you have to look a few years back to find the success they're trying to duplicate. Like how for several years after Dances with Wolves came out, Hollywood made a lot of Westerns to try and capitalize on it. The indies may have expanded from a December limited release to a wider January release. They can't compete with the December blockbusters, but want to get released before the Oscar cutoff for the year. So they then expand in January after the December blockbusters are winding down and get a lot of "it's new to me" viewers.
You could make the argument that by releasing Black Panther and Shang-Chi in off months, they're not so much "innovating in the release schedule" as they are hedging their bets for movies with "riskier" minority casts.
Marvel makes so many movies, that they have to release some of them in February. And Marvel is like Apple: No matter what product, the people are still going to buy it, no matter when.
Not true. I really dislike Marvel/Disney and Apple. I prefer DC (i.e. Superman and Batman) and Samsung/Droid. I get it. Because Marvel is the "in thing", people will watch their movies to stay in the know... People want Apple phones to have the popular phone. Me, That is the reason why I don't care.
@@matthewjbauer1990 "The people" obviously doesn't mean "literally every human being in existence". By the way, quit being an insecure sheep who tries too hard to form your identity around avoiding everything popular.
0:09 Places you can see Anne Hathaway Cry 1 The Movies 2 The Subway 3 After her longterm boyfriend Raffaello Follieri was sentenced to 4 and 1/2 years in prison for impersonating Vatican's real-estate agent
@@MsZiomallo my youtube mobile app automatically updates. Maybe it depends on the country or maybe it is different on mobile compared to pc. I have no idea to be honest.
Australia has similar times when the studios wont movies (or more often certain kinds of movies). A perfect example is that no studio will ever release a movie that is in some way targeted at kids in Australia in February (no matter what the release date is for the rest of the world) because that's when our big summer holidays have just ended and everyone is busy with back-to-school stuff. Warner Bros did this with The LEGO Movie where they delayed the Australian release long after the worldwide release and many people were annoyed at that (and no doubt people pirated the film). With the sequel though they got smarter and allowed cinemas to run preview screenings around the time of the worldwide release (so those who wanted to see it and had the time etc could do so) but delayed the general wide release until later when more kids would be in a position to go see it. Thankfully Australia (kids movies or a few other rare cases aside) seems to get movies fairly close to the worldwide release date these days although Covid has disrupted that (with a large chunk of cinemas in the country shut due to lockdowns, a number of films got pushed back including Bond, Venom, Dune and Ghostbusters)
One further detail about those December releases for Oscar nominations is that very often the smaller "prestige" films have a very Limited release in December, only a few major cities, and then expand to the rest of the country in January. So many people in January are watching good films just released near them, even though the "official" release date was in December.
@@User31129 Well, they threw a curveball at me by introducing an extra game to the schedule, which in my opinion is not necessary. Also, I have gotten so into MLP that it caused me to spiral out of control and set up a brand new mindset.
Black Panther was released in February because it wasn’t expected to perform as well as it did. Movies with predominantly Black casts never really appealed to global audiences before Black Panther. It surpassed Disney’s expectations hence why the sequel is going to be a November release.
February is "Black History Month" and this is the type of corporate thinking that Disney engages in. You want a black cast superhero movie, you get it in Black History Month. Look at how cool are we!
I'm not convinced about that. Black Panther was already being hyped well before release precisely for its black cast, I think Disney knew they'd make decent bank at least in the US. It may have been a bit more of success than expected though.
I remember that my father is a senior citizen and has been using (and abusing) his free movie pass. He can go to 3 movies in a single day and can walk out of movies he doesn't like because there's no financial commitment. Unfortunately, cinemas shut down during Covid and the free movie pass may unlikely to return even if we just recently reopened cinemas in our country.
@@zakosist If you're near any AMC theaters, they offer their Stubs pass... 3 free movies a week in any theater (Dolby and IMAX included) for $25 a month. Not free, but the closest you'll get
I swear, sam is such a good salesman. This is like the third time I've seen an ad for a product that I've heard of a million times, but same makes me want to get it. The "nobody wants to just see plain white walls, but mounting art does damage to your walls and is time consuming" angle is brilliant.
Well, it is catered to an USA calendar (like USA holidays such as Thanksgiving and Labor Day) so it will make sense that it is mainly a US phenomenon (like Black Friday)
The French school schedule runs from September to July and 3 weeks off for Christmas, Easter and late winter. Along with Bastille day being later than the 4th of July which in the U.S is the end of the blockbuster release schedule. France itself having a large domestic industry of French language. That’s my guess but I want more details.
From working in a cinema/move theater, terrible movies seem to come out regardless of the time of year. Recall a few crappy movies being released during a holiday period.
Many are just their to be scarified to the bigger films. I actually saw the Playmobil movie in a theater on a Friday afternoon and I was literally the only one their.
Displate IS expensive DOES ruin your wall and IS pretty time consuming if you want to "hang" it nicely. Sadly it'll just fall off the wall in about 5 months
Something you didn't mention that surely impacts this is how PTO works. For most companies, you accrue PTO as the year goes on, but it doesn't roll over, so January 1st you start with nothing and it's not till later in the year when you have weeks worth.
