Why do we follow brands? : capitalism and our loss of meaning
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- เผยแพร่เมื่อ 2 ต.ค. 2024
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SOURCES/RESSOURCES 📚
Sources can be found throughout the video :)
If you're not familiar with Naomi Klein's work please check out No Logo and Shock Doctrine (loved her more recent one Doppelganger as well)
Llorca's work isn't translated in English yet...
The social media account I recommend following (on insta):
Atmos
So.informed
Climatevanguard
Theslowfactory
perfectunion
vulgadrawings
teachusconsent
democracynow
SOCIALS 👩💻
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Capitalism commodifies everything, including culture, which in turn produces and reinforces a sense of alienation from what our culture actually means and our relation to it. It's refreshing to see your optimism!
What does our culture actually mean?
Humans need a god , if not the one in the church then the one in the bank
,
Everything is faith for humanity even when we learn everything we will still have faith
I think that's more neo-liberalism, a part of capitalism which does this when corporations aren't kept in check.
The same psychological techniques for example are being used by activists to sell environmentalism, a specific LGBTQ+ culture where worshiping the flag is more important than actually being same sex attracted (hence a number of heterosexuals declaring they are queer while not in any way having same sex attraction or lifestyle beyond rainbow flags) and hence why politics is getting divisive, because attaching these causes to lifestyle types means people feel excluded from them and why even the most rational arguments fall on deaf ears. I'd also say it's largely due to the overwhelming cultural influence from America.
That's free market economy; the unlimited freedom to destroy things in order to earn money.
@@QoraxAudio what’s the other?
We're dealing with a lot of this in the US. Everything's a slogan and nobody says anything. And it's a corporate thing. This is what I tell people when they ask me about Trump's word vomit. It's a businessman's tactic--just keep talking and keep insisting everything is great, everything is good, it's all about your confidence. When you break it down, it usually means nothing. Great video, Alice--I just joined your Patreon and am already enjoying the good conversations. Keep up the good work! 🙂
“ I’m a mascot of an evil corporation “ - Bart Simpson
Macron's slogan of "responsibility" carries the same neoliberal stank as Tony Blair's slogan of "liberating the individual" back in the 90s. One would think that people are better able to catch on to similarities like that these days, but we're just too distracted and caught up in corporate propaganda.
Honestly, all one needs to do to realise the sheer amount of lies, hypocrisy, distraction and confusion we're constantly facing is to look at the P*lestine Isr*el situation. It's frightening to me because it's as if people actually stop seeing reality or refuse to see reality and actually use critical thinking. Many people don't want to see reality and so politicians and media propaganda take a big advantage of that. It's very sad but it seems to me that a lot of people do want to be manipulated as long as it makes them safe in their comfort zone.
He think's he's Tony Blair but he's more of a David Cameron ;)
Genuine question are French really more open minded towards sex as compared to other countries ?
I feel they just don't do political slogans like they use to. Sure Trump brought back Make America Great Again but that's no I like Ike or Time for greatness (JFK) or They can't lick Dick from our Nixon.
@@ERICTENHAG56There are something like 200 countries. France isn’t much different than any of its neighbors in Europe, or Canada or Australia. It’s very different from a Muslim country in the Middle East or Africa, or rural America.
So glad you used Greta's "Bla, bla, bla!" in this vid Alice!!!
Today is Greta's 21st b-day, and we have much to look fwd to in terms of her honest genius.
No way that's cool
I found it ironic given Greta's stances is as vacuous as Macron.
@@danielebowmanwhat are you talking about greta is a degrowth/anti capitalist advocate. You clearly have not read her book. The climate book by greta thunberg. She is a comrade.
@@nsjhdhdhdbhsudgvdydb7751 Yes that's called vacuous.
@@nsjhdhdhdbhsudgvdydb7751 she offers no true solutions and is just about making stunts in nations she can get publicity from, while tip toeing around the worlds worst offenders who she says very little about.
Brands are also a safe way of expressing identity in a competitive capitalist regime that pits workers against one another; if you do something weird and different, it's a potential liability but if you're all about that Marvel and Ted Lasso? Why, those are the most corporate-friendly things of all!
In other words... Life, uh, finds a way.
Brands are also a way to make sure a product is good. If you are given two similar products, one from an unknown company, and one with a reputation of being good, you can take.the brand as a safe bet that it'll be quality and not a total unknown.
@@sirllamaiii9708Brand names often mean nothing for quality because the product comes from the same factories or are the same materials/chemicals, like Tylenol vs generic acetaminophen, same sh!t.
For cheap vs. expensive fashion brands, the clothes are made by the same wage slaves and will fall apart in the same time after a few wears. I'm talking fast fashion of course. Even luxury houses produce fast fashion products.
Edit: it's a marketing trick.
@@sirllamaiii9708 Oh for sure, like when Mattel refused to pull its baby sleeper devices even after the reported deaths of several infants, or when big tobacco companies recruited doctors to espouse the health benefits of smoking.
