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OK so not only did the same thing happen again with Bud Light and Barbie, but also the account who took a picture of the razor in their toilet is Andrew Tate before his big blowing up. Harry was truly ahead of his time. He also predicted he would go bald.
@@nineinchthreadOK so Andy Tate used to do these dumbass tweets about star wars saying if you’ve ever seen the movies you would never be a millionaire or know what a woman feels like and so on. He also has a get rich coarse he calls the warroom so when i saw this i assumed it was him but i cant remember if i found any evidence. I think i remember i found something that confirmed my suspicion when i first commented this but i really cant remember now. So maybe no.
Honestly looking at the reflection I don't think it's him: the person has appreciable hair from what I can tell. Unless Tate for some reason wore a wig, I don't think there's any way that could've been him (not that him doing that is implausible).
@@patrickcrabb6212 I had chest hair at age 9 and my "widow's peak" started receding fast in my teens. School told me to start shaving my moustache when I was 12. I got in trouble for beard stubble when I had shaved 4 hours earlier, which they didn't believe. At 30 I'm surprised I still have any hair remaining on top...
To be fair at least he's trying to actually make something with ultra right beer to complete with bud light instead of just destroy bud light cans and complaining about them
In some of those countries, you might get killed for going against the leaders, and those countries might be major markets. Of course they don’t change anything.
Honestly, my favourite part of the Gillette "Short Film" thing was that Gillette made a commercial that basically said, "Men, we can do better," and a whole bunch of men stood up and screamed, "NO THE F*CK WE CAN'T!"
@@RainaThrownAway y’all really are going out of your way to not understand why customers react negatively to being called abusive sexist assholes. Also what was that thing with the endless grills and dads with folded arms chanting “boys will be boys” wtf is wrong with grilling?
@@goblinslayer7096 With the assumption that you want an honest discussion about this, here is my take: I understand why customers would react negatively to being called abusive sexist assholes, but I counter that the company isn't doing that. Rather, the company is calling these *behaviours* sexist and abusive. It may be a small difference, but it is an important one. Namely, that calling *you* a thing implies that it is an indelible part of you which you cannot escape, while calling a *behaviour* a thing equally implies that you can distance yourself from it and improve. In the same way that you must acknowledge a problem before you can fix it, these commercials are calling *out* a problem, not calling *you* a problem ("you" being used here not to directly implicate the person reading this, but simply as a generic second person). As for what's wrong with grilling: nothing is wrong with grilling. What is wrong is the legions of men just shrugging their shoulders and letting unchecked violence happen rather than trying to encourage more peaceful conflict resolutions.
Keurig was tame compared to Gillete. It's not the message that bothered people -- it's the perceived arrogant, patronizing, and condescending tone they took; a public emasculation -- figuratively and literally. I think had the commercial not taken the route of "shame! shame! shame!" when it comes to the male gender and instead had more of a message of "what separates boys from men is..." and display how real men act or should act in a flattering way then it would've been perceived better. Sure some would still throw a fit but it would be easier to ignore and less likely to reach. It's all about optics and it's unfortunate that to get a message across you have to chastise and arguably humiliate a group of people, valid or otherwise. It's not about "they can stand to be brought down a peg," because at that point it's just revenge, it's about closing the loop in the never-ending cycle of attack and response. Because as soon as one side picks a fight, then the other goes on the defensive and begins looking for ways to attack, discredit, or bring down the opposition and suddenly we find ourselves in an impasse where neither side wishes to acquiesce or apologize for fear of being perceived weak or their entire cause invalid (even if some aspects are moronic).
@@highjumpstudios2384 They are in the bible, not from it. Writing down what you consider decent behavior in the book that is to be used to form society around just makes sense. Morality proceeds Christ because humans do. edit: just realized I wrote nothing of importance to the discussion. What I meant is don't defend christian people by saying they are the discoverers of morality, they are not. And even if Christians upheld the ideals of the bible all of them would be communist!
Right...that's the hardest part of this whole thing. I get to watch my fellow countrymen....DEFEND a child predator while having the audacity to at the same time refer to Democrats as pedophiles. Whether or not they are, that's not the point of this post. My point is that they condemn one side while simultaneously defending the other on the same topic.
Omg as a leftist Im so offended by those guys breaking a billion dollar company’s coffee machine cuz they took a stand on the controversial opinion “child molesters are bad”. Seriously who do those guys think they’re offending
The guy burning his five pairs of Nikes is accidentally telling everyone how spoiled he is. He has five pairs of Nikes. He has four more pairs of overpriced athletic/mobility shoes than he needs, and one of those pairs had just been purchased a few days prior.
In reality though it is useful to have more than one pair of shoes. I personally have a pair of high heels, a pair of crocs, a pair of boots, a pair of winter crocs, a pair of winter boots, and a pair of Walmart crocs that lost their back strap and are now slippers.
@@msjkramey Communism is when the corporations like black people. And it’s more communism the more black people they like. And when they like a real lot of black people, it’s Marxism
@@msjkramey Sorry I was just making a reference to a meme video. The original was something like “Socialism is when the government does stuff”, but I changed some of the words around to make it better fit this situation
"Companies don't have values, companies have marketing strategies" I don't know where I heard it originally but it's a phrase that has stuck with me and I'm always fond of repeating it. And Ironically I actually use a Schik Hydro but I'd never seen that "Hydrobot" before, now I'm afraid.
Okay, that's a good quote and all, but since you use Schik, could you explain to me what "freeing your skin" means? If it turns you into some freak of nature, count me in! I'd toss out the Gilette razor I bought to replace the Gilette razor I threw into the toilet and posted on Twitter years ago in a heartbeat.
@@Erich21 That would actually make more sense. Since grooming and taking away their fur is the main purpose of the product. However, "free your skin" is just fucking terrifying. It should have said something like "free your hair". But even that is pretty weird.
I’m coming back to this 4 years later bc seeing people lose their shit over Kid Rock shooting cans of bud light has led me to realize people still have not caught on to this
First time seeing my name spelled like that, but the thing is Austyn, the whole beer debacle is based on a product that isnt an item to wear or use to create something. It's a product that is basing its success and financial profitability on the fact that people consume it. Base that on the entirety of the companies main consumer market being ostracized by its PR/Advertising and then you have an issue. Plus it is actually working. Both companies posted an average in declining sales around the 10% mark (to date not gonna claim anything for the future) and both companies have laid off a big amount of the marketing/advertising executives. Overall pretty successful in my opinion.
This video says that these boycotts don't work, but the bud light boycott did work, they took a huge hit. And people were right to protest over their stupidity.
*ahem* "Hey fellow gays! It's Pride Month and we totally believe in supporting YOUR rights! That's why we even changed our logo to a rainbow! See how progressive we are? Now you HAVE to buy our products because WE totally support you and DON'T just want your money!!!"
siddbastard there’s no “you people,” everyone has a different opinion on it. Lgbt people don’t have the same opinions on everything. One person’s corporate pandering could be another’s much-needed representation, it all depends on the individual. We’re just recognizing that large corporations don’t take stands on political issues unless they think it’s profitable.
Funny thing is this. The sooner pride month stops being such a prominent thing to the LBGT comm. AND they stop responding to this obvious pandering by governments and companies alike, the sooner they'll discover which companies legit believe in their cause enough to bend over backwards to satisfy them. Which is what they always want, if Twitter and Tumblr are any indication.
I wish I could make a series of “uncomfortable advertisements” that was just a man in a suit calmly describing whatever product they’re selling in the most nihilistically depressing way possible.
Do it for a fake thing, post it on social medias so it hopefully goes viral and legitimises you in the eyes of ad companies, and also send it in to as agencies as your portfolio, profit. Just make sure to unionise your workplace when you get hired.
Really? Anti-woke boycotts are in full swing and companies are losing billions of dollars in sales, market share and share price. This video aged like milk that was bought a week after the expiration date.
The left couldn't give a shit about child labor. They're the ones who buy iPhones from manufacturers that have suicide nets outside of their buildings so they can shitpost on twitter about how "woke" they are because Donald Trump said a mean word.
te1 then don’t act like you’re some moral arbiter that has to talk down to the commoners about, like Gillette telling men to be more responsible as if men don’t already hear this enough constantly. An advertisement’s job is to sell a product, not tell me how to live my life or some other pretentious nonsense.
@@te1327 Almost everything is produced unethically? How about planes? How many of those are put together by slave labor? Oh, none? How about cars? None as well? Well surely houses are built through slave labor, oh wait, those aren't either? Then what is? Oh, phones and shoes. Right.
additionally also absolutely crazy that so many women's razor ads are selling razors, but they know its not feminist to say women have to shave, so they also use this "YOU DONT NEED TO SHAVE GIRLBOSS! (buy our razor)" tactic. It's really eerie and strange, and makes something as un-radical as not shaving your natural body hair into an activist point to be sold
Also, discounting political discourse, that feels like a pretty counterproductive slogan to use in your advertisements given they're advertising razors. It'd be like advertising cigarettes by saying, "You wanna get lung cancer?" I think it's supposed to be an ironic slogan, but even then it just seems like an odd marketing strategy when your slogan is directly contradicting the need for the very product you're trying to sell.
@@noahvance6160 Even more ironic is the fact that cigarette companies actually do fund anti-smoking PSAs. The human psyche is deeply irrational and advertisers know it.
@@ishanpm_ Now, I'm not a conspiracy theorist, but (man that sounds bad) one I find compelling is that a lot of the anti-vaping ads are actually made to be ineffective. One of my friends who's been trying to quit has said nothing has made him want a vape more than that breath of stress air commercial they ran for a while.
not a very dramatic show of protest though. i guess when you're white, middleclass and buy shoes as a hobby (he had 5 pairs of just nike) the destruction of the property for social capital is worth it? :shrug:
@@daltonbedore8396 Who the hell owns five pairs of shoes? If i had more than one pair of normal shoes (not including more formal ones) i would probably just get stuck using only one pair because it's more comfortable.
@@matti.8465 I buy 3 pairs of shoes at a time, only because it's cheaper for me to buy shoes from Amazon America and have them shipped to Australia to buy the same shoes here. Then I have enough pairs of shoes to last me 3 years.
@@daltonbedore8396 it actually WOULD be a dramatic show of protest. It's the sort of thing that people would understand and could be very dramatic. As opposed to the laughable destruction of your own things which isn't dramatic. It's just copying what was dramatic decades ago. Throwing tea into the Mississippi wasn't just dramatic because it made the Mississippi taste good. It was dramatic because you know each box is destroyed and costing the company money. Burning your own shoes is the sort of thing people do when they want to imitate that kind of protest but just think "massive destruction = drama".
I did a master's in marketing but I a bachelor's in psychology first and it really was eye-opening. It was essentially just how soulless corporations manipulate people. The final nail in the coffin for me was when we learned about Coca-Cola's Hello Happiness campaign that took advantage of migrant workers in the UAE to show how they cared about people but it was such obvious virtue signalling.
The best and most memorable commercial that I saw here, in Russia was like this: White screen, zero sound. Text appears : "We care about you, that's why we decided to give you 10 seconds of silence(calmness)". Then the company logo appears. That's it. FUCKING GENIOUS, if you think about it.
"Hi, we at [Company Name] are in support of [Whatever the Current Issue is] and we find it abhorrent that [Someone is Doing Something Badly]. Even though we won't call out corruption or the hypocrisy, we hope the [Victimized Group] will be shown support by others and you continue to buy [Our products]. Thank you."
I remember not liking the Gillette ad because I was viciously against being told I was a man who needed to learn this stuff turns out I just wasn’t a man lmao
@@claire156 Sounds like you were just duped. I'd used Gillette products for years but after their woke ad, I used up the remaining blades I had, then threw the handle away and bought a different one. Haven't bought a Gillette product since.