That would be a frustrating system, at most jobs I've worked here in the Netherlands you usually get all the hours to spend at the start of the year. And in my last two jobs at least they have been valid for 2 years which would avoid the problem you outlined in the first comment. People who start working somewhere halfway into the year and/or work reduced hours per week get their hours reduced by those ratios. But there's always the option to borrow about 50 hours (on fulltime employment) from the next year with permission of the manager too. The legal requirement for the 36 hours that is considered full time employment at my current employer is 144 hours of vacation per year, there are often some extra hours on top in the CAO (collective agreement, often specific per job sector) but that will vary per CAO. However people still tend to stick to the traditional times to take their vacations: summer and the end of the year holidays. Especially if they still have children they need to drag along, you're kinda stuck with the school schedule in that case. But if that's not yet or no longer a restraint going a bit before or after the regular peaks tends to result in much cheaper trips, just gotta be a bit careful not to deviate too much in case your preferred activities there also shut down.
@@extrastuff9463 It really depends on the job. Salaried roles tend to give it all at once, hourly roles, especially ones with high turnover or erratic hours, make you accrue it.
Most jobs I have worked it's annual, but based on the date you were hired (Anniversary Date), and it does rollover up to a set amount, mostly as an incentive to use say, 2 weeks a year, not work for 5 years and use 2.5 months.
I'd say January is the absolute worst month to release a movie. February is a mixed bag, sometimes it's a bad month, sometimes it's good. The Lego Movie came out in February and that was a hit.
Ah, the good old days. When a movie could introduce characters, set up the story, tell the story, and come to a solid conclusion in 90 minutes or less.
I still remember when "Black Panther" was scheduled to come out in February, thinking "Wait, does this mean that it's not going to be very good?" I'm glad that the release date wasn't an indicator that year. Still bummed about Chadwick Boseman. Sniff, Hail and Farewell, T'Challa!
@@qzbnyv And that he had to do all that action stuff while he was ill. It can't have been a great experience. I'm grateful for what we did have of him.
Black Panther was garbage only enjoyed by blacks and the woke left who lied that they liked it. Seriously how the fuck did they take how awesome Black Panther was in Civil War and turn him into a condom filled with jelly for the fight scenes in the Black Panther film?
In the last 5-10 years studios have been really pushing to open up the calendar. See; the creep of blockbuster season from basically just June and July all the way forward to April.
Ah the Super Bowl. An event that I have no interest in that affects my life because every few years it is on my birthday and half my family are football nuts lol
Super Bowl LV was the last Super Bowl I will ever watch. Although almost EVERYONE in my family and school are football fans, I am a major exception. Due to the addition of a 17th game, which messes up the win precentages I have known for years, combined with the fact that I became a major MLP fanatic this year, I have stopped watching football.
I wonder how that's changing with on-demand streaming services, and the "lockdown" over the past year and a half. Today is Thanksgiving in the U.S., which is when the "good" movie wave starts. But today the family members I had dinner with decided to watch a movie from 1968. It came up in conversation during dinner, and I suggested, "why don't we watch _that_?" It took a few seconds for someone else to check and find that it was on a streaming service that at least one of us subscribed to.
Here in Sweden, summer, and especially July, was traditionally seen as the worst time for a movie release. This since people want to enjoy the sun and good weather outside, not be stuck in a dark room. Also many people would be travelling on their holiday, and a lot of cinemas closed. However it seems to start becoming more popular to see movies in the summer nowadays. Also most December Oscar movies, will make their way here in January or February, so they are usually a good time to see high quality movies.
That bathroom displate reminds me of an old Dilbert cartoon. The company starts taking time spent in the bathroom out of employees' vacation time, leading one employee to describe it as a "porcelain cruise". It's still in my lexicon all these years later.
0:24 Absolutely brutal dig at Business daddy there. I am inordinately pissed that they're enabling shitty content and shock videos because _certain creators_ known for saying things about facts and feelings are upset because they receive downvotes for being assholes.
As the previous manager of a historic theatre, I can actually attest to this. But I can also shed some more light on the fact that this is a problem for theatres. As theatres, we don't get to choose what we show. We have distributors who typically give the best shows to the big theatres like Cineplex. Then the rest of the theatres have to bid for the rest. Also part of the reason for the current movie release schedule is actually hugely about the release schedule of the Marvel Cinematic Universe. I wish I had the talent to make videos like this about the movie industry. As a previous theatre manager there is lots of cool insider information I have about the movie industry.
The summer blockbuster thing doesn't always work. UHF (the Weird Al Yankovic movie) was released in July 1989, but so were Batman, Lethal Weapon 2, Honey, I Shrunk the Kids, Weekend at Bernies, When Harry met Sally, etc. etc. etc. and as Yankovic said, "UHF just got completely swallowed up."
UHF should have had an October or April release. Weekend at Bernie's is another one that should not have been a summer release. Studios have largely refined and tweaked best case release dates. Tyler Perry made January profitable for his films. It's undeniable that his films cater to a particular audience, and this audience just happens to be heavily concentrated in a region which isn't as affected by atrocious winter weather ruining road conditions to the cinema. His films probably could have worked out almost any time of the year, but January ensured that they could get as many targeted screens and showtimes as they needed without competing against ultra wide release blockbusters. The theatre I frequented several years ago actually changed what film it could show in a single auditorium from showing to showing. I presume this gave them more flexibility to stagger longer and shorter films for maximum availability and time variety. All of the artwork and the like were completely digital in the foyer. It was neat seeing what technology has accomplished in small ways.
i always forget im watching an american youtube channel until he starts talking about Super Bowl and Oscar nominations, then im like *"oh, yeah right, nothing here is relatable to my country"*
When i was a kid, bad movies were often released just as a holiday week started. The movie makers knew that if someone went and saw their movie and it sucked, they would go to work/school/whatever the next day and tell everyone to NOT go see that movie, as it sucked. If they were on holiday, the other people at work/school/whatever had already gone and seen the movie before they could be warned not to. Nowadays with the internet, that does not work, as people also interact in their holidays, via social media.
