The Evolution of In-House Agencies: Insights from Patrick Burgoyne (EP. 37)

In this episode of Creative Ops, Patrick Burgoyne unpacks the transformative power of in-house agencies. From his “four buckets” framework to AI-driven innovation, Patrick offers actionable insights into how in-house teams can evolve from production studios to lead agencies. Join us as we explore strategies to leverage creative operations for maximum impact and business alignment.
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The Creative Ops Podcast is presented by Tomorrow Media
I founded Tomorrow Media because I believe this is our Renaissance moment. Like the chaos of the first Renaissance, what we build now will shape humanity for hundreds, even thousands, of years. It’s both a responsibility and an opportunity to create something new-a trajectory that wakes us up from a collective creativity and curiosity coma and into a future defined not by the machines we fear but by the human work we reclaim.
By allowing AI (artificial intelligence) to amplify what it’s good at and doubling down on what makes us human, we’re poised for an unprecedented moment-a new Big Bang of opportunity. The question isn’t whether AI (artificial intelligence) will take jobs or stop innovation. It’s whether we’re ready to embrace the disruption and imagine the unimaginable.
For that to happen, conversation, in particular, is our compass.
In an era of rapid, unpredictable change, where there are no experts, boundaries or rules, it anchors us. Like Magellan charting unknown seas, it’s through conversations-asking why, experimenting, aspiring-that we navigate the unknown. Conversations guide us from ‘here to there’ as we chart the map and terrain of a new Tomorrow.
Tomorrow with Nish is dedicated to creating and facilitating those conversations through the CreativeOps Podcast, the Prompting Humans Podcast, curated dinners and workshops.
Join me in these conversations as we navigate AI (artificial intelligence), sculpt the future and reclaim our humanity.
Welcome to Tomorrow,
Nish