Classic story. Have a great brand making great products, start making a lot of money, get the interest of massive groups, get bought, destroy your existing products and release mediocre new products for insane prices, slowly disapear.
Now it all makes sense. Discontinue (creative and unique) fragrances that don't sell, replace them with new, more mainstream and designer-like perfumes that sell much better... to increase the value of the company... before you sell shares in the company. Just like Creed is not a family business anymore, Tom Ford is not owned nor inspired by Tom Ford anymore, Amouage may soon not have any real links to Oman anymore... Away with tradition, only dollars count going forward.
It's already hands off amouage. Ever since Christopher Chong left and new CEO+creative director appointed. Brand is just going for sales now and not putting anything of worth out anymore since 2019.
The fragrance game seems to be coming to an end. I'm glad i have my collection to last me till I die and won't be needing any of this watered down crap that will be the new norm.
What a horrible news! L’Oréal ruins everything they touch perfume wise. They’ve destroyed my beloved Angel and released a total different fragrance as Angel elixir ( just horrible) if this goes through let us know. I love amouage, guidance, blossom Love, epic woman, dia woman, jubilation 25. But my favorite is Guidance. I’ll buy a backup bottle. My heart is sunk. 😥
L'OREAL is such destroyer and terminator 😢 They already destroyed my favorite brands THIERRY MUGLER, ARMANI PRIVÉ and ATELIER COLOGNE 😢 I don't like Amouage after Chang, but still you can find Epic and Interlude..
Nope not happy L’Oréal is good at makeup and skincare and haircare and I say good loosely. Perfume no I would of preferred eater Lauder to of got it. I don’t like how L’Oréal test or source ingredients, or campaign or love chemicals! Good perfume houses to me are a made by select ingredients, rare ingredients, love and time. And L’Oréal is a conveyor belt
That is really sad news, unfortunately the westernization of Amouage started a couple of years ago with the change of the director and its downhill since then. It will be painful to watch another star falling 😔
So unfortunate I really enjoy Amouage scents especially the out of the box ones the new ones are as you say mass appealing so not my favorites but L’Oreal will completely destroy this brand and it will not be known as the gift of kings but of garbage
L’Oréal is starting to be the EA of the fragrance industry, like what EA is to video game studios. They might as well start doing microtransactions and lootboxes on partial fragrances and sample kits based on the company. 😂😂😂😂😂
Now that these corporations are buying niche houses, we're truly screwed. You won't be able to get world-class perfumery anymore. Having said that, a minority stake is not a full sale, and it is important to understand how much they would own - this would determine their amount of influence.
Lilac Love is a big love thanks to you Sebastian from your initial review from many years ago. I hope the formula is still the same and I won't notice any differences.
As a middle eastern man (Egypt), our approach to perfume is different from the western approach especially the French one. Brands here are expected to deliver descent longevity and sillage for both winter and summer fragrances, whether it is a middle or high end brand. I tried the blue beast interlude and it was amazing especially the dry down of it and I received tons of compliments. I got intrigued by the brand and I was actually going to buy Beach hut man for this summer. I'm afraid if L'Oréal bought Amouage, the quality of the fragrances would be impacted. That would be a disappointment.
Sad News indeed, they just care about profit all of the talk about the heritage and the brand when these things happen, you can see clearly that is just marketing, kudos to those brands that stay behind their principles and their original vision and not just to make money. Thanks for the video Sebastian!!!
Not happy at all about the talks with L'oreal! I was only recently starting to explore this house in depth, and I guess I should accelerate the process. So far my favorite is Interlude woman!
"Love Delight" is tricky. If you spray it on skin, you'll feel how it develops into a rich gourmand fragrance, as the skin warms up the perfume. Gradually, the cocoa will manifest itself. It's as if you are swimming in a milk shake with chocolate. I like "Love Blossom" too. I have a full bottle and hair mist. Stunning. And the biggest compliment getter for me thus far.
This acquisition will be devastating if it happens. I'm going to hope that if they do sell the brand, they will go with another firm. I'd rather LVMH (or hell, even Estee Lauder) get them, rather than L'Oreal. I'm not going to jump the gun yet, but if they do end up selling even a minority stake, I'll definitely be buying backups of a few frags before they are destroyed.
Guess I won’t be buying Amouage again. Will hold on to my epic woman, Honor woman, and Material as souvenirs since the quality of this house will go downhill. The formulas aren’t going to be the same. Will be reformulated and made available in very store, including the corner shop.
I don’t believe anyone who loves Amouage fragrances will be happy about this news. Still don’t understand why L’Oréal haven’t brought back Pure Havane and Pure Malt…makes absolutely no sense.