I remember seeing a really big cardboard cutout lobby sign for Pride & Prejudice & Zombies and I do not remember seeing any screen ads for them in tv or on TH-cam. And I somehow got a second hand copy of it on DVD that I think someone pawned off on me 😂
Here HAI is telling us that horrible movies come out in February, and here I am trying to remember how many years it's been since a not-terrible movie has come out.
Trust me as a dumb person I get the most notifications on Saturday mornings. I think the uploaders just want their video in people's queue for the weekend when they get bored and jump on TH-cam.
It was also the last thing I saw in a theater before the lockdowns. I still can't believe I'm coming up on two years since setting foot in a movie theater.
@@dylanattix2765 bro the last thing I saw in theaters was rise of shitwalker, which was the worst thing I've seen in theaters and definitely worse than the 2 worst movies I've seen this year, the adventures of baron munchausen and platoon
Starting in 2022, and then for the foreseeable future, the Super Bowl will shift to the 2nd Sunday in February. They added an extra game and didn't either A) start the season earlier or B) eliminate the week off prior to the Super Bowl- which will be the day the Super Bowl used to be on.
i immediately thought of how good shang chi was when he mentioned that labor day is the worst weekend so i was confused for a second until he said disney is trying to disrupt the schedule.
Honestly the biggest thing The movies have to contend with is that when one thing works for a company or a studio every other studio copies it to the letter because it made them successful Because if it’s one thing that studios want above all else is money
Movies during the summer became popular because of AIR CONDITIONING. The first air conditioner was installed in theaters in the 1920's, long before home air-conditioning became the norm. That's why stores, movie theaters and other large venues became popular during that time. It was the only place you could go and cool down and get out of the humidity...
Amazing how releasing movies people actually want to watch keeps the month from being a financial dumpster fire. I wonder if they'll ever try the next logical step... stop making movies that suck.
If there was a way to accurately predict if a movie would be both good and successful, studios would do it. As it is, even if one starts with a good script, movies are such a large collaborative effort where so much can go wrong, it can sometimes seem a miracle any movies even get completed, let alone are made well. Also, studios are mainly interested in making money, and good movies fail all the time, so they're more concerned with making successful movies, but audience tastes seem impossible to predict and change with the winds. Not a film, but look at Tiger King, which exploded in popularity in a way nobody could've predicted. But now Tiger King 2 is out, and nobody cares, even though it's more of the same. Tiger King was in the right place at the right time and was what many people wanted at the exact time it came out: a trashy distraction at the time so many other films/shows were on hold. But now for the second season, there isn't the same audience there anymore. So one can't even depend on past success to predict future performance. And sadly, cheap knockoffs like Atlantic Rim are made cheaply enough and sell just well enough to keep getting made. There's enough people that aren't that critical about their viewing experiences that if it doesn't cost that much, it can be profitable.
As someone who works at a movie theater, please do not go see a movie on Thanksgiving or Christmas! Movie theater employees want to spend time with their families too :(
Well now I feel bad because I took my brother to see the new Ghostbusters literally yesterday over thanksgiving break and there was barely anyone there, and now I see why. Sorry
In a few Southeast Asian countries, Jan/Feb is actually a peak season for Lunar New Year festive movies. Between December and Feb, in the lead up to Lunar New Year, studios here will release New Year festive movies, and they make loads of money in Jan/Feb, especially during the Lunar New Year holidays.
Shang-Chi: *explains how to pronounce his name in the movie* Shang-Chi: literally rhymes with his alias "Shaun" Simu Liu: *explains how to pronounce the character's name on twitter* Everyone: "SHAYNG CHEE"
extra points for the probably unintentionally ironic footage displayed when talking about the winter holiday season, which displays prague (context: the only movies that people go for to the cinema in high numbers during christmas is czech movies)
I’m actually kind of interested in the global movie schedule. Do the Czechs simply in the summer watch English language films and during the holidays it’s Czech ones? Or is there more seasonality.
@@Marylandbrony oh no no no, i didnt mean language, i meant czech made its rare to see movies in english here and if you do find some, its ussually some artistic ones or ones by students, not big budget ones as for seasons, summer and christmas is ussually the time for czech ones, but thats mostly to get as much sales as possible, when it comes to outside made stuff, well, its whenever the dub is made, so ussually a few days to a week later than the world premiere
Hi from February 2024, where we just "witnessed" the release of Madame Web. Air quotes because the two reviews I saw both said they were in empty theaters for the premier.
0:22 ugh don't remind me of how youtube is actively trying to make their site a worse place by annoying users by making changes that are worse than doing nothing at all
Video: "But you know what people don't wanna see?" Me: "Ads?" Video: "Empty white walls!" Me: "No, I think you are mistaken. I'm pretty sure the answer is ads."
Going to the movies, the best way to spend time with your family without actually spending time with your family.
🤔
Haha
I got a verbo ad earlier that was advertising vacation rental properties and they said the best part about it is watching the game
'Wasting time with your family'
Probably the nicest quality bonding time that some troubled families have, because they can hang out without talking much
Fun Fact, Christmas is usually the busiest day of the year for movie theaters cause they are the only place open and people literally don't care what they watch. It's also why movie theater employees hate working at a movie theater
@Tsubaki Chan that was my favorite part of the video as well!