If I dont randomly aggressively follow attractive women I see walk by on the street how the heck am I supposed to find my victims?!?!?!?! Does anybody think of the serial killers when Gillette makes these short films?!? No. They don't.
Coming back to watch this again since right wingers are freaking out over bud-lite supporting lgbtq. I've seen so many cans get dumped out or thrown away, it's hilarious every time.
No its because a grown man shaving his jaw down and dressing up like a 6 year old little girl promiting a drink that adults consume is kiiiiinda off putting.
what's worse is that if you go far enough up the corporation food chain, everything is controlled by like, what, 10 total mega corporations? choice is basically an illusion in most cases, unless you're buying from a small independent company or local business. so even if you destroy your product of one brand and actually commit to buying only from another brand, your money is very likely to find its way into the same pockets no matter what. literally, one of the greater tools of marketing is to pit two brands against each other while ultimately controlling both. I think the "left twix vs. right twix" is probably just an extremely meta joke to other advertisers because it so blatantly lampoons the concept. I'm actually a little surprised that they'd show their hand so obviously.
The boycott segment actually helped me process something that's always confused me. I don't feel like this iteration of right wing protest understood the concept of a boycott. Which... actually might explain when a lot of the same circles bafflingly complain that left wing people are too triggerhappy about boycotting things and instead should express themselves in a free market by just not buying from those companies. ...Which is what a boycott primarily refers to in consumer contexts. Destroying your own property on video IS certainly a form of protest, and sometimes effective at spreading the word, but is not integral or even relevant to the strategic concept that boycotts are meant to employ. Even in other contexts, if you boycott the Olympics you don't disband the agency responsible for your national team. if you boycott a negotiation you don't inherently withdraw from previous treaties and fire your interpreters. you refuse to accept an Oscar, not melt down any that you've previously won ...If that's what a lot of these people think a boycott is, I can ignore any hypocrisy to fully agree with them that left wing activists should eschew that tactic and focus on new purchases instead
At a certain point you have to ask yourself "which side should ease the breaks: the ones making the admittedly condescending commercials or the ones responding with shameless fervor?" Because on one hand the ones overreacting get angry for reasons they might not be able to articulate, but on the the other if the former made their ad disengenuois in their messaging therefore provoking the kind of people that would obviously take offense to it (which would of course made them loopback and further propagate the perception of "anyone who disagrees are any variation of -ist or -phobe") then the backlash wouldn't exist in the first place. I argue it's the secret third option: the ad companies that deliberately instigate both sides against one another to maximize profits.
@@TheMeditorEditorPeople only find the commercials condescending because they don’t like what it tells them. The Gillette ad didn’t say “All men are sexual predators and you should feel bad”, it just said, “Hey, let’s avoid making misogyny a part of masculinity.” And if you find yourself so incensed over the idea of just respecting other people that you need to burn your product for retribution, you’ve got issues. It’s not a conspiracy, it’s reactionary.
@@tanookisam4911 Though it is undeniable the ones who reacted negatively to the ads are not admirable in general, I'd still say the ones in the wrong are the companies. You see... the companies did not act in good faith. Maybe Keurig did, but the ones that followed in Keurig's footsteps sure didn't. They're deliberately annoying and condescending to people as to make them mad so they may generate free publicity. It is an abuse of labor AND a deliberate exacerbation of the current trend toward polarization and political tribalism. All in the service of a line on a graph. Could you imagine if a company did that with some other topic? If a company deliberately leveraged the rivalry between football teams as to make the rivalry less amicable? Or if they deliberately stirred animosity against cats as to trigger cat lovers? Dialogue between the left and the right isn't amicable as it is, the last thing we need is brands jumping in for profit.
@@tanookisam4911 Imagine an ad criticizing black people committing crimes. I'm sure the reaction by reasonable people like you will be "oh they're not talking about all black people, just the toxic blackness that leads to increase in crime rates". Surely, if anyone finds themselves incensed at the idea of not committing crimes, they're the ones with issues.
@@tanookisam4911 The problem with the Gillette ad is that it was suggesting that being a sexual predator was somehow related to the general theme of masculinity or being a man. No one ever tried to make sexual assault a part of masculinity in the first place. Every man in the Western world knows r*pe is wrong. In short, it was a completely needless and pointless virtue signal, tantamount to Gillette standing on a soap box and shouting "Hey! sexual assault is bad! Look at how virtuous we are! We're calling the bad thing bad!". It was absolutely accusatory and condescending, and if you can't see that, you're part of the problem.
The funniest part isn't even said in the video: turns out the ones who jack off to "capitalism" and "markets" don't understand capitalism and markets. If you own some new Nikes, and you want to hurt the Nike business, you *sell* them at below market rate to people who would otherwise buy them from the company. If they flooded the market with cheap Nike shoes as a protest, they could have actually hurt sales and made some people worried for a few weeks. The last thing you want to do is destroy them and raise the scarcity, raise the demand, and have Nike laughing all the way to the bank since they're the only source of Nike shoes left.
I just had to laugh at your comment. When people destroy Nike shoes, it's NOT that there is a scarcity for Nike shoes, or there is a rise in demand; it's just that the size of the Nike shoes market is smaller (by a tiny amount). People who destroy the shoes are most likely ordinary users; not re-sellers. And them re-sellers won't even think of destroying their only way of making a living. The first part is good though, although it will only happen on a small scale; their reselling Nike shoes at a lower price won't affect much Nike's revenues. So again, the buyers (buying from those discounted shoes) get all the benefits; and Nike isn't even affected.
The most harmful thing they could've done is give their nikes to homeless people, imo. That wouldn't directly affect the demand, but it would create a negative association with people who wear nikes and hurt the brand image.
That dude didn't just destroy several pairs of Nikes, he also made sure he can never use his outdoor fireplace again because it makes the entire yard smell like burning tires.
Like many others I'm sure, coming back to this banger of a video in 2023 when right-wingers are now mad about beer being too woke. Cool world we live in.
They're just not using an easily replaceable product because they disagree to a core with a message the company is trying to Promote. While I may have my own problems with the campaign, it isn't terrible at it's core. It's just people saying "I won't buy your beer anymore because I fundamentally disagree with what you are pushing"
@Birds In Crime eExactly, I don't see the harm in it either, it's not like they're violently protesting, looting or setting fire to anything, they're simply voting with their wallets.
Remember when a conservative dude had a total meltdown over Starbucks Christmas cups being red and told his audience to protest Starbucks by BUYING A COFFEE and saying their name was “Merry Christmas” so that the overworked baristas had to write it on the cups? That’s a corporation’s dream right there.
@Laurel Vincett Nah, I remember him. He was infamous in atheist circles for being an evangelical Christian who was vocal about far right bullshit like calling homosexuality sinful and saying women should know their place. His video over the Starbucks cups was the typical “War on Christmas” victim complex narrative.
I don't know why you bring up the idea of "overworked baristas" writing "Merry Christmas", like it's that hard to write 2 words. I doubt they'd care. They would roll their eyes and briskly write "Mevy Crristmas"
Robert Eiva I think the point wasn't about whether the baristas cared or not I think it is something TheLaxLex just had in mind while writing the post and demonstrates that the people who did this are always saying that the most commercial holiday is under attack.
@@aaronsmith1023 why right wingers though? Many stupid people from left and right are retarded but most of these people have no ideology but rather lose 20 bucks for a few minutes of fame. calling them right wingers ist just as stupid as destroying your stuff. You are not better than them.
The only big difference to between these two groups (I hate them both) is cancel culture is targeting people They target corporations. Cancel culture has ruined lives These tantrums dont
@@the_br0wnie294cancel culture ruins lives by bringing social justice to bad individuals. If you're a target of cancel culture, you're probably the issue
@@the_br0wnie294also, typical centrist behavior, over exaggerating the left sides negatives while promoting the right as a more stable side of the political compass
@@the_br0wnie294 in your mind, what side would you associate with hatred against corporations for being inclusive and aware, and what side would you associate with hating individuals for being terrible people with anti-progressive world views and behaviours. My point here is that while yes, your talking about two "ideas" you mentioned a group, ideas aren't "groups" there followed by groups of people, this case people with different political views. Also, the first thing you said "i'm not on any side or group" is simply not true, you don't choose what to associate yourself with just because, your world and political views determine your position on the political compass
I saw this was posted a couple weeks ago and wondered how accurate it was, but from all the things I've seen, Bud Light left Dylan Mulvaney out on a ledge to be ridiculed (pissing off the LGBT community), introduced uncomfortable ideas to their conservative community (rebranding themselves as a "gay beer" and pissing off a relatively small portion of their customers by volume iirc, a lot of them really don't mind woke culture), watched their numbers tank by about 2 BILLION dollars (with a B), and tried to reverse hard in the other direction. Last I heard from them they were going straight MAGA, partnering with the UFC to become the most /pol/itically incorrect beer. Anheuser-Busch is the case study of when something like this doesn't work; probably because even if they marketed to those kinds of politically correct communities they wouldn't immediately start buying their shitty product it's all marketing, they never actually supported anything, and IMMEDIATELY revert course the second they felt a sting in their profits lol
@@Punsmaster2 yeah see the real smart move from Busch would have been going all in on getting old Bud Light customers to pivot to the Good Ol' Boy's beer, Natty Light.
but, you ever thought that if beer, truck, and football businesses are becoming liberal, and companies only care about money despite those having conservative consumers, that there's something going on? like a large investment firm that wants them to become liberal?
@@skoop651 no, as bomberman said, progression sells, alot, more then the loud minority (conservatives), it attracts more people on all sides, for good and bad reasons (hatred, and pride)
It's incredibly ironic these people respond to "virtue signalling" by destroying their things and uploading it online as a show of moral superiority to, y'know, signal their virtue.
No. It's like when I get angry and punch a hole in my house.... Great. Now my hand hurts, possibly fractured, AND I need to spend time and money to fix it.... But boy did I show that drywall who's boss.
I wish corporations would stay the fuck out of politics. Oh you thought I meant commercials? That would be nice, but I'm talking about the millions they spend bankrolling politicians and lobbying for tax breaks and anti-consumer laws to protect their corporate interests.
You reminded me of the financial trouble GoPro got into because they made their cameras so tough, people didn’t really need to buy more. They fall off of cars, planes, get shot, and they just keep on working.
@@afish1659 You do realize planned obsolescence is a feature of our world because of capitalism right? like the Soviets didn't make shit that broke because they didn't need to turn a profit. you only make shitty stuff when you need people to keep buying that stuff to make a profit.
Hbomberguy is extremely talented at making a relevant video dissecting a pattern in culture only for it to years later still be extremely relevant to this day
That's probably because the things he is talking about have been relevant for decades, but society as a whole doesn't give these topics nearly as much weight as they desperately need.
Finally, someone is drawing attention to the fact that corporate versions of popular political talking points aren't primarily representative of those beliefs, they're marketing strategies.
