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Andrew, which is a better method: paying instagram influencers to feature your music on their page, or doing facebook ads? The facebook ads seem to overwhelming and complex, like it's made for someone whose career is advertising, whereas Instagram is uch easier to just pay people to post your stuff and that's it.
I'd like to add a 6th mistake if i may :] #6) *Misinterpreting data:* as stated in the video, your cost per conversion tends to drop the longer the campaign has to optimize. While most people know this, *they don't interpret the data like this* ! I.e. if your cost-per-conversion (CPC) changes per day, you should be looking at the DAILY CPC (in the Daily breakdown), NOT the overall campaign CPC (which is almost certainly higher)‼ A real world example of why this matters: I launched a campaign at the end of January whose overall campaign CPC was stuck around $0.45 for like 2 weeks. Today, almost a month later, the overall campaign's CPC is $0.41...but the last 3 days, the ad has been converting at ~$0.23 CPC!!! If I only looked at the overall campaign, I wouldn't have recognized that this ad is now making a killing. Use the "Daily" Breakdown in Ads Manager, people‼
Great video. I would also add that CPC could also be a concern in the reflections upon quality. If you'd want a genuinely interested audience, long term, narrowing down your targets severely can be a viable option, especially if you're in a niche genre and you know what type of listeners you need - even if your CPC's become much higher. Because you want to rein those hard core fans in, who might go beyond listening, following and playlisting and go buy merch, tickets, Patreon subs ect. If you get those fans from your campaigns, CPC can almost be as high as it needs to be, it doesn't matter. Of course, that don't justify poor ads or anything, but always, only, go for the lowest CPC, can also be a mistake.
I think it is important to consider the creative that you are using as well. I had a hugely underperforming ad for a track and I changed the creative and it was immediately half the conversion cost. It will be amazing once I have had it running beyond the learning stage for sure.
Andrew I'm releasing 1 song per month and was planning on waiting until I have the whole album out before advertising, so people have more to listen to. Would you recommend setting up campaigns for every song, with multiple ad sets and ads for each campaign, once they're out?
I always run at least 3-5 different ads with different audiences and then whichever ad is getting the most traffic ill then focus more on that ad and keep dumping more money into that ads, its all trial and error but through my experience this works for me
You explained 100% what I have been going through with my traffic campaigns. Recently I started a conversion campaign that started at $5 per conversion hahaha. But it is slowly going down. And I use tonedens service for the landing page. I've had over 2k views of my landing page and about a 1% click through rate hahaha. The struggle is real. Here's to better results with conversion campaign and your tips. Thanks so much for the video Andrew!
00:00:00 - Introduction: Common Ad Campaign Mistakes 00:00:29 - Mistake #1: Not Doing Enough Testing 00:01:57 - Example of Testing Multiple Audiences and Ads 00:02:28 - Mistake #2: Tinkering Too Much with Campaigns 00:03:53 - The Importance of Allowing Campaigns Time to Optimize 00:04:15 - Mistake #3: Letting Emotions Override Data 00:05:31 - Mistake #4: Spending the Same Budget on Every Song 00:06:56 - Case Study: Analyzing Results Based on Data 00:07:38 - Adjusting Budget Based on Campaign Performance 00:10:02 - Mistake #5: Using Traffic Objective Instead of Conversion Objective 00:10:56 - Explanation of Traffic vs. Conversion Campaigns 00:11:23 - The Role of Landing Pages in Filtering Traffic 00:12:39 - Benefits of Using a Conversion Campaign with a Landing Page 00:13:07 - The High Quality of Traffic from Conversion Campaigns 00:13:31 - Conclusion and Resources for Learning More
Hey Andrew 🙂 We have been placing ads on Meta ourselves for years but have always found that the followers on our playlists become inactive very quickly. What are your experiences with this? Are ads still the best option for you or rather UGC for TikTok and co?
Hi Andrew, really love your videos. Great stuff and help. Tx. One question: do you run these campaigns under your own business FB/Meta-account or do you operate under the accounts of the artists you promote? Or doesn't it really matter how you do this? Tx.
This might be a silly question, but: I have a squarespace-based website for my band. I guess a custom landing page off that domain that is not linked to the main page to avoid confusion, would work in the same way. Right? Thank you for all the info!
number 5 should've been number 1 to me. That's basically the BIGGEST DIFFERENCE in why most of these artist give up and call you a "BSer" cuz they tried to cut corners and never understood the IMPORTANCE behind a LANDING PAGE. Just tell them in simpler terms, it's a FILTER for unwanted CLICKS from Bots!