I think movie theater employees hate working at movie theaters simply because they work at a movie theater
@@ferretappreciator I worked at a movie theater and it wasn’t so bad. But yeah it sucked working during the holidays
@Tsubaki Chan
Allahu Akbar
As an ex-movie theater usher who started at Christmas and did a second Christmas, YES to all this!
back when we all used DVDs, a summer release meant that the movie would've left theaters in September or October, and could be released to home video just in time for the holidays, the largest retail season.
I miss giving movies as gifts.
@@ranelgallardo7031 oh that is for certain, I remember my mom would always buy me some kind of fun superhero movie on Christmas
Even today a good quality Torrent file is available in September or October, if the movie was released in summer
@@muhammadmahd6429 because those torrents are ripped from dvds/blu-rays.
we still have dvd/blu ray releases and digital releases which come earlier. That logic still applies
Sam, I can't believe you left out the greatest February release of all time.
The LEGO Movie, released February 7, 2014.
omg a fellow cultured individual i see
I’m just realizing if my birthday party was movie related it was because of the movie being released near my bday
They Thought it would flop,
They were so wrong.
wait that was in *2014?*
@@Attaxalotl yes
They know a person's mood can't get any worse after spending valentine's alone
So they take advantage of it
Since Ana de Armas won't be my valentine in this life or the next, I could at least watch a movie starring her.
"Alone on a Valentine's night? Don't worry, I'm here for you. Watch my movie."
-Sonic, 2020
Who cares about Valentines day? Oo
@@frankkobold Usually those who don't have a partner care more about the Valentines than those who have one.
@@soundscape26 fair enough.
Im not doing anything on that day on principle
I would never have expected HIA to use the word "Twink" in a video but here we go
As a cis white male, I kind of winced. I don't think we're supposed to be using that word.
edit: I've realized that I made an assumption that Sam is also a cis hereto male when I included him in the above "we" statement. Kind of presumptuous of me.
@@fadeawayX as a gay man it made me laugh I’ll allow it in this instance 😌
@@dyjaba123 not offensive at all. I always get a smile when I hear the str8s use our vocabulary, especially when they know how to use it properly and especially especially when it’s got just a bit of shade like what Sam did here.
@@fadeawayX I mean I wouldn't be totally cool with a cishet person using it without understanding it at all, but like, nah this was pretty spot-on and funny :p
Also, unless I missed something, who's to say Sam is cishet too? 🤔
@@fadeawayX yeah I'm kind of shocked. I'm a cis white male and i was kind of blown away that he did that, definitely not cool. Timothee played a gay dude in some movie with Armie Hammer but he doesnt identify as gay. This channel is technically supposed to be educational too.
I worked as a movie theater usher for a year and a half (Christmas 2013-Spring 2015) and remember think how some of those January/February movies got greenlit. There were two forgettable movies about Hercules that came out January 2014. But I did see a couple of decent indies coming out then as well. And senior citizens are always a reliable customer base.
The Hercules films likely got greenlit after the success of the Clash of the Titans remake in 2010. Hollywood tends to look at what's popular and tries to duplicate it, but films can take several years to make, so you have to look a few years back to find the success they're trying to duplicate. Like how for several years after Dances with Wolves came out, Hollywood made a lot of Westerns to try and capitalize on it.
The indies may have expanded from a December limited release to a wider January release. They can't compete with the December blockbusters, but want to get released before the Oscar cutoff for the year. So they then expand in January after the December blockbusters are winding down and get a lot of "it's new to me" viewers.
You could make the argument that by releasing Black Panther and Shang-Chi in off months, they're not so much "innovating in the release schedule" as they are hedging their bets for movies with "riskier" minority casts.
Bingo
Marvel makes so many movies, that they have to release some of them in February. And Marvel is like Apple: No matter what product, the people are still going to buy it, no matter when.
Not true. I really dislike Marvel/Disney and Apple. I prefer DC (i.e. Superman and Batman) and Samsung/Droid. I get it. Because Marvel is the "in thing", people will watch their movies to stay in the know... People want Apple phones to have the popular phone. Me, That is the reason why I don't care.
@@matthewjbauer1990 What do u mean "not true"? You're not "people", ur a nobody.
@@rendezvousonmemorylane I am a "person" not part of "people" and I don't follow crowds.
@@matthewjbauer1990 "The people" obviously doesn't mean "literally every human being in existence".
By the way, quit being an insecure sheep who tries too hard to form your identity around avoiding everything popular.
@@matthewjbauer1990 “as an asian i can drink milk, but i chose not to.” Sounds like your following your cultural crowd huh?
Sam from HAI and the word "twink" are so opposite to each other that to hear them even vaguely connected caused me actual physical damage
Yeah that was a critical hit
look up a photo of Sam-he knows what a twink is
I had to go back and put captions on I was too stunned to speak
Why though? It's a pretty common phrase these days.
twink-le twink-le little star
I love your personality that comes out more in HAI, as opposed to Wendover. Love them both, it feels like yin and yang 😂
No they're not the same guy. Common misconception.
Half as interesting, twice as entertaining
but Sam from Wendover and Sam from HAI are two completley different people? What are you talking about
that personality brings out the worst jokes
0:09 Places you can see Anne Hathaway Cry
1 The Movies
2 The Subway
3 After her longterm boyfriend Raffaello Follieri was sentenced to 4 and 1/2 years in prison for impersonating Vatican's real-estate agent
Fans of Red Letter Media remember this phenomenon as "Fuck you it's January!"
