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I think playlist adds increase because people are possibly adding the entire playlist to another playlist or using the playlist to find music for their own playlists
Thanks Andrew for the info and data. Did you see any post-playlist lift in streams after the conclusion of the promotion? It looked like no, but it wasn’t clear from the daily stream line chart. Thanks!
Ah I forgot to talk about that. In the video where i'm showing the spreadsheet for this campaign you can see the rows labeled 'Pre' and 'Post', those are the average pre and post campaign daily streams on the song. You can see from those numbers they're basically exactly the same, so no significant lift . This is one area where Indie Music Academy actually won, they did cause a post-campaign streaming lift. Hard to tell if this was a fluke or because their engagement was superior or something, but it is worth noting.
I'm thinking there's a spike in playlist adds because they're already listening to a playlist, which means they're more likely to utilize Spotify with playlists... Maybe? 🤷
I think the playlist adds will be higher from playlist services bc the listeners are people who actively listen to playlists and probably curate their own personal playlists so they are more likely to add them to their own playlist rather than use the save feature
Hey Andrew, I have a possible explanation as for why playlist campaigns lead to a noticeable increase of playlist adds. I think Spotify might consider any new algorithmic playlists featuring your music (such as Radio) as a "playlist add". It doesn't only count user playlists. That would also explain why "playlist adds" always feel exaggerated. I noticed that the playlist approach has increased my Radio streams drastically so I wouldn't be surprised if Radio/algorithmic playlists was a side effect of these big playlists which Spotify categorizes as "playlist adds". Can't really prove it though.
@@josegabriellagares6862 Radio is another algorythmic playlist by Spotify that is different for every user depending on their listening habit and genres...
Hey I have a question. I'm a dutch hiphop artist from The Netherlands, now my question is does this service work for a song where I only speak dutch. Do they have playlist for something like this?
I assume you did a direct link to Spotify. Try using a smart link page and set up your campaign as a conversion campaign. Also exclude India, Algeria and the rest of Africa as bots won't listen to your music. Good luck!
I got 17.000 streams last 28 days on a song, 1500 saves, 600 playlist adds. But my discover weekly numbers are bad. Radio is going crazy though. What I'm doing wrong?
Unfortunately our minimum campaign size is $2,000. Under that it just isn't worth it for either party involved. You can run smaller campaigns, but you'll need to do that yourself. $70 is still probably too small though, i'd either save up for more (like $300) or consider other marketing methods until you can justify a bigger investment. Organic content, networking with other artists and outreach to niche curators are likely your best bet right now. It takes time to make things happen with this but you can grow considerably doing this if you do it well.
@@AndrewSouthworth oh I see but problem is I don’t get streams from ads even tho I’ve used conversion campaign I get clicks and I used hypeddit idk why
My experience with playlist services is to use it to push a single you are CERTAIN people will save and play repeatedly. Otherwise it won't give you a ROI. Even if they love your song you might not get that ROI for agessss.
When you run ads to a song you actually almost always get more saves than playlist adds though. Only for playlisting do you get more playlist adds than saves - to me thats the weird part.
@@AndrewSouthworth I think its possible that via ads people save a song for later and dont listen to it straight away, but if its on a playlist they dont need to do that as its already on a playlist, and therefore more likely to add it to their own playlist later.
Technically it can, but the chances of that are incredibly low. In my opinion you should trigger algorithmic playlists with ads and/or organic traffic because both of those sources are high-engagement, and then only use playlisting as a way to add fuel to the fire and push the song an extra 10-15%. So if you have a song thats riding the algorithm and you're trying to push it harder or scale it up, blending ads with playlisting can be a more cost effective way to push things further.
@@AndrewSouthworth Ok Thx. I have a new single that's at 24% popularity. Its in the Radio, Release Radar, Daily Mix, but not Discover Weekly yet. I was considering adding this in to help push it along, but I guess waiting until Discover Weekly picks it up would be the better move. I'm running ads currently.
I've tried ads on multiple songs, EVERYTHING depends on the song. (and how well you know your target audience) I have a song on 300k that I spent $500 on ads and songs on 5k streams after spending $100 on ads. You must KNOW your music is good and must KNOW your target audience. Being hopeful or taking guesses gets very expensive.
As an avid rocket league player, i know that psyonix loves to put out edm mixtapes and collab with monster cat a lot so being your track is edm based makes sense for it
In this video I look at a few metric that lead to be believe that YouGrow is using real listeners: - Follower growth over time looks organic and/or ad driven, no sudden spikes or dips - Playlists have a good popularity score average that indicates they likely are organic SEO driven playlists - Playlists actually do rank for specific keywords people would search for - Traffic isn't coming dominantly from 1 specific city or country, but appears to have many cities and countries - Engagement data isn't suspiciously high for playlisting - The price / stream is on par with industry standards, nothing seems 'too good to be true' It is technically possible to fake every single one of these things, but the complexity and cost of doing so would likely make it less cost effective than just actually using real engaged playlists. Scammers are generally looking for low hanging fruit customers, people who don't know how to check this stuff. This goes for music but it also goes for other scams if you've ever watched channels like Kitboga or Jim Browning.
