I liked your approach to this presentation. One question; I see pricing strategy needing to be considered earlier since product manufacturing cost are often a determining factor in requirements and feature selection. I do understand product cost is different to selling price point but there is a margin you need to price above most often and that can only be obtained with proper oversight of the build and distribution costs. Otherwise the danger is you price yourself out of the market targeted. I’m a product manager in the high technology sector used within a very bespoke industry…space! Apart from this one point, your presentation correlates very well with the issues encountered and the process deployed. Thanks for the very clear presentation.
Maybe it is easy to get away with when focused on engineering software products (today's consumer tech) vs project-based engineering like space. I am an engineer in aerospace (propulsion systems) so I definitely understand the "price yourself out of the market" pain.
Am i right to say , PM is not the sole decision making in setting up the pricing strategy? He/she will collaborate further with marketing team and PM is the one that make the final decision? Im just trying to see where PM stand , cause usually PM / PO works along with other functional team as well
Feedback: could have been better, too many missing pieces. Looks like speaker is not very comfortable with the subject. it seems collected from different sources.
I liked your approach to this presentation. One question; I see pricing strategy needing to be considered earlier since product manufacturing cost are often a determining factor in requirements and feature selection. I do understand product cost is different to selling price point but there is a margin you need to price above most often and that can only be obtained with proper oversight of the build and distribution costs. Otherwise the danger is you price yourself out of the market targeted. I’m a product manager in the high technology sector used within a very bespoke industry…space! Apart from this one point, your presentation correlates very well with the issues encountered and the process deployed. Thanks for the very clear presentation.
Maybe it is easy to get away with when focused on engineering software products (today's consumer tech) vs project-based engineering like space. I am an engineer in aerospace (propulsion systems) so I definitely understand the "price yourself out of the market" pain.
Thanks for the point out Paul. I agree that the COGS and price considerations need to be done in advance to help prioritization.
Awesome content Gopi
How is the problem being identified? I believe the presentation should have started with problem identification.
Am i right to say , PM is not the sole decision making in setting up the pricing strategy?
He/she will collaborate further with marketing team and PM is the one that make the final decision?
Im just trying to see where PM stand , cause usually PM / PO works along with other functional team as well
Feedback: could have been better, too many missing pieces. Looks like speaker is not very comfortable with the subject. it seems collected from different sources.