Great examples. My number 1 rule is to never forget the power that you get by walking away. I had a brand reach out to me in January of last year that wanted to do gifted product + affiliate link and after some very early negotiation, I walked away. It took 8 months (!) but they eventually came back out of the blue with budget and they paid full rate. Also worth noting that it's a privilege to do that - a lot of people take the quick cheap deals because they have to. That's also obvious in the last example - if you are taking $30k brand deals, you probably aren't struggling to pay your mortgage, so it's much easier to walk away and play hard ball. Getting your personal financial situation to a place where you can walk away gives you a massive advantage.
Great video... (just one suggestion, better audio for the wizard.) Watched this after your latest video and amazing... $27k for a 2 million sub creator... or $100k for a tiktoker who averages 20k views. This also reinforces you... IF the the brand wants you... you can push it... but if you are replaceable... they will drop you at any point.
Amazing video, I’ve learned a ton and loved it being entertaining as well! I could never have imagined how far the last creator could push the budget and was sweating. Would love to see more of these kind of videos🤝
Enjoyed watching this a whole lot more than I thought I would! Very informative and insightful seeing the real-world examples! The magician side of me also appreciates the awesome wizard attire 🌟🧙♂😁👍🌟
Hahahhaha thanks! Random question: what made you think you weren't going to enjoy it on the surface? Always trying to improve the "packaging" of my content 😅
Phenomenal video, I’m binge watching everything on your channel and learning a lot. I recently declined a brand deal because I wasn’t ready yet but told them in the future I’d love to work with them. Do I need to email them now for any reason or just wait until I am ready to accept the deal?
@@CreatorWizard I Just started TH-cam about a 1 year and 4 months ago so I’m still learning a lot. I wanted to develop my skills more, get organized, and have more of an idea of who my audience is, value proposition, etc. Since I wasn’t super clear on that yet. Also, brand deals is new to me (it would be my first one). I wanted to get more knowledge on them and the process.
One question here in the last example, if the creator was really targeting $55,000, is it generally better to provide a $55,000 package or to provide that same package but list the price at $75,000 knowing the brand will negotiate down anyway?
Always always always provide multiple packages including packages BEYOND their stated budget to help with price anchoring. It's a bit more detailed than that but that's the general principle.
I really appreciated this video! I feel like I learned how I should respond should a situation like this ever come up for me... I did have a hard time getting through the first half of the video though. It felt like the noise and energy was dialed up high and stayed there. It was really nice during the 55000 deal story though and I'm so glad I stuck around for it as well! Thanks for your content as always Justin :)
@@CreatorWizardI came back to rewatch this video and remembered that this is the first one my spouse overheard me watching. You are lovingly referred to as the "wizard dude" in our household lol
Info was great but the skit format got a little annoying. We’re professionals, the comedy was alright but the second or third time through it was a little much 😅 As for the content, I loved the actual format of going over real conversations and suggesting improvements. Thanks for that!
@@CreatorWizard it was fun haha. It’s hard to balance edutainment and I’m just one guy replying hehe. The content itself was flipping awesome and that last creator, oooooooo so good haha. Reminds me of salary negotiations I’ve done or consulting fees I’ve charged. Great choice of music too!
Wow my heart rate went up with that last brand sponsorship deal and I couldn't stop laughing ... Creator Wizard is hilarious 😂 🤣 we need him on all videos! Great video as always! Thanks for sharing 🙌
Great examples. My number 1 rule is to never forget the power that you get by walking away. I had a brand reach out to me in January of last year that wanted to do gifted product + affiliate link and after some very early negotiation, I walked away. It took 8 months (!) but they eventually came back out of the blue with budget and they paid full rate. Also worth noting that it's a privilege to do that - a lot of people take the quick cheap deals because they have to. That's also obvious in the last example - if you are taking $30k brand deals, you probably aren't struggling to pay your mortgage, so it's much easier to walk away and play hard ball. Getting your personal financial situation to a place where you can walk away gives you a massive advantage.
Props to you Nick!!!! Sooo important to have a long term perspective!!!!
🔥🔥🔥🔥 ✅✅✅
Great video... (just one suggestion, better audio for the wizard.) Watched this after your latest video and amazing... $27k for a 2 million sub creator... or $100k for a tiktoker who averages 20k views. This also reinforces you... IF the the brand wants you... you can push it... but if you are replaceable... they will drop you at any point.
This was incredible! haha. Great creativity, great scripting, great story telling.
More please!
Dude that means so so much coming from you, thank you!!!!!!!
Amazing video, I’ve learned a ton and loved it being entertaining as well! I could never have imagined how far the last creator could push the budget and was sweating. Would love to see more of these kind of videos🤝
So glad to hear that!!!!!