If they just want shares, that's fine by me, the business part I understand. But everyone knows they'll start getting greedy hands into they artistic direction, releasing useless flankers of flankers and discontinuing Amouage's best fragrances.
There goes Amouage! So that’s why they charged 2,000.00 each for the Gold re-releases. Placed themselves squarely in the luxury market banking on their history, to sell! 500.00 for Le Lion sounds like a steal! 🤣 They are all doing that. Tired of it
Мы все были расстроены уходом Кристофера Чонга. Но этого мало! Теперь прекрасный бренд скатится в попсовый люкс. Амуаж как дешевая девка продалась за деньги.
When a huge corporation like L'Oreal takes a minority stake, eventually they buy the whole shebang if the fragrance line remains profitable. Amouage is owned by the Sabco Group. I can't find out what the total worth of the Sabco Group is but as of this writing L'Oreal is valued at close to $219 billion.
Hi Sebastian. I'm interested in getting an older bottle of Lilac Love. Do you think that the newer presentation/reformulated bottles are at the discounters yet?
I think There’s only so many combos a company can make or hold out peoples expectations. Before they kill them off and rinse and repeat in some fashion. Hmmmmmmm that sucks my favorite house next to Xerjoff. Have to start entertaining these really small niche houses I suppose.
😂😂 your look on the thumbnail says it all!! 😢😢 I HATE them literally hate them! Which is funny I love their nighttime moisturizers sure but when they touch a perfume? They ruin it and or discontinue it! I can’t afford Amouge but they took away my alien fusion and ruined other perfumes I loved…so they’ll ruin amouage and the prices will stay the same whilst being weaker?? Ehh
L'Oreal being a minority partner still doesn't sound good. When I started working at MAC Cosmetics in the 90's, Estée Lauder became a minority partner. And that didn't stop them from changing/reformulating shades and formulations to become very similar to the shades from Estée Lauder Cosmetics lines. Of course, this is a different situation--but I'd be surprised if Amouage doesn't start smelling alot like other higher-end brands that L'Oreal owns because it's more cost effective to use the same ingredient sources for every line.
Hello, I am a new subscriber, I look forward to your videos. I love Bvgari's Mon Jasmine Noir perfume, it is no longer in production. Can you recommend a similar perfume. Thank you
I just started getting into this amazing house. L’Oréal should just stay out, not even 0.000000001% stake, they sabotage every fragrance house that they invade
At first I gasped in outrage but then I remembered that Amouage died in 2019 with the loss of Christopher Chong. The brand can’t be saved anyway. Have at it L’Oréal(Aka Satan).
L'Oréal are a really poor fragrance manufacturer they have problems with bottle leakage, poor cheap atomizers and swap good quality natural ingredients to cheaper synthetic accords. i have two loreal frags in my collection and both are sadly discontinued code absolu and code edp ,both in the old hour glass bottle design i generally stay away from loreal frag products prada and Valentino were so much better when they were both made by puig agree mugler was incredible under clarins group but they took the money and ran
Yes we are in New Jersey! Amouage first US boutique in the American Dream Mall and the rumors not true sebastian. Just Speculations ! No one is buying Amouage !
I’ve deliberately been collecting the discontinued Woman’s fragrances and some of the Library collection …. It’s my favourite house. Furious at the thought of L’Oreal being anywhere near Amouage. I would be shocked at an outright sale as they would no longer be the Pride of Kings….lets see.
If the deal sealed, then we are loosing another good niche house, so sad. Look at what happened to Frederic Malle for example. Any niche house bought be a conglomerate firm is no longer a niche house, period.
💥💥💥Please watch my 5000+ Bottles and These Are The 20 Fragrances I Wear Most video here: th-cam.com/video/1b9LEqjJg5I/w-d-xo.html 💥💥💥
I preferred the previous bottle ❤
@@moniquelefebvre3873 Yes
Where niche parfume houses go to die.
Everything L’Oréal touches goes downhill… Best example is Mugler 😣😭
Yes totally re Mugler!!
I went NOOOOOO! When I heard that haha. Poor Mugler 😢
Mugler, YSL, Azzaro...
L'Oréal collecting fragrance houses like Thanos to snap their fingers and destroy the perfume industry! 😣
Worse than Thanos. He only destroyed half. L'Oréal wants to destroy the whole perfume universe.
Ok but LITERALLY though
Classic story. Have a great brand making great products, start making a lot of money, get the interest of massive groups, get bought, destroy your existing products and release mediocre new products for insane prices, slowly disapear.