HEY WOMEN! You are a strong and independent and don't need no man! But job? Look pretty on job? Buy fairness cream to slather on your face and then.. and then get respected on job! Yay feminism! (Granted the fairness cream thing is more about Indian brands, but you just copy paste this strategy to the entire cosmetic and beauty industry)
I dubno why folks think it's new, cinema has been doing this for decades. What do you think Green Book is? Or Bohemian Rhapsody? "Gosh, I'm so glad *we* more enlightened about homophobia and AIDS today. That'll be 17.99 for your ticket." I wouldn't say that that's the entire purpose of most of these films but that's what they're doing in the press junkets. Oscar campaigns too. Look at Dallas Buyers Club. Managed to insult every letter of the LGBT community big time. Implied lesbian conversion, a real bisexual man's history was erased to turn him into a homophobe, a real-ish (it's complicated) cis gay man was turned into a trans woman on the basis that he did drag, and that same character had nothing changed about them except for a more cliche backstory than you'd find in Dog Day Afternoon, and played by a cis man which has all sorts of nasty implications. They sold it as a progressive film though so guess what happened? Best Picture Nomination, Best Supporting Actor Nomination, etc. Jared Leto won the latter for a frankly mediocre performance because it was *so brave* for him to play a marginalized character that he literally personally wrote on the fly. That's what #TheForceIsFemale is. Do they have a point? Of course! You can type "best directors" into google and it'll give you a list of fifty directors in the sliding bar at the top, every single one of them a man. Something's up. Is buying a Star Wars brand t-shirt that was made with sweatshop labour for $18 going to change anything? Hell no. It's just the shameless appropriation of real values and issues to advertise a movie series and make a buck at the same time. The flipside do it just as much if not more. When I say "christian cinema" you know exactly I'm talking about because it's probably the best example of this phenomenon. Movies that 99% of the time are plainly mediocre if not outright bad films being sold as religious praxis. That's how Passion of the Christ became the most profitable R-rated film ever. It's a mediocre film, not even Mel Gibson's best christian cinema film (that'd be Hacksaw Ridge) but people ate it up because i was sold as the christian thing to do. Cinema's been doing this for decades. I'd argue that films going back as far back as the 80s. Theatre too - RENT is a great example. The Producers borderline parodied this phenomenon as it exists in theatre. It was only a matter of time before the companies that make french fries and lightbulbs started joining in.
I wish he had mentioned the "merry Christmas Starbucks" trend. Christians mad about Starbucks no longer putting "Merry Christmas" on the cups BOUGHT A STARBUCKS COFFEE but had their names written as "Merry Christmas" to stick it to them!!
(this was written early in the morning. please forgive me. I doubt that's a christian thing, since Christianity's texts teach against that sort of behavior. as a white person... I classify these people instead as upper-class white people trying to insensitively 'uphold tradition' where they have no right to. at least in my eyes, it's embarrassing and sad. about the possibility of this sad movement being used as part of the point: it is a funny anecdote, but I'm glad hbomberguy, if he heard about this, didn't use this as an example. on a more objective level: it muddies the metaphorical waters by adding in another issue. on a more subjective level: these people made Christianity out to be something it's not... and though that has been what has been done for nearly/pretty much 2,000 years... I'd rather this particular instance of people being rude and claiming it as God's will not be broadcast again and given a new scrap of legitimacy... this whole comment might not have addressed the main point of the comment above, but... I wanted to say it anyway. and I'm not looking to start fights. God help me.)
@@maggieent3215 Only just today there was a weirdo on a video losing his mind, insulting other people callng them 'socialists' because historians are now moving away from the term before-christ in time dates.
@@qus.9617 what does that have to do with socialism, even? (yep Def a weirdo) oh, what's the new standard btw? I know ad's counterpart is common era...
@@maggieent3215 I think they were just using it as example to show that christian's often do things the bible teaches against, are rude, cruel, apathetic, etc. And well, they do.
I think it's fine to like these commercials that espouse progressive values, but not because it means the companies are awesome and progressive. Moreso because it shows that society is becoming more progressive, and companies want to pander to that (and, of course, get a little extra juice from right-wing backlash). Ads (that espouse values) are a reflection of society, because companies want to be in tune with their potential customers, so more progressive ads indicate a more progressive mainstream.
The most ironic thing about the "burn my Nikes" trend was that the actual way to hurt Nike would be to donate the shoes to charity. Like, make sure that they're not being resold to thrifty but upmarket consumers, try to make sure they are being worn by poor people. Once Nike has your money, the only way you can actually hurt them is to try and devalue their brand. And despite any posturing from their PR outfit, Nike definitely wants people to think that their shoes are expensive, not shoes of the poors. I'm not sure whether this just never occurred to the "burn them" camp or if they are allergic to giving anything to the poor, as that would be some kind of handout.
Bud Light has always been a crap beer. Tastes like ass. The fact that they don't care about getting a quality beer and have in fact moved on to even worse beers like Natty Light or Rolling Rock is hilarious.
@@nicholasszabo5954 And to makes things even funnier: Natty Light AND Rolling Rock are, get ready for this...owned by Anheuser-Busch (The same people that own Bud Light, the beer they just "Boycotted"). But I won't tell them that...
As JK Rowling said about people burning her books, and George Harrison said about people burning Beatle records, “they have to buy them before they can burn them.”
I just realized that with so many people burn-protesting products, there HAS got to be at least one person who didn't have the product but REALLY wanted to make a neat video, so he/she went and bought the product just to burn it. If the number of people that make these vids gets high enough, it is inevitable that this will happen.
@@GoofRebelMusic There was at least one case where some Star Wars fanboy was so mad at TLJ that he went and bought bunch of Star Wars action figures just to destroy them. Good for Disney that reactionaries don't know how boycotts work :D
however, on the long term, their business is indeed hurt. yes, people will purchase the current products to burn them. but what about the NEXT product released? yeah nobody's gonna buy that.
@@mz0g Except that for a politicized products, people that opposed the boycotting party will make up for the loss. Not to mention that it's still a free publicity overall, political context is not universal around the world, some people just see the product and want to buy it. For a big corporation, they have the best of the best marketing analysts working for them, they have strategies that would be counter-intuitive to most people, but it works, most of the time.
If you're gonna hate Keurig, it should be because of all the single use plastics that end up in landfills, & their lack of effort to move to biodegradable containers.
Honestly, most of the biodegradable plastic is a scam just as well. The whole thing is just adding cheaper material to polymer composition while charging you MORE for it.
Though it may have worked for Budlight. They lost a lot of money by gambling on pissing off conservatives. Beer is different than buying a coffee machine. You need people to buy lots of beer as opposed to a few pairs of sneakers.
@JohnDoe-uf3lj I'd argue their problem is more that they backed down too quickly. The backlash for this kind of stuff tends to fizzle out, and then all you're left with is the boosted publicity. Bud Light got spooked by the initial backlash and gave up before it went away.
15:13 As someone currently studying biopsychology, I would like to point out that "bird-brained" is not a very good insult, as most birds use their neurons incredibly efficiently and have surprisingly high cognitive functions, as opposed to the people boycotting a brand for tacidly endorsing a black activist.
Does anything ever actually stop when you say "whoa"? It's never worked for me even once. Yet many others say it, so I wonder if my experiences are typical.
Gadrill it is what is said when someone is pulling on the reins to stop a horse. Or, like, when you say “whoa there, guy, don’t go out there” or what have you.
Not only could they have not destroyed the products, they could have tried to _return_ them. Which would have _actually_ maybe hurt the brand's sales. But that's far too strategic for these morons.
The point wasn't to make a statement with the return of the product, but to generate views and clicks with an overdramatic destruction of said product. Nobody is going to be clickbaited by "watch me angrily return my product at customer service"
imagine having your dad lose his mind every time some brand does a new ad campaign and burn all the shoes in your house. Sounds like a healthy childhood.
@Nathan oh my god same! My dad got mad at every one of these commercials, especially the Gillette one. I'm sorry to hear that your life is as fucked up as mine, but at least we're in this together lmao.
Interesting parallel: earlier this year, during the George Floyd protests, a skate company called Mota came out *against* the protesters. The roller derby community were disgusted; famous skaters unanimously cut sponsorship ties, and skaters who had Mota boots removed or otherwise covered the logo. No-one gave them airtime. No-one publicly burned their skates. Those who dropped them as sponsors said why, but spent most of their energy in promoting Black Lives Matter. Mota's biggest customer base was roller derby, which is a pretty tight community, so word travelled fast, and it seems like they've lost a lot of their core sales base (they're now appealing to "patriots" and the Blue Lives Matter crowd, finding them in different skating disciplines). Woke brands sure are about getting that money, but boycotting - when done right - can work.
It only clicked with me on the fifth rewatch, but the beginning being an explanation of how unique advertisements are quickly copied and become boring, also functioned as a prediction of how corporations co-opting progressive language and beliefs would soon become tired and rarely talked about. He predicts so much stuff in this video, it’s crazy.
I really like that message at the end - try to ignore the noise of intentionally egregious and shock-value advertising, and invest your energy on yourself and the things/people you love. It's hard to make big waves as an individual person, but being strong in your own self and building up the community directly around you makes a difference. Thanks for all the entertainment HBomb - I've been binging your channel since the two most recent videos. All your effort is appreciated :^)
You mentioned people generally don't keep up their boycott's for very long - I was reminded of how my parents NEVER went to a Shell petrol station in my youth, due to their politics in South Africa. We're talking from the late '70s to 2005? And honestly, if I can choose, I still don't go to Shell. I guess this is what it's like being raised by very persistent hippies...
There's a bunch of companies that I don't patronize for one reason or another. It's easy when there's plenty of competition and/or you're not really interested in their products anyway. But I don't think it really hurts them. I don't think they realize I've never come into their stores at all. Sure, they're not getting my money, but if the company became a person and was walking down the street and passed by a pile of all the money I would've ever given them, they wouldn't think enough of it to bend down and pick it up. So even if some people do stick to boycotts, I don't think it'll ever be enough to be effective.
Yeah, my parents never bought a copy of The Sun (in case you're not familiar, it's a horrible tabloid paper in the UK) after Hillsborough. Lots of people here in the North West refuse to buy The Sun to this day, you see stickers in newsagents' window and the front doors of houses saying 'The Sun not welcome here'. The Sun has tried to give free copies away specifically around here, so they've obviously been boycotted hard enough to notice. I'm quite proud of them for sticking by it for so long. Context: www.dontbuythesun.co.uk/site/
@@peggy7744 Wow I have watched so many British panel shows here on TH-cam (I'm Canadian and especially love Mock the Week), and I have never heard about that, I thought it was the Page 3 thing, but wow it is not! Thank you for sharing that info; I knew they were a terrible tabloid but JFC!
The saddest part is that now, THREE YEARS AFTER THIS WAS POSTED, the brands sometimes don't even have to make commercials to sell themselves. They sometimes don't have to do anything except exist. Hogwarts legacy is currently the top selling pre-order on steam. Not because of an effective marketing campaign but, because of the controversy that came from J.K. Rowling. People are calling for a boycott, others are seeing this and either preordering it out of spite or because the boycott is bringing the game to their attention and they think it looks fun.
I am 100% convinced the spoiler spreading meme was seeded by the marketing department, and it's why I don't take part in it. They can't sell the game to _anyone_ who cares about trans folks, so why not sell the game to _everyone_ who doesn't? Did literally anyone actually forego buying the game just because someone spoiled the ending for them?
The worst, most egregious part, isn't even that JK Rowling is a TERF, and I'm a trans man! The story is blatantly, unapologetically antisemitic It's so obvious and on the nose, just right there for anyone to see that it's borderline Nazi Propaganda and yet people continue to buy copy after copy
Fun fact. One of the people who made a video protesting Gillette opened by talking about how he's had the same razor for several years. Yes, his opening line highlighted how durable their product is. 😂
For all intents and purposes, razors don't get any duller after about a half year of daily use. So if you don't mind going over the same spot 10 times before the hair is gone and don't mind an infection now and then from scratching yourself with a dull and dirty razor, you've made a once in a lifetime investment.
@@riley8385 You're supposed to soften and smooth your beard with water and shaving cream/soap so the shaving doesn't damage the razor blade(s) as much.
F2 Li2 that’s so wrong it hurts. First of all, the “confederate” flag you’re familiar with is the Virginia Battle Flag, the Confederacy used different designs throughout its existence. The war was also about state vs federal power, not just slavery. The flag is more so about Southern pride more than anything else, the only people who I’ve seen associate it with racism have never been down south, would I be correct in that assumption?