🤟🏼
ENDLESS TRASH
They haven't made a new Fuck You, It's January in like 5 years and that fact makes me sad at least once a month.
Finally someone said it
@@stephenweber886 That's because now it's "Fuck you it's FOREVER!"
Don’t be silly Sam, we can’t see the dislike count.
I can still see it for some reason. The video currently has 89 dislikes.
@@haroeneissa790 how can you do that? Outdated TH-cam app?
@@MsZiomallo I can also see the dislike count. Im on PC btw
I can still see it. I haven't updated YT yet.
@@MsZiomallo my youtube mobile app automatically updates. Maybe it depends on the country or maybe it is different on mobile compared to pc. I have no idea to be honest.
I would watch Lego Titanic 3: Into the Shang-Chi-Verse 3D & Knuckles in a heartbeat.
Wendover: the logistics of making a bollywood film all over the world
Australia has similar times when the studios wont movies (or more often certain kinds of movies). A perfect example is that no studio will ever release a movie that is in some way targeted at kids in Australia in February (no matter what the release date is for the rest of the world) because that's when our big summer holidays have just ended and everyone is busy with back-to-school stuff.
Warner Bros did this with The LEGO Movie where they delayed the Australian release long after the worldwide release and many people were annoyed at that (and no doubt people pirated the film). With the sequel though they got smarter and allowed cinemas to run preview screenings around the time of the worldwide release (so those who wanted to see it and had the time etc could do so) but delayed the general wide release until later when more kids would be in a position to go see it.
Thankfully Australia (kids movies or a few other rare cases aside) seems to get movies fairly close to the worldwide release date these days although Covid has disrupted that (with a large chunk of cinemas in the country shut due to lockdowns, a number of films got pushed back including Bond, Venom, Dune and Ghostbusters)
Yeah, Dune only got released last week here in Australia
Australian seasons being flipped means a lot of Australian kids are probably seeing prestige films on their summer breaks.
0:22 what is that button? Is that some kind of thumbs-down and a growing number near it? Cant remember that on youtube
One further detail about those December releases for Oscar nominations is that very often the smaller "prestige" films have a very Limited release in December, only a few major cities, and then expand to the rest of the country in January. So many people in January are watching good films just released near them, even though the "official" release date was in December.
Glad you mentioned this, saved me the effort.
Exactly.
Ahahhaha I did not know how much I needed to hear Sam say the word twink, I love it
2:48 MISTAKE: The Super Bowl has been moved back to the *second* Sunday in February due to the NFL adding a 17th Regular Season Game
You beat me to this comment by 7 hours. :)
I have stopped watching football altogether.
@@VictiniMujigae why
@@User31129 Well, they threw a curveball at me by introducing an extra game to the schedule, which in my opinion is not necessary. Also, I have gotten so into MLP that it caused me to spiral out of control and set up a brand new mindset.
Black Panther was released in February because it wasn’t expected to perform as well as it did. Movies with predominantly Black casts never really appealed to global audiences before Black Panther. It surpassed Disney’s expectations hence why the sequel is going to be a November release.
February is "Black History Month" and this is the type of corporate thinking that Disney engages in. You want a black cast superhero movie, you get it in Black History Month. Look at how cool are we!
@@theotheronethere4391 the coincidence leads to better marketing
I'm not convinced about that. Black Panther was already being hyped well before release precisely for its black cast, I think Disney knew they'd make decent bank at least in the US. It may have been a bit more of success than expected though.
I'm glad I didn't see that one in the cinema. One of the most average and forgettable movies I've seen .
@@theotheronethere4391 honestly, the first explanation seems more credible
but yours is a perfect alibi
I remember that my father is a senior citizen and has been using (and abusing) his free movie pass. He can go to 3 movies in a single day and can walk out of movies he doesn't like because there's no financial commitment. Unfortunately, cinemas shut down during Covid and the free movie pass may unlikely to return even if we just recently reopened cinemas in our country.
Never knew free movie pass was a thing
@@zakosist If you're near any AMC theaters, they offer their Stubs pass... 3 free movies a week in any theater (Dolby and IMAX included) for $25 a month.
Not free, but the closest you'll get
@@mindcontrolization I don't think they would be available in the holidays
I swear, sam is such a good salesman. This is like the third time I've seen an ad for a product that I've heard of a million times, but same makes me want to get it. The "nobody wants to just see plain white walls, but mounting art does damage to your walls and is time consuming" angle is brilliant.
Next video on Wendover Productions:
The Logistics of Movie Scheduling
This is not a bad concept, actually. It's way more topical and relevant than it appears.
It's incredible how for a large extent this is just a Hollywood phenomenon. French films have a whole different schedule.
what's that schedule?
Well, it is catered to an USA calendar (like USA holidays such as Thanksgiving and Labor Day) so it will make sense that it is mainly a US phenomenon (like Black Friday)
It's really not incredible.
Maybe because Holidays, the school year and when people have more money depends on every country's particular situation?
The French school schedule runs from September to July and 3 weeks off for Christmas, Easter and late winter. Along with Bastille day being later than the 4th of July which in the U.S is the end of the blockbuster release schedule. France itself having a large domestic industry of French language. That’s my guess but I want more details.
“One Oscar-nominated twink” PLSSS NOT THIS, I SCREAMED💀💀💀💀🤣
have i found a teenage girl or a nyc gay?
please answer
@@jbed6 not you eating me up like that omg but i’m actually a mexican gay lol
no i actually screamed this is the farthest environment i imagined to hear that in
Didn't think I'd ever hear Sam from HAI say the word "twink", but here we are
From working in a cinema/move theater, terrible movies seem to come out regardless of the time of year. Recall a few crappy movies being released during a holiday period.