@@sirllamaiii9708 This is one of the main reasons monopolies always develop under capitalism
@@TheJofurr See? You're proving my point exactly. If a brand has a reputation, that forms people's opinions on a product. You wouldn't buy from Mattel because of infant deaths and their response. I wouldn't buy nestle because of their stances on water and such. Brands have reputations that influence buying decisions.
A product or a brand can be known for having good or bad products. If someone sees a brand that they trust as good, and a completely unknown one, they'll take the brand they trust because they don't want to take the risk the other is bad. That's why brands can grow fast. If they build a good reputation it ensures future business
The "branding" started years ago, embodied in the show Madmen. But starts with Edward Bernays "father of Public Relations". His first work was in 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom".
Interesting point, you just got me to read-up on Edward Bernays and his 'Torches of freedom' campaign. Thanks for bringing it up.
Bernays was a brilliant *Askenazi* jew.
He was crazy. Listen to stuff you should know's podcast about him. He started a war over bananas. He was Sigmund Freud's nephew. Used his psychology knowledge for some evil.
If anyone is interested in learning more I recommend you watch the documentary series called The Century of the Self, by Adam Curtis. It honestly completely changed how I perceived and interacted with the world. Made me more cynical, but the insight I gained was a worthwhile trade regardless.
Read Crystallizing Public Opinion, Propaganda and Engineering of Consent which sound like they were written by Lex Luther but were in fact all written by Bernays.
His torches of freedom thing was big but he also is responsible for the US entry into not only World War I but the second as well with help from Walter Lippmann.
He did create our modern western concept of breakfast so I guess he’s got that going for him
Here in Sweden the government (right wing parties) has launched a project to establish a cultural canon, something both Denmark and Latvia seem to have. At first this seemed like a list of books directed towards children and young adults to educate them about the nations literary history, after a press conference about 3 weeks ago it was reveled that this project is supposed to encompass many more aspects (economic culture, music culture etc). A committee leader has been chosen and the project is going to last indefinitely, things will be added as time passes, which begs the question if it´s even possible to establish a cultural canon. Like you showed and discussed in the intro it´s easy to put together a "stereotype" of a nation and its culture however there´s no surefire way to make sure this relates to the people who actually make the nation. I wonder if it will lead to some strange sort of state made commodification of swedishness and if more countries are going to try similar things since the right seems to be on the rise.
This was kind of a weird video...if you're gonna mention divest boycott in the thumbnail i feel like you should have talked about the bds movement
I print alot of corporate self congratulation and other form of inner propaganda and its all so vague and empty which is the same as art description in museums or the 3000words blog you get if you search for a recipe. Its all filler words to make you feel as part of something, that ultimately doesn't want to be anything, being clear is a risk no one wants to take consciously.
A good example of a brand promoting a vision of society (which is also I think the most frustrating ad I've ever seen) is the yogurt Chobani ad called "Dear Alice". It's a beautiful animation that portrays a Solarpunk society. It's just very sad that's it's being used to sell us more stuff.
Urgh I hate that i love that video! I even watch it semi-regularly to show my friends how i imagine the future in a best case scenario or just as a way to deal with my climate anxiety and not to lose hope. I'm a staunch socialist who has to turn to a yoghurt ad for a hopeful (in my head anti-capitalist) vision of the future, please help me lol.
there’s a version available on TH-cam with the brand names/logos edited out I’m pretty sure
Personally I feel like this kind of thing isn't so bad - yeah corporations exploit this stuff to make us associate them with good things, but it shows that there's something there for them to appeal to. They have to do this kind of thing, because they're chasing after positive public attitudes, which feels like a good sign! And if they're promoting and spreading those attitudes, even better
The fact they can actively be part of the problem, and sell feel-good stories and easy answers that limit people's desire to take action, that's a different story!
I love that video too!
I always try to focus on the animators work behind it to give a better meaning to it
There’s a text from Byong-Chul Han entitled Saving Beauty that works with the concept of “Sleek Aesthetic”, arguing that we’re in a era where the sleek is prevailing in every aspect of our world, from the lost of depth in the meaning of words as you were talking about, to the images wee see in advertising, architecture, art, etc.
It relates with a sense of positivity that denies any king of negativity. The sleek has no imperfections, no resistance, it’s easy to accept and understand (since it’s depth has been taken out) and it keeps us in the surface of things. It’s mind-blowing how simple the idea can appear and how complex the consequence of it’s applications.
So he criticizes this aspect of our socieday, and it’s actually mind-blowing how he presents us to this idea, but also debates on possible solutions, or it wasn’t supposed to be called “saving beauty” haha
I haven’t red the whole text yet, I just joined a research group on the topic, but I thought that maybe it would be interesting for you :)
Thank you for telling us about it!
Apple…
Definitely going to give that a read, thank you for sharing!
que legal, vou pesquisar sobre!!
In Argentina has just assumed Javier Milei, a right wing president (libertarian) who, in the first two weeks, made a big presidential decree to abolish any kind protesting with police force, took several worker rights out of the law, and made desregulations in the explotation of minery, markets. "Free'd" the market (of any law) overall.
