The Attention Economy: Why Consistency in Coms is the New Viral with Rishi Talwalker - Episode 012

In this episode, Rishi Talker, Senior Director of Communications at Havas Middle East, shares his expertise on navigating the evolving world of strategic communications. From the importance of the “merged media model” to the role of consistency in building brand presence, Rishi discusses how brands can stay relevant in the attention economy. He delves into the ethical challenges of AI, the value of data-driven personas, and why engaging experts early is key to avoiding common pitfalls. This conversation is a must-listen for anyone shaping the future of brand communication in a fast-changing world.
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