Tom Ford fragrances all over again lol.
L'Oreal. The Death Star of niche fragrances.
Now it all makes sense. Discontinue (creative and unique) fragrances that don't sell, replace them with new, more mainstream and designer-like perfumes that sell much better... to increase the value of the company... before you sell shares in the company.
Just like Creed is not a family business anymore, Tom Ford is not owned nor inspired by Tom Ford anymore, Amouage may soon not have any real links to Oman anymore... Away with tradition, only dollars count going forward.
what was discontinued
@@isobel64Sunshine Man, Bracken Man, Fate Man, Beloved Man, Myths Man, Opus VI just to name some examples.
If this news is going to happen then please everyone one buy your favourite amouage fragrances before reformulation destruction arrives 😢
Reformulation destruction already happened with several Amouage fragrances. Especially Epic and Jubilation XXV
A ha ha, that's what I thought when I heard the news.
I wont buy another amouage again if that happens hands off Amouage 🚫
😢
Everyone should boycot any houses loreal takesover 😢
@@Mia-es1rp Amen!
It's already hands off amouage. Ever since Christopher Chong left and new CEO+creative director appointed. Brand is just going for sales now and not putting anything of worth out anymore since 2019.
The fragrance game seems to be coming to an end. I'm glad i have my collection to last me till I die and won't be needing any of this watered down crap that will be the new norm.
What a horrible news! L’Oréal ruins everything they touch perfume wise. They’ve destroyed my beloved Angel and released a total different fragrance as Angel elixir ( just horrible) if this goes through let us know. I love amouage, guidance, blossom Love, epic woman, dia woman, jubilation 25. But my favorite is Guidance. I’ll buy a backup bottle. My heart is sunk. 😥
I know this is life, but if Amouage goes completely to the bigger brands, I'll be extremely sad...
Estee Lauder and L'Oréal are great house destroyers.
What a great time to buy amouage before they get turned to piss water! People might even be able to make some money on eBay sadly....
Some of them already watered down significantly
Amouage should stay Omani and Khaleeji forever.
I like the old bottle of Lilac Love much more than the new one!
I think it matches the color more for sure!!
My favourites from the brand are Guidance, Overture Woman and Sunshine Woman.
Stock up before they water everything down.
It’s already begun!
NOOOOOOOOOO! L'OREAL mess all good fragrances.
Guidance is my favorite from Amouge. Now i feel i should get a backup bottle of it.
Or five
L'OREAL is such destroyer and terminator 😢
They already destroyed my favorite brands THIERRY MUGLER, ARMANI PRIVÉ and ATELIER COLOGNE 😢
I don't like Amouage after Chang, but still you can find Epic and Interlude..
Why allowing it? Greed!
Nope not happy L’Oréal is good at makeup and skincare and haircare and I say good loosely. Perfume no I would of preferred eater Lauder to of got it. I don’t like how L’Oréal test or source ingredients, or campaign or love chemicals! Good perfume houses to me are a made by select ingredients, rare ingredients, love and time. And L’Oréal is a conveyor belt
That's like Dollar General buying Whole Foods.
Oh noooooooo. That is not good news. I don’t like what L’Oreal did to Mugler. I don’t trust them.
This is the worst news ever from Amouage!! Ugh, Loreal kills everything it touches!!
That is really sad news, unfortunately the westernization of Amouage started a couple of years ago with the change of the director and its downhill since then.
It will be painful to watch another star falling 😔
L’Oreal is the General Motors of the beauty world. Everything it touches goes to shit
Amen!
So unfortunate I really enjoy Amouage scents especially the out of the box ones the new ones are as you say mass appealing so not my favorites but L’Oreal will completely destroy this brand and it will not be known as the gift of kings but of garbage
L’Oréal is starting to be the EA of the fragrance industry, like what EA is to video game studios. They might as well start doing microtransactions and lootboxes on partial fragrances and sample kits based on the company. 😂😂😂😂😂
I have a couple of amouage's left to collect. if L'oreal gets their hands on it I will have to say goodbye to my favorite house. They kill brands.
They've done a pretty good job with Armani, Viktor & Rolf, Ralph Lauren, YSL, and Azzaro, though.
Name me one buyout that’s ever improved a product. Stock up on your favourites now.
Now that these corporations are buying niche houses, we're truly screwed. You won't be able to get world-class perfumery anymore. Having said that, a minority stake is not a full sale, and it is important to understand how much they would own - this would determine their amount of influence.
Well that’s extremely disappointing.
