In 2019 when Steph published blogs w/ 0 audience I wonder what she means specifically about distribution. For example, did she act as her own publicist and email people who might be interested linking the article?
Great question, Derek. This is reminding me that I should keep my research notes from every episode (and maybe publish them). Steph would do things like: - create a launch plan for each essay - write platform specific content on every social platform for each essay - spend time sharing each essay on Hacker News, Indie Hackers, etc and then engage in the comments - send each essay to friends who might enjoy and share with their audiences - talk about the essays as a guest on podcasts Steph did interviews on Nathan Barry’s podcast and also on My First Million that covered this aspect of her work quite well. Hope that helps!
@@BarrettABrooks Thanks! Makes sense. Feels similar to when an athlete invests in a product and goes on sports talk radio shows. Mostly talk about life and sports but also get to mention their product.
Great guest to have on!
In 2019 when Steph published blogs w/ 0 audience I wonder what she means specifically about distribution. For example, did she act as her own publicist and email people who might be interested linking the article?
Great question, Derek. This is reminding me that I should keep my research notes from every episode (and maybe publish them).
Steph would do things like:
- create a launch plan for each essay
- write platform specific content on every social platform for each essay
- spend time sharing each essay on Hacker News, Indie Hackers, etc and then engage in the comments
- send each essay to friends who might enjoy and share with their audiences
- talk about the essays as a guest on podcasts
Steph did interviews on Nathan Barry’s podcast and also on My First Million that covered this aspect of her work quite well. Hope that helps!
@@BarrettABrooks Thanks! Makes sense. Feels similar to when an athlete invests in a product and goes on sports talk radio shows. Mostly talk about life and sports but also get to mention their product.