@@AndrewSouthworth I really apologize because I sent this comment a few seconds before you touched this topic in the video. Thank you so much Andrew it means a lot all your information and videos!
I follow all your ad tutorials but my Facebook account always gets banned or disabled and I don't know why. May I just hire you to run ads and I can give 10% of royalties as well.
@@fxcktpass That's how you do business and streaming royalties ain't shit, 10% is a fair offer too. Publishing and copyrights is ownership to your masters. Royalties can be used for anything which is not a form of asset, theses distributors don't pay us all in full anyways unless it's song trust, MLC, and sound exchange, but you have to wait a long ass time to see your money. If I made $4k off of streams, Distrokid or who ever probably only gonna pay $30 knowing them, that's $3 straight to Andrew , how ever, we both have to wait 6months or to a year to see the rest of that money. The key to business is never give more than 50% but give a valuable trade that isn't detrimental to your assets and organization (or artists brand), next you build the relationship to make it long term, you can have 100% of nothing but have 10% of something, that's a successful partnership.
@@fxcktpass You can't own royalties, that's storage value, not assets of networth. You can't own something that just recirculates in the market, it's basic business and finance.
same facebook marketing sucks they always look for ways to block my account for no reason meanwhile u got them promoting basically porn on their app with no problem
Any service which guarantees streams and placements sounds dangerously like payola to me. There's no way anyone can guarantee anything if they're genuinely pitching.
All of these playlisting services are operating in a massive gray area. I do know how they and others guarantee streams though: they refund whatever they can't deliver. Behind the scenes they have a contact list of curators, whether through a spreadsheet or a software platform. They send the song to the curators that have playlists in that genre, the curators who want to share it claim it and accept their payment, some will deny it. If they can't deliver the streams promised they issue a refund. Often a partial refund but in some cases a full refund if they can't find a fit for it in their network. Some companies will just force it into whatever playlists they have, and thats not good. But good ones will refund what they can't deliver.
Thats fine, don't use it then! I've shown all the data I could share from this campaign and it would be incredibly hard to fake things to this extent on my end. These affiliate programs are nice, but they're a pretty small chunk of my overall online income (less than 10%). Just for context i'm in Playlist Push's affiliate program despite the fact I tell people NOT to use their service - but if you want to use it anyways, you can use my link. This YouGrow promo service seems legit to me if you're looking for Spotify playlisting. You can make your own conclusions based on the data i've provided.
@@WeAreRGM Just wait. I JUST created my channel today and uploaded my first video. Unfortunately, you won't get to see it for two months. I've broken the algorithm of Spotify. I've learned how to spend $20 and how to cause Spotify to generate me $7.61 per day every day without fail. Next up? Apple Music's algorithm.
@@RobertJeffers-ms6uzyup. I agree. This entire idea of spending X to get a number of streams - but ultimately losing $ every time is hardly a fine biz model. Seems like very poorly spent $ when sync licensing actually pays
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Oslo - Norway, Vienna- Austria, Milan - Italy :) unnecessary correction but I thought I'd write it down for anyone wondering😅 thanks for the video!
This is why I failed geography class in 7th grade. 😅
Bro you are my favorite TH-camrs atm, preparing to rebrand on Spotify and I am learning a lot from you. Appreciate the work you are doing 🙏
Can you do more videos about playlist companies? I been using this one for a while with great results
I released another one this week!
I think playlist adds increase because people are possibly adding the entire playlist to another playlist or using the playlist to find music for their own playlists
I believe this is exactly what's happening.
Yeah this seems plausible to me!
Great video as usual. It would be interesting to address the topic of playlist ranking / playlist SEO. How to effectively rank a playlist?
Thanks Andrew for the info and data. Did you see any post-playlist lift in streams after the conclusion of the promotion? It looked like no, but it wasn’t clear from the daily stream line chart.
Thanks!
Ah I forgot to talk about that. In the video where i'm showing the spreadsheet for this campaign you can see the rows labeled 'Pre' and 'Post', those are the average pre and post campaign daily streams on the song. You can see from those numbers they're basically exactly the same, so no significant lift .
This is one area where Indie Music Academy actually won, they did cause a post-campaign streaming lift. Hard to tell if this was a fluke or because their engagement was superior or something, but it is worth noting.
I'm thinking there's a spike in playlist adds because they're already listening to a playlist, which means they're more likely to utilize Spotify with playlists... Maybe? 🤷
That could be it! There are probably a bunch of reasons, maybe other Spotify curators see a playlist is sharing a song and copy them and share it too?
