Just the kind of stuff I was looking for. I just finished my first movie, as a director, recently and as I'm starting the process of submitting to festivals I'm learning as much as I can about movie marketing. The only thing I would add to the info offered in this video is that the days of "the movie trailer" are gone. Big movies nowadays have multiple teasers and trailers and they start as early as a year before the release date and continue to drop new trailers throughout the movie run in theaters, then new ones when they go on streaming... as indie filmmakers we should learn the lesson and do the same. I'm not gonna take for granted that a distribution company will cut "the trailer" of my movie. They can if they want to, but I'll do as many teasers and trailers as I possible can and build as much awarness, interest and hopefully hype among my followers as well.
Congrats JC! Great to hear that you have completed your first movie! We like what you say about "the movie trailer." However one counterpoint / question we have for smaller movies is 'Will publications, trailer sites, video trailer channels, etc. run your movie's trailer more than once?' What do you think?
@@filmcourage Thanks! I’d say, if you give them a reason to talk about your movie, they will. Look at ‘Barbie’, only its latest trailer has revealed its ‘mysterious’ plot and people are talking about it. Of course, small indie movies don’t have that kind of IP or star value but I think that’s a good reason to try and be creative in our approach to marketing. Nobody is gonna galk about our movies if we don’t give them something that sparks curiosity.
Agreed - a genre such as horror, or action - yes the genre label does help to sell your film. Even though in my opinion, the world hardly needs any more badly-made horror or blood-splatter films. Or any badly-made movie for that matter - the market is saturated with terrible movies. "Ballet of violence" is a terrible phrase and movies that have such point-blank killings, murders - they don't make this planet a better place. Most are cheap money grabs and are cynical, having nothing to do with advancing cinema. I'm sure the movie Alok speaks of is a movie of quality. Every distributor that I speak with at AFM, the Cannes Film Market, Berlin Film Market, etc. first asks, "Who is in your movie." So believe me, having any actor with name recognition is almost essential, if a filmmaker is interested in making their budget back and making a profit. Unless you're a genius and have an incredible new vision or perspective (like "Moonlight" or other such auteur movies), don't let any one tell you differently. If you can make a movie for less than $40k and it's fits squarely into one particular genre or another, then you could have a chance to get your money back. Great advice to have the right publicist. Don't get a lazy one. But remember, if your script is good and you're a skilled filmmaker, try your best to get an actor that has some name recognition for your movie!
I had this thing in my mind where I would show our movie (when it's actually made..) to some friends and family members and try to figure out if you learn something from that. I know test audience is a thing, but we can't afford that.. And then there's someone telling me: "That's exactly what you should do, give a name, plan it properly and learn what you can learn from it!!".
![Beginner's Guide To Selling A Movie (PART 2) ** Masterclass ** Jeff Deverett [FULL INTERVIEW]](http://i.ytimg.com/vi/u90oPeep_pU/mqdefault.jpg)
![Beginner's Guide To Selling A Movie (PART 2) ** Masterclass ** Jeff Deverett [FULL INTERVIEW]](/img/tr.png)
Here is our full interview with Alok - th-cam.com/video/IHa60Kb5IPI/w-d-xo.html
How satisfied are you with this video?
10
Hey alot of filmmakers don't even think about promoting.
The work never ends!
Very satisfied. The video is exactly timely for me.
Quite satisfied.
Just the kind of stuff I was looking for. I just finished my first movie, as a director, recently and as I'm starting the process of submitting to festivals I'm learning as much as I can about movie marketing. The only thing I would add to the info offered in this video is that the days of "the movie trailer" are gone.
Big movies nowadays have multiple teasers and trailers and they start as early as a year before the release date and continue to drop new trailers throughout the movie run in theaters, then new ones when they go on streaming... as indie filmmakers we should learn the lesson and do the same. I'm not gonna take for granted that a distribution company will cut "the trailer" of my movie. They can if they want to, but I'll do as many teasers and trailers as I possible can and build as much awarness, interest and hopefully hype among my followers as well.
Congrats JC! Great to hear that you have completed your first movie!
We like what you say about "the movie trailer." However one counterpoint / question we have for smaller movies is 'Will publications, trailer sites, video trailer channels, etc. run your movie's trailer more than once?' What do you think?
@@filmcourage Thanks! I’d say, if you give them a reason to talk about your movie, they will. Look at ‘Barbie’, only its latest trailer has revealed its ‘mysterious’ plot and people are talking about it. Of course, small indie movies don’t have that kind of IP or star value but I think that’s a good reason to try and be creative in our approach to marketing. Nobody is gonna galk about our movies if we don’t give them something that sparks curiosity.
Haha, Alok, love that you used the "no romantic comedy conventions" line. Great seeing you on here, let's do lunch.
Yes, I love these business advice they are helpful 😊
Thanks for watching!
Hmmmm horror. Great idea. I actually have an outline of a horror script written.
Agreed - a genre such as horror, or action - yes the genre label does help to sell your film. Even though in my opinion, the world hardly needs any more badly-made horror or blood-splatter films. Or any badly-made movie for that matter - the market is saturated with terrible movies. "Ballet of violence" is a terrible phrase and movies that have such point-blank killings, murders - they don't make this planet a better place. Most are cheap money grabs and are cynical, having nothing to do with advancing cinema. I'm sure the movie Alok speaks of is a movie of quality. Every distributor that I speak with at AFM, the Cannes Film Market, Berlin Film Market, etc. first asks, "Who is in your movie." So believe me, having any actor with name recognition is almost essential, if a filmmaker is interested in making their budget back and making a profit. Unless you're a genius and have an incredible new vision or perspective (like "Moonlight" or other such auteur movies), don't let any one tell you differently. If you can make a movie for less than $40k and it's fits squarely into one particular genre or another, then you could have a chance to get your money back. Great advice to have the right publicist. Don't get a lazy one. But remember, if your script is good and you're a skilled filmmaker, try your best to get an actor that has some name recognition for your movie!
I had this thing in my mind where I would show our movie (when it's actually made..) to some friends and family members and try to figure out if you learn something from that. I know test audience is a thing, but we can't afford that.. And then there's someone telling me: "That's exactly what you should do, give a name, plan it properly and learn what you can learn from it!!".