Why Prospects Buy (and why they don't)

With "No-Decision" being the primary reason for sales being lost we have to ask... Why does the status quo win so often?!
The reality is in B2B buying is complex, it's a pain in the butt, it's complex and risky.
So if there's not a strong compelling problem with the status quo then folks wont take action to change.
That's where sales discovery becomes important, asking customers the right question to discover problems, while also understanding the root causes of those problems and the impacts they're having on the prospect's business.
Watch on to hear what should be at the front of you mind while talking with prospects.
#b2bsales #salesdiscovery #gapselling

[@ps1011]

I'm looking to enhance my outreach by featuring the prospect's website page as the background in a vidyard video giving it a personalized touch
However I'd like the video in the circular vidyard frame at the bottom to be pre-recorded
This way it appears as if I created a tailor- made video for each prospect
Any insights on achieving this in vidyard would
be really helpful
Also is it possible to include a vidyard link in the connection request message when using Sales Navigator on LinkedIn?