Here in Argentina several protest already had been held and it's nice to see positivism against these kinds of people and big corporations overall, thx so much for your work
Thank God for milie fighting the socialist
"Fighting the socialist", make me laugh. Milei is going to destroy any social equilibrium that we had in Argentina. We know that the country and its people were not doing well, but the solution isn't Milei.
Tiresias141, rezando por nuestros hermanos argentinos. 🇵🇪
también le está dando mucho poder a las F.F.A.A argentinas... cuidado con eso. Aquí en México todo lo que se le ha dado a los milicos difícilmente se les podrá retirar. La militarización ha engullido nuestro país; ojalá Argentina no corra el mismo destino u.u.
I believe following brands and heavily endorsed celebrities is pointless and this is because I seek humanity and authenticity from who I follow and I know I will not find this from these outlets.
I';m English ,and after the first two minutes of your video I'm reminded of both how foreigners react when they come here and actually experience our country for *real* for the first time, and also how ridiculous I thought the 2012 Olympics opening ceremony was.
At various points I think there has been some debate as to what British or English culture is too, but at the moment it feels like we're trying not to think about it and hoping it will sort itself out. Which is extremely British, now that I think about it.
"we're trying not to think about it and hoping it will sort itself out. Which is extremely British, now that I think about it." -- Zizek would certainly agree with his comparison of European toilet ideology.
Genuinely how on earth can you be struggling with an issue/having a debate over defining your culture. The amount of soft power tied to your islands from the premier league to comedy style to making everyone outside of Asia think tea is predominantly a British stereotype is extremely high, to the stereotypical groups like posh twats to roadmen to oi bruvs. Somehow even within the realm of cuisine beans and toast is a thing people have become aware of, and traditional British food being bad/bland has its own cultural value/identity
More immigrant descendant peeps are citizens of your country = difficult to define?
@@lucievelyn4866I'd be disappointed if I didn't meet kangaroos and wombats right outside the airport, I admit 😅
(Wildlife is part of culture, right ?)
It's very annoying when I hear politicians or my work place talk about British values. The only value in a capitalist society is making more money.
@@Amaling
It's not that. I'm a (northern) brit that's lived in multiple countries, but through sheer dumb luck. There are people here without passports, who have never in their 80 years left the county forget the country. Telling people about the places I've lived, they're often shocked at what is Not Normal outside of england or even outside of yorkshire.
Those people likely have no doubt in their mind what it means to be british. They ONLY know british. To them you could say that being british is simply their small humble village community life. Being reserved where needed and laughing at the world so you don't cry.
The Posh Twats, Roadmen and Oi Bruvs are the rare extremes and, like you say, stereotypical... and usually down south. Most of us aren't eating fucking beans on toast and fish and chips every day. Most of us are eating stuff you'd find in most of europe like soups, stews, casseroles, porridge with berries, baked salmon with veg, roast chicken with vegetables, aged cheddars, steak (with peppercorn sauce and a side salad).
Fish and chips is basically old people take-out. Old people tend to have it on friday evenings traditionally, but most poeple only eat it if they go to the seaside...with old people.
I'll admit, as someone who is passionate about healthy living and good food, it's sad that the only Known British recipes are the processed foods. What do you think our grandparents were eating.... you know before heinz were established and fish was able to be transported far inland without rotting? My grandma has a handwritten recipe book that's been in my family for over 100 years. There is not a single fish nor chip, nor baked bean in that entire book.
So to the point, if the inaccurate stereotyped "Popular" foods are not what you identify with nor do you even like, and you don't fancy never leaving your home village in the middle of nowhere, you drink coffee more than tea (as a recent study shows is actually becoming more common among the young brits), you're generationally working class but not from east london so you can't identify with posh twats nor roadmen, you don't really like alcohol, you dislike the negativity of the british people so actively try not to be.... what is british asides from your accent... and even then if you've lived in multiple countries you lose that.
When I lived America I used to joke that my ancestors were too far inland to get the memo about the boat.
ritualised patriotism is a tool of capitalism
Not necessarily, just most ruling ideologies.
@@tvsonicserbia5140 care to elaborate?
It's the same in many pre capitalist and socialist countries@@ElDaumo
i wonder if the ancient athenians felt that way
@@tvsonicserbia5140 ok, now I understand what you mean. Not a native speaker, so I was wondering. You are right I guess for more autocratic forms of government. I dont see it in a socialist context though.
I am from Brazil and recently i see one search realize here where they ask from the youngest generations the main reason from choice buy from one brand instead other's, The answer was commitment to social and environmental causes, more and more, especially among youngest, people see themselves as consumers instead citizens, as if the only thing they can do is choosing who to buy from.
Neoliberalism is a disease that my generation was born into
It is pretty much the only thing they can do with safety. If they march on the streets protesting anything they will find rubber bullets in their eyes, pepper spray in their faces, false charges of felony, etc...
