Shannon Wong, MD Podcast 3. The Marketing of Medicine with Mike Malley. May 31, 2020

0:01 Introduction: Elective medicine
2:20 Background: Austin Eye’s marketing history 1997-2012
7:10 Mike Malley introduction
7:30 Our initial meeting
10:00 The Marine corps influence 1973
12:45 Texas A&M
14:25 Ball State University
14:35 The young journalist in Humble, TX 1982
14:48 Mike Mann, MD
22:20 Forming CRM Group
22:50 Ralph Berkeley, MD and Stephen Slade, MD 1988
27:07 Bob Marmer, MD
28:10 Radial Keratotomy
28:45 Harold Stein, MD and Raymond Stein, MD working in Canada marketing LASIK
33:13 Marketing LASIK surgery in the US
37:00 Becoming a better public speaker - Fearless speaking
44:45 The business of medicine
50:00 The business mindset of ophthalmologists
52:55 Retail ophthalmology
57:27 Why elective medicine is a win-win for all parties involved - patients, doctors, medical practices
1:06:10 The mindset of physicians that create mega-practices
1:11:00 Private equity in ophthalmology and medicine
1:15:50 Is refractive surgery the future of ophthalmology?
1:18:45 Is Presbyopia correction is the holy grail of ophthalmology?
1:22:40 Why aren’t more patients having presbyopia correction surgery?
1:26:55 The opportunity that refractive surgery represents for ophthalmologists and their patients
1:29:25 Managing the unhappy refractive surgery patient
1:32:30 How effective is external marketing in medicine?
1:36:22 How effective is social media marketing?
1:38:46 Multi-media marketing
1:43:00 The cost-per-lead
1:46:50 What is a common theme among the ophthalmologists that you work with?
1:50:50 Never lose the human connection. When medicine becomes depersonalized.
2:03:21 Type-A personalities. How well do they work together?
2:05:57 Mike Malley’s legacy
2:10:18 The “Deserve Level”
2:13:50 Do I love ophthalmologists more or do I love ophthalmology more?
2:18:40 The current climate in the era of COVID-19

[@fernandotrindade]

Great talk, kudos to Dr.Wong on having a sensible and sensitive interviewee.

[@colbynash5949]

instaBlaster.

[@denisecurry1316]

So much good information. I'm currently scheduled for cataract surgery but decided to wait until I feel emotionally ready! Thanks so much for sharing this information it was more than helpful!👍💯

[@natasha83196]

Excellent points on presbyopia. I am 49 and am scheduled for lasik in a few weeks. My doctor never even presented to me the option of lens exchange. Why not? Instead he’s trying to convince me that it won’t really be that bad to have mono vision (even though I really don’t like it). I would gladly pay for lens exchange if the outcome is better. My mother just had cataract surgery- I would love to avoid that. Now I’m looking for a new surgeon.

[@mattmkruger]

Great podcast, thanks !

[@tigresa821]

I think it is very important to use advertising, the bad thing is when a doctor thinking about the business, only tells his patients the pleasant and positive part of the treatment or surgery and omits the unwanted or even serious effects of that procedure. I think it is difficult to balance these two parts, I believe that the doctor when he talks with his patients should think of him as a patient that he would like the doctor to inform him, only the good, very good, or the whole panorama with effects that for some not They represent a problem but for others it is totally unacceptable and much more when it comes to the eyes and vision, which is what we use 100% of the time when we are awake and is necessary for everything. I am not saying this for you Doctor Wong, but for videos of Spanish clinics or Spanish articles where they tell people, for example, that the next day after the operation of a intraocular lens replacement they can go to work as if Nothing, something totally irresponsible, because you have to take care of your eyes from dust, heat, efforts, rest if you want optimal results, the work of the ophthalmologist is as important as postoperative care and this is the kind of misinformation they provide for show operations free of all risks, as panaceas when it is not, one thing is that the person knowing the good and the bad and after carefully analyzing the complete information make the decision that he or she believes is most convenient for him or her.

[@jasonfrye8790]

Nice to see and with for the conversation are the same to know most Dr can honestly say or see. Note worthy is the potential to generalize the a and sufficient enough time ! For most practioners to be stealthy enough to not frequently categorize the majority of practices! But I must say, the tendency to slide a particular way or effort isn’t enough or more tricky than the obvious person, business man, or general coworker can identify with for or to the average person is undeniably the highest standard I personally have ever seen or if they know enough to communicate it for most associates!

[@christishusbandakastan7618]

Very good interview!

[@jhdemi1979]

Doctor Wang, I m in my 50's. Do you have an office anywhere in northeast America? I live in New York City.
Thank you!

[@drgoldeneye291]

Really good video!!

[@mohamedalmotasem890]

❤❤♥️♥️♥️

[@barbaraanderson4175]

How many eye doctors are still wearing glasses because they don’t want these procedures. Do they realize the bad side of these new procedures down the line. I know of seniors that had lasik surgery in their 50’s and when the cataracts needed removed they didn’t have a good outcome. I know one that has gone to three Opthomoglist and has been told they can’t do anything for her. Maybe some of the new and improved procedures need to be studied for a longer time. Some of the medicines that pharmaceutical companies developed are taken off the market a few years after they have been developed because of causing cancer etc. I was given a prescription when I was pregnant for morning sickness and a few years after they removed it because they found out it caused birth defects. Patients need to feel that modern science has proven that these procedures are proven to be good.

[@ShannonWongMD]

Refractive surgical procedures such as LASIK, cataract surgery and premium lens replacement have very low risks and many benefits. The overall success rate of these procedures is in the 99% range. There will always be 1% of patients who for various reasons are legitimately not happy with their vision after undergoing refractive surgical procedures to improve their vision. Nothing in life is 100%. It is important that surgeons have the comprehensive skillset, communication skills, emotional intelligence and the will to walk with patients through their journey to achieve their best results.

[@jgodmachin3358]

Excuse
Me coming son whriten mi pone this faallling, taankyou for staind mi troblue of proyectail or fame