So simple, yet so true... anyone know if there is a book (or similar) that goes deeper into this subject? I think most people when they start TH-cam they thing as long as you get a bunch of views/subscribers you'll soon be able to retire on the beach. It's far different from that for sure
Super interesting, thank you! I’d love to see a similar video on what you should be prioritizing when you’ve JUST started and are at say, about 500 subs 😊
Thanks for explaining the process. I always wondered how people can afford to quit their day job. You do not have dyslexia. You are multitasking and your brain is working very fast so it is hard for your fingers to catch up. I was able to stay with you and understood your presentation. Love your garden videos.
@@kevinmespiritu ooo ok 1) taxes as creators 🫠 difficult to navigate in the states. & 2) teach us how to navigate brand deal negotiations !! the legal side of things seems so messy, so many ppl wanna be “creators,” and I think that can lead them down a destructive path and ultimately sign contracts that bind them to utter shit deals…when you acquired botanical interests I like literally screamed bc everybody loveddd that company and you inherited it with such grace & respect! im sure never the less it was a big undertaking! I imagine you work with some sort of legal team consistently these days
Thanks for putting these videos out. You are super pleasant to listen to and are a breath if fresh air compared to the flashy, hyped up aderal youtubers. 🤗
great video! starting my own channel/podcast/site very soon. seems like 100k subs on YT is the typical launchpoint on when to go full-time. about to start your "when to quit" vid!
Hi Kevin, Thanks for the advice, I'm completely new to having a TH-cam channel and running it. If it goes anywhere, I know this will help. If not, at least I'm having fun making videos :) Thanks again! Love your channels!
No it was really good adds visual to the points you make and helps break down the math and working structures within the business really well. I'm about to license and launch my business I've been working on the past year and your videos have helped create a plan and picture for myself to start successfully.
Great topic, lots of value for wannabe creators like me, please can you speak on authenticity? Is there a balance between serving up content that people want and providing content that the creator believes in?
My shot at your technique here; the handwriting thing is tooo slow and painful. Funny how we have the tech (a keyboard) but then we go off trying to re-learn handwriting on a device. BUT your content is just great, excellent stuff for newtubers like me, thanks
I see TH-cam as being a way to build an audience not necessarily as the main revenue stream. So like you outlined offer products and services to your audience and use the videos as a way to warm them up so they become your direct customers.
Hey Dude! I’ve been thinking about this a ton. I’d love the opportunity to monetize an engaged audience, but building the audience is brutal haha. I’m a product person and I’ve been trying to put together a strategy to reach out to content creators and partner with them to bring product to their audience. Do you feel like your typical TH-camr would be open to that or understand the value? I think you’re much more entrepreneurial than most TH-camrs. Or maybe I’m selling them short.
@@kevinmespiritu but not so much a brand deal. More like joint venture or product consultant. I have a background in engineering so I want to be the one building the product for a highly targeted youtube influencer and scale up a team for that process. Curious what you think.
Kevin. You have so much good advice. I'm a specialized landscaper. Know enough to be dangerous. I have what I have for knowledge and I understand I'm nothing to you. If you actually read this you'll figure out that sometimes as you say money isn't the real. Gardening isn't the garden. However when you have the material makes things different. Would you accept the challenge budget in your favor would you come out and see and learn something that proves you can make better come of nothing.... Not always all those things. If I followed trnd and show you I know dirt and everyone buys it did I do anything good? No....we made more things happen. If you are front lines doing and have this info maybe it's not just a here and there. People. Our people. Your people the people that read the messages....the people that are product. If your product isn't a thing...why you doing it?
I love the added white board. Why? Well, I am excruciatingly visual - which is MY handicap (I don't generally need picture books, though - in case you were wondering :) ) But in this format, when you are referencing one area of the board for a specific point, I could still look at the other areas of the board already completed and connect the dots. I am not a content creator - but I love this stuff. It's real, it's realistic, it's insightful - and while it may be a buzz kill for someone who is fantasizing about entering this arena, it kinda does the opposite for me. It weirdly inspires me. I don't need sunshine and lollipops at this stage of my life - just the real deal. Or as close as I can get. Thanks Kevin - love this extra ring side view.