The point about companies wanting to create an image of their ideal is so true I think. Every Ad is a chance to create a picture of what society should look like to companies. In america especially it's the nuclear family, with 2 cars, single family home, and a kempt grass lawn.
It's always has been like that. Politicians always used empty words, mottos and tried to find "empathy votes". A great historical example could be the "Ciompi revolution" in 1378. So, nothing new and NOT caused by neo-liberism (that is a shit thing anyway)
So, I try to avoid anything owned or made by the brand Nestlé, it's EXTREMELY difficult here in France, you'd be surprised how many things they own or are under their umbrella. I only buy something from a Nestlé company if there really is absolutely no other option. As a US citizen now immigrant to France and you learn all the goings on of that conglomerate, it kinda makes a person sick to their stomach. Anyways, I just spent 3 days with some French friends for New Years. One of the friends bought a box of cereal as a treat fir breakfast for the kids that were gonna be there, it was the bio chocopics, lol. I was surprised how well the cereal was made and still be at an A nutriscore, and as a perimenopausal Califorian woman that loves cereal, lol, and learned I need to have 25 grams of soluble fiber in my diet, I was really impressed by this cereal. But I told my friends I'd probably never buy it, because........... it was Nestlé. One of the French friends understood long before I finished my statement of boycott, and another friend, was in complete shock and didn't understand why.
Long story to say, French people are NOT perfect, 😂😂
I live in a banlieue of Paris. It might not be as pretty (my quarter is actually mostly new buildings like a mini LA Defense), but I prefer it it because the population is more diverse, people are nicer, I have yet out in the banlieue to experience the "mean and rude" Parisien, lol
Hahahaha I’m still stuck on cereal as a treat lol. A fresh croissant 🥐 is one of the best breakfast foods ever! Why on earth would they ruin the best meal of the day “breakfast” with cereal.
@@aeolia80 probably havent experienced anything bad because they perceive you as just another monarchist. most well off people in europe understand that mnost well off eurocentrics from elsewhere are supportive of consolidating wealth and power into wealthy european families at the expense of everyone elses well being.
@@latristessdurera8763 you get to eat multiple times a day? i only ever was able to do that for a couple years in my childhood lol. most people only get to eat one meal a day, a couple times a week anymore. and they certainly arent getting to choose to eat anything tasty
Despite the grim topic, this video didn't leave me feeling lost and powerless, but carefully optimistic and wanting to do something meaningful. I have known that feeling you described and I want to feel it again.
If I have one main premise when I get dressed, is to never wear anything that shows a brand.
I always found weird people who are fans of a brand. Not only that, they are happy to pay extra to make these brands all the publicity🤡
Lord, I remember the in the 90’s you couldn’t move for branded garments. Horrible.
Your optimism is inspiring! Thank you for making great videos.
"Why do we follow brands? : capitalism and our loss of meaning"
"This video is sponsored by Squarespace"
k
true
The only brand Alice follows is Squarespace (approved brand of Larping Comrades worldwide).
When they said "french culture" my first thought was honestly colonialism not like impressionism lol My mind went to Thomas Sankara
I guess "french culture" is something many people across the globe feel has been shoved down their throats by force, and that's a valid take.
saaaaaaaaame
What's with the people's obsession with colonialism these days...?
@@QoraxAudio it has shaped and continues to shape the world we live in
@@yotobist Sure, if people can't leave the past behind and are unable to move on... applies to anything that has happened.
It's just that it's much more of an active topic than like 10 years ago - for no good reason.
Have you seen Bo Burnhams take on this with connecting a political opinion to every damn product there is? In his special Inside on netflix. "Who are you, what do you stand for, little bits?" Some snacks or bullshit. He nailed it
You’re sponsored by Squarespace
I always figured Macron’s victory was also due in part to Le Pen being too far right and he seemed sane by comparison. I am an American so might be looking at it in too much of an American-centric frame.
On the topic of campitalism as identity I do find myself, as many people, defining myself based on the brands I purchase. I just think about how I am always following Apple, Marvel, etc. It’s a bit wild to think about.
Also, I love Naomi Klein.
I am extremely happy youtube's algorithm has suggested me your video at the very home page. Great video!
0:41 - _Malheureusement,_ there's my American lycée-level French from 22 years ago, I've been around the block too many times to think French Culture is the same as French Ideals and Fench Idylls. I've had to work with the Legion Étrangé more times than I care to, for example, and because of that and my work preserving minority and indigenous languages, I sort of feel that the French cultural experience at least as far back as the Revolution(s?) has largely been derived from the consequences of colonialism, abandoning colonialism, and more recently, France's uniquely hands-on approach to neocolonialism.
I'm American, and i know my history, so I say that without a shred of moral superiority.
Just been to Paris and saw plenty of the Banlieus. And the traffic. And the weird flea markets with drug sales and boom boxes blaring. 10/10 would do again. Oh and the massive variety of the metro cars and stations with weird topology, maddening complexity and cleanliness variety, not to mention the flakiness of tickets: one in three instance they’ll just stop working and the magnetic strip won’t work.
