How to Nail Your Product Positioning with April Dunford
ฝัง
- เผยแพร่เมื่อ 26 ก.ค. 2024
- Product positioning is the basis of your marketing, sales, and product strategy. In this video, April Dunford, author of Obviously Awesome, shares her proven product positioning framework.
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In this video, April Dunford (author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It) will:
✔️ Describe how smart product positioning can deliberately shape how your customers perceive your offering to set your company up for success
✔️ Show you examples of startups that have used product positioning to unlock rapid growth with their ideal customer segments
✔️ Give a deeper dive into her product positioning framework
► Purchase April's book, Obviously Awesome, on Amazon. www.amazon.com/Obviously-Awes...
03:14 Market Categories
15:59 Trends
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What were your takeaways? Let us know in the comments below.
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April, this is a super cool video. Awesome content.
instablaster
How this I found this gem? It's true what they say that when you're ready resources will come.Who wants to be part of a Unicorn?
This is crystal clear information to understand an aspect of Marketing.
Incredible. Been reading your book and loving it too! Thanks April!
While I learned a lot (again, I'm now binging my third video/podcast of April covering this topic...clearly, I need to buy the book...) 21:24 was my favorite part. Hilarious. 😹
Same!
"The sharing economy for cats" 😂🤣😂🤣
Awesome video! Thanks for the content, never thought of my product through the positioning lens...
Excellent presentation.
Thanks, Jeff! Any good takeaways?
Positioning, yes is vastly misunderstood