Many are just their to be scarified to the bigger films. I actually saw the Playmobil movie in a theater on a Friday afternoon and I was literally the only one their.
Displate IS expensive DOES ruin your wall and IS pretty time consuming if you want to "hang" it nicely. Sadly it'll just fall off the wall in about 5 months
Honestly we just hung ours up with 3M strips because they wanted like $40 for more single use magnets.
Something you didn't mention that surely impacts this is how PTO works. For most companies, you accrue PTO as the year goes on, but it doesn't roll over, so January 1st you start with nothing and it's not till later in the year when you have weeks worth.
Yeah, that's a stupid system.
Is this real? It sounds like the type of think that would happen in America
That would be a frustrating system, at most jobs I've worked here in the Netherlands you usually get all the hours to spend at the start of the year. And in my last two jobs at least they have been valid for 2 years which would avoid the problem you outlined in the first comment. People who start working somewhere halfway into the year and/or work reduced hours per week get their hours reduced by those ratios. But there's always the option to borrow about 50 hours (on fulltime employment) from the next year with permission of the manager too.
The legal requirement for the 36 hours that is considered full time employment at my current employer is 144 hours of vacation per year, there are often some extra hours on top in the CAO (collective agreement, often specific per job sector) but that will vary per CAO.
However people still tend to stick to the traditional times to take their vacations: summer and the end of the year holidays. Especially if they still have children they need to drag along, you're kinda stuck with the school schedule in that case. But if that's not yet or no longer a restraint going a bit before or after the regular peaks tends to result in much cheaper trips, just gotta be a bit careful not to deviate too much in case your preferred activities there also shut down.
@@extrastuff9463 It really depends on the job. Salaried roles tend to give it all at once, hourly roles, especially ones with high turnover or erratic hours, make you accrue it.
Most jobs I have worked it's annual, but based on the date you were hired (Anniversary Date), and it does rollover up to a set amount, mostly as an incentive to use say, 2 weeks a year, not work for 5 years and use 2.5 months.
2:17 Fun fact, all three of these posters advertise another Disney movie.
My life's a movie, but I was born in February :(
ayyy, february birthday buddies! when's yours? 👀
Coincidence? I think not!
I'd say January is the absolute worst month to release a movie. February is a mixed bag, sometimes it's a bad month, sometimes it's good. The Lego Movie came out in February and that was a hit.
Ah, the good old days. When a movie could introduce characters, set up the story, tell the story, and come to a solid conclusion in 90 minutes or less.
I guess that's a jab at modern movies (mostly Marvel) doing the multiverse thing.
I still remember when "Black Panther" was scheduled to come out in February, thinking "Wait, does this mean that it's not going to be very good?" I'm glad that the release date wasn't an indicator that year. Still bummed about Chadwick Boseman. Sniff, Hail and Farewell, T'Challa!
My heart 💔Chadwick is gone far too soon. In his prime 😭 Yibambe!
@@qzbnyv And that he had to do all that action stuff while he was ill. It can't have been a great experience. I'm grateful for what we did have of him.
Wasnt a very good movie so it belonged there. Rest in peace tho
Black Panther was garbage only enjoyed by blacks and the woke left who lied that they liked it.
Seriously how the fuck did they take how awesome Black Panther was in Civil War and turn him into a condom filled with jelly for the fight scenes in the Black Panther film?
In the last 5-10 years studios have been really pushing to open up the calendar. See; the creep of blockbuster season from basically just June and July all the way forward to April.
“Why Terrible Movies Always Come Out In February”
Sonic the Hedgehog: Am I a joke to you?
It's in april now
When you said “one Oscar nominated twink” I actually clapped my hand over my mouth
“What’s your favorite movie?”
*Lego Titanic 3: Into the Shang-Chi Verse*
Ah the Super Bowl. An event that I have no interest in that affects my life because every few years it is on my birthday and half my family are football nuts lol
Super Bowl LV was the last Super Bowl I will ever watch. Although almost EVERYONE in my family and school are football fans, I am a major exception.
Due to the addition of a 17th game, which messes up the win precentages I have known for years, combined with the fact that I became a major MLP fanatic this year, I have stopped watching football.
@@VictiniMujigae Your love for My Little Pony killed your love of football. I respect it XD
This is the sort of educational content I want: semi-interesting statistical theories about something that I'm sort of interested in.
I wonder how that's changing with on-demand streaming services, and the "lockdown" over the past year and a half.
Today is Thanksgiving in the U.S., which is when the "good" movie wave starts. But today the family members I had dinner with decided to watch a movie from 1968. It came up in conversation during dinner, and I suggested, "why don't we watch _that_?" It took a few seconds for someone else to check and find that it was on a streaming service that at least one of us subscribed to.
Here in Sweden, summer, and especially July, was traditionally seen as the worst time for a movie release. This since people want to enjoy the sun and good weather outside, not be stuck in a dark room. Also many people would be travelling on their holiday, and a lot of cinemas closed. However it seems to start becoming more popular to see movies in the summer nowadays. Also most December Oscar movies, will make their way here in January or February, so they are usually a good time to see high quality movies.
I believe, just like an airport, there are only so many “slots” available for new releases every week.
As someone who works at a movie theater. It’s scary how accurate this is
Actually, starting from this season, the Super Bowl is the 2nd Sunday in February due to the extra week in the regular season.