@@Slender_Man_186 while it may represent "southern pride" to some people both in the past and now, there is no forgetting or waving away the fact that 1. it was originally used by infamous racist Robert E Lee 2. it regained popularity in the mid 1900s among people voicing support for Jim Crow laws and segregation and vocally against BIPOC and perhaps most damningly 3. the most well known group that it is deeply associated with is the KKK. people who fly or defending flying the flag without acknowledging the context in which it is and has been popular to use are part of the problem, and even if you want to celebrate southern heritage or whatever you should maybe find a better way to do it then flying a flag most commonly associated with the literal actual Ku Klux Klan. (also even though the civil war was as you say both about slavery and states rights... you're still acknowledging that a big part of it was about slavery.)
Eh if you listen to enough positive affirmations videos the word love becomes meaningless and you cycle back into recognizing the lack of genuine connection in it all
@@lusciouslocks8790 Well, genuine connections are a scam made up by big pharma to make you feel depressed about not having them so that you would buy their anti-depressants.
There is a brand of juice called "My Family" in Russia. It had the best ad ever: a family is having breakfast and the daughter chugs a glass of juice, slams the empty glass on the table and says "more", to which her dad replies "that was your third one, baby, you'll burst", to which the little girl replies "dad, pour some more and take a step back", prompting a hearty laugh from her mother. It's wholesome, it's memorable, almost twenty years later it still stands out as the best ad I have ever seen.
![[Full Episode] Hell's Kitchen Thailand EP.13 | 5 พ.ค. 67](http://i.ytimg.com/vi/Uhzt_Oprgc4/mqdefault.jpg)
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"sex may sell, but it doesnt stand out in a crowd of sex. thats why you have to do something truly different" -why im not allowed at the orgy anymore
oh this is severely underrated I'm wheezing
Oh god was it the transformer razor?
ughhhh too good
You win the internet
Did you free your skin?
but hbomb, how can i possibly be empowered as a woman if i don't buy $70 athletic leggings?
Don't forget the ~all-important~ male attention
1. buy their product
2. ???
3. profit
With that attitude you'll never be empowered.
By buying $70+ bras if you're any size around or above average :P
Buy them for the empowerment; burn them for the emancipation. Repeat as required.
"Oh I'm supposed to fuck this burger" and "What could it possibly be, oh it's child labor" live in my head rent free
I will NEVER not laugh at "I'm supposed to fuck this burger."
Do not combine, I repeat, do not-
"Im supposed to fuck this burger" is perhaps his most underappreciated line. The delivery and pants noise are god tier comedy
OK so not only did the same thing happen again with Bud Light and Barbie, but also the account who took a picture of the razor in their toilet is Andrew Tate before his big blowing up.
Harry was truly ahead of his time.
He also predicted he would go bald.
Oh my god we found his back story
You sure that's Andrew Tate ?
@@nineinchthreadOK so Andy Tate used to do these dumbass tweets about star wars saying if you’ve ever seen the movies you would never be a millionaire or know what a woman feels like and so on. He also has a get rich coarse he calls the warroom so when i saw this i assumed it was him but i cant remember if i found any evidence. I think i remember i found something that confirmed my suspicion when i first commented this but i really cant remember now. So maybe no.
Honestly looking at the reflection I don't think it's him: the person has appreciable hair from what I can tell. Unless Tate for some reason wore a wig, I don't think there's any way that could've been him (not that him doing that is implausible).
Oh so budlight is profitable now?...ah no its not. I hear Disney is doing fantastic
Thinking about Burger King’s “Women belong in the kitchen” tweet on women’s day
They knew what they were doing
And it worked, because the internet is full of children and man-children.
BK shouldn't of removed that. Triggered the feminists
@@DrJams -_-
In their defense, I think they were trying to poke fun about how that’s usually used in relation to home life & not culinary jobs.
'Free your skin' is quite possibly the most ominous sentence ever constructed.
*F R E E* *Y O U R* *S K I N*
Free your skin from this hair razor
Beyond Meat
Free your bones might be a bit more cursed
It puts the lotion on its skin or else it gets the hose again.
"That means I'll be bald when I'm 28" He said, as a joke... which became true
To be fair he's already got a pretty receded hairline at that point, so he probably actually expected it.
My hair line started receding when I was 19, when I'm 25 I'll be lucky to be mistaken as 28.
@@patrickcrabb6212 I had chest hair at age 9 and my "widow's peak" started receding fast in my teens. School told me to start shaving my moustache when I was 12. I got in trouble for beard stubble when I had shaved 4 hours earlier, which they didn't believe. At 30 I'm surprised I still have any hair remaining on top...
@@XavierHyenaHow was your facial hair your school’s business?
@@TheNinja94a The school's dress code did not allow facial hair. All students (who grow facial hair) are expected to be clean shaven.
Hello from 2023, where a man is selling "Ultra Right" beer because he's mad at Bud Lite. IT NEVER ENDS
I legit didn't know if that was real or parody when I first saw it
@@izzynobre I'm still not sure it isn't parody. Supposedly, the guy is using a Busch brewery.
To be fair at least he's trying to actually make something with ultra right beer to complete with bud light instead of just destroy bud light cans and complaining about them
@@shaneriggs6678 But he's using Bud manufacturing, and bud cans. He's still giving Bud his money, which defeats the point.
Don’t forget the anti-woke $7 per bar pronoun chocolate
Don't forget changing their social media logos to support whatever social movement is currently on everyone's minds.
And don't change them in countries/markets where homophobia is still rampant.
"It's June Samantha. Go and add a rainbow behind our logo icon on Facebook. No we're not keeping it after the 30th!"
In some of those countries, you might get killed for going against the leaders, and those countries might be major markets. Of course they don’t change anything.
Alex Blackburn All the companies hit an instant no homo when July starts. Got to sell products for that false woke feel.
Obligatory 'black square of solidarity with current social upheaval that all sound the goddamn same' here.
“I do not want to free my skin” has the same syllables and cadence as “I have no mouth and I must scream”
I miss Harlan so much
Holy shit! Thanks for pointing that out.
god I hate that short story so much-
@@mitskilvr1394 why?
@@timrosswood4259 idk it creeps me out ,, it’s a good story and all I just get rlly creeped out by it cause it hits like everyone of my fears
Honestly, my favourite part of the Gillette "Short Film" thing was that Gillette made a commercial that basically said, "Men, we can do better," and a whole bunch of men stood up and screamed, "NO THE F*CK WE CAN'T!"
You must have been one of the abusive assholes represented in the commercial who needed to do better. Also, grilling is evil now.
"No we can't and fuck you for implying we need to!"
@@RainaThrownAway y’all really are going out of your way to not understand why customers react negatively to being called abusive sexist assholes. Also what was that thing with the endless grills and dads with folded arms chanting “boys will be boys” wtf is wrong with grilling?
Definitely read that to the tune of "Can we build it?" "Yes we can!"
@@goblinslayer7096 With the assumption that you want an honest discussion about this, here is my take:
I understand why customers would react negatively to being called abusive sexist assholes, but I counter that the company isn't doing that. Rather, the company is calling these *behaviours* sexist and abusive. It may be a small difference, but it is an important one. Namely, that calling *you* a thing implies that it is an indelible part of you which you cannot escape, while calling a *behaviour* a thing equally implies that you can distance yourself from it and improve. In the same way that you must acknowledge a problem before you can fix it, these commercials are calling *out* a problem, not calling *you* a problem ("you" being used here not to directly implicate the person reading this, but simply as a generic second person).
As for what's wrong with grilling: nothing is wrong with grilling. What is wrong is the legions of men just shrugging their shoulders and letting unchecked violence happen rather than trying to encourage more peaceful conflict resolutions.
The fact that Keurig saying sexual harrassment is bad triggered a massive hate campaign is saddening. Basic human decency is controversial now.
Keurig was tame compared to Gillete. It's not the message that bothered people -- it's the perceived arrogant, patronizing, and condescending tone they took; a public emasculation -- figuratively and literally. I think had the commercial not taken the route of "shame! shame! shame!" when it comes to the male gender and instead had more of a message of "what separates boys from men is..." and display how real men act or should act in a flattering way then it would've been perceived better. Sure some would still throw a fit but it would be easier to ignore and less likely to reach. It's all about optics and it's unfortunate that to get a message across you have to chastise and arguably humiliate a group of people, valid or otherwise. It's not about "they can stand to be brought down a peg," because at that point it's just revenge, it's about closing the loop in the never-ending cycle of attack and response. Because as soon as one side picks a fight, then the other goes on the defensive and begins looking for ways to attack, discredit, or bring down the opposition and suddenly we find ourselves in an impasse where neither side wishes to acquiesce or apologize for fear of being perceived weak or their entire cause invalid (even if some aspects are moronic).
That’s modern conservatism for you.
The “Christian” crowd getting upset at ideals like respect, and basic decency.
@@moviebad109hey now. That's a little reductive considering some of those ideas come straight from the Bible.
@@highjumpstudios2384 They are in the bible, not from it. Writing down what you consider decent behavior in the book that is to be used to form society around just makes sense. Morality proceeds Christ because humans do.
edit: just realized I wrote nothing of importance to the discussion. What I meant is don't defend christian people by saying they are the discoverers of morality, they are not. And even if Christians upheld the ideals of the bible all of them would be communist!
@@felixbramsved know what? Fuck it. I'll incorporate that into my worldview
I hated that Gillette ad so much I burned all my men.
Metal Gear Solid V: The Phantom Pain (2015)
I hated it so much I freed my skin
stray cat I hate Schlick so much I enslaved my skins,
Darker femboymaycry??? is that you??
I hated it so much i freed my men
People destroyed their coffee machines on defense of a child predator. These last few years have been too much, man.
Right...that's the hardest part of this whole thing. I get to watch my fellow countrymen....DEFEND a child predator while having the audacity to at the same time refer to Democrats as pedophiles. Whether or not they are, that's not the point of this post. My point is that they condemn one side while simultaneously defending the other on the same topic.
@@cauyawolfe4724 literally nobody said it was representative of an entire group. Way to strawman an entire comment chain.
@@cauyawolfe4724 I didn't mention Fox, the right, or anything you are talking about in my comment.
@@cauyawolfe4724 Point to where I said this incident was representative of the entire right.
@@cauyawolfe4724 I said "my fellow countrymen" which implies some Americans, I didn't say "every right winger"
Omg as a leftist Im so offended by those guys breaking a billion dollar company’s coffee machine cuz they took a stand on the controversial opinion “child molesters are bad”. Seriously who do those guys think they’re offending
Serious question, why do you sexually identify as a leftist?
Racism don't exist
The guy burning his five pairs of Nikes is accidentally telling everyone how spoiled he is. He has five pairs of Nikes. He has four more pairs of overpriced athletic/mobility shoes than he needs, and one of those pairs had just been purchased a few days prior.
You only need two shoes. Your left shoe, and yor right shoe.
In reality though it is useful to have more than one pair of shoes. I personally have a pair of high heels, a pair of crocs, a pair of boots, a pair of winter crocs, a pair of winter boots, and a pair of Walmart crocs that lost their back strap and are now slippers.
But, like, the point still stands. You don't need to buy four of the same brand of shoes when they all work fine.
@@AverageConsumer-uj8sm Collecting things is some peoples' hobby
makes sense @@thepotatoportal69
when I saw Sunny D’s “I can’t take this anymore” I thought it was the PR guy fucking quiting
He probably should after that stupid campaign.
I feel like that was legitimately one guy having a breakdown but then it got used for brand twitter immediately after
@@ashikjaman1940 yeah it was clearly a happy accident
@@pippincovington1348 happy is not a word I would use too describe this situation
🤣🤣🤣
"A pair I just bought three days ago" is fucking killing me.
That and calling a corporation "marxist" lmfao
Makes phrases like "Marxist post-modernist" sound positively coherent.
Lol you know those Marxist privately owned capitalist companies, right? You been under a rock??
@@msjkramey Communism is when the corporations like black people. And it’s more communism the more black people they like. And when they like a real lot of black people, it’s Marxism
@@lusciouslocks8790 what youre saying doesnt track. Can you reword it?