This is so true haha. Some people would rather assume i'm somehow faking everything than admit that they just didn't do it right and learn how to do it the right way.
just a question: I made my landing page with toneden and there is the option to redirect people directly to the final page without seeing the landing one. It's a good move or not?
Andrew I’m postive you covered this, but can you lead me in the direction of Instagram ads and potentially Tik Tok? Getting ready to test some of your tips out.
hey andrew, with those 6 different ads you run to experiment, do those all sit on the instagram grid with exactly the same video? should i worry what my instagram grid looks like if i'm running the same ad but different sections of the song?
Typically I don't post any of my ads to the IG page. I run them as 'dark ads' or 'ghost ads', so they're never posted to social media as a post. This means I can test whatever I want without worrying about how it looks on the page.
Real talk! Then you’ll get ads on YT about bot blockers for the ads. Like you need a budget for the ads and a budget to make sure ads go to real people 🤦🏽♂️
Mexico and Brazil work great! The cost per click doesn't really matter though, it's the cost per conversion that matters (assuming you're running a conversion objective and not a traffic campaign).
Can anyone please explain why am I randomly getting streams from Thailand all of a sudden with like 1000+ streams per day, when I have not opted for any playlisting or anything of that sort, and I'm running only fb ads campaign where Thailand is not even a targeted country? Please help me out here. I'm so confused.
I tried using different creatives but FB seems to "test" one creative at time, and spreads the daily budget inconsistently through all the creatives. Is there a way to force FB to use the same budget for all the creatives so in 3-4 days I can see which is actually performing the best? I thought about A/B test, but in can test just 2 ads at time, what if I have 6 different ads? and 4 different audiences? I need to run like 12 A/B tests? EDIT: after 7 days of campaign at 10 Euro per day FB tested out only 3 creatives out of 6. I don't have all that money to waste just waiting for FB to try the different ads! I need to know which is working in the first 2-3 days and then move on, right?
Generally Meta seems to know best which ads will perform best, because they not only go off of cost per conversion data but other data like link clicks, likes, watch time etc... So most of the time when they only put much money in 3 out of 6 ads they had a good reason for it. I've tried forcing it in the past and most of the time when you force a particular ad creative to spend money you realize that Meta was correct in skipping it. Not always, but a lot of the time. You can make a new ad set with the 3 ad creatives they're not pushing and put a minimum budget on it to force it. But just keep that in mind.
i launched an ad for a song, GB and Canada were good results, almost none in the US, loojs a bit suspicious to me. Is there a certain blocker or a threshold to the US market?
The US, UK and CA are all pretty expensive markets, so its not unusual that it wouldn't spend money in those. However its a little weird that it worked fine in the UK / CA but not in the US. Could just be your song just naturally didn't appeal to people in the US as much as those other countries.
Visits are just people arriving at the landing page. Link clicks is what you need to look as conversions. Be aware that not every link clicks correspond to a stream. Sometimes, even when people clicks the play button in the landing page, for one reason or another they don't manage to reach the streaming service and listen...
What you think about VideoView ads in three steps: 1st level targets cold audience to build a custom audience of let’s say 100.000 thruplays. Next is 2nd level again VideoViews with the source custom audience we built up before. Building a new custom audience based on theuplays of the 2nd level. Then I. The third level: traffic campaign on the custom audience of level 2 with 50.000 people in there. Maybe you get the costs down especially In tier 1 countries, gaining more followers on social media and you get audiences you can use again and again . Anyone tried that?
Would you consider making changes to an Ad Set if it is still in the Learning stage? Or would you wait until it leaves the Learning stage to make changes?
I wonder whether it is really useful to test different audiences at the same time. Facebook recommended that I combine several ad sets. If they are similar, there is an overlap in the target group and so you are bidding on the same audience twice. Thanks to the algorithm and Advantage+ Audience, Facebook finds the target group on its own. At least that's my experience.
In my experience you can bundle targets and get results that are just as great as if they were separate, however you'll never learn which targets work better or worse. This means you won't be able to improve over time as you run more campaigns because you never learn which targets work better or worse. I also have never had good results using Advantage+ Audiences for this type of campaign. It either ruins the entire campaign or results in a higher cost in my experience.