Hi Kevin - great stuff. the writing it out thing is a little difficult to follow. You say "this thing over here..." and it's not entirely clear what you're talking about. some clearer graphic would help, and some clearer way of pointing out what you're talking about would also help. Like I said, great stuff keep up the good work. L
I'm a wee bit confused. Did you say that you make about 82% to 93 of your revenue from youtube and that you could throw that in the trash can and still do well? That sounds counterintuitive especially when I keep hearing that people make pennies from youtube {videos}. OR is it that you're indirectly making that percentage from them.?
@@SEAZNDragon never mind, I'm just trying to understand if I understood what you were saying and maybe you could explain or elaborate, but that's not what you're hearing.
It seem like the journey to MONITIZED is even a challenge. It seems like you have to go multi- platform or contantly engage and upload. Using social media as a "commercial" for the goods and services you offer seems to be the way to go!
@@kevinmespiritu funny thing is, technically anyone could start making money on TH-cam with less than the YT monetization requirements and probably more. From what I've seen TH-cam pretty much pays peanuts if your goal is ad revenue only. On a different note I once launched a business from a kindle ebook alone and went from $10 to six figures in about 2 months... it was insane! This was back when kindle first took off so doubtful it would still be as effective tho
If I say enough people might see that you are correct. Things can happen anywhere if you have the right set up. However. The big thing your missing is adaptivity. How do your plants adapt different. You have an unlimited growing season throw out all these possibilities. Not once have you taken something proven to adapt and make it adaptable because the plant naturally adapts. I didn't get into growing plants because I watched the channel. I watched the channel to know my plants would adapt and with rediculous success.
If plants can adapt why couldn't we specialize grow anywhere and each person that takes the time learn to adapt to listening to plants when they say ouch? I mean.,...technically....they don't hear sleep eat like us....they do but...different.....what cycle does the plant have? Can it be a swamp plant and desert plant? What would it be if I added half the nutrients over years not a year ..... Kinda scary to know that poison ivy could have been so much more if batman hadnt made history....what if for years things grow different because you accept responsibility for growing your experiment?
1 challenge. Come find out normal real. When you figure out compost not the technical shit. The down home real. When the customer means more and your work per person means more. Why wouldn't I show people how to grow without taking on a genius idea like landscaping so I can figure out dirt but I could also know dirt well enough to know that the plants that are wanted are what I could put in. However if I put in a lilac bush and the customer wanted a hosta...did I do my job because I went with what could thrive for the area instead of the hasta that has a resilience and then can be chopped and bread further through splicing ....why shouldn't I splice the hastas instead of giving opportunity to something that is less resilient to the effects of nature due to zoning environment?
I challenge you to one day of making reality. Not a customer. Not a way of anything else. When you get down to brass tacks start from the dirt up and work the reality not what you been told.
Let me know what you think of this format, it's pretty rough but I enjoyed drawing it out!
Your approach has a Khan Academy vibe. I think a KA-style approach to business on digital platforms could be really helpful.
I enjoyed this style. It's succinct and has the visual aid for visual learners.
I liked the roughness of it because it felt real and it was clear you were speaking from experience.
That's what works for Miles Beckler, it makes it more digestible.
Totally helped! Please keep this up!🙌🏻
Love hearing “fired up” Kevin’s opinions and thoughts on all things business / content creation / gardening. 👌🏻
Really liking the conversation and dig the swap of words from algorithm to audience. Moves some accountability into the right bucket.
So simple, yet so true... anyone know if there is a book (or similar) that goes deeper into this subject? I think most people when they start TH-cam they thing as long as you get a bunch of views/subscribers you'll soon be able to retire on the beach. It's far different from that for sure
Lots of books on business models!
Super interesting, thank you! I’d love to see a similar video on what you should be prioritizing when you’ve JUST started and are at say, about 500 subs 😊
I'd be happy to do that for you, Nicole! I love helping smaller scale creators grow
@@kevinmespiritu thank you! I’ll look forward to it. I enjoy all your channels, definitely my favourite garden channel on this platform.
Thanks for explaining the process. I always wondered how people can afford to quit their day job. You do not have dyslexia. You are multitasking and your brain is working very fast so it is hard for your fingers to catch up. I was able to stay with you and understood your presentation. Love your garden videos.
