Defining and Deploying Personalization for Better User Engagement

As content variety increases amidst media mergers and studios reopen their catalogs for licensing across multiple services, personalization is touted as the holy grail to increase subscriber engagement and reduce churn. From UX design to machine learning, accessibility to live sports, streaming personalization demands investment, expertise, and collaboration across all disciplines and at every step in the customer journey. This session will discuss best practices for making content more accessible to discover and consume to deliver truly personalized experiences as streaming matures and evolves.
Speakers:
(Moderator) Chris Willard - Founder & Strategic Comms Partner, Chris Willard Communications
Scott Olechowski - Chief Product Officer and Co-Founder, Plex
Alex Otero - Technical Director, Globant
Arash Pendari - Founder & Creative Director, Vionlab