Idk man.... Doing multiple or even two ad sets with 10$ a day budget doesn't seem to work. While doing 10$ a day the fb ad fixates on one ad in a set , I've waited 3 days and it's still doing it
ok say we get down to 25 cents a conversion. What's the point when spotify pays 0.003 cents per listen? I get that more traffic is good, and you want people to hear your music, but surely running these campaigns is going to put you in the negative, right?
Most of the time you will not profit on campaigns like this. You're really doing this for top of funnel growth that will trickle into other aspects of your business, and for the long term impacts of this audience development. You CAN profit from campaigns like this due to the long term repeat listeners and the algorithmic playlist coverage but I wouldn't make it your primary objective. For example if you get 30k streams during a campaign a year out you'll likely have 90k with no further ad spend and no major algorithmic coverage. Another example, I had a song we drove to 12 million streams in 4 months and 10 million of those streams came from triggering the algorithm through Radio and Discovery Weekly.
Maybe you should have thought ahead for twice or maybe if it hasn't been too late already you could have waited until you new what your doing was. Fr fr cuh
It's weird that in 2024 bots cannot interact with the landing page. I'm sure they will be soon cause the technology has been there for years lol. So once they do interact with the landing page, can we just attach Spotify directly?
It isn’t necessarily that they can’t. It’s that they aren’t programmed to do it because there isn’t a reason to have them waste their time doing so. If they started interacting with all pages we’d probably have to tweak our strategy.
I think the first mistake is using paid Ads at all because when I think about it, I've never went and listened to a song that I heard on an Ad. I've found songs from T.V. and Film, but never from an online advertisement. Honestly, I usually skip them as fast as possible. I just feel like there is a better way to do this type of thing. I feel like you guys are just throwing away money on it most of the time.
I’ve found a few bands from social media ads personally, but it doesn’t matter if you or I don’t regularly find music this way because the reality is millions of people do. Otherwise I wouldn’t have been able to drive over 150 million streams on Spotify alone using ads. It’s one thing to ‘feel like’ there is a better way and another to actually have a better way. I haven’t seen other methods as reliable as social media ads and I’ve been doing this for years and have worked with 2,000+ artists, managers and labels 1-on-1. The ads work better than playlisting, influencer campaigns, Marquee, Showcase, PR, radio campaigns etc…
@@AndrewSouthworth I understand your point but let me clarify, not only do I not regularly find music this way, I never find music this way. I never even see any ads for indie bands or anything like that ever. Never. So, it just makes me think. What if (for example) there was a different game being played? What if the idea is not to promote the musician's music, but instead get people to pay for "ads campaigns" through youtube videos (such as your own) and just pay you a percentage to "influence" them to do it? Or at least potentially drive aspiring music artists to your channel so that you personally can make more money with "real" advertisers or affiliate programs? Or even your class for example?
@@AndrewSouthworthI mean let's think about it. You (as a musician) can just make your own ads and post them on your own social media channels promoting your own music to your own followers so then the goal actually becomes "get more followers" so they can see your own ads, so if a person wanted to do that effectively they might be better off going out in the world and just giving people their instagram page or soundcloud page or whatever it is and just simply telling them "hey listen to my stuff" that right there is a way to advertise music or you could just make some silly youtube videos or tiktok videos that people actually will watch (maybe get involved with an indie film) and just put your music on it for them to shazam it or something of that nature? I mean the amount of money people pay for advertising you could probably get a billboard with your name on it right in the middle of the freaking city. I could be a bit naive about it all, but for some reason I don't think people are going to really care much about selling the artists product for them.
You’ve never seen ads from artists? many people I know get them all the time and I get them sometimes. You only see ads based on the types of content you consume and engage with so you must never interact with music on social media. Not sure this grand conspiracy you’re claiming but it’s honestly pretty crazy. The amount of stuff that would have to be faked for that would be insane. Billboard ads are generally a waste of money as well. At least for music, nobody can hear your song. Not sure why you’re so against digital ads but fine with the idea of running billboard ads.