Glad to hear, Myriam! Thanks for the feedback.
I really like this type of nitty-gritty, behind the scenes insight. Very interesting stuff!
Thanks for watching and I'm glad you enjoyed it Stephen!
yes kev we love seeing you transition to business ops/growth educational content 👏
LMK what you wanna see next!
@@kevinmespiritu ooo ok 1) taxes as creators 🫠 difficult to navigate in the states. & 2) teach us how to navigate brand deal negotiations !! the legal side of things seems so messy, so many ppl wanna be “creators,” and I think that can lead them down a destructive path and ultimately sign contracts that bind them to utter shit deals…when you acquired botanical interests I like literally screamed bc everybody loveddd that company and you inherited it with such grace & respect! im sure never the less it was a big undertaking! I imagine you work with some sort of legal team consistently these days
Thanks for putting these videos out. You are super pleasant to listen to and are a breath if fresh air compared to the flashy, hyped up aderal youtubers.
🤗
Wow, thank you
Definitely got the point across and as a soon to a TH-camr this is definitely some good information.
Glad to hear - good luck w/ your channel!
great video! starting my own channel/podcast/site very soon. seems like 100k subs on YT is the typical launchpoint on when to go full-time. about to start your "when to quit" vid!
Yeah, I'd say somewhere around there, but really depends on niche
Liked it
Hi Kevin,
Thanks for the advice, I'm completely new to having a TH-cam channel and running it. If it goes anywhere, I know this will help. If not, at least I'm having fun making videos :) Thanks again! Love your channels!
Having fun with it is a GREAT way to start - will take you very far
Thank you for breaking it down and explaining the whole process!!
You bet Corey!
Great video! Helpful and informative. I was curious how it worked.
No it was really good adds visual to the points you make and helps break down the math and working structures within the business really well. I'm about to license and launch my business I've been working on the past year and your videos have helped create a plan and picture for myself to start successfully.
Very glad to hear this - best of luck launching yours!
Thank you, I appreciate it and all that you do!
Love this thank you
So glad!
This was easier to understand than just bring "talked at".
Love hearing this!
Ohh this was really good kevin! :) love the classroom style video [reminds me of Dr K from heathygamergg]
Glad you liked it!
Great topic, lots of value for wannabe creators like me, please can you speak on authenticity? Is there a balance between serving up content that people want and providing content that the creator believes in?
Fantastic point I will record this one
That’s a great breakdown.
Thanks for watching, Catie!
been listening in the background. People are getting sick of being used, as a means to get money.. us, the watchers of said videos, the audience.
My shot at your technique here; the handwriting thing is tooo slow and painful. Funny how we have the tech (a keyboard) but then we go off trying to re-learn handwriting on a device. BUT your content is just great, excellent stuff for newtubers like me, thanks
I don't think I'd do this video the same way again!
I see TH-cam as being a way to build an audience not necessarily as the main revenue stream. So like you outlined offer products and services to your audience and use the videos as a way to warm them up so they become your direct customers.
You see it correctly!
Hey Dude! I’ve been thinking about this a ton. I’d love the opportunity to monetize an engaged audience, but building the audience is brutal haha. I’m a product person and I’ve been trying to put together a strategy to reach out to content creators and partner with them to bring product to their audience. Do you feel like your typical TH-camr would be open to that or understand the value? I think you’re much more entrepreneurial than most TH-camrs. Or maybe I’m selling them short.
Yes - that's called a brand deal :) it's a huge piece of how TH-camrs make money
@@kevinmespiritu but not so much a brand deal. More like joint venture or product consultant. I have a background in engineering so I want to be the one building the product for a highly targeted youtube influencer and scale up a team for that process. Curious what you think.
Kevin. You have so much good advice. I'm a specialized landscaper. Know enough to be dangerous. I have what I have for knowledge and I understand I'm nothing to you. If you actually read this you'll figure out that sometimes as you say money isn't the real. Gardening isn't the garden. However when you have the material makes things different. Would you accept the challenge budget in your favor would you come out and see and learn something that proves you can make better come of nothing....