Lilac Love is a big love thanks to you Sebastian from your initial review from many years ago. I hope the formula is still the same and I won't notice any differences.
As a middle eastern man (Egypt), our approach to perfume is different from the western approach especially the French one. Brands here are expected to deliver descent longevity and sillage for both winter and summer fragrances, whether it is a middle or high end brand. I tried the blue beast interlude and it was amazing especially the dry down of it and I received tons of compliments. I got intrigued by the brand and I was actually going to buy Beach hut man for this summer. I'm afraid if L'Oréal bought Amouage, the quality of the fragrances would be impacted. That would be a disappointment.
Sad News indeed, they just care about profit all of the talk about the heritage and the brand when these things happen, you can see clearly that is just marketing, kudos to those brands that stay behind their principles and their original vision and not just to make money. Thanks for the video Sebastian!!!
L'Oreal is the graveyard , we all will attend the funeral of Amouage.
I would never buy anything distributed by L 'Oreal, not only perfume.
I hate L’Oréal it’s like Nestle to me
God help us… anyone but L’Oreal. Thanks for the info as always Sebastian.
Not happy at all about the talks with L'oreal! I was only recently starting to explore this house in depth, and I guess I should accelerate the process. So far my favorite is Interlude woman!
Stock up now !!😢
"Love Delight" is tricky. If you spray it on skin, you'll feel how it develops into a rich gourmand fragrance, as the skin warms up the perfume. Gradually, the cocoa will manifest itself. It's as if you are swimming in a milk shake with chocolate. I like "Love Blossom" too. I have a full bottle and hair mist. Stunning. And the biggest compliment getter for me thus far.
L'Oreal will suck the living soul out of Amouage.
Don't like when these giants redoing and owning everything.
I agree they ruin everything
The new Lilac Love bottle is, sorry, butt ugly. What were they thinking? The original was THE prettiest Amouage bottle ever, easily. IMO anyway
Yes, unfortunately I heard this sad story! I protest from the bottom of my heart! Hands down from my one of the favorite brand L'Oreal!!!!!
Amouage sold? Oh no; say goodbye to good fragrances.
This acquisition will be devastating if it happens. I'm going to hope that if they do sell the brand, they will go with another firm. I'd rather LVMH (or hell, even Estee Lauder) get them, rather than L'Oreal. I'm not going to jump the gun yet, but if they do end up selling even a minority stake, I'll definitely be buying backups of a few frags before they are destroyed.
We are already boycotting L’Oréal for supporting Israel
Sad if amouage sacrifices its legacy
Leave politics out of this
Guess I won’t be buying Amouage again. Will hold on to my epic woman, Honor woman, and Material as souvenirs since the quality of this house will go downhill. The formulas aren’t going to be the same. Will be reformulated and made available in very store, including the corner shop.
I don’t believe anyone who loves Amouage fragrances will be happy about this news. Still don’t understand why L’Oréal haven’t brought back Pure Havane and Pure Malt…makes absolutely no sense.
I hope not! Everything they touch turns to rust
increase in prices, lower quality. Mark my words.
If they just want shares, that's fine by me, the business part I understand. But everyone knows they'll start getting greedy hands into they artistic direction, releasing useless flankers of flankers and discontinuing Amouage's best fragrances.
There goes Amouage! So that’s why they charged 2,000.00 each for the Gold re-releases. Placed themselves squarely in the luxury market banking on their history, to sell! 500.00 for Le Lion sounds like a steal! 🤣 They are all doing that. Tired of it
That's an easy question to answer: "f*ck L'Oréal"
Мы все были расстроены уходом Кристофера Чонга. Но этого мало! Теперь прекрасный бренд скатится в попсовый люкс. Амуаж как дешевая девка продалась за деньги.
Yikes this is horrible news for the brand. Look what they did to Atelier cologne.
This is disheartening….
I'm definitely gonna scratch Amouage from my wishlist. Sad :(
Pretty soon there will only be one company owning all the major perfume brands! Monopolies are never a good thing.
When a huge corporation like L'Oreal takes a minority stake, eventually they buy the whole shebang if the fragrance line remains profitable. Amouage is owned by the Sabco Group. I can't find out what the total worth of the Sabco Group is but as of this writing L'Oreal is valued at close to $219 billion.
The end of an era. Say goodbye to good quality Amouage.
Sunshine women is my favourite, back-up worthy.
Worrying times. Will you be reviewing MFK Reflets d'Ambre? There's talk of a re-worked Ciel De Gum, but I'm not holding my breath.
hopefully if I can get my hands on it.