@@AndrewSouthworth You are putting words in my mouth. I didn't say anything about a grand conspiracy. I said paid Ads are a waste of money and no I don't see ads for independent artists but mind you the only social media I really use is facebook (sparingly) and youtube. I do find music on youtube but I don't on any other social media unless someone posts a youtube link to a song they like on facebook or something. No, I have never seen an ad pop up from an independent artist (that I can remember) and for the most part I skip ads. Even then it's usually selling a product not promoting an artist. What I said was that guys like you influence people to buy paid advertising from their music, and you make a profit from your own views, affiliate programs, Patreon and your online classes. If someone doesn't make it in music they assume it's because their music isn't good enough. Not because they are being screwed and their ads aren't really attracting any listeners or buyers and they are not promoting themselves otherwise (because they believe the ads work since they were told by guys like you that they do work). You got all these millions of plays but who are you musically? Seems like people know you from these youtube videos rather than your music. I dont see anyone reposting your shit on my facebook or anything. I just think you guys are fine making money off the backs of starving artists.
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Went on your site to hire you to run the ad but you guys never responded.
Andrew, which is a better method: paying instagram influencers to feature your music on their page, or doing facebook ads? The facebook ads seem to overwhelming and complex, like it's made for someone whose career is advertising, whereas Instagram is uch easier to just pay people to post your stuff and that's it.
How come I have 240 spotify conversions on Facebook Ads Manager and FeatureFM, but only 45 Spotify streams?
My Ads are costing me 0.11 per conversion. Is it good?
$0.11*
I'd like to add a 6th mistake if i may :]
#6) *Misinterpreting data:* as stated in the video, your cost per conversion tends to drop the longer the campaign has to optimize. While most people know this, *they don't interpret the data like this* ! I.e. if your cost-per-conversion (CPC) changes per day, you should be looking at the DAILY CPC (in the Daily breakdown), NOT the overall campaign CPC (which is almost certainly higher)‼
A real world example of why this matters: I launched a campaign at the end of January whose overall campaign CPC was stuck around $0.45 for like 2 weeks. Today, almost a month later, the overall campaign's CPC is $0.41...but the last 3 days, the ad has been converting at ~$0.23 CPC!!! If I only looked at the overall campaign, I wouldn't have recognized that this ad is now making a killing. Use the "Daily" Breakdown in Ads Manager, people‼
facts, the daily change is what you gotta keep track of
Gold
Great video. I would also add that CPC could also be a concern in the reflections upon quality. If you'd want a genuinely interested audience, long term, narrowing down your targets severely can be a viable option, especially if you're in a niche genre and you know what type of listeners you need - even if your CPC's become much higher. Because you want to rein those hard core fans in, who might go beyond listening, following and playlisting and go buy merch, tickets, Patreon subs ect. If you get those fans from your campaigns, CPC can almost be as high as it needs to be, it doesn't matter. Of course, that don't justify poor ads or anything, but always, only, go for the lowest CPC, can also be a mistake.
This is so key. I’m gonna try to pay attention to this
I think it is important to consider the creative that you are using as well. I had a hugely underperforming ad for a track and I changed the creative and it was immediately half the conversion cost. It will be amazing once I have had it running beyond the learning stage for sure.
Appreciate the breakdown 💪🏽. About to run my first ad soon. Dropping an EP in March.
Great video Andrew!
very helpful, many thanks for sharing!
This is high-value information in your videos! Incredibly helpful! Thank you!
Love this, Andrew. It's always refreshing to hear your perspective on ads.
Good tips. There's so much information out there & conflicting information. It's hard to find the real valuable information.
Love your videos as a indie urban latin artist
Andrew I'm releasing 1 song per month and was planning on waiting until I have the whole album out before advertising, so people have more to listen to. Would you recommend setting up campaigns for every song, with multiple ad sets and ads for each campaign, once they're out?
I always run at least 3-5 different ads with different audiences and then whichever ad is getting the most traffic ill then focus more on that ad and keep dumping more money into that ads, its all trial and error but through my experience this works for me
Your content has been supremely helpful in my Spotify journey. Thank you for all the information. Keep it up, dude!
Amazing content thank you
Thank you!
Can these ad tips you give work for other platforms like tidal and apple music?
Love this. I just started and this was a great topic to cover.
Andrew, I admire you so much for what you do! I might just be a successful artist yet! 🎧
You explained 100% what I have been going through with my traffic campaigns. Recently I started a conversion campaign that started at $5 per conversion hahaha. But it is slowly going down. And I use tonedens service for the landing page. I've had over 2k views of my landing page and about a 1% click through rate hahaha. The struggle is real. Here's to better results with conversion campaign and your tips. Thanks so much for the video Andrew!