Not always all those things. If I followed trnd and show you I know dirt and everyone buys it did I do anything good? No....we made more things happen. If you are front lines doing and have this info maybe it's not just a here and there. People. Our people. Your people the people that read the messages....the people that are product. If your product isn't a thing...why you doing it?
I love the added white board. Why? Well, I am excruciatingly visual - which is MY handicap (I don't generally need picture books, though - in case you were wondering :) ) But in this format, when you are referencing one area of the board for a specific point, I could still look at the other areas of the board already completed and connect the dots. I am not a content creator - but I love this stuff. It's real, it's realistic, it's insightful - and while it may be a buzz kill for someone who is fantasizing about entering this arena, it kinda does the opposite for me. It weirdly inspires me. I don't need sunshine and lollipops at this stage of my life - just the real deal. Or as close as I can get. Thanks Kevin - love this extra ring side view.
I'm glad to hear this CeeCee! Thank you for the honest feedback.
Hi Kevin - great stuff. the writing it out thing is a little difficult to follow. You say "this thing over here..." and it's not entirely clear what you're talking about. some clearer graphic would help, and some clearer way of pointing out what you're talking about would also help. Like I said, great stuff keep up the good work. L
Will definitely work on that! Fired this one off really quickly in the morning just to get back in the habit of making a new video :)
I'm a wee bit confused. Did you say that you make about 82% to 93 of your revenue from youtube and that you could throw that in the trash can and still do well? That sounds counterintuitive especially when I keep hearing that people make pennies from youtube {videos}. OR is it that you're indirectly making that percentage from them.?
I got the ❤️ but no response though.
I imagine it's the difference between paying the bills and making a profit.
@@SEAZNDragon never mind, I'm just trying to understand if I understood what you were saying and maybe you could explain or elaborate, but that's not what you're hearing.
It seem like the journey to MONITIZED is even a challenge. It seems like you have to go multi- platform or contantly engage and upload. Using social media as a "commercial" for the goods and services you offer seems to be the way to go!
It's tough! I'm not even monetized on this channel yet. Definitely best to use it as your acquisition point, and not an end in and of itself
@@kevinmespiritu funny thing is, technically anyone could start making money on TH-cam with less than the YT monetization requirements and probably more. From what I've seen TH-cam pretty much pays peanuts if your goal is ad revenue only. On a different note I once launched a business from a kindle ebook alone and went from $10 to six figures in about 2 months... it was insane! This was back when kindle first took off so doubtful it would still be as effective tho
Next step is to include steps in the escape plan on how not to rely on TH-cam 100%.
If I say enough people might see that you are correct. Things can happen anywhere if you have the right set up. However. The big thing your missing is adaptivity. How do your plants adapt different. You have an unlimited growing season throw out all these possibilities. Not once have you taken something proven to adapt and make it adaptable because the plant naturally adapts. I didn't get into growing plants because I watched the channel. I watched the channel to know my plants would adapt and with rediculous success.
If plants can adapt why couldn't we specialize grow anywhere and each person that takes the time learn to adapt to listening to plants when they say ouch?
I mean.,...technically....they don't hear sleep eat like us....they do but...different.....what cycle does the plant have? Can it be a swamp plant and desert plant? What would it be if I added half the nutrients over years not a year .....
Kinda scary to know that poison ivy could have been so much more if batman hadnt made history....what if for years things grow different because you accept responsibility for growing your experiment?
1 challenge. Come find out normal real. When you figure out compost not the technical shit. The down home real. When the customer means more and your work per person means more. Why wouldn't I show people how to grow without taking on a genius idea like landscaping so I can figure out dirt but I could also know dirt well enough to know that the plants that are wanted are what I could put in. However if I put in a lilac bush and the customer wanted a hosta...did I do my job because I went with what could thrive for the area instead of the hasta that has a resilience and then can be chopped and bread further through splicing ....why shouldn't I splice the hastas instead of giving opportunity to something that is less resilient to the effects of nature due to zoning environment?
Great info but messy presentation ❤
Very messy! Showing you the power of simply getting started though
I challenge you to one day of making reality. Not a customer. Not a way of anything else. When you get down to brass tacks start from the dirt up and work the reality not what you been told.