Valeria Lipovetsky's CEO Reveals Secrets to Creating a Successful Personal Brand in 2024 | Ep. 35

Join us on this week's episode of The Laura Show as we discuss the team that is required in order to build a successful Online Influencer Brand. Rachel Ostro, CEO of Valeria Inc. which includes the Personal Brands of Valeria Lipovetsky and Gary Lipovetsky, talks about best practices to grow your audience.
Tune is as Rachel provides us with the strategy that has helped grow their audience to over 6.5 million across multiple social media platforms, generating over $14 million dollars.
The creator economy opportunity is wide open, and is, in fact, expected to grow exponentially in the the next 10 years.
If you want to learn more about Rachel's business to help new content creators, be sure to follow @creator.method.
You can find both Laura and Rachel on Instagram!
Rachel Ostro @rachostro
Laura Stewart @laurastewartto
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Key Moments:
00:00:01 - Introduction and Industry Dynamics
00:45 - Roles and Challenges in Content Creation
03:01 - Strategies for Content Creation
07:18 - Building Community and Impact
10:30 - Data and Sustainability in Content
17:00 - Dealing with Social Media Challenges
19:50 - Brand Partnerships and Monetization
23:24 - Entrepreneurship and Content Creation
36:37 - Creator Method and Personal Journey
45:54 - Final Reflections and Future Outlook
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