@@AndrewSouthworth man that could be also! One things for sure the Spotify numbers don't lie
I think the playlist adds will be higher from playlist services bc the listeners are people who actively listen to playlists and probably curate their own personal playlists so they are more likely to add them to their own playlist rather than use the save feature
Prague is Czech Republic, both the city and country represented by me here! :D
1,3mil pop.
I'm so bad at geography haha.
I wouldn't do any better Andrew! :D@@AndrewSouthworth
Hey Andrew, I have a possible explanation as for why playlist campaigns lead to a noticeable increase of playlist adds. I think Spotify might consider any new algorithmic playlists featuring your music (such as Radio) as a "playlist add". It doesn't only count user playlists. That would also explain why "playlist adds" always feel exaggerated. I noticed that the playlist approach has increased my Radio streams drastically so I wouldn't be surprised if Radio/algorithmic playlists was a side effect of these big playlists which Spotify categorizes as "playlist adds". Can't really prove it though.
Sorry if the question is dumb… but what you mean by radio play?
@@josegabriellagares6862 Radio is an algorithmic playlist created by spotify
@@josegabriellagares6862 Radio is another algorythmic playlist by Spotify that is different for every user depending on their listening habit and genres...
Hey I have a question. I'm a dutch hiphop artist from The Netherlands, now my question is does this service work for a song where I only speak dutch. Do they have playlist for something like this?
That i'm not sure about, you'd have to contact their support.
Help I’ve been running fb ads and 400 clicks and no streams at all
I assume you did a direct link to Spotify. Try using a smart link page and set up your campaign as a conversion campaign. Also exclude India, Algeria and the rest of Africa as bots won't listen to your music. Good luck!
I got 17.000 streams last 28 days on a song, 1500 saves, 600 playlist adds. But my discover weekly numbers are bad. Radio is going crazy though. What I'm doing wrong?
nothing, Radio is actually the stronger playlist nowadays
Hi Andrew can I fill up form so you can run ads for me even if I have like 70$?
Unfortunately our minimum campaign size is $2,000. Under that it just isn't worth it for either party involved. You can run smaller campaigns, but you'll need to do that yourself. $70 is still probably too small though, i'd either save up for more (like $300) or consider other marketing methods until you can justify a bigger investment.
Organic content, networking with other artists and outreach to niche curators are likely your best bet right now. It takes time to make things happen with this but you can grow considerably doing this if you do it well.
@@AndrewSouthworth oh I see but problem is I don’t get streams from ads even tho I’ve used conversion campaign I get clicks and I used hypeddit idk why
Did the popularity score of your song increase?
My experience with playlist services is to use it to push a single you are CERTAIN people will save and play repeatedly. Otherwise it won't give you a ROI. Even if they love your song you might not get that ROI for agessss.
Do they always drop you though?
Most of the time yes, however I have had times where songs stay on playlists for much longer than planned.
Thanks Andrew! I just made some adjustments based off this video.
i think it’s just more common for people to add songs to a personalized playlist of theirs vs. saving it to their liked songs. who knows🤷🏻♂️
When you run ads to a song you actually almost always get more saves than playlist adds though. Only for playlisting do you get more playlist adds than saves - to me thats the weird part.
@@AndrewSouthworth I think its possible that via ads people save a song for later and dont listen to it straight away, but if its on a playlist they dont need to do that as its already on a playlist, and therefore more likely to add it to their own playlist later.
@@vxd makes sense
Can this help you to get added to Discovery Weekly? Or any algorithmic playlist actually.
no
Technically it can, but the chances of that are incredibly low. In my opinion you should trigger algorithmic playlists with ads and/or organic traffic because both of those sources are high-engagement, and then only use playlisting as a way to add fuel to the fire and push the song an extra 10-15%.
So if you have a song thats riding the algorithm and you're trying to push it harder or scale it up, blending ads with playlisting can be a more cost effective way to push things further.
@@AndrewSouthworth Ok Thx. I have a new single that's at 24% popularity. Its in the Radio, Release Radar, Daily Mix, but not Discover Weekly yet. I was considering adding this in to help push it along, but I guess waiting until Discover Weekly picks it up would be the better move. I'm running ads currently.
@Andrew I didn't know there were people who didn't know where Oslo, Warsaw and Vienna were? 😂
Thanks nonetheless for the great info. 👍
What can $1000 a month do on fb/ig ads in your opinion or based on what you've done, will it trigger the algorithm for bigger numbers?
I've tried ads on multiple songs, EVERYTHING depends on the song. (and how well you know your target audience) I have a song on 300k that I spent $500 on ads and songs on 5k streams after spending $100 on ads. You must KNOW your music is good and must KNOW your target audience. Being hopeful or taking guesses gets very expensive.