Hopefully I will! If I can get my hands on it! :)
Hi Sebastian. I'm interested in getting an older bottle of Lilac Love. Do you think that the newer presentation/reformulated bottles are at the discounters yet?
If they go with L'Oreal we will have a goodbye party, because the original, challenging, and interesting fragrances of that brand would be over.
L'Oreal decimated Mugler OMG ,
If that happens , I won't buy AMOUAGE anymore!!!
Woo. Big news. Big fish eat anything smaller
I think
There’s only so many combos a company can make or hold out peoples expectations. Before they kill them off and rinse and repeat in some fashion. Hmmmmmmm that sucks my favorite house next to Xerjoff. Have to start entertaining these really small niche houses I suppose.
😂😂 your look on the thumbnail says it all!! 😢😢 I HATE them literally hate them! Which is funny I love their nighttime moisturizers sure but when they touch a perfume? They ruin it and or discontinue it! I can’t afford Amouge but they took away my alien fusion and ruined other perfumes I loved…so they’ll ruin amouage and the prices will stay the same whilst being weaker?? Ehh
I have blossom love and I love it! It's creamy, floral and powdery... It smells like baby milk with florals
I heard this anddddddddd i was a bit concerned 😮 been bought 2 since I heard the news😂😂😂 love delight and material..
Awful if true.. hope Oman's royal family bans the sale!
The cheapening, mass appeal, and death of the extraordinary Amouage. Buy your favorites NOW.
Farewell AMOUAGE my favorite lux authentic house .. RIP
oh .. nothing impressive in these modern days .... greedy L´Oreal .... i stopped buying anything under this umbrella
Need to buy a back up of Jub 40. It's been the best release of the brand in many years.
RIP Amouge
L'Oreal being a minority partner still doesn't sound good. When I started working at MAC Cosmetics in the 90's, Estée Lauder became a minority partner. And that didn't stop them from changing/reformulating shades and formulations to become very similar to the shades from Estée Lauder Cosmetics lines. Of course, this is a different situation--but I'd be surprised if Amouage doesn't start smelling alot like other higher-end brands that L'Oreal owns because it's more cost effective to use the same ingredient sources for every line.
Probably time to grab a bottle before they reformulate...?
Hello, I am a new subscriber, I look forward to your videos. I love Bvgari's Mon Jasmine Noir perfume, it is no longer
in production. Can you recommend a similar perfume. Thank you
I just started getting into this amazing house. L’Oréal should just stay out, not even 0.000000001% stake, they sabotage every fragrance house that they invade
Stock ur fav Amouage fragrances before lo'real takes over ...... I'm doing it asap
At first I gasped in outrage but then I remembered that Amouage died in 2019 with the loss of Christopher Chong. The brand can’t be saved anyway. Have at it L’Oréal(Aka Satan).
Amouge is an Arabic word means waves.
I’m an Arabic langauge student from Bulgaria 🙂
This is disappointing. I won’t give $360 for a L’Oreal quality fragrance!
L'Oréal are a really poor fragrance manufacturer
they have problems with bottle leakage, poor cheap atomizers and swap good quality natural ingredients to cheaper synthetic accords.
i have two loreal frags in my collection and both are sadly discontinued code absolu and code edp ,both in the old hour glass bottle design
i generally stay away from loreal frag products
prada and Valentino were so much better when they were both made by puig
agree mugler was incredible under clarins group but they took the money and ran
Yes we are in New Jersey! Amouage first US boutique in the American Dream Mall and the rumors not true sebastian. Just Speculations ! No one is buying Amouage !
This is really devastating news! I just acquired a bottle Interlude Man 53....I guess I'd better use it sparingly.
Oh no they are going to water down their old fragrances. Oh wait, they already did that anyway. So c’est la vie.
Noooooooo! ugh. My new favorite Amouage about to be ruined by L'Oreal. ugh. NOOOO!
Noooooooooooooooooooooooo !
I like the old bottles, they looked very iconic…
My favorite fragrances from Aouage are Overture,Dia man, and Gold man. This is horrible news. I'm really not a fan of big conglomerates.
I’ve deliberately been collecting the discontinued Woman’s fragrances and some of the Library collection …. It’s my favourite house. Furious at the thought of L’Oreal being anywhere near Amouage.
I would be shocked at an outright sale as they would no longer be the Pride of Kings….lets see.
RIP Amouage!
If the deal sealed, then we are loosing another good niche house, so sad. Look at what happened to Frederic Malle for example. Any niche house bought be a conglomerate firm is no longer a niche house, period.
Ooof if this goes through say bye bye to amouge👀