And this video is sponsored by Squarespace.
Thank you for another great video Alice. I have just unfollowed all the brands I had in my lists, and I'm gonna match you by volunteering to help refugees in my country too. We have treated them awfully here and I have benefitted too much from the privilege of being born into the country to not give back to those who didn't have the same opportunity.
You're a continuous inspiration for me, I wish you a fantastic 2024!!
I've never liked the narrow view of capitalism.
It(capitalism) is a broad category for many economic and political systems. Two persons who are both capitalists could disagree on this video. The private individualist agreeing with the video that corporations and brands distract us. But, a corporatist disagreeing, arguing for the collective power to change and freedom to organize. Both capitalists, different ideologies.
Hi Alice! As a sociology graduate and geek I find your channel to be such a breath of fresh air! Thank you, thank you, thank you! ❤
3 minutes in and the video seems to have nothing to do with the title and thumbnail.
It was interesting, but I came for something else and without even touching on that, I feel a bit disappointed.
Not the Luis clip trying croissants mid protest 😂 dude is hilarious
Brand image or brand character would be better ways to talk about what you call "brand identity". This usage follows a lot of recent internet near-English (in primary schooling we no longer teach - since the early eighties - the mechanics of the language anymore in the wealthiest Anglophone nations, for political and budgetary reasons, with grave consequences) in its abuse of the term "identity" - and this usage has all sorts of connotations that have nothing to do with brands or, on the other side, identity. As you said in another context, this term doesn't mean anything anymore. People use "identity" outside its very limited logical and legal definition, claiming they use them in a new way. But what happens is the logicometaphysical air of the term "identity" gets carried along without justification, and that's precisely why "identity" gets dragged into all sorts of debates in which people want pleonastically acquired weight - profundity on the cheap - but what we wind up getting is, at best, error, and, at worst, mutual and self-deception on a whole range of political and social subjects about which we could be saying important and sometimes vital things. Instead, we gesture and gesticulate to little purpose, trying to win arguments by either making or belittling grandiose claims regarding this weighty "identity" term that carries no more actual weight than the scarcely avoidable relationship of you to you, on one side, or than we find when a legal name applies to one organism or when a drivers-license number to that same being. We get no grander use from "identity" - yet a generation of people has created all sorts of confusion about many things by way of simple misuses of a suddenly overburdened term. Which is all the more disappointing because we have no lack of relevant, helpful terms for discussing the things "identity" serves only to confuse.
All of which folds fairly neatly into the general flow of your presentation on brands and bullshit. So, on the whole, well done. I haven't seen your work before this video, but I'll happily check back for more.
I refuse to accept that some people voted FOR Macron. Voting Macron to counter Le Pen? Of course. But actively voting FOR him? Nah.
J'adore le confusionnisme.
Best part of this video is at the end. Where she explains how a Brand sponsored this video.
😭😭😭
The thing with the rugby cup and the Jean Dujardin stuff that bothers me so much as a French person is that it’s not what France looks like at all??? It’s the old France, the France of our grandparents and their parents not the France of today. And we have such a beautiful country and culture but if the organisers wanted to show the real French culture they would have to show that France is multicultural and I don’t think that they like that very much 🫠🫠
As pirate, french culture = mayonnaise and guillotine.
Oh, also La Ch'tite famille.
But, i know french loves your own language so much, that you guys dub every movie in the theater. Just like in russia basically tho.
why would innovation be considered a conservative value? surely that's counterintuitive as conservatism is associated with upholding the status quo
I have fallen in love with French culture, not from TV thankfully. Aspects of French culture I love: strong reading culture, the beautiful of the language, philosophy, possibly the best theatre scene in the world in Paris, a love for the "débat", a relatively high level of political discourse, museums, painters and artists, a general importance placed on beauty in life, and curiosity in the French for other cultures.
🇨🇦 I have followed many activists & blocked brands by the before your video post.
Maybe offtopic but these days find it hard to think of anything other than what's happening/happened in Ghuzza. Saving lives feels more important than environment or consumerism. Still the topic seems relevant, as many 'words' get spoken yet they remain meaningless. Destruction continues unabated.
Thank you
Decentralization is the answer to capitalism - I scream into the wind but no one hears. Imagine a world where we can make, grow and do so many things at the home, street and enclave level, there is no need for marketing and, dare I say, money! If humanity abandoned wanton consumerism and ego-feeding and embraced the idea of 'abundance through technology' we would no longer be forced to endure capitalism and ALL its ill effects on humanity and the world.
When I want a good polo, all I need is to spend money on Lacoste or Ralph Lauren and know that I get the good polo instead of searching around. That's the power of brands
Great questions Alice, let's all unfollow all brands.
Hope you success with your message.
If we know the differences between brands and/or the businesses behind them, we can better vote with our money.
The left and the right are the same.
You are talking about culture of your country.
It means that you think of your country as one people: solidarity (you said).
"Tie in a living tether the prince and priest and thrall bind all our lives together".
Isn't this the premise of conservatism? We are not individuals, we are a society!
