Julia Arenson, Head of Creative Operations at Specsavers, shares how their in-house agency evolved from a production-focused team to a strategic force behind one of the UK’s most iconic brands. We explore her journey from agency life to leading creative ops at Specsavers, the critical role of creative operations in brand success, and how AI is reshaping the creative landscape.
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Creative Ops Podcast: open.spotify.com/show/2ZxHMWZMZmTLNXboqx6hPZ?si=abc062ce08684665
The Creative Ops Podcast is presented by Tomorrow Media
I founded Tomorrow Media because I believe this is our Renaissance moment. Like the chaos of the first Renaissance, what we build now will shape humanity for hundreds, even thousands, of years. It’s both a responsibility and an opportunity to create something new-a trajectory that wakes us up from a collective creativity and curiosity coma and into a future defined not by the machines we fear but by the human work we reclaim.
By allowing AI (artificial intelligence) to amplify what it’s good at and doubling down on what makes us human, we’re poised for an unprecedented moment-a new Big Bang of opportunity. The question isn’t whether AI (artificial intelligence) will take jobs or stop innovation. It’s whether we’re ready to embrace the disruption and imagine the unimaginable.
For that to happen, conversation, in particular, is our compass.
In an era of rapid, unpredictable change, where there are no experts, boundaries or rules, it anchors us. Like Magellan charting unknown seas, it’s through conversations-asking why, experimenting, aspiring-that we navigate the unknown. Conversations guide us from ‘here to there’ as we chart the map and terrain of a new Tomorrow.
Tomorrow with Nish is dedicated to creating and facilitating those conversations through the CreativeOps Podcast, the Prompting Humans Podcast, curated dinners and workshops.
Join me in these conversations as we navigate AI (artificial intelligence), sculpt the future and reclaim our humanity.
Welcome to Tomorrow,
Nish