Day 2 #6 - Success Share: Open House Tool (Kyle Draper)

In this video, real estate expert Kyle Draper from the Serene Team at EXP Realty shares his team's strategies for maximizing success with open houses. Discover how you can leverage open houses to generate leads and close more deals.
Key points and takeaways:
00:17 - The Serene Team's impressive open house statistics from the last 12 months
01:34 - Differentiating yourself from the competition and delivering value to prospects
02:02 - The standard vs. elevated approach to open houses
03:09 - Pre-open house preparation: circle prospecting, marketing materials, and more
04:37 - Treating neighbors as valuable seller leads
05:03 - The power of an off-market inventory binder
05:18 - Example of a circle prospecting flier with a seller suite QR code
07:44 - Leveraging the open house tool to save time and deliver value to prospects
08:55 - The importance of a dynamic property drip based on the open house
11:27 - Being an authority and doing your homework before the open house
12:51 - Knowing about vacant open houses in the neighborhood to set same-day appointments
14:25 - Creating an off-market listings binder using Zillow FSBO listings
Benefits of implementing these strategies:
✅ Generate more leads and close more deals from open houses
✅ Differentiate yourself from the competition
✅ Save time and deliver value to prospects using the open house tool
✅ Identify potential seller leads among open house attendees, including neighbors
✅ Create rapport and bond with prospects by setting same-day appointments for vacant properties
✅ Leverage off-market listings to stand out and attract more clients
Whether you're a solo agent or part of a team, these open house strategies can help you maximize your success and grow your business.
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Thanks for watching the video.