The difference with the right wing is superficial:
Immigration, taxes, regulation, social contracts. Just some different politics under the same system.
The binder is this: Whoever wins the elections will assert one's will over the people.
Like pieces in a chess board. If Macron is a bad president, surely Korbin will be a great PM!
The faith in governments, e.g. politicians, is a common trait amongst left and right wing.
Faith in laws, administered by "our party", hoping that the people will be forced to act the way I want, dammit!
So sure, go ahead, do your activism, go support immigrants and let the right support non immigration. Both want the government to do as they want. You are all part of the same game, a game of politics.
Your faith in politics, in the romance of it, is the new religion.
A person in 1600 didn't have this religion, the current authority of the time, was just the local thug who made the decisions.
Dear Ms. Capelle,
At present I haven't watched your video.
In your supermarket's ice cream section a major change occured.
You probably haven't noticed, as you have to look for the detail:
A small symbol on the front of the Ben&Jerry's Ice cream tub changed from Black to Green.
The symbol whas a ligature of the Assyrian (Hebrew) letters Qoph and Kaph.
Last year Israel had the B&J contrivercy: the brand began boycotting the country.
The importer got interviewed, and sayed he may have to lay off some of his employees,
~Unemployement being a pressing issue there, especially since many where Arab~
he also had a massive stock of ice cream he cannot sell anymore.
As B&J makes good ice cream, we decided to buy it a couple of months later.
Low and Behold: the ice cream is now HALAL!
Unilever decided to throw an entire local production-chain, under the bus,
just to market their delicious ice cream to the Saudi's!
But don't you worry, the Qoph Kaph symbol is still on the packageing,
It whas moved to the bottom. Edit: not the bottom but the lower back side.
I feel for the poor Kosher Supervisor, sacrificing his dignity to feed his family.
Jack Tramiel whas right business is war indeed.
I am so disillusioned by the values of Western democracy. I am Indian, I never paid a lot of mind to colonialism as I knew the Brits wouldn't be held accountable by the ICJ to repay Indians or anything of that sort, but most importantly I genuinely believed that the current westerners would be vehemently anti-colonialist, atl east if the same thing would unfold in real-time. But with the conflict unfolding in Gaza, I feel so hopeless because I've come to know what the true purpose of "western democratic values" always was. Liberal values were only created by the wealthy businessmen in Europe to avoid persecution by the clergy and the nobility and to make their fortunes. It was never meant to be fair or humane. Democracies were only allowed by the wealthy to take shape when permeation of capitalist ideology in all layers of society ensured their profits weren't threatened by the facade of democratic rule. These apparently democratic and liberal values were only further used to justify the moral superiority of Europeans over the colonized people, and thus exploit them
I mean, how can I not be disillusioned when Israel has the audacity to speak on behalf of "liberal western democracies" with complete support from the US and the UK just because of the profitable trade relations with Israel and powerful wealthy Zionists influencing British and American politicians? It's been mentally quite difficult for me as I am queer and have always (until now) looked up to the West for their advanced state of women and LGBTQ+ rights. I just don't know, I always dreamt of migrating to the West to find a place where I could express myself freely but rn, it feels as if I have to sacrifice my whole dignity as a native of a former colony which was the jackpot of all British colonies for being treated as a human being regardless of my sexual orientation or vice versa. I don't know what to do with my future anymore.
I never understood following brands, it's literally commercial page and we already have fuck ton of comercials
Just came on here to say WHO TF IS WE?!?!??! You speak French now?
Your point about macron really reminds me here in germany ablut our finance minister Christian Lindner from the neo-liberal party. We also call him "mini-macron" sometimes. Because in the elections of 2017 and 2021 he really tried so hard to potray himself as "cool" with all of his campaign ads being in black and white and with a montage from an finance bro influencer. And it worked a lot of young people voted for him and since 2021 his party is in government. But right now everybody is desillusioned from gis party and the neoliberal party is a in polls below 5%, which sounds like a good thing, but if you look where the voters are going its mainly the conservative or right wing party. Thats also a problem of these macron type politicians, they pave the way for right wing parties, bcs of their disconnected politics.
Never became an Instagram junkie. Never followed any brands. It's silly to do so.
amazing video. it is getting more and more difficult to stay optimistic and rightly so for many people who feel totally left out and helpless.
it is difficult to see things radically change in our lifetime but you're 💯 on the importance of community. being part of something that can translate into action (however feeble) our hope for a better world will go a long way in maintaining optimism and joy for life.
love what you do ❤ and wish you all the best for an excellent 2024!!
Honestly not your greatest content here. You're jumpy from politics to brands in a muddle of your own thoughts
Ay.. petitburgeoise Post modernist activism. Just a tad cringe
You can be radical and pragmatic, look at how people function, how movements function and find how to have to biggest impact with those aspects in mind...or you can do nothing and wait for others to do the work, even if it takes time and isn't always revolutionary, and make fun of them in the process :)
Ok, I've got to know what your corporate brand sponsor thinks about you suggesting unfollowing brands.