Hope this helps!!
@@AndrewSouthworth It really has helped Andrew! Thank you so much!
00:00:00 - Introduction: Common Ad Campaign Mistakes
00:00:29 - Mistake #1: Not Doing Enough Testing
00:01:57 - Example of Testing Multiple Audiences and Ads
00:02:28 - Mistake #2: Tinkering Too Much with Campaigns
00:03:53 - The Importance of Allowing Campaigns Time to Optimize
00:04:15 - Mistake #3: Letting Emotions Override Data
00:05:31 - Mistake #4: Spending the Same Budget on Every Song
00:06:56 - Case Study: Analyzing Results Based on Data
00:07:38 - Adjusting Budget Based on Campaign Performance
00:10:02 - Mistake #5: Using Traffic Objective Instead of Conversion Objective
00:10:56 - Explanation of Traffic vs. Conversion Campaigns
00:11:23 - The Role of Landing Pages in Filtering Traffic
00:12:39 - Benefits of Using a Conversion Campaign with a Landing Page
00:13:07 - The High Quality of Traffic from Conversion Campaigns
00:13:31 - Conclusion and Resources for Learning More
Hey Andrew 🙂
We have been placing ads on Meta ourselves for years but have always found that the followers on our playlists become inactive very quickly. What are your experiences with this?
Are ads still the best option for you or rather UGC for TikTok and co?
Thanks again!
Hi Andrew, really love your videos. Great stuff and help. Tx. One question: do you run these campaigns under your own business FB/Meta-account or do you operate under the accounts of the artists you promote? Or doesn't it really matter how you do this? Tx.
All great points! Still looking forward toa video about that secret yoututbe ad strategy😉👍
This might be a silly question, but: I have a squarespace-based website for my band. I guess a custom landing page off that domain that is not linked to the main page to avoid confusion, would work in the same way. Right?
Thank you for all the info!
number 5 should've been number 1 to me. That's basically the BIGGEST DIFFERENCE in why most of these artist give up and call you a "BSer" cuz they tried to cut corners and never understood the IMPORTANCE behind a LANDING PAGE. Just tell them in simpler terms, it's a FILTER for unwanted CLICKS from Bots!
This is so true haha. Some people would rather assume i'm somehow faking everything than admit that they just didn't do it right and learn how to do it the right way.
just a question: I made my landing page with toneden and there is the option to redirect people directly to the final page without seeing the landing one. It's a good move or not?
I wouldn't do it. I've never seen it actually help.
Thanks
Andrew I’m postive you covered this, but can you lead me in the direction of Instagram ads and potentially Tik Tok? Getting ready to test some of your tips out.
hey andrew, with those 6 different ads you run to experiment, do those all sit on the instagram grid with exactly the same video? should i worry what my instagram grid looks like if i'm running the same ad but different sections of the song?
Typically I don't post any of my ads to the IG page. I run them as 'dark ads' or 'ghost ads', so they're never posted to social media as a post. This means I can test whatever I want without worrying about how it looks on the page.
What is that screen you show us? With "Ads" at the top left. Is it Facebook Ads interface?
Is crazy how we just take the fact that meta uses bots and then charge us and we just deal with with. This monopoly needs anti-trust laws.
Real talk! Then you’ll get ads on YT about bot blockers for the ads. Like you need a budget for the ads and a budget to make sure ads go to real people 🤦🏽♂️
I have a question, does FFM all mean a click on one of the services on the landing page? Or is it just a visit/click on ad?
Hey, love your Videos. What is your opinion to sending Ads to mexico and brazil? I have 0.02 click rate on there.
Mexico and Brazil work great! The cost per click doesn't really matter though, it's the cost per conversion that matters (assuming you're running a conversion objective and not a traffic campaign).
I always think that solo or chorus are going to be the best in adds, and for me often it is the verse 😂
Yeah for me i've found verses and pre-choruses generally hit more than choruses, but it changes song to song and artist to artist.
@@AndrewSouthworth 🫦
7:54 my ego cares 😅
But it's actually a very good advice to put your ego away and just promote what works best
what landing page are you suing ?
How come I have 240 Spotify conversions from Facebook Ads Manager and Feature FM, but only 45 spotify streams? What happened?
