"Sprint" by Jake Knapp - BOOK SUMMARY
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- เผยแพร่เมื่อ 30 ก.ย. 2024
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Introduction
Sprint: how to solve big problems and test new ideas in just five days… by designer Jake Knapp, who created the 5-day process at Google Ventures in order to help Google initiatives and investments prototype and validate ideas as rapidly and effectively as possible.
Motivation
Entrepreneurs constantly face tough decisions, and their outcome won’t be realized until months of effort have passed.
The 5-day sprint is designed to iterate through these decisions and test different alternatives in a very compressed timeframe. Before even building a minimum viable product, the Sprint methodology shortcuts months of debate and development.
Case study
An example from the book is when Blue Bottle coffee wanted to build its online store - a project that would take a long time and require years of refinement. But the initial direction would be crucial, and that’s where the 5-day spring came in.
First, the Blue Bottle coffee team mapped out the online purchase process of a customer and refined it with the feedback from experts. Then, they came up with 3 competing designs, prototyped all of them using Keynote, and presented them to potential customers. Based on the feedback, the team actually eliminated the most-favored design!
Here’s how it works
A 5-day sprint starts on Monday. The team maps out in great detail the customer journey, then invites experts to provide their input, and finally decides on one well-defined objective for the week - one thing that’s critical and can be tested.
On Tuesday, the team sketches out possible solutions without criticizing or making any decisions. All ideas are sketched out and considered, like a brainstorming session.
On Wednesday, the team decides: each member goes around and votes with a sticker on the ideas whiteboarded around the room. The winning idea gets carefully storyboarded in even greater detail.
On Thursday, the storyboard gets converted into a prototype in the most efficient way possible. You don’t need to code or manufacture anything. Figure out the absolute minimum that will give your customers an accurate representation of the idea so they can provide feedback.
Finally, on Friday, the idea and any competing versions are put to the test. A good interviewer guides customers through the idea without imposing any biases. All while the team watches the reactions through a camera feed, taking notes. At the end of the day, they compare notes and boil them down to the lessons of the sprint.
Conclusion
The 5-day sprint applies to pretty much any type of project. And its success is predicated on getting the right team in place, identifying the right challenge so it’s not too broad, and setting aside the time and effort to focus on the problem. Obviously you can’t run every decision through a 5-day sprint because you need to run a business, but it can accelerate the key decisions and set your company on the right path.
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all i can say is...THIS IS A VERY GOOD SUMMARY. Kudos to you
OMG I love so much all your videos
Loved the hand made sketches .... instant sub. Thankyou for sharing
Beautiful illustrations! More than sprints, I enjoyed observing how he drew out the explanations!😉
#bedtimestories #business #success #snackable #idea
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We’ll be launching our book Kickstarter campaign in early January and we would love your feedback! 👇
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How is this channel not better known, great video summaries for great books. We should share this content at a bigger scale, people need to see these well-done videos :D !
d3vr I was wondering the same. I mean the video quality is trough the roof. Super short and concise book summaries presented in a very entertaining way for watching.
My guess is that they neglect the comment section..
Design sprint is really a great methodology. It's very precise on on what has to be done and when in order to finding unexpected yet meaningful solutions.
Your channel is really amazing! How comes I never came across it hitherto? Thanks for the wonderful summaries
Great Scott!!!
THIS IS BEAUTIFULLY DONE!
how to make this video? what app do you use?
very vividly explained, and of course I couldn't mention the drawings- they are incredible
ok. but why it's only have thousands views ?
this is amazing
Just telling sprint duration went down to 4 days, we do. The research and mapping on the same day
Thank you for making this great video!
The Process I was trained on
Watch it in 0.75 speed
Incredible Drawing
Thank you!
At 1:13 does the author mean eliminating the team's favorite design or the customer's? A bit confusing here.
same Question. Did you found the answer?
this means they were sure that their favorite design will work, but the (potential) customers proved them wrong. that way they dodged a bullet - spending time and money on something no one would use in the end.
💮💮💮
Magnificent one...
i like
With which program is this video made?
hakikat yolcusu time laps video?
Very nice video!
great work!
I like all your video!