I take no issue with you having sponsors, and this is not a criticism; clearly you're not adjusting your message, but it is amusingly ironic to hear "unfollow brands" followed by "build your brand."
What is French culture? Circa 20% of my music playlist (sometimes more if I am in my yé-yé period).
Also that "traditional French culture" reminds me how british sitcom Hallo Hallo (set in WWII-era France) used to make fun of national stereotypes.
Idk if the model is still relevant. The monopolization of markets under money managers means any company is likely to have an array of product lines but also a reduction of real diversity or meaningful choice.
Anxiety is the enemy inside you. It is the default or standard approach to the fear of having a mortal life.
Like everything else, the conclusions you come to... all depend on the current 'anxiety state' of your own mind.
Some rejoice 'with the pent-up release of anxiety' at any and all change.
Whilst others despise the outpouring of angst they feel, when any change is imminent.
It is the universal 'progressive' versus the risk-averse 'conservative' mindsets,. That are always scuffling over how to run their society.
For humans, everything about you is encased in fear. It's how you disguise your fear that defines who you are.
Please unfollow all the brands you follow.
By the way this video is sponsored by SquareSpace 😂
I hope you're not blaming Alice for that contradiction.
Yeah she’s just a grifter
We sure do live in a capitalist society, I'm glad she's able to criticise it and still get paid!
Besides the video is about brands shaping culture and providing a source of meaning in people's lives, and why that's a bad thing - is anyone getting aspirational over a standard squarespace ad? Is she encouraging people to stan surfshark over nord vpn? You can criticise the presence of an ad if you want, but that's not the point of the video
brand is just another word for "someone getting rich by taking from everyone else"
I dont think voters didnt care (well I hope) Le Pen was against Macron so for some it might be a vote against her?
Post modernism killed culture. There is no culture left in France, just the ghosts of it and the nostalgia for it.
because brand are defended by the people that are proud of that brand: the employees, the customers, the citizens, the people defending the culture of the country, by everybody , everything who connect their value to that brand.
I'm so happy that we have people like you to keep is motivated. Keep up the great work!
Could you link the activists and accounts that you recommend following on Instagram?
oh yes i forgot to do that!!
The Sqaurespace promo at the end made me laugh so hard after the final message of the video, literally starting with "a platform to help you build your brand" omg
when I think about French culture, xenophobia comes to mind
Very compelling articulate video, made me feel invigorated and want to get back out protesting this year
Bonne manif !
I liked this video a lot. I've been thinking a lot about Neitzche's work, though, in combination. Needless to say, im not optimisitc. I dont think we're going to be able to win this fight by appealing just to self interest or some vague conception or morality. I dont see any worldview or moral framework that we can unify under and mobilize under. I dont see anything that we can share loyalty to, to lose ourselves under. I fear that without essentially a new religion, we will all simply continue to be individuals who happen to come together, rather than individuals who are inseperably united with one another. We need a paradigm shift, a way of seeing ourselves as united fundamentally, and not merely as individual atoms in the void.
Corporations succeed because they feed off keeping us isolated in ourselves. This is the easy state. We need a force unifying us that is even more powerful.
It so weird, I never follow brands, rarely follow public accounts/ influencers. I thought social media is a way to keep in touch with people I know😂
the platforms them selves started that way yet are more and more disigned for big accounts, brands and ads
I'm enjoying your book Alice. Insightful info about Feminism in today's internet centric world
People need to believe in something, and in their marketing campaigns major brands usually emphasize their "mission", and people seem to easily fall into this
Might strike some viewers of this channel to paraphrase this but just like Lenin said a good slogan is good cause it's true. It's not necessarily about it rhyming or being short and quotable, it's about being honest and clear so that people know exactly what the conversation is about and when a large enough group with a clear direction makes their voice heard issues are forced into the foreground. When a campaign isn't being run on clear policy suggestions what it usually means is that the person is trying to avoid setting parameters by which you can measure their performance. If you promise clear policies we can see later whether you did it or not and evaluate you based on it. If you only sloganeer around feelings and vague concepts then it's much harder to call someone out for lying.
Hi Alice. Sur le thème des imaginaires révolutionnaire, je serais curieux d'entendre ta perception sur le Solarpunk (un peu lié à ta vidéo sur les aesthetics) et sur le "library socialism". Les vidéos de @andrewism sur le sujet sont supers.
Hopefully they will do a better oppening ceremony for the Olympics.
what comes to mind when I hear the phrase 'french culture':
_Liberté📢📢📢EGALITÉ 🗣️🗣️🗣️Renault COUPE 🇫🇷🇫🇷🇫🇷🇫🇷_
You really should look at the hardware tech space, particularly the rivalries like Sony/Microsoft (consoles), and AMD/INTEL/NVIDIA (laptops, desktop market) So much fan defending of these mega corporations that don't really share their best interest (putting out hardware vs improving stock value). It gets eerily similar to political parties, even though the stakes aren't as high
I'm late to the conversation, but when I think of France, I think of Parkour and my cousins who practiced it. They were scouted by Cirque du Soleil because of their parkour skills.