@@msjkramey Sorry I was just making a reference to a meme video. The original was something like “Socialism is when the government does stuff”, but I changed some of the words around to make it better fit this situation
"Companies don't have values, companies have marketing strategies" I don't know where I heard it originally but it's a phrase that has stuck with me and I'm always fond of repeating it. And Ironically I actually use a Schik Hydro but I'd never seen that "Hydrobot" before, now I'm afraid.
fReE yOuR sKiN!
Don’t worry. It’ll stay wet for a long time.
(I’ll see myself out.)
glad to know someone else is freeing their skin
Okay, that's a good quote and all, but since you use Schik, could you explain to me what "freeing your skin" means? If it turns you into some freak of nature, count me in! I'd toss out the Gilette razor I bought to replace the Gilette razor I threw into the toilet and posted on Twitter years ago in a heartbeat.
That dude who bought his shoes 3 days prior could've just... returned them for a refund
That would make too much sense...and not enough noise (like all these weirdos want to do, because thinking is too much).
Would've actually done something for their cause, but they'd rather show off than do something meaningful
I am fighting capitalism by being too broke to spend money. Ha! Take that corporations
That'll show em
Banker: *cries in Inflation*
me
Broke: Fighting capitalism by being woke
Woke: Fighting capitalism by being broke
@@delta1525 im brOWOke
Freeing my skin is the opposite of what I want my razor to do. In fact leaving my skin on my face is one of the main features I look for in a razor.
Imagine an ad for animal shaving/grooming products "free your fur!"
@@Erich21 That would actually make more sense. Since grooming and taking away their fur is the main purpose of the product. However, "free your skin" is just fucking terrifying. It should have said something like "free your hair". But even that is pretty weird.
It should have said something like "LIBERTY TO THE EPIDERMIS!"
I think it was supposed to be something like, after shaving your skin is no longer covered in hair, so it is more in the open, more free.
"Escape your hair-prison."
I’m coming back to this 4 years later bc seeing people lose their shit over Kid Rock shooting cans of bud light has led me to realize people still have not caught on to this
Same
Every goddamn time
Yup lol
First time seeing my name spelled like that, but the thing is Austyn, the whole beer debacle is based on a product that isnt an item to wear or use to create something. It's a product that is basing its success and financial profitability on the fact that people consume it. Base that on the entirety of the companies main consumer market being ostracized by its PR/Advertising and then you have an issue. Plus it is actually working. Both companies posted an average in declining sales around the 10% mark (to date not gonna claim anything for the future) and both companies have laid off a big amount of the marketing/advertising executives.
Overall pretty successful in my opinion.
This video says that these boycotts don't work, but the bud light boycott did work, they took a huge hit.
And people were right to protest over their stupidity.
So nice to hear Tommy Tallarico's music getting used again. His mother must be so proud.
*ahem*
"Hey fellow gays! It's Pride Month and we totally believe in supporting YOUR rights! That's why we even changed our logo to a rainbow! See how progressive we are? Now you HAVE to buy our products because WE totally support you and DON'T just want your money!!!"
reminds me of some company making an "lgblt" sandwich
I find it hilarious that most of the gay pride merchandise is made in China from Saudi oil, two countries with an awful record on gay rights
siddbastard there’s no “you people,” everyone has a different opinion on it. Lgbt people don’t have the same opinions on everything. One person’s corporate pandering could be another’s much-needed representation, it all depends on the individual. We’re just recognizing that large corporations don’t take stands on political issues unless they think it’s profitable.
TH-cam demonetized homosexual references basically silencing all homosexual creators. TH-cam: We love you bitch! Let your freak flag fly
Funny thing is this. The sooner pride month stops being such a prominent thing to the LBGT comm. AND they stop responding to this obvious pandering by governments and companies alike, the sooner they'll discover which companies legit believe in their cause enough to bend over backwards to satisfy them.
Which is what they always want, if Twitter and Tumblr are any indication.
I wish I could make a series of “uncomfortable advertisements” that was just a man in a suit calmly describing whatever product they’re selling in the most nihilistically depressing way possible.
Cracked has "honest commercial" series
Peter Coffin and their partner does that already. Check out Adversaries
I’d actually be down as fuck for that
“It tastes awful, and it works!”
Do it for a fake thing, post it on social medias so it hopefully goes viral and legitimises you in the eyes of ad companies, and also send it in to as agencies as your portfolio, profit.
Just make sure to unionise your workplace when you get hired.
When conservatives boycott something just say "cancel culture has gone too far" and watch their brain break
Nah, you are trying to much. Conservatives don't think.
Either that or "Stop being so offended, snowflake."
They hate when other people are offended but they also like to be offended. They were offended by sexy M&M
For real
"Conservatives bad, Liberals good!!!" What a simple minded viewership this guy has...
Time is a flat circle, the sky is blue and this video continues to age like fine wine
I lack the constitution for suicide.
Really? Anti-woke boycotts are in full swing and companies are losing billions of dollars in sales, market share and share price. This video aged like milk that was bought a week after the expiration date.
Aged like cheese, didn't it? Unfortunately, marketing and economics is a little more complicated than "Free marketing."
@@midnariyes it certainly is. Still, let's not forget that free advertising is one of the greatest tools in business.
"Stop staring at me like I'm some piece of meat" - Big Mac. So they admit that their burger patties don't contain any actual meat.
Holy shit I didn’t actually sit down and think about this ad until reading this comment and the implications are so gross
@@lusciouslocks8790 yeah, cause they would imply that their food is meat, so they're implying women are actually pieces of meat. Fucking great, innit
Capital O Oof
⚗️🔬
Its worm meat
It's so absurd the things that motivate people to boycot.
Child labor: nah
A commercial featuring a "controversial" athlete : Lets burn them shoes!
The left couldn't give a shit about child labor. They're the ones who buy iPhones from manufacturers that have suicide nets outside of their buildings so they can shitpost on twitter about how "woke" they are because Donald Trump said a mean word.
@@bud389 Yikes
@@bud389 okay. I need a phone to effectively function in society today. got a fully ethical company I can afford to buy one from?
te1 then don’t act like you’re some moral arbiter that has to talk down to the commoners about, like Gillette telling men to be more responsible as if men don’t already hear this enough constantly. An advertisement’s job is to sell a product, not tell me how to live my life or some other pretentious nonsense.
@@te1327 Almost everything is produced unethically? How about planes? How many of those are put together by slave labor? Oh, none? How about cars? None as well? Well surely houses are built through slave labor, oh wait, those aren't either? Then what is? Oh, phones and shoes. Right.
Rightwing people buying things to destroy them thinking they're owning something is genuinely amazing
As an alcoholic I'll never forget people shooting beer they already bought
additionally also absolutely crazy that so many women's razor ads are selling razors, but they know its not feminist to say women have to shave, so they also use this "YOU DONT NEED TO SHAVE GIRLBOSS! (buy our razor)" tactic. It's really eerie and strange, and makes something as un-radical as not shaving your natural body hair into an activist point to be sold
They want people to talk about shaving.
Also, discounting political discourse, that feels like a pretty counterproductive slogan to use in your advertisements given they're advertising razors. It'd be like advertising cigarettes by saying, "You wanna get lung cancer?" I think it's supposed to be an ironic slogan, but even then it just seems like an odd marketing strategy when your slogan is directly contradicting the need for the very product you're trying to sell.
@@noahvance6160 Even more ironic is the fact that cigarette companies actually do fund anti-smoking PSAs. The human psyche is deeply irrational and advertisers know it.
@@ishanpm_ Now, I'm not a conspiracy theorist, but (man that sounds bad) one I find compelling is that a lot of the anti-vaping ads are actually made to be ineffective. One of my friends who's been trying to quit has said nothing has made him want a vape more than that breath of stress air commercial they ran for a while.
15:38 Still wear them? He bough them three DAYS ago. He could still return them and that is something which would actually HURT nike's bottom line.
not a very dramatic show of protest though. i guess when you're white, middleclass and buy shoes as a hobby (he had 5 pairs of just nike) the destruction of the property for social capital is worth it? :shrug:
@@daltonbedore8396
Who the hell owns five pairs of shoes? If i had more than one pair of normal shoes (not including more formal ones) i would probably just get stuck using only one pair because it's more comfortable.
My shoes separated from the sole, I recently just hot glued them together. Good as new and I still have money to buy food lol ( -u-)
@@matti.8465 I buy 3 pairs of shoes at a time, only because it's cheaper for me to buy shoes from Amazon America and have them shipped to Australia to buy the same shoes here. Then I have enough pairs of shoes to last me 3 years.
@@daltonbedore8396 it actually WOULD be a dramatic show of protest. It's the sort of thing that people would understand and could be very dramatic. As opposed to the laughable destruction of your own things which isn't dramatic. It's just copying what was dramatic decades ago. Throwing tea into the Mississippi wasn't just dramatic because it made the Mississippi taste good. It was dramatic because you know each box is destroyed and costing the company money.
Burning your own shoes is the sort of thing people do when they want to imitate that kind of protest but just think "massive destruction = drama".
It took me three years to realize the thumbnail was a razor in a toilet.
Lol
Omg Oz media and Hbomberguy in one comment section with one like, Imagine my shock.
@@anthonyiglesias1221 In pride month!
Is *that* what it is? My god I am blind
Shit, I just noticed that too!
rewatching after the budlight incident
LOL same
lmao ditto
I did a master's in marketing but I a bachelor's in psychology first and it really was eye-opening. It was essentially just how soulless corporations manipulate people.
The final nail in the coffin for me was when we learned about Coca-Cola's Hello Happiness campaign that took advantage of migrant workers in the UAE to show how they cared about people but it was such obvious virtue signalling.
The best and most memorable commercial that I saw here, in Russia was like this:
White screen, zero sound.
Text appears : "We care about you, that's why we decided to give you 10 seconds of silence(calmness)".
Then the company logo appears.
That's it.
FUCKING GENIOUS, if you think about it.
xpavpushka that would be great
Wasn't that on Pornhub? and it was an ad about Viagra
It's an IT/Phone Company.
Imagine other companies jumping on it. And the ads are all empty calm silence.
Eventually advertisements will be so worn out that the only way to sell you products is be genuinely caring
"Hi, we at [Company Name] are in support of [Whatever the Current Issue is] and we find it abhorrent that [Someone is Doing Something Badly]. Even though we won't call out corruption or the hypocrisy, we hope the [Victimized Group] will be shown support by others and you continue to buy [Our products]. Thank you."
So true!!!!!!!
That sums it up. I want a T-shirt with this.
@Lilith does stuff beats me, I don't read Onion, I just made it up
@Lilith does stuff yes, this topic was one of their articles
most blatant example is that pepsi cop ad
Considering the right’s backlash against stuff like Target, Budlight and god knows how much else, this vid has already aged better than fine wine.
Ironically they are the ones who complain about cancel culture
@@cybercop3108 exactly. And yet the left is supposed to be the snow flakes. I’m starting to realize it’s projection on their end.
@@zackdow361 always has been
Bud Light did take a hit though. I don’t believe it has recovered. Even if the brand has recovered it definitely wasn’t worth it.
KYC is so important.
@@user-hz6fj9xy4y or stop being so easily offended by a beer
I remember not liking the Gillette ad because I was viciously against being told I was a man who needed to learn this stuff
turns out I just wasn’t a man lmao
so. you are trans.
POG!
Based!
Same, and now I realize my face razor and body razor are both Gillette. They really played the long game.
@@claire156 Sounds like you were just duped. I'd used Gillette products for years but after their woke ad, I used up the remaining blades I had, then threw the handle away and bought a different one. Haven't bought a Gillette product since.
"SILENCE, BRAND" is one of my favourite types of praxis
Hello
I can't help but read this in Internet Historians voice
@@evanahearne1479 I'm glad I'm not the only one lmao
"You are not immune to propaganda."