@oopsySeason that makes sense and you're right about that, people forget that having a great song helps 😂
As an avid rocket league player, i know that psyonix loves to put out edm mixtapes and collab with monster cat a lot so being your track is edm based makes sense for it
I'm can't find the spreadsheet in the community, where should I look?
He wont be getting 81usd with those countries. 81 would be USA streams, Brazil pays half.
What's the artist name to the blackhole track?
Please does Yougrow services apply to African musicians doing afrobeats.?
How do we know they are not bots
In this video I look at a few metric that lead to be believe that YouGrow is using real listeners:
- Follower growth over time looks organic and/or ad driven, no sudden spikes or dips
- Playlists have a good popularity score average that indicates they likely are organic SEO driven playlists
- Playlists actually do rank for specific keywords people would search for
- Traffic isn't coming dominantly from 1 specific city or country, but appears to have many cities and countries
- Engagement data isn't suspiciously high for playlisting
- The price / stream is on par with industry standards, nothing seems 'too good to be true'
It is technically possible to fake every single one of these things, but the complexity and cost of doing so would likely make it less cost effective than just actually using real engaged playlists.
Scammers are generally looking for low hanging fruit customers, people who don't know how to check this stuff. This goes for music but it also goes for other scams if you've ever watched channels like Kitboga or Jim Browning.
@@AndrewSouthworth I really apologize because I sent this comment a few seconds before you touched this topic in the video. Thank you so much Andrew it means a lot all your information and videos!
I follow all your ad tutorials but my Facebook account always gets banned or disabled and I don't know why. May I just hire you to run ads and I can give 10% of royalties as well.
dont go giving away your royalties like that, own your shit!🤙
@@fxcktpass That's how you do business and streaming royalties ain't shit, 10% is a fair offer too. Publishing and copyrights is ownership to your masters. Royalties can be used for anything which is not a form of asset, theses distributors don't pay us all in full anyways unless it's song trust, MLC, and sound exchange, but you have to wait a long ass time to see your money. If I made $4k off of streams, Distrokid or who ever probably only gonna pay $30 knowing them, that's $3 straight to Andrew , how ever, we both have to wait 6months or to a year to see the rest of that money. The key to business is never give more than 50% but give a valuable trade that isn't detrimental to your assets and organization (or artists brand), next you build the relationship to make it long term, you can have 100% of nothing but have 10% of something, that's a successful partnership.
@@fxcktpass You can't own royalties, that's storage value, not assets of networth. You can't own something that just recirculates in the market, it's basic business and finance.
same facebook marketing sucks they always look for ways to block my account for no reason meanwhile u got them promoting basically porn on their app with no problem
@@malapauta Deadass
I like this guy.
you made money on what was spent per listen?
Any service which guarantees streams and placements sounds dangerously like payola to me. There's no way anyone can guarantee anything if they're genuinely pitching.
All of these playlisting services are operating in a massive gray area. I do know how they and others guarantee streams though: they refund whatever they can't deliver.
Behind the scenes they have a contact list of curators, whether through a spreadsheet or a software platform. They send the song to the curators that have playlists in that genre, the curators who want to share it claim it and accept their payment, some will deny it.
If they can't deliver the streams promised they issue a refund. Often a partial refund but in some cases a full refund if they can't find a fit for it in their network.
Some companies will just force it into whatever playlists they have, and thats not good. But good ones will refund what they can't deliver.
When they put an affiliate link I don't believe.
Thats fine, don't use it then! I've shown all the data I could share from this campaign and it would be incredibly hard to fake things to this extent on my end.
These affiliate programs are nice, but they're a pretty small chunk of my overall online income (less than 10%). Just for context i'm in Playlist Push's affiliate program despite the fact I tell people NOT to use their service - but if you want to use it anyways, you can use my link.
This YouGrow promo service seems legit to me if you're looking for Spotify playlisting. You can make your own conclusions based on the data i've provided.
👁👄👁
$247 for 27,000 streams? The ROI on that, is, AT BEST, $81. No thank you.
If you are in this for the ROI using companies like this, you are completely in the wrong g game
@@WeAreRGM Just wait. I JUST created my channel today and uploaded my first video. Unfortunately, you won't get to see it for two months.
I've broken the algorithm of Spotify. I've learned how to spend $20 and how to cause Spotify to generate me $7.61 per day every day without fail.
Next up? Apple Music's algorithm.
@@WeAreRGMhe isn't wrong though. Maybe by looking at in small scale is wrong but your full marketing strategy can't be designed to lose money.
@@RobertJeffers-ms6uzyup. I agree. This entire idea of spending X to get a number of streams - but ultimately losing $ every time is hardly a fine biz model.
Seems like very poorly spent $ when sync licensing actually pays