Movie industry: I wish we had movies we could play in dump month to boost profits
Marvel: Fine, I'll do it myself.
I lost it at that Timothée Chalamet joke
That bathroom displate reminds me of an old Dilbert cartoon.
The company starts taking time spent in the bathroom out of employees' vacation time, leading one employee to describe it as a "porcelain cruise".
It's still in my lexicon all these years later.
0:24 Absolutely brutal dig at Business daddy there.
I am inordinately pissed that they're enabling shitty content and shock videos because _certain creators_ known for saying things about facts and feelings are upset because they receive downvotes for being assholes.
As the previous manager of a historic theatre, I can actually attest to this. But I can also shed some more light on the fact that this is a problem for theatres. As theatres, we don't get to choose what we show. We have distributors who typically give the best shows to the big theatres like Cineplex. Then the rest of the theatres have to bid for the rest. Also part of the reason for the current movie release schedule is actually hugely about the release schedule of the Marvel Cinematic Universe. I wish I had the talent to make videos like this about the movie industry. As a previous theatre manager there is lots of cool insider information I have about the movie industry.
The summer blockbuster thing doesn't always work. UHF (the Weird Al Yankovic movie) was released in July 1989, but so were Batman, Lethal Weapon 2, Honey, I Shrunk the Kids, Weekend at Bernies, When Harry met Sally, etc. etc. etc. and as Yankovic said, "UHF just got completely swallowed up."
Yup, it might well have done better at a less competitive time of year.
UHF should have had an October or April release. Weekend at Bernie's is another one that should not have been a summer release. Studios have largely refined and tweaked best case release dates.
Tyler Perry made January profitable for his films. It's undeniable that his films cater to a particular audience, and this audience just happens to be heavily concentrated in a region which isn't as affected by atrocious winter weather ruining road conditions to the cinema. His films probably could have worked out almost any time of the year, but January ensured that they could get as many targeted screens and showtimes as they needed without competing against ultra wide release blockbusters.
The theatre I frequented several years ago actually changed what film it could show in a single auditorium from showing to showing. I presume this gave them more flexibility to stagger longer and shorter films for maximum availability and time variety. All of the artwork and the like were completely digital in the foyer. It was neat seeing what technology has accomplished in small ways.
i always forget im watching an american youtube channel until he starts talking about Super Bowl and Oscar nominations, then im like *"oh, yeah right, nothing here is relatable to my country"*
Same here. Referring to Labour Day without giving a date gave me little info to work with.
0:21
Ah yes, the dislike counter, RIP
When i was a kid, bad movies were often released just as a holiday week started.
The movie makers knew that if someone went and saw their movie and it sucked, they would go to work/school/whatever the next day and tell everyone to NOT go see that movie, as it sucked. If they were on holiday, the other people at work/school/whatever had already gone and seen the movie before they could be warned not to.
Nowadays with the internet, that does not work, as people also interact in their holidays, via social media.
is no one going to talk about anne hathaway's boyfriend at 0:11? that deserves a video all to itself
Who needs air conditioning when you have shade like this?
This video is exactly the type of thing I'd imagine gets requested LOL
A similar phenomena is that all the movies advertised with big cardboard cutouts in the lobby are usually the most mediocre
I remember seeing a really big cardboard cutout lobby sign for Pride & Prejudice & Zombies and I do not remember seeing any screen ads for them in tv or on TH-cam. And I somehow got a second hand copy of it on DVD that I think someone pawned off on me 😂
Barbie had a ton of those and its likey to have at least one Oscar win.
He really called out Timothee Chalamet didnt he
Here HAI is telling us that horrible movies come out in February, and here I am trying to remember how many years it's been since a not-terrible movie has come out.
But why edu-tubers like Veritasum,real engineering,RRL etc...release their videos on Saturdays and Wednesdays?
Well, Saturday is quite plausible, isn't it? For the Wednesday ... Well, who knows.
Yet Tom Scott releases on a monday.
Trust me as a dumb person I get the most notifications on Saturday mornings. I think the uploaders just want their video in people's queue for the weekend when they get bored and jump on TH-cam.
For me Sundays and Mondays are the days I get buried in notifs, and it tapers down to nothing by Thursday.
Lego Titanic 3: Into Shang Chi Verse
LMAO
Independence Day was released in 1996, not 1993.
I actually watched this ad. I was genuinely curious because of how you segwayed. Good job! I always love your Segways on all channels, so smooth.
One exception: Sonic the Hedgehog was a February release, and people LOVED it- including me.
Deadpool: “Hi!”
It was also the last thing I saw in a theater before the lockdowns. I still can't believe I'm coming up on two years since setting foot in a movie theater.
@@dylanattix2765 bro the last thing I saw in theaters was rise of shitwalker, which was the worst thing I've seen in theaters and definitely worse than the 2 worst movies I've seen this year, the adventures of baron munchausen and platoon
Ah, yes, the one movie of 2020.
@@dylanattix2765 Same here.
Starting in 2022, and then for the foreseeable future, the Super Bowl will shift to the 2nd Sunday in February. They added an extra game and didn't either A) start the season earlier or B) eliminate the week off prior to the Super Bowl- which will be the day the Super Bowl used to be on.
i immediately thought of how good shang chi was when he mentioned that labor day is the worst weekend so i was confused for a second until he said disney is trying to disrupt the schedule.
Shows how confident Paramount was with Sonic XD
February 14th, baby!
Honestly the biggest thing The movies have to contend with is that when one thing works for a company or a studio every other studio copies it to the letter because it made them successful Because if it’s one thing that studios want above all else is money
Movies during the summer became popular because of AIR CONDITIONING. The first air conditioner was installed in theaters in the 1920's, long before home air-conditioning became the norm.
That's why stores, movie theaters and other large venues became popular during that time. It was the only place you could go and cool down and get out of the humidity...
Amazing how releasing movies people actually want to watch keeps the month from being a financial dumpster fire. I wonder if they'll ever try the next logical step... stop making movies that suck.
That would involve work and respect for their audience, so they won't do it.
But then who will make the next Atlantic Rim movie?
If there was a way to accurately predict if a movie would be both good and successful, studios would do it. As it is, even if one starts with a good script, movies are such a large collaborative effort where so much can go wrong, it can sometimes seem a miracle any movies even get completed, let alone are made well. Also, studios are mainly interested in making money, and good movies fail all the time, so they're more concerned with making successful movies, but audience tastes seem impossible to predict and change with the winds.
Not a film, but look at Tiger King, which exploded in popularity in a way nobody could've predicted. But now Tiger King 2 is out, and nobody cares, even though it's more of the same. Tiger King was in the right place at the right time and was what many people wanted at the exact time it came out: a trashy distraction at the time so many other films/shows were on hold. But now for the second season, there isn't the same audience there anymore. So one can't even depend on past success to predict future performance.
And sadly, cheap knockoffs like Atlantic Rim are made cheaply enough and sell just well enough to keep getting made. There's enough people that aren't that critical about their viewing experiences that if it doesn't cost that much, it can be profitable.
Art is subjective dear
@@marsilies Yeah, making a successful movie is very different from making a good movie.
0:24 the disappearing counter is a good move, well played
As someone who works at a movie theater, please do not go see a movie on Thanksgiving or Christmas! Movie theater employees want to spend time with their families too :(
Thanks for mentioning it!
We often forget other people‘s lives and just focus on ourselves
Don't care.
Maybe choose another profession then
Well now I feel bad because I took my brother to see the new Ghostbusters literally yesterday over thanksgiving break and there was barely anyone there, and now I see why. Sorry
@Tsubaki Chan WTF?!?! First on sports videos, and now THIS?! WHY?!?!?!
In a few Southeast Asian countries, Jan/Feb is actually a peak season for Lunar New Year festive movies. Between December and Feb, in the lead up to Lunar New Year, studios here will release New Year festive movies, and they make loads of money in Jan/Feb, especially during the Lunar New Year holidays.
It also explains China's main blockbuster season as well. The other being in early October.
Who would’ve thought that the cinematography world is just as corrupt as a North Korean dictatorship
Shang-Chi: *explains how to pronounce his name in the movie*
Shang-Chi: literally rhymes with his alias "Shaun"
Simu Liu: *explains how to pronounce the character's name on twitter*
Everyone: "SHAYNG CHEE"
extra points for the probably unintentionally ironic footage displayed when talking about the winter holiday season, which displays prague
(context: the only movies that people go for to the cinema in high numbers during christmas is czech movies)
I’m actually kind of interested in the global movie schedule. Do the Czechs simply in the summer watch English language films and during the holidays it’s Czech ones? Or is there more seasonality.
@@Marylandbrony oh no no no, i didnt mean language, i meant czech made
its rare to see movies in english here and if you do find some, its ussually some artistic ones or ones by students, not big budget ones
as for seasons, summer and christmas is ussually the time for czech ones, but thats mostly to get as much sales as possible, when it comes to outside made stuff, well, its whenever the dub is made, so ussually a few days to a week later than the world premiere
That toilet artwork from the ad is actually pretty sweet
0:09 Hey Sam, how about an HAI video on Anne Hathaway's longterm, Vatican's-real-estate-agent-impersonating, felon boyfriend Raffaello Follieri?
4:06, bottom right lady looks genuinely concerned at what she just watched.
Can't wait to watch the Sam From Wendover box office bomb about Aviation/Logistics in February. OH BURN!
That first sentence, it’s just like, ✨WOW✨
this is why morbius is the best movie ever
Hi from February 2024, where we just "witnessed" the release of Madame Web.
Air quotes because the two reviews I saw both said they were in empty theaters for the premier.
I worked at a movie theater for 10 years. Worst/busiest day of the year was the day after Christmas, usually. Sometimes it was Black Friday
TH-cam getting rid of the Dislike Count is terrible.
Why can I still see them
Considering this year's horrible track record with movies I am now coming to the conclusion that this is the longest February of my life.
Did he just say twink?
HAI covers his face, but we all know we can find it on nebula. ;0
I'm utterly offended by "A dog's purpose" being classified as a bad movie by HAI.
I agree. Sam, what were you thinking?
0:22 ugh don't remind me of how youtube is actively trying to make their site a worse place by annoying users by making changes that are worse than doing nothing at all
Video: "But you know what people don't wanna see?"
Me: "Ads?"
Video: "Empty white walls!"
Me: "No, I think you are mistaken. I'm pretty sure the answer is ads."
How to fill your walls with art: find a place with posters held in place by magnets, and "help yourself"
Why no movie with banana?
So... no new bad movies yet... it's Feb. 2nd
As a gay male I for one am actually thrilled that you used the word "twink".
I never expected it was actually planned when bad movies would be released
So we only get brick videos in summer and the holidays.
Normie
OP can call Chalamet a t.w.I.nk but when I do it everyone calls me weird.