- Garfield
Thanks Garfield
“You’re welcome, WangleLine”
-Garfield
That's not how you spell Garfaeialla
Nope we arent because of Hbomber.
Im sorry, Jon
If I dont randomly aggressively follow attractive women I see walk by on the street how the heck am I supposed to find my victims?!?!?!?! Does anybody think of the serial killers when Gillette makes these short films?!? No. They don't.
just go after men too lmao
Because being creepy and rapey is exactly what every man does, obvs.
@@Dragoncraft9Yeah but they’re too strong and might be able to fight back.
Coming back to watch this again since right wingers are freaking out over bud-lite supporting lgbtq. I've seen so many cans get dumped out or thrown away, it's hilarious every time.
No its because a grown man shaving his jaw down and dressing up like a 6 year old little girl promiting a drink that adults consume is kiiiiinda off putting.
@@Phoenix00Knight Right because sending a crate of custom beer is totally worth getting upset over isn’t it?
@Wandering Soul {Lustful and Wholesome} yes...yes I am Candice Owens. The fuck...
@Wandering Soul {Lustful and Wholesome} well thanks for being a fan! Lmao
@Wandering Soul {Lustful and Wholesome} lol haha ooookay!
Imagine thinking a corporation will be emotionally hurt that you destroyed their product after you've already bought it.
Chaz McGutter and then it gets them more money
They were only three days old, he could've literally gotten a refund and *actually* cost them money.
"Corporations are people, my friend."
what's worse is that if you go far enough up the corporation food chain, everything is controlled by like, what, 10 total mega corporations? choice is basically an illusion in most cases, unless you're buying from a small independent company or local business. so even if you destroy your product of one brand and actually commit to buying only from another brand, your money is very likely to find its way into the same pockets no matter what. literally, one of the greater tools of marketing is to pit two brands against each other while ultimately controlling both. I think the "left twix vs. right twix" is probably just an extremely meta joke to other advertisers because it so blatantly lampoons the concept. I'm actually a little surprised that they'd show their hand so obviously.
Imagine believing companies have feelings
What about alarm clock brands? They woke me every day.
boo
schick shtick.
KEvron
\[T]/
Praise the Emperor!
I hate you for that pun, but I'm still gonna check out your channel because I have nothing to do today
it's great how every time emperortigerstar comments on a leftube video people come to say "hello, thanks for not being a nazi, love you". Love you
The boycott segment actually helped me process something that's always confused me.
I don't feel like this iteration of right wing protest understood the concept of a boycott. Which... actually might explain when a lot of the same circles bafflingly complain that left wing people are too triggerhappy about boycotting things and instead should express themselves in a free market by just not buying from those companies. ...Which is what a boycott primarily refers to in consumer contexts.
Destroying your own property on video IS certainly a form of protest, and sometimes effective at spreading the word, but is not integral or even relevant to the strategic concept that boycotts are meant to employ.
Even in other contexts, if you boycott the Olympics you don't disband the agency responsible for your national team.
if you boycott a negotiation you don't inherently withdraw from previous treaties and fire your interpreters.
you refuse to accept an Oscar, not melt down any that you've previously won
...If that's what a lot of these people think a boycott is, I can ignore any hypocrisy to fully agree with them that left wing activists should eschew that tactic and focus on new purchases instead
The recent bud light drama right now is basically proving this video's point. It will never end...
At a certain point you have to ask yourself "which side should ease the breaks: the ones making the admittedly condescending commercials or the ones responding with shameless fervor?" Because on one hand the ones overreacting get angry for reasons they might not be able to articulate, but on the the other if the former made their ad disengenuois in their messaging therefore provoking the kind of people that would obviously take offense to it (which would of course made them loopback and further propagate the perception of "anyone who disagrees are any variation of -ist or -phobe") then the backlash wouldn't exist in the first place. I argue it's the secret third option: the ad companies that deliberately instigate both sides against one another to maximize profits.
@@TheMeditorEditorPeople only find the commercials condescending because they don’t like what it tells them. The Gillette ad didn’t say “All men are sexual predators and you should feel bad”, it just said, “Hey, let’s avoid making misogyny a part of masculinity.” And if you find yourself so incensed over the idea of just respecting other people that you need to burn your product for retribution, you’ve got issues. It’s not a conspiracy, it’s reactionary.
@@tanookisam4911 Though it is undeniable the ones who reacted negatively to the ads are not admirable in general, I'd still say the ones in the wrong are the companies.
You see... the companies did not act in good faith. Maybe Keurig did, but the ones that followed in Keurig's footsteps sure didn't. They're deliberately annoying and condescending to people as to make them mad so they may generate free publicity. It is an abuse of labor AND a deliberate exacerbation of the current trend toward polarization and political tribalism. All in the service of a line on a graph.
Could you imagine if a company did that with some other topic? If a company deliberately leveraged the rivalry between football teams as to make the rivalry less amicable? Or if they deliberately stirred animosity against cats as to trigger cat lovers? Dialogue between the left and the right isn't amicable as it is, the last thing we need is brands jumping in for profit.
@@tanookisam4911 Imagine an ad criticizing black people committing crimes. I'm sure the reaction by reasonable people like you will be "oh they're not talking about all black people, just the toxic blackness that leads to increase in crime rates". Surely, if anyone finds themselves incensed at the idea of not committing crimes, they're the ones with issues.
@@tanookisam4911 The problem with the Gillette ad is that it was suggesting that being a sexual predator was somehow related to the general theme of masculinity or being a man. No one ever tried to make sexual assault a part of masculinity in the first place. Every man in the Western world knows r*pe is wrong. In short, it was a completely needless and pointless virtue signal, tantamount to Gillette standing on a soap box and shouting "Hey! sexual assault is bad! Look at how virtuous we are! We're calling the bad thing bad!". It was absolutely accusatory and condescending, and if you can't see that, you're part of the problem.
The funniest part isn't even said in the video: turns out the ones who jack off to "capitalism" and "markets" don't understand capitalism and markets. If you own some new Nikes, and you want to hurt the Nike business, you *sell* them at below market rate to people who would otherwise buy them from the company. If they flooded the market with cheap Nike shoes as a protest, they could have actually hurt sales and made some people worried for a few weeks. The last thing you want to do is destroy them and raise the scarcity, raise the demand, and have Nike laughing all the way to the bank since they're the only source of Nike shoes left.
these people only know violence and tantrums as a response to anything challenging.
Economics is so fun.
I just had to laugh at your comment.
When people destroy Nike shoes, it's NOT that there is a scarcity for Nike shoes, or there is a rise in demand; it's just that the size of the Nike shoes market is smaller (by a tiny amount). People who destroy the shoes are most likely ordinary users; not re-sellers. And them re-sellers won't even think of destroying their only way of making a living.
The first part is good though, although it will only happen on a small scale; their reselling Nike shoes at a lower price won't affect much Nike's revenues. So again, the buyers (buying from those discounted shoes) get all the benefits; and Nike isn't even affected.
The most harmful thing they could've done is give their nikes to homeless people, imo. That wouldn't directly affect the demand, but it would create a negative association with people who wear nikes and hurt the brand image.
Music Account But, you see, that requires not treating homeless people like garbage.
That dude didn't just destroy several pairs of Nikes, he also made sure he can never use his outdoor fireplace again because it makes the entire yard smell like burning tires.
Oh crap, the rubber! 🤢🤢🤣🤣
He was probably protesting against the fireplace manufacturer too
Not to mention the toxic fumes, pollution and potential risk for his own health.
Yep, that's peak human evolution right there!
@@lorenzocassaro3054 good for him!
And he obviously Hates every one of his neighbors!
Like many others I'm sure, coming back to this banger of a video in 2023 when right-wingers are now mad about beer being too woke.
Cool world we live in.
I love watching people tear each Other on deciding if Mario movie Is woke or anti woke😂
Wokeness did break into my house and kill my wife partner and cannibalise my children tbf
Or getting mad at Disney for announcing a new Star Wars movie, not realizing they're giving said movie free publicity.
They're just not using an easily replaceable product because they disagree to a core with a message the company is trying to Promote.
While I may have my own problems with the campaign, it isn't terrible at it's core. It's just people saying "I won't buy your beer anymore because I fundamentally disagree with what you are pushing"
@Birds In Crime eExactly, I don't see the harm in it either, it's not like they're violently protesting, looting or setting fire to anything, they're simply voting with their wallets.
History repeats itself with Bud-light beer right now and i’m disturbed that we are falling for it hook,line, and sinker
Conservatives never change. This video is evergreen.
Hm? I'm sorry, I'm looking at all the beer brands busch had to sell off. What were you guys hinting at?
Remember when a conservative dude had a total meltdown over Starbucks Christmas cups being red and told his audience to protest Starbucks by BUYING A COFFEE and saying their name was “Merry Christmas” so that the overworked baristas had to write it on the cups? That’s a corporation’s dream right there.
I'm still not convinced the original guy wasn't a marketing stooge tbh
Josh Moronstein?
@Laurel Vincett Nah, I remember him. He was infamous in atheist circles for being an evangelical Christian who was vocal about far right bullshit like calling homosexuality sinful and saying women should know their place. His video over the Starbucks cups was the typical “War on Christmas” victim complex narrative.
I don't know why you bring up the idea of "overworked baristas" writing "Merry Christmas", like it's that hard to write 2 words. I doubt they'd care. They would roll their eyes and briskly write "Mevy Crristmas"
Robert Eiva I think the point wasn't about whether the baristas cared or not I think it is something TheLaxLex just had in mind while writing the post and demonstrates that the people who did this are always saying that the most commercial holiday is under attack.
Why don't people realise that if you destroy a company's product, that company doesn't lose any money
Unless you steal the product and THEN destroy it
@@nathanclark2424 But they aren't willing to do that. Because they're cowards.
@@nathanclark2424 might as well just steal it and not destroy it, free stuff lol
Because right wingers are literally retarded.
@@aaronsmith1023 why right wingers though? Many stupid people from left and right are retarded but most of these people have no ideology but rather lose 20 bucks for a few minutes of fame. calling them right wingers ist just as stupid as destroying your stuff. You are not better than them.
I love how these same people whine about cancel culture, and yet here they are, trying to cancel Keurig, Nike Gillette and Budlight lol
The only big difference to between these two groups (I hate them both) is cancel culture is targeting people
They target corporations.
Cancel culture has ruined lives
These tantrums dont
@@the_br0wnie294cancel culture ruins lives by bringing social justice to bad individuals.
If you're a target of cancel culture, you're probably the issue
@@the_br0wnie294also, typical centrist behavior, over exaggerating the left sides negatives while promoting the right as a more stable side of the political compass
@@somedestinyfanyaknow3703 I’m not on any side or with any group
In talking about two ideas
Not two groups
@@the_br0wnie294 in your mind, what side would you associate with hatred against corporations for being inclusive and aware, and what side would you associate with hating individuals for being terrible people with anti-progressive world views and behaviours.
My point here is that while yes, your talking about two "ideas" you mentioned a group, ideas aren't "groups" there followed by groups of people, this case people with different political views.
Also, the first thing you said "i'm not on any side or group" is simply not true, you don't choose what to associate yourself with just because, your world and political views determine your position on the political compass
Amazing how this video happened 4 years ago and we are still watching conservatives mald over a trans woman being sponsored by piss-tasting beer.
What, you expect them to change in 4 years? They are anti-progression, evolution and progress is a disease to them 😂
I saw this was posted a couple weeks ago and wondered how accurate it was, but from all the things I've seen, Bud Light left Dylan Mulvaney out on a ledge to be ridiculed (pissing off the LGBT community), introduced uncomfortable ideas to their conservative community (rebranding themselves as a "gay beer" and pissing off a relatively small portion of their customers by volume iirc, a lot of them really don't mind woke culture), watched their numbers tank by about 2 BILLION dollars (with a B), and tried to reverse hard in the other direction.