I also volunteered in Australia for 2 years helping refugees until my Visa ended. The work is really fulfilling and I truly enjoyed it. Would recommend 100%
@TE.LGRAM..AliceCappelle1 take yourself off this platform
Dunno where YT is pulling all these pretty, well-spoken, educated ladies from but I'm not complaining.
DOWN WITH CAPITALISM.
I like you... you see through the bs
I've often wondered how/if ppl would vote their politics differently if we couldn't see them or hear their tone of voice.
Eg: JFK v Nixon debate. Majority of people who saw the debate on TV thought JFK won and those who listened on radio thought Nixon won. JFK was considered a good looking man and Nixon had a very stern and authoritative voice.
Often people vote without knowing a candidate's policy.
It'd be interesting in addition to voiceless & faceless, if we didn't know their partisanship/political affiliation.. We would be forced to focus solely on their policy plans
YOOOO PORTRAIT DE LA JEUNE FILLE EN FEU IM SO GLAD U SHOWED THAT ITS ONE OF MY FAV MOVIES
Includes paid promotion. Is that satire?
well, the thing is. I don't follow any brand. All I follow is what's the cheapest and best. I could care a less. But, I am like a 1% here. My girlfriend loves brands. She'll buy anything just because of the brand.
I feel like you overlook one thing. Brands, and their messages, may be kind of meaningless sometimes. But these messages are thought of not just by the brand, but by people. By thinkers that influence a brand, by advertisers that probably connect personally to this message, by the employees of this brand. And by the people following the brand as well. It's not júst a false way to sell more products.
If we are ever going to throw off the yoke of capitalist culture and liberalist politics the very first thing we have to do to open the door to a personal and collective philosophy that will allow us to build a new culture and new politics is to REFUSE TO VOTE. Until we stop kneeling at the alter of the ballot box(yes, this is in many ways a pseudo religious practice), we don’t stand a chance
02:18 Many of us Brits felt the same about the opening of the Olympics in London back in 2012….don’t get me wrong it was a great opening ceremony (I actually worked on it and helped build some of the props used in it) but it was all built around these very stereotypical archetypes of what Britain is or what it’s perceived to be. Much the same as a tourist visiting Paris typifies it as chocolate, baguettes, impressionist painting and romance you have these kind of stereotypes for London- King’s guard, “Bobby” policemen, cockney accents etc etc. in both cities cases they’re extremely outdated stereotypes that don’t accurately reflect what the cities are like today, but are pushed by the media, corporations and the governments as the fiction is more appealing than the reality.
in reality everyone else just sees euro cultures as parasitic and cancerous to the well being of life on earth. also, there's a stereotype about europeans never doing their own labor and thinking of themselves as "too good/important to do labor" and also having the tendency to believe labor doesnt deserve any compensation.
What if I follow square space 🤭
Who in their right mind follows a brand?!
It's not going to happen because it has to, it's going to be difficult and dangerous. We can do it though, and we must do it ourselves. Nobody's gonna give it to us, we have to take it. Solidarity forever ✊
I’m not totally through this video but isn’t the whole need to establish a cultural canon a result of populism? 👀 this is how we got patriotism in the uk, often from how ‘selective’ we are with teaching our history :/ maybe I’m being reductive but maybe that’s a factor
Hey Alice! I am kind of disappointed that there was no equation of rich people to vermin in this video. I appreciate your optimism at the end, but I need great thinkers such as you to channel the shallow attempts at analysis and vague calls to action into actual dehumanization and eliminatory ambitions. I hope you can return to form and provide the actualization and translation of 'Mein Kampf' that you usually provide.
Same sh*t happen to my country with our latest president. He's campaign was basically just saying all this 'grand' (but generic) plans but nothing really to grab on to.
I think most of these social issues that have been adopted as a comfortable corporate image for French brands really only run skin deep. It's not like you've got any French companies marketing on the campaign of removing French authority from all of the African countries you have corruptly colonized and, to this day, never truly given back to their people, whose resources you are still benefitting from to this day (and whose people are not). They aren't making ads about massive wealth redistribution or seizing the means of production. If it becomes trendy for a French marketing company to campaign on those kinds of things, they will have begun to commodify dismantling themselves.
Those social justice issues that have been fully commodified, on the bright side, have clearly made strides in the right direction for such a thing to even be happening, but sometimes I wonder if we could just call a spade a spade; social justice issues are not progressive issues, they are liberal issues. They are extremely important, of course, but they don't really threaten the status quo in any major way. That might sound inconsiderate but hear me out: If we made it to a future ruled by a small handful of billionaires who happened to be even parts male, female, and nonbinary, and was perfectly multicultural and ethnically diverse, we would still have a future ruled by a small handful of billionaires, and I think capitalism would continue on completely unaffected. Most of the men, women, nonbinary people, people of any ethnicity or minority will remain roughly where they are right now: barely able to survive, just a couple missteps from falling off the edge.