Can anyone please explain why am I randomly getting streams from Thailand all of a sudden with like 1000+ streams per day, when I have not opted for any playlisting or anything of that sort, and I'm running only fb ads campaign where Thailand is not even a targeted country? Please help me out here. I'm so confused.
I tried using different creatives but FB seems to "test" one creative at time, and spreads the daily budget inconsistently through all the creatives. Is there a way to force FB to use the same budget for all the creatives so in 3-4 days I can see which is actually performing the best? I thought about A/B test, but in can test just 2 ads at time, what if I have 6 different ads? and 4 different audiences? I need to run like 12 A/B tests?
EDIT: after 7 days of campaign at 10 Euro per day FB tested out only 3 creatives out of 6. I don't have all that money to waste just waiting for FB to try the different ads! I need to know which is working in the first 2-3 days and then move on, right?
Generally Meta seems to know best which ads will perform best, because they not only go off of cost per conversion data but other data like link clicks, likes, watch time etc... So most of the time when they only put much money in 3 out of 6 ads they had a good reason for it.
I've tried forcing it in the past and most of the time when you force a particular ad creative to spend money you realize that Meta was correct in skipping it. Not always, but a lot of the time.
You can make a new ad set with the 3 ad creatives they're not pushing and put a minimum budget on it to force it. But just keep that in mind.
i launched an ad for a song, GB and Canada were good results, almost none in the US, loojs a bit suspicious to me. Is there a certain blocker or a threshold to the US market?
The US, UK and CA are all pretty expensive markets, so its not unusual that it wouldn't spend money in those. However its a little weird that it worked fine in the UK / CA but not in the US. Could just be your song just naturally didn't appeal to people in the US as much as those other countries.
.... yes, well..... i thought that there would be at least some overlapping bits, but i will try again with a new song, lets see
Is the conversion the hyperlink visit or hyper link click? The best ads so far I’m getting is 0.95/conversion
Visits are just people arriving at the landing page. Link clicks is what you need to look as conversions. Be aware that not every link clicks correspond to a stream. Sometimes, even when people clicks the play button in the landing page, for one reason or another they don't manage to reach the streaming service and listen...
Promoting a well performing song, often leads to people listening to your other songs that didn't perform so well in ads.
What you think about VideoView ads in three steps: 1st level targets cold audience to build a custom audience of let’s say 100.000 thruplays. Next is 2nd level again VideoViews with the source custom audience we built up before. Building a new custom audience based on theuplays of the 2nd level. Then I. The third level: traffic campaign on the custom audience of level 2 with 50.000 people in there. Maybe you get the costs down especially In tier 1 countries, gaining more followers on social media and you get audiences you can use again and again . Anyone tried that?
Would you consider making changes to an Ad Set if it is still in the Learning stage? Or would you wait until it leaves the Learning stage to make changes?
I wonder whether it is really useful to test different audiences at the same time. Facebook recommended that I combine several ad sets. If they are similar, there is an overlap in the target group and so you are bidding on the same audience twice. Thanks to the algorithm and Advantage+ Audience, Facebook finds the target group on its own. At least that's my experience.
In my experience you can bundle targets and get results that are just as great as if they were separate, however you'll never learn which targets work better or worse. This means you won't be able to improve over time as you run more campaigns because you never learn which targets work better or worse.
I also have never had good results using Advantage+ Audiences for this type of campaign. It either ruins the entire campaign or results in a higher cost in my experience.
can u do more tik tok ad videos please ?
Idk man.... Doing multiple or even two ad sets with 10$ a day budget doesn't seem to work. While doing 10$ a day the fb ad fixates on one ad in a set , I've waited 3 days and it's still doing it
Guilty ... 2 out of 5 this month
ok say we get down to 25 cents a conversion. What's the point when spotify pays 0.003 cents per listen? I get that more traffic is good, and you want people to hear your music, but surely running these campaigns is going to put you in the negative, right?
Most of the time you will not profit on campaigns like this. You're really doing this for top of funnel growth that will trickle into other aspects of your business, and for the long term impacts of this audience development.
You CAN profit from campaigns like this due to the long term repeat listeners and the algorithmic playlist coverage but I wouldn't make it your primary objective. For example if you get 30k streams during a campaign a year out you'll likely have 90k with no further ad spend and no major algorithmic coverage.
Another example, I had a song we drove to 12 million streams in 4 months and 10 million of those streams came from triggering the algorithm through Radio and Discovery Weekly.
Maybe you should have thought ahead for twice or maybe if it hasn't been too late already you could have waited until you new what your doing was. Fr fr cuh
...what?
@@AndrewSouthworth Not sure I was on one bro
What were you on?
It's weird that in 2024 bots cannot interact with the landing page. I'm sure they will be soon cause the technology has been there for years lol. So once they do interact with the landing page, can we just attach Spotify directly?
It isn’t necessarily that they can’t. It’s that they aren’t programmed to do it because there isn’t a reason to have them waste their time doing so.
If they started interacting with all pages we’d probably have to tweak our strategy.
I think the first mistake is using paid Ads at all because when I think about it, I've never went and listened to a song that I heard on an Ad. I've found songs from T.V. and Film, but never from an online advertisement. Honestly, I usually skip them as fast as possible. I just feel like there is a better way to do this type of thing. I feel like you guys are just throwing away money on it most of the time.
I’ve found a few bands from social media ads personally, but it doesn’t matter if you or I don’t regularly find music this way because the reality is millions of people do. Otherwise I wouldn’t have been able to drive over 150 million streams on Spotify alone using ads.
It’s one thing to ‘feel like’ there is a better way and another to actually have a better way. I haven’t seen other methods as reliable as social media ads and I’ve been doing this for years and have worked with 2,000+ artists, managers and labels 1-on-1.
The ads work better than playlisting, influencer campaigns, Marquee, Showcase, PR, radio campaigns etc…
@@AndrewSouthworth I understand your point but let me clarify, not only do I not regularly find music this way, I never find music this way. I never even see any ads for indie bands or anything like that ever. Never. So, it just makes me think. What if (for example) there was a different game being played? What if the idea is not to promote the musician's music, but instead get people to pay for "ads campaigns" through youtube videos (such as your own) and just pay you a percentage to "influence" them to do it? Or at least potentially drive aspiring music artists to your channel so that you personally can make more money with "real" advertisers or affiliate programs? Or even your class for example?
@@AndrewSouthworthI mean let's think about it. You (as a musician) can just make your own ads and post them on your own social media channels promoting your own music to your own followers so then the goal actually becomes "get more followers" so they can see your own ads, so if a person wanted to do that effectively they might be better off going out in the world and just giving people their instagram page or soundcloud page or whatever it is and just simply telling them "hey listen to my stuff" that right there is a way to advertise music or you could just make some silly youtube videos or tiktok videos that people actually will watch (maybe get involved with an indie film) and just put your music on it for them to shazam it or something of that nature? I mean the amount of money people pay for advertising you could probably get a billboard with your name on it right in the middle of the freaking city. I could be a bit naive about it all, but for some reason I don't think people are going to really care much about selling the artists product for them.
You’ve never seen ads from artists? many people I know get them all the time and I get them sometimes. You only see ads based on the types of content you consume and engage with so you must never interact with music on social media.
Not sure this grand conspiracy you’re claiming but it’s honestly pretty crazy. The amount of stuff that would have to be faked for that would be insane.
Billboard ads are generally a waste of money as well. At least for music, nobody can hear your song. Not sure why you’re so against digital ads but fine with the idea of running billboard ads.
@@AndrewSouthworth You are putting words in my mouth. I didn't say anything about a grand conspiracy. I said paid Ads are a waste of money and no I don't see ads for independent artists but mind you the only social media I really use is facebook (sparingly) and youtube. I do find music on youtube but I don't on any other social media unless someone posts a youtube link to a song they like on facebook or something. No, I have never seen an ad pop up from an independent artist (that I can remember) and for the most part I skip ads. Even then it's usually selling a product not promoting an artist. What I said was that guys like you influence people to buy paid advertising from their music, and you make a profit from your own views, affiliate programs, Patreon and your online classes. If someone doesn't make it in music they assume it's because their music isn't good enough. Not because they are being screwed and their ads aren't really attracting any listeners or buyers and they are not promoting themselves otherwise (because they believe the ads work since they were told by guys like you that they do work). You got all these millions of plays but who are you musically? Seems like people know you from these youtube videos rather than your music. I dont see anyone reposting your shit on my facebook or anything. I just think you guys are fine making money off the backs of starving artists.