Last I heard from them they were going straight MAGA, partnering with the UFC to become the most /pol/itically incorrect beer.
Anheuser-Busch is the case study of when something like this doesn't work; probably because even if they marketed to those kinds of politically correct communities they wouldn't immediately start buying their shitty product
it's all marketing, they never actually supported anything, and IMMEDIATELY revert course the second they felt a sting in their profits lol
@@Punsmaster2 yeah see the real smart move from Busch would have been going all in on getting old Bud Light customers to pivot to the Good Ol' Boy's beer, Natty Light.
but, you ever thought that if beer, truck, and football businesses are becoming liberal, and companies only care about money despite those having conservative consumers, that there's something going on? like a large investment firm that wants them to become liberal?
@@skoop651 no, as bomberman said, progression sells, alot, more then the loud minority (conservatives), it attracts more people on all sides, for good and bad reasons (hatred, and pride)
Oh no! They’re destroying the Nike Shoes! That’s their horcruxes! Destroying them will weaken the companies!
Mickey Mouse is Walt Disney's Horcrux
Better buy more so we can destroy them and cripple the companies!
@@samt3412 and letting him go into the public domain will kill him
It's incredibly ironic these people respond to "virtue signalling" by destroying their things and uploading it online as a show of moral superiority to, y'know, signal their virtue.
You're not wrong...
My meta-signalling theory considers any call-out of "virtue signalling" to be an act of virtue signalling.
@@An0xymoron127 you just can't win in this virtue signalling world can you
@@jacks4753 I have. Check out my virtues on phub
Yeah. The right virtue-signals way more than the left, and more people need to call them out on it.
Kid Rock is shooting beer cans now
And has shitty aim because he needed someone on his right to shoot the cans with a shotgun.
He's buying beer cans again from the same brand.
i don't think people realise that destroying the item that you bought doesn't really... reverse the purchase?
No. It's like when I get angry and punch a hole in my house.... Great. Now my hand hurts, possibly fractured, AND I need to spend time and money to fix it.... But boy did I show that drywall who's boss.
I wish corporations would stay the fuck out of politics.
Oh you thought I meant commercials? That would be nice, but I'm talking about the millions they spend bankrolling politicians and lobbying for tax breaks and anti-consumer laws to protect their corporate interests.
That would be lovely, but it makes rich people even richer so why would they change it
corporations do not get into politics. they are political.
Like those b*stards of the NRA...
@@sydssolanumsamsys
that's a damn good point, ty
Ikr? Like, could a company who sells orange juice stop saying obvious stuff like seismic bad 😭 😭 😭 😭
"Our products last too long. How can we make them more disposable?"
"Let's make people hate them so much that they'll pay to destroy them."
You reminded me of the financial trouble GoPro got into because they made their cameras so tough, people didn’t really need to buy more.
They fall off of cars, planes, get shot, and they just keep on working.
Pusher _13 “capitalism creates an incentive to make good products”
@@afish1659 (laughs)
@@Pusher97 GoPro should live within their means
@@afish1659 You do realize planned obsolescence is a feature of our world because of capitalism right? like the Soviets didn't make shit that broke because they didn't need to turn a profit. you only make shitty stuff when you need people to keep buying that stuff to make a profit.
Why would he not… empty the water out of the keurig before fucking smashing it???! 9:48
Long term planning isn’t really a part of the conservative mindset ironically.
Hbomberguy is extremely talented at making a relevant video dissecting a pattern in culture only for it to years later still be extremely relevant to this day
That's probably because the things he is talking about have been relevant for decades, but society as a whole doesn't give these topics nearly as much weight as they desperately need.
Finally, someone is drawing attention to the fact that corporate versions of popular political talking points aren't primarily representative of those beliefs, they're marketing strategies.
Unfortunately people fail to realize that outrage sells.
HEY WOMEN! You are a strong and independent and don't need no man! But job? Look pretty on job? Buy fairness cream to slather on your face and then.. and then get respected on job! Yay feminism!
(Granted the fairness cream thing is more about Indian brands, but you just copy paste this strategy to the entire cosmetic and beauty industry)
My favorite WOKE one are the one that said they are for the environmental despite being a company that harming the environment.
Have I got a video series or you! Look up Adversaries by Peter Coffin, he's been making fun of this shit for years!
I dubno why folks think it's new, cinema has been doing this for decades. What do you think Green Book is? Or Bohemian Rhapsody? "Gosh, I'm so glad *we* more enlightened about homophobia and AIDS today. That'll be 17.99 for your ticket." I wouldn't say that that's the entire purpose of most of these films but that's what they're doing in the press junkets.
Oscar campaigns too. Look at Dallas Buyers Club. Managed to insult every letter of the LGBT community big time. Implied lesbian conversion, a real bisexual man's history was erased to turn him into a homophobe, a real-ish (it's complicated) cis gay man was turned into a trans woman on the basis that he did drag, and that same character had nothing changed about them except for a more cliche backstory than you'd find in Dog Day Afternoon, and played by a cis man which has all sorts of nasty implications. They sold it as a progressive film though so guess what happened? Best Picture Nomination, Best Supporting Actor Nomination, etc. Jared Leto won the latter for a frankly mediocre performance because it was *so brave* for him to play a marginalized character that he literally personally wrote on the fly.
That's what #TheForceIsFemale is. Do they have a point? Of course! You can type "best directors" into google and it'll give you a list of fifty directors in the sliding bar at the top, every single one of them a man. Something's up. Is buying a Star Wars brand t-shirt that was made with sweatshop labour for $18 going to change anything? Hell no. It's just the shameless appropriation of real values and issues to advertise a movie series and make a buck at the same time.
The flipside do it just as much if not more. When I say "christian cinema" you know exactly I'm talking about because it's probably the best example of this phenomenon. Movies that 99% of the time are plainly mediocre if not outright bad films being sold as religious praxis. That's how Passion of the Christ became the most profitable R-rated film ever. It's a mediocre film, not even Mel Gibson's best christian cinema film (that'd be Hacksaw Ridge) but people ate it up because i was sold as the christian thing to do.
Cinema's been doing this for decades. I'd argue that films going back as far back as the 80s. Theatre too - RENT is a great example. The Producers borderline parodied this phenomenon as it exists in theatre. It was only a matter of time before the companies that make french fries and lightbulbs started joining in.
I wish he had mentioned the "merry Christmas Starbucks" trend. Christians mad about Starbucks no longer putting "Merry Christmas" on the cups BOUGHT A STARBUCKS COFFEE but had their names written as "Merry Christmas" to stick it to them!!
(this was written early in the morning. please forgive me.
I doubt that's a christian thing, since Christianity's texts teach against that sort of behavior. as a white person... I classify these people instead as upper-class white people trying to insensitively 'uphold tradition' where they have no right to. at least in my eyes, it's embarrassing and sad.
about the possibility of this sad movement being used as part of the point: it is a funny anecdote, but I'm glad hbomberguy, if he heard about this, didn't use this as an example. on a more objective level: it muddies the metaphorical waters by adding in another issue. on a more subjective level: these people made Christianity out to be something it's not... and though that has been what has been done for nearly/pretty much 2,000 years... I'd rather this particular instance of people being rude and claiming it as God's will not be broadcast again and given a new scrap of legitimacy...
this whole comment might not have addressed the main point of the comment above, but... I wanted to say it anyway.
and I'm not looking to start fights. God help me.)
@@maggieent3215 Only just today there was a weirdo on a video losing his mind, insulting other people callng them 'socialists' because historians are now moving away from the term before-christ in time dates.
@@qus.9617 what does that have to do with socialism, even? (yep Def a weirdo) oh, what's the new standard btw? I know ad's counterpart is common era...
@@maggieent3215 I think they were just using it as example to show that christian's often do things the bible teaches against, are rude, cruel, apathetic, etc. And well, they do.
Really an extremist thing. I'm a Red Letter, Liberation theology Catholic and I'm don't even care
Watching your hair migrate from your head to your face was indeed something to look forward to.
I think it's fine to like these commercials that espouse progressive values, but not because it means the companies are awesome and progressive. Moreso because it shows that society is becoming more progressive, and companies want to pander to that (and, of course, get a little extra juice from right-wing backlash). Ads (that espouse values) are a reflection of society, because companies want to be in tune with their potential customers, so more progressive ads indicate a more progressive mainstream.
The most ironic thing about the "burn my Nikes" trend was that the actual way to hurt Nike would be to donate the shoes to charity. Like, make sure that they're not being resold to thrifty but upmarket consumers, try to make sure they are being worn by poor people. Once Nike has your money, the only way you can actually hurt them is to try and devalue their brand. And despite any posturing from their PR outfit, Nike definitely wants people to think that their shoes are expensive, not shoes of the poors. I'm not sure whether this just never occurred to the "burn them" camp or if they are allergic to giving anything to the poor, as that would be some kind of handout.
Once a product is brought it becomes a liability to the business all the while the consumer has it and a want for it.
yep. instead we got videos of rich brats having a meltdown and burning expensive sneakers. hook, line, and sinker.
Omg yes
Shoes are so expensive here, i suffered so much watching them burn
The fact that they can afford to destroy 5 pairs of shoes
Oh my god imagine every homeless person sleeing in the streets wearing nikes.
@@oliverp3545 BRUH YOUR NAME
Your eyes are the same color as the blue flowers on your wallpaper and it's VERY distrac--I mean ALLURING.
This deserves to be top comment.
it's insane that this has only gotten more relevant
Man I feel like Bud Light should gave watched this before firing their marketing head. Now they've pissed off both sides.
Bud Light has always been a crap beer. Tastes like ass. The fact that they don't care about getting a quality beer and have in fact moved on to even worse beers like Natty Light or Rolling Rock is hilarious.
@@nicholasszabo5954 And to makes things even funnier: Natty Light AND Rolling Rock are, get ready for this...owned by Anheuser-Busch (The same people that own Bud Light, the beer they just "Boycotted"). But I won't tell them that...
As JK Rowling said about people burning her books, and George Harrison said about people burning Beatle records, “they have to buy them before they can burn them.”
I just realized that with so many people burn-protesting products, there HAS got to be at least one person who didn't have the product but REALLY wanted to make a neat video, so he/she went and bought the product just to burn it. If the number of people that make these vids gets high enough, it is inevitable that this will happen.
@@GoofRebelMusic There was at least one case where some Star Wars fanboy was so mad at TLJ that he went and bought bunch of Star Wars action figures just to destroy them. Good for Disney that reactionaries don't know how boycotts work :D
Yeh...thats 1 in 10000, the other ones dont buy books from JK Wokeling anymore.
however, on the long term, their business is indeed hurt. yes, people will purchase the current products to burn them. but what about the NEXT product released? yeah nobody's gonna buy that.
@@mz0g
Except that for a politicized products, people that opposed the boycotting party will make up for the loss. Not to mention that it's still a free publicity overall, political context is not universal around the world, some people just see the product and want to buy it. For a big corporation, they have the best of the best marketing analysts working for them, they have strategies that would be counter-intuitive to most people, but it works, most of the time.
If you're gonna hate Keurig, it should be because of all the single use plastics that end up in landfills, & their lack of effort to move to biodegradable containers.
Or their shit coffee makers. All they offer is crap, fast.
Honestly, most of the biodegradable plastic is a scam just as well. The whole thing is just adding cheaper material to polymer composition while charging you MORE for it.
Yes!
@loganreed9340
nice claim, have a source to back it up?
@@loganreed9340 Why does there have to be any plastic?
14:20 I mean, the guy's a marine. They were probably safety scissors that came free with his 152 pack of crayons lol
People will never realize that burning something doesn't hurt the brand because you already gave them your money.
