Doug Zell at TEDxDePaulU

After devising a business plan in his parent's basement, Doug emerged to found Intelligentsia Coffee in Chicago's Lakeview East neighborhood on October 9th, 1995. Currently, he serves as Intelligentsia's CO-CEO.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@RobMcGee1983]

Here we are 10 years and 10,000 new roasters later and Intelligentsia is still among the best.