Don’t let brands be FREELOADERS. You got bills, equipment you paid for ‼️
could you please turn that third story into a twitter thread! I want to share it with creator friends
👀
Not only did I learn a lot of valuable information, but I also had a great time doing it. The delivery is on point. Your work is amazing!
Glad you enjoyed it!
Enjoyed watching this a whole lot more than I thought I would! Very informative and insightful seeing the real-world examples!
The magician side of me also appreciates the awesome wizard attire 🌟🧙♂😁👍🌟
Hahahhaha thanks! Random question: what made you think you weren't going to enjoy it on the surface? Always trying to improve the "packaging" of my content 😅
Thank you for this will make sure to watch the whole video this is so enlightening
Thanks again!!!!!
🎉Really love this, the information as well as the way it's presented. The presentation really helps the info to stick. Great job! And thanks 😊
So glad to hear that!!
I like this alot
🙏
Let them send you free products. Nothing wrong with that….but don’t work for free, name your cost.
Love this video! Entertaining but INCREDIBLY HELPFUL! Thank you so much, learning so much from you.
APPRECIATE YOU!!!
Hysterical skit!
Phenomenal video, I’m binge watching everything on your channel and learning a lot. I recently declined a brand deal because I wasn’t ready yet but told them in the future I’d love to work with them. Do I need to email them now for any reason or just wait until I am ready to accept the deal?
Appreciate you!! Why do you feel you're not ready for the deal generally?
@@CreatorWizard I Just started TH-cam about a 1 year and 4 months ago so I’m still learning a lot. I wanted to develop my skills more, get organized, and have more of an idea of who my audience is, value proposition, etc. Since I wasn’t super clear on that yet. Also, brand deals is new to me (it would be my first one). I wanted to get more knowledge on them and the process.
@@spanishblueprints got it!! Very impressive how seriously you're taking it 👍
@@CreatorWizard Thank you, i really want to make this my full-time gig so I am trying to think long term and check all the boxes.
Justin that was fire, very nice and informative video. This format with real conversations and suggesting improvements is gold. Keep it up
Appreciate you!!!!
One question here in the last example, if the creator was really targeting $55,000, is it generally better to provide a $55,000 package or to provide that same package but list the price at $75,000 knowing the brand will negotiate down anyway?
Always always always provide multiple packages including packages BEYOND their stated budget to help with price anchoring. It's a bit more detailed than that but that's the general principle.
Do you ever just walk around the house in character? If not... you definitely should. HAHA
Hahhahahaa
Omg, this wizard intro. 10/10 impressed 😂😂
😂🤣🙏
No one who pays rent, works for freee….come on Justin be realistic.
I have tons and tons of people in my inbox who still struggle with this!
This video was so much fun to watch! So cool !
So glad you enjoyed it!
I really appreciated this video! I feel like I learned how I should respond should a situation like this ever come up for me... I did have a hard time getting through the first half of the video though. It felt like the noise and energy was dialed up high and stayed there. It was really nice during the 55000 deal story though and I'm so glad I stuck around for it as well! Thanks for your content as always Justin :)
Thanks for the feedback!! Still trying to dial in the format 😅🙏
@@CreatorWizardI came back to rewatch this video and remembered that this is the first one my spouse overheard me watching. You are lovingly referred to as the "wizard dude" in our household lol
Info was great but the skit format got a little annoying. We’re professionals, the comedy was alright but the second or third time through it was a little much 😅
As for the content, I loved the actual format of going over real conversations and suggesting improvements. Thanks for that!
Hahaha appreciate the feedback. Just trying to have a little fun 😅
@@CreatorWizard it was fun haha. It’s hard to balance edutainment and I’m just one guy replying hehe.
The content itself was flipping awesome and that last creator, oooooooo so good haha.
Reminds me of salary negotiations I’ve done or consulting fees I’ve charged.
Great choice of music too!
@@WeiseGuy91 hahaha appreciate you!!!
Justin is a dad of two little ones….let him be 😂
7:36 …nooooo
Clever vid... LOL
lol thx!!!
Love this video…it’s fun, informative and …the written emails ❤️
Appreciate you Gabriella!
Loved this!
Hahahaha thanks!
Great video!
thx jake!!
Well damn. That was amazing. Love this series concept Justin 🔥🔥🔥
Hahahhaha thanks dude! Still trying to dial in the format 😅🙏
@@CreatorWizard Looks like you're still trying to dial in the beard as well 😂
@@podcastmarketingacademy dude that thing would NOT stay on 🤣
Nooo free work ppl ‼️ …
Wow my heart rate went up with that last brand sponsorship deal and I couldn't stop laughing ... Creator Wizard is hilarious 😂 🤣 we need him on all videos! Great video as always! Thanks for sharing 🙌
Thanks Gina LOL!!
Wow that last case study was epic! Justin i've watched nearly all of your videos, please do more like this!!!! SOOOO insightful and practical!!
That means so so much to me, thank you!!