IT'S ACTUALLY PRONOUNCED
G U I L L O T I N E
GILLOTINETTE
@@truedarklander wow that made me think of a new thing, like a tiny guillotine to carry around in your pocket for all your beheading needs
@@vicmtr93 a gillette can do executions if you know how to use it ;)
@@vicmtr93 yeah because I'm sure your government is totes going to let you do that.
@@truedarklander none of you know how to use it though. Besides the middle class kids didn't do too during the French Revolution anyway.
Sobek is the wokest brand
all hail him
ALL HAIL SOBEK
I hailed, and my semen has never been more plentiful!
Glory to lord Sobeck
will sobek finally help me free my skin
*Him
Every time conservatives make a mess about a "woke brand", I come back to watch this video. It's like the 45th time I watch it.
Bud Light?
Though it may have worked for Budlight. They lost a lot of money by gambling on pissing off conservatives. Beer is different than buying a coffee machine. You need people to buy lots of beer as opposed to a few pairs of sneakers.
@JohnDoe-uf3lj I'd argue their problem is more that they backed down too quickly. The backlash for this kind of stuff tends to fizzle out, and then all you're left with is the boosted publicity. Bud Light got spooked by the initial backlash and gave up before it went away.
Did you come back here after the Harry Potter Backlash where they literally tried to censor people from talking about...a video game?
@@lProN00bl Obvious troll is obvious.
15:13 As someone currently studying biopsychology, I would like to point out that "bird-brained" is not a very good insult, as most birds use their neurons incredibly efficiently and have surprisingly high cognitive functions, as opposed to the people boycotting a brand for tacidly endorsing a black activist.
Thanks for sharing. The next time I insult someone, I’m think I’ll call them worm brained
@@VictoriaStarratt that's more fair I think though I don't know a lot about worms.... I do feel very sympathetic towards them tho
@@chickenskink1 why?
@@VictoriaStarratt they live a very humble experience and are very important for soil health 😌
"I Love You"
Whoa. This para-social relationship is heating up.
Does anything ever actually stop when you say "whoa"? It's never worked for me even once. Yet many others say it, so I wonder if my experiences are typical.
@@HereComesPopoBawa Why do you think saying "whoa" would make things stop?
Gadrill it is what is said when someone is pulling on the reins to stop a horse. Or, like, when you say “whoa there, guy, don’t go out there” or what have you.
@@ExhaustedWombat Ah I see where you're coming from. I was confused since the op meant whoa as in 'wow.'
I write woawh. It’s pretty cewl 🤙
Not only could they have not destroyed the products, they could have tried to _return_ them. Which would have _actually_ maybe hurt the brand's sales. But that's far too strategic for these morons.
That would require at least some level of thought. Can't imagine them being able to come up with that.
The point wasn't to make a statement with the return of the product, but to generate views and clicks with an overdramatic destruction of said product.
Nobody is going to be clickbaited by "watch me angrily return my product at customer service"
Emotion doesn’t wait for logic
And even returning it won't do much unless the company sells most of its goods directly.
@Hugh Ropp I get you man, capitalists are evil.
As Atun-shei once said “there is no ethical consumption under cannibalism.”
Who's rewatching because of Bud light
imagine having your dad lose his mind every time some brand does a new ad campaign and burn all the shoes in your house. Sounds like a healthy childhood.
A century ago that would have been viewed as the behavior of a madman
@@skeetsmcgrew3282 a century later, all that has changed is that we'd rather say he "has some issues".
Hi, I'm someone who more or less had that childhood.
Help.
@Nathan oh my god same! My dad got mad at every one of these commercials, especially the Gillette one. I'm sorry to hear that your life is as fucked up as mine, but at least we're in this together lmao.
Lets be real they probably dont have kids to speak of
Interesting parallel: earlier this year, during the George Floyd protests, a skate company called Mota came out *against* the protesters. The roller derby community were disgusted; famous skaters unanimously cut sponsorship ties, and skaters who had Mota boots removed or otherwise covered the logo.
No-one gave them airtime. No-one publicly burned their skates. Those who dropped them as sponsors said why, but spent most of their energy in promoting Black Lives Matter. Mota's biggest customer base was roller derby, which is a pretty tight community, so word travelled fast, and it seems like they've lost a lot of their core sales base (they're now appealing to "patriots" and the Blue Lives Matter crowd, finding them in different skating disciplines). Woke brands sure are about getting that money, but boycotting - when done right - can work.
Good they did the right thing.
I mean there's a reason why there's the saying of "there's no bad publicity"
as a canadian, there's only 1 good company called mota, and it's not a skate company... 🤓
_Blue_ lives matter? I've never heard of that before.
@@KyrstOak its for smurfs, it was formed shortly after the cameron documentary
It only clicked with me on the fifth rewatch, but the beginning being an explanation of how unique advertisements are quickly copied and become boring, also functioned as a prediction of how corporations co-opting progressive language and beliefs would soon become tired and rarely talked about. He predicts so much stuff in this video, it’s crazy.
I really like that message at the end - try to ignore the noise of intentionally egregious and shock-value advertising, and invest your energy on yourself and the things/people you love. It's hard to make big waves as an individual person, but being strong in your own self and building up the community directly around you makes a difference.
Thanks for all the entertainment HBomb - I've been binging your channel since the two most recent videos. All your effort is appreciated :^)
You were spot on with the "bald by 28" prediction.
... sorry Harry. The beard looks good!
From what I've heard, he did actually shave his head himself. Though his hair was already getting so thin that I guess it wasn't a huge change lmao
*harrless
There’s no way this man is under 28
He looks like an evil scientist in the best way possible
@@kadabraguy9846 I mean that's me too, once my hairline got bad I thought I would be better off just shaving it all ¯\_(ツ)_/¯
You mentioned people generally don't keep up their boycott's for very long - I was reminded of how my parents NEVER went to a Shell petrol station in my youth, due to their politics in South Africa. We're talking from the late '70s to 2005? And honestly, if I can choose, I still don't go to Shell. I guess this is what it's like being raised by very persistent hippies...
Can you explain this to me? Why not Shell?
There's a bunch of companies that I don't patronize for one reason or another. It's easy when there's plenty of competition and/or you're not really interested in their products anyway. But I don't think it really hurts them. I don't think they realize I've never come into their stores at all. Sure, they're not getting my money, but if the company became a person and was walking down the street and passed by a pile of all the money I would've ever given them, they wouldn't think enough of it to bend down and pick it up.
So even if some people do stick to boycotts, I don't think it'll ever be enough to be effective.
Yeah, my parents never bought a copy of The Sun (in case you're not familiar, it's a horrible tabloid paper in the UK) after Hillsborough. Lots of people here in the North West refuse to buy The Sun to this day, you see stickers in newsagents' window and the front doors of houses saying 'The Sun not welcome here'. The Sun has tried to give free copies away specifically around here, so they've obviously been boycotted hard enough to notice. I'm quite proud of them for sticking by it for so long.
Context: www.dontbuythesun.co.uk/site/
I will never read The Sun
@@peggy7744 Wow I have watched so many British panel shows here on TH-cam (I'm Canadian and especially love Mock the Week), and I have never heard about that, I thought it was the Page 3 thing, but wow it is not! Thank you for sharing that info; I knew they were a terrible tabloid but JFC!
The saddest part is that now, THREE YEARS AFTER THIS WAS POSTED, the brands sometimes don't even have to make commercials to sell themselves. They sometimes don't have to do anything except exist.
Hogwarts legacy is currently the top selling pre-order on steam. Not because of an effective marketing campaign but, because of the controversy that came from J.K. Rowling. People are calling for a boycott, others are seeing this and either preordering it out of spite or because the boycott is bringing the game to their attention and they think it looks fun.
I am 100% convinced the spoiler spreading meme was seeded by the marketing department, and it's why I don't take part in it. They can't sell the game to _anyone_ who cares about trans folks, so why not sell the game to _everyone_ who doesn't? Did literally anyone actually forego buying the game just because someone spoiled the ending for them?
The worst, most egregious part, isn't even that JK Rowling is a TERF, and I'm a trans man! The story is blatantly, unapologetically antisemitic
It's so obvious and on the nose, just right there for anyone to see that it's borderline Nazi Propaganda and yet people continue to buy copy after copy
“I’m suppose to f*ck this burger” lol
Fun fact.
One of the people who made a video protesting Gillette opened by talking about how he's had the same razor for several years. Yes, his opening line highlighted how durable their product is. 😂
For all intents and purposes, razors don't get any duller after about a half year of daily use. So if you don't mind going over the same spot 10 times before the hair is gone and don't mind an infection now and then from scratching yourself with a dull and dirty razor, you've made a once in a lifetime investment.
How does that even work? lol My razors last like, one shave and the next one is like trying to remove your beard with sand paper.
@@riley8385 You're supposed to soften and smooth your beard with water and shaving cream/soap so the shaving doesn't damage the razor blade(s) as much.
@trashlove Yeah I know, but I was in the mood for some hyperbole.
@@riley8385 There's actually a trick to realign the edge on a razor using denim jeans that's been working for me for the past year now.
Yesterday, NASCAR announced that it would no longer fly the confederate flag at their races.
Fans' reactions were about what you'd expect.
Non-American here, what's that flag about already ?
@@luc7794 Not to mention there being more versions of the Confederate flag than Hillary Clinton's campaign slogans.
F2 Li2 that’s so wrong it hurts. First of all, the “confederate” flag you’re familiar with is the Virginia Battle Flag, the Confederacy used different designs throughout its existence. The war was also about state vs federal power, not just slavery. The flag is more so about Southern pride more than anything else, the only people who I’ve seen associate it with racism have never been down south, would I be correct in that assumption?
@@Slender_Man_186 lol that's a lot of words to say you're a racist buddy
@@Slender_Man_186 while it may represent "southern pride" to some people both in the past and now, there is no forgetting or waving away the fact that 1. it was originally used by infamous racist Robert E Lee 2. it regained popularity in the mid 1900s among people voicing support for Jim Crow laws and segregation and vocally against BIPOC and perhaps most damningly 3. the most well known group that it is deeply associated with is the KKK. people who fly or defending flying the flag without acknowledging the context in which it is and has been popular to use are part of the problem, and even if you want to celebrate southern heritage or whatever you should maybe find a better way to do it then flying a flag most commonly associated with the literal actual Ku Klux Klan. (also even though the civil war was as you say both about slavery and states rights... you're still acknowledging that a big part of it was about slavery.)
burning 5 pairs of shoes is insane lol, that's literally all the shoes i own, it i did that id be shoeless
imagine being that kids mom and finding out he ruined your cute little fire pit by burning five pairs of shoes in it
@mariannacross2538 yeah, can you imagine how badly that must smell too???
Turns out the term isn't 'go woke go broke' it's 'go woke retire tomorrow'
“I love you” this parasocial relationship is really taking off
Eh if you listen to enough positive affirmations videos the word love becomes meaningless and you cycle back into recognizing the lack of genuine connection in it all
@@lusciouslocks8790 Well, genuine connections are a scam made up by big pharma to make you feel depressed about not having them so that you would buy their anti-depressants.
@@dmitrygolubev9398 the vaccine causes the ability to feel love
@@surelylune Unfortunately I'm skeptical about it
@@oldstyle5114 youre sceptical about LOVE???
how passive aggressive is it to send this to my friend about to start an advertising degree?
I’d consider it advice
Appropriately.
@Mac Mcskullface hey dont do devil worshippers dirty like that
Very, which is why you should do it.
Just moderately so. Do it.
There is a brand of juice called "My Family" in Russia. It had the best ad ever: a family is having breakfast and the daughter chugs a glass of juice, slams the empty glass on the table and says "more", to which her dad replies "that was your third one, baby, you'll burst", to which the little girl replies "dad, pour some more and take a step back", prompting a hearty laugh from her mother. It's wholesome, it's memorable, almost twenty years later it still